BLC Brand Book

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Benjamin L. CoreyBrand Book

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Contents

1 Cover2 Table of Contents3 Brand Positioning Statement4 Consumer Message5-8 Mood Boards9-12 Personal Logo13-15 That God Show Logo16-17 Patheos Blog Banner

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Brand Positioning Statement:

Author of “Undiluted” and prominent progressiveChristian blogger at Patheos.com, Benjamin L.

Corey provides a social media platform for discussion that opposes the current state of Americanized Christianity

and challenges assumptions people have made about Jesus, religious politics, and cultural understandings of The Bible.

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Consumer Message:Benjamin L. Corey is the fresh voice you’ve been longing to hear within

Christianity – he aims his writing toward those who have been marginalized by the church and have become Isolated from their communities.

The God of The Bible does not stay trapped in ancient tribal cultures, but is bursting forward into greater inclusion, compassion, and reconciliation

more and more every day – and we know this through the life and teachings of Jesus of Nazareth.

Tone:Critical, yet humble – deep, yet humorous – sarcastic, yet genuine.

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Mood Boards- Color Schemes- Font Selections

- Photo Tones

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Personal Logo

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Evolution

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Revolution 1

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Revolution 2

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That God Show Logo

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Evolution

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Revolution

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Patheos Blog Banner

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