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Bonnie Braun, PhD Elizabeth Maring, PhD
Linda Aldoory, PhDMili Duggal, MPH
School of Public HealthHorowitz Center for Health Literacy
University of Maryland Extension
Evaluate use of clicker technology in focus groups
Distinguish core health message preferences among low-income, rural mothers
Determine how to apply findings
Understanding learners' preferences for both style of messages and delivery mechanisms could improve the ability of health professionals to attract learners’ attention and produce intended action …
Improved Health Outcomes
Health literacy principles suggest that health information must be•User-focused•Easy to understand and do•Culturally appropriate•Emotionally appealing•Scientifically sound
They and their families experience•Poorer health outcomes•Limited availability and access to health services
•Inadequate health insurance coverage
•Low levels of health literacy
What factors help or hinder rural mothers’:
Attention to health messages Understanding of messages Actions in response to messages Preferred channels of receiving
messages
Reduce health disparities and improve health and well-being
Ethnically diverse mothers (African American, Asian American, Hispanic, Native American, and White) living in rural communities in eight states
Primary caregivers of at least one child between the ages of 0 and 12
Income 185% or less than the federal poverty line
Participants responded to questions about:
•Their own health and their health literacy
•Perceived sense of control•Appeal of test health messages•Preferences for receipt of health messages
Participants discussed what elements mattered most to them
Tested initial health messages in the areas of:• Physical health, dental health, and food
security
Press Your Clicker--Yes
Raise Your Hand — No
Understanding learners' preferences for both style of messages and delivery mechanisms could improve the ability of health professionals to attract learners’ attention and produce intended action…
Improved Health Outcomes
PartnersUniversity of Massachusetts, Amherst,
Washington State University, University of Maryland Extension,
Rural Maryland Council, Maryland Rural Health Association,
University of Maryland School of Public Health,Herschel S. Horowitz Center for Health Literacy
And 14 Rural Families Speak state research teams.
This study is funded by a USDA National Institute of Food and Agriculture Rural Health and Safety grant.
Contact Information:
Bonnie Braun, PhD., Professor & Faculty ScholarHerschel S. Horowitz Center for Health Literacy
University of Maryland-College ParkSchool of Public Health
301-335-4335 bbraun@umd.edu
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