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Dan Grech(305) 926-8458
dgrech@bizhack.com
Advanced Digital Marketing Training
Copyright 2019 BizHack Academy. All Rights Reserved. Do not distribute without written permission.
July 31, 2019
The 5 Defining Trends inDigital Communications in 2019
(Updated!)
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What are your Burning Questions?
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The Five Defining Trends for 2019
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• Amazon doubled its ad revenue in 2018 to $6B.
• That's expected to grow 5x in 5 years to $30B.
#1 - The Rise of Amazon
Source: eMarketer 2018
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• They consolidated the platform in September 2018 to make it easier to use.
• It’s way more that ads promoting your product in Amazon Marketplace.
• https://advertising.amazon.com
Amazon Advertising
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• Amazon’s advertising revenue grew in H1 2019…
• +36% YoY • But not as fast as the previous
eight quarters• In other words, the pace of
growth slowed
UPDATE: A mixed picture
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UPDATE (cont): Still, Amazon is rising
Source: https://www.businessinsider.com/the-rise-of-amazon-advertising-2019-5
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#2 - The Attack of the Messenger Bots
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UPDATE: Otero Dental Centers learned to use bots
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UPDATE: They spent $2,750 and generated $149,000 in 4 months in 2019 (a 54x ROI)
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#3 - WhatsApp Sells its Soul
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• Announced in May at the annual Facebook Marketing Summit
• Will appear in the WhatsApp Stories section (like Instagram Stories, you’ll swipe up to visit a promotional page or brand website)
• No banner ads (yet)
UPDATE: Yep.
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#4 - The MarTec Mashup (Marketing + Technology)
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MarTec = Marketing and Technology
#4 - The MarTec Mashup (cont.)
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UPDATE: We’ve surpassed 7,000 Martec software
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#5 - Storytelling Matters More than Ever
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UPDATE: This is an eternal truth
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Two Upcoming Courses
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Free Ticket as a Thank You for coming today ($55 value)
Tomorrow: Facebook Ads Bootcamp in Miramar
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Cohort 10 By the Numbers:• Facebook ad run: 101• Total ad budget: $6,592• Leads captured: 797• Sales generated: $134,900• ROI on Ad Spend: 20x• ROI onthe Course: 2.3x
12-week course starting September 9
Dan GrechFounder & Lead Instructor
(305) 926-8458dgrech@bizhack.com
Advanced Digital Marketing Training
Copyright BizHack Academy 2019
Thank You!
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