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#IETraining @pushingsocial
Blogging Strategies for !Success!
Stanford “Stan” Smith MD, Pushing Social
#IETraining @pushingsocial
• Personable"• Simple to Use"• Google Friendly"• Dialogue-Ready"• Rapid Fire Communications"
Why Use A Blog Cheat Sheet!
#IETraining @pushingsocial
• Audiences still trust blogs"
• Viewed as an online journal"
• Businesses viewed as “human”"
Personable!
#IETraining @pushingsocial
• 15-minutes of training"• Anyone can publish"• No IT team required"
Simple To Use!
#IETraining @pushingsocial
• Blogs viewed as relevant"
• Receive strong consideration for high listings"
• Blog “software” optimized for search"
Google Friendly!
#IETraining @pushingsocial
• Easy for readers to comment"
• Readers are “expected to comment”"
• Threaded comments can go viral"
Dialogue-Ready!
#IETraining @pushingsocial
• Respond to market conditions"
• Immediately address customer issues"
• Take advantage of marketing opportunities"
Rapid Fire Communications!
#IETraining @pushingsocial
• Selecting a Subject"• Content Types"• Editorial Calendar"• Publishing Frequency"
Planning Your Blog Cheat Sheet!
#IETraining @pushingsocial
• Focus on customer needs"
• Look for recurring questions and challenges"
• Establish authority"
Selecting A Subject !
#IETraining @pushingsocial
• Map out blog posts for at least three months"
• Prevents “writer’s blocks”"
• Use to plan around events, holidays, etc."
Editorial Calendar !
#IETraining @pushingsocial
• Balance Quantity and Quality"
• Once a Week for 90% of blogs"
• Last 10% should publish daily"
Publishing Frequency !
#IETraining @pushingsocial
• Self-Hosted"• Wordpress"• Professional Template"• Easy to Use Frameworks"• Plugins"• Pitfalls"
Building Your Blog Cheat Sheet!
#IETraining @pushingsocial
• Install Blog on your own server"
• Creative flexibility"• Versatility
(eCommerce)"
Self-Hosted Blogs!
#IETraining @pushingsocial
• Widely Supported"• Quality Plugins"• Many Creative
Theme Options"
Wordpress!
#IETraining @pushingsocial
• Professional Design"• Easy to use layout"• Looks great out of
the gate"
Professional Template !
#IETraining @pushingsocial
• The engine beneath the creative"
• Used to modify the design and layout"
• Updated to make full use of Wordpress"
Easy to Use “Frameworks”!
#IETraining @pushingsocial
• Adds features to Wordpress"
• Created by 3rd party developers"
• Plugin for (almost) every need"
Plugins !
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• Confusion and distraction (Sidebars)"• Teaching vs. Preaching"• Home-brew platforms – slow updates"• Free vs. Paid (you get what you pay for)"
Pitfalls!
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• Create Once – Publish Everywhere"• Promote on Ever Occasion"• Accept Quality Guest Submissions"• Post Frequency"• Audience Magnets"• Email Subscription"
Marketing Your Blog Cheat Sheet!
#IETraining @pushingsocial
• Engage on social distribution channels"
• Broadcast on Content Hubs"
Create Once – Publish Everywhere !
#IETraining @pushingsocial
• Website (Put your headlines on the site)"
• Email: Signatures and newsletters"
• Offline: Marketing brochures, letterhead, business cards, invoices"
Promote on Every Occasion !
#IETraining @pushingsocial
• The more you publish the more traffic you get"
• Increase changes of getting the viral “hit”"• Increase chances of getting ranked highly
in search engines (cumulative effect)"
Post Frequency!
#IETraining @pushingsocial
• News Drafting"• List Posts"• Controversy"• Infographics"• Audio Podcasts"• Video Courses"
Audience Magnets!
#IETraining @pushingsocial
• #1 source of repeat visitors"
• Start Early"• Lavish attention
on email subscribers"
Email “The Hidden Advantage”!
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