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Bootstrap Tactics for Entrepreneurs
Bootstrap Marketing via a Bootstrap Presentation
You!
Me…
Me…
My "story" – background and experience Things I've learned along the way that are very important Pitfalls to avoid A "checklist" to successful bootstrap marketing When to bootstrap and when not to
Selling on a Bootstrap.
Advantages of doing business with us.• We believe in QUALITY
• Our people really care
• Our facility is state of the art
• We have patents
• Our founder is president and is also an engineer
• We’re cheaper than everyone else
Bootstrap Marketing…
ADVANTAGES OF DOING BUSINESS WITH US!
• Our people really care!!!!
• Our facility is TOTALLY state of the art!!!!
• We have LOTS of patents!!!!
• Our founder is president and is also an engineer!!!!
• We’re cheaper than anyone!!!!
• We really believe in QUALITY!!!• We really believe in QUALITY!!!
• We’re cheaper than anyone!!!!
Let’s Tug on Some Different Bootstraps…
It’s Your Degree…
MBA: Masters Business Administration… MBA: Male Bonding Acronym
It’s Your Degree…
BMA Bioactive Marketing Adventurer
What are the Traditional Components in the “Marketing Mix?”
So, What is “Marketing?”
What is Marketing?
By definition, we’re here to talk about business in general… because it’s all
in the marketing mix.
In other words… Nothing Happens in the
World Today Until Something Gets Sold.
What is Bootstrap Marketing?
Gnostic Marketing
Gnostic Marketing
The Experiential Knowledge of Marketing Truth.
Gnostic Marketing
It requires that that you disembrace academic and
business-author dogma and strive for a creative-based,
reality mind.
Universal Law of Marketplace Evolution
The beco-environment will always conform to the Hierarchy of
Natural Selection which consists of Rule-Makers, Rule-Takers
and Rule-Breakers.
Universal Quad-Law of Inverse Proportionality
Capital requirements are inversely proportional to available capital Time required is inversely proportional to time remaining Vendor delivery is inversely proportional to vendor promises Employee experience, expertise & loyalty are inversely proportional to the resume’ on your desk
Part One: The Singular Law of Inverse Disproportionality
Your entrepreneurial business concept will inevitably be inversely
disproportional to a multitude of realities.
Part Two: The Singular Law of Inverse Disproportionality
You won’t realize that until it’s too late.
Universal Laws of Gnostic Marketing
Universal Law of Gnostic Marketing: #1
Hire a marketing consultant who actually knows what he/she is doing.
Everyone is a marketing expert – just ask themLook for proof of performance ($$$$)Tradeshow management is not marketing management
Universal Law of Gnostic Marketing: #2
Ditch the freakin’ PC already and get a Mac. Will deliver the most performance for the buck Life’s an adventure… work like itWhy start your business career with technocongenital brain damage?
Universal Law of Gnostic Marketing: #3
Become a Democrat… or better yet, apolitical.conservative – Republicans are bred to follow rules
corporate – Birds of a feather flock together
homo lemmus dicrostonyx – a member of a large group of people who blindly follow one another on a course of action that leads to the destruction of all of them
Universal Law of Gnostic Marketing: #4
Backburner all Theist leaps of faith.When the going gets tough the tough usually prayThe “Divine Competitive Advantage” is a mythWhy would god have particular interest in your business success at someone else’s expense?Empirical thinking begets empirical revenue
Universal Law of Gnostic Marketing: #5
Avoid Vulture Capitalists.The short-term, myopic, life-sucking, parasitic, risk-adverse, chicken-doody, Bluetooth-sporting blobs of quivering, gelatinous scum that they are.
Universal Law of Gnostic Marketing: #6
Believe that there are no shortcuts. Or you will painfully know that there are no shortcutsBeing patient does not equate to being lazyNew ideas, like change, take time to take rootBuild to last
Universal Law of Gnostic Marketing: #7
Have a personal exit plan.Work to retire by the time you are forty-five
Universal Law of Gnostic Marketing: #8
Don’t get greedy.Bulls make moneyBears make moneyPigs get slaughtered
Universal Law of Gnostic Marketing: #9
Beware the perils of knowing too much.Often times, your most sustainable competitive advantage is not knowing that you’re not supposed to be able to do what you’re, in fact, doing
Universal Law of Gnostic Marketing: #10
Never believe your early success.Business success is like the applause you will receive – “Enjoy it, but never believe it.”
“Luck” is not a core competency
Universal Law of Gnostic Marketing: #11
Follow your heart.Passion and logical, rational belief will overcome most obstacles
Universal Law of Gnostic Marketing: #12
Know what you want (what you really, really want). Plan and act deliberately to progress toward your strategic goals
Universal Law of Gnostic Marketing: #13
Never, ever utter the word, “branding.”You don’t have enough moneyIf and when you do, call me: 303 . 4 49 . 8 849
Universal Law of Gnostic Marketing: #14
It’s all bootstrap marketing.However big the company, the idea, the budget or the opportunity, it’s never enough
Universal Law of Gnostic Marketing: #15
Be quick to hire a new MBA while (s)he still knows everything.
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