Birmingham 8.26

eBoot Camp and Dale Carnegie Present:Social Media: It’s a Mouth Full!

Friday, August 27, 2010

Bad news out of the way first...

Good news is...

It’s good to be back in the south

Introduction:

Today’s Agenda • A Social Media Strategy - start to finish

• The tools to use

• How to use them effectively

• Time-saving tips

• End Goal: Create a Powerful Web Presence for your Business.

5 P’s • Start with a PLAN

• Have a PROCESS behind you

• Use PERFORMANCE metrics

• Don’t sell, Softly PROMOTE!

• PHISH where the PHISH are?

An example of a social media plan

WebsiteGoal: Capture

Their Info Phone

In Store

Face-to-Face

Facebook

Twitter

Lead Nurture

Your Sweet Spot

An example of a Process to follow• I use social media only for Building Rapport and Generating Interest.

• I did not have business success with social media until I understood the rest of the Sales Advantage Process.

Performance Metrics

• Google Analytics - measure traffic

• Bit.ly - watch where your traffic comes from

• Be Creative - incentivize people to tell you how they found you

Don’t Sell, Softly Promote

• Don’t sell new brakes, offer free estimate

• Don’t sell food, offer specific social media specials

• Don’t sell an appointment, offer free advice and build credibility

Phish where the Phish are• Facebook 2nd largest site in the world - 400 mil.

• More time spent of Facebook than any other site

• Youtube - 2nd largest search engine in the world

• Linkedin = Ever Fortune 500 Company is active

• And Justin Bieber is on Twitter! :)

Phish where the Phish are• Facebook 2nd largest site in the world - 400 mil.

• More time spent of Facebook than any other site

• Youtube - 2nd largest search engine in the world

• Linkedin = Ever Fortune 500 Company is active

• And Justin Bieber is on Twitter! :)

Other Social Media Benefits • Brand Awareness and protection

• Control the conversation

• More entry points into your business

• Connect with new people quickly and effectively (say no to cold calls!)

• Pinstripes

• Precession (the ripple effect)

Your Social Media Tour

• Please close your eyes

Your Dream Housewww.yourbusiness.com

The Golden Key

Burning log fire

White Envelope & Cufflink

500 Faces

Birdcage w/ Two Birds

Video Cameras

Anxious crowd of buyers

Tidy up your house (Website) before inviting people over

• Three needs to meet: Visitors, Search engines, Your own

• Users - Give them the information they are looking for. Don’t make them search, don’t make them think

• Search engines - good, relevant content about your products and services. Keep your house (website) organized so the search engines know where to find everything. sitemap!

• You - Turn surfers into customers. Take every opportunity to exchange a visitor’s information with something of value.

23 Website Tips & Strategies

The Golden “Key” Words• The most common words people use to search for

your products or services

• Use Google keyword suggestion tool

• Search “google keyword...” on Google

• Ask new customers how they found you and what words they used if they used a search engine.

• Use these phrases in all of the content you publish on your website and on any other web resources.

Ask someone you don’t know

• If you were searching for _______, what words would you use when doing a Google search?

Use “Key”words

• Website Content

• Social Media Profiles

• Title tag

• URL

• Backlinks

7 Chapters dedicated to getting you better Google Rankings

Get Local

• Use geographical keywords (Birmingham, AL, Huntsville, AL, etc.)

• Make sure your business is on Google Local Business

• Ask for reviews

Times Square Real Estate

Pay attention to Foursquare.com

• If your Website is your house, your blog is like your beachfront condo!

• Your opportunity to offer Fresh Content

• www.wordpress.com (or .org)

• Use keywords!

Straight from the horses mouth...

• Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.

Wordpress Blog

LinkedIn • Smaller audience than Facebook, but

strictly business

• Powerful search functionality

• Use this tool to connect with new Decision Makers, Companies

Turn a cold-call into a warm-lead

Turning a cold-call into a warm lead

More tips...join groups

More tips...follow companies

More tips...add your company

Tips to using Linkedin• Get recommendations by giving recommendations

• Build your connections

• If time is an issue, give someone a list of people/companies and let them do it for you.

• Use keywords - your profile is public and can be seen on the search engines

• Create a company profile for your business as well

Next Steps

• Who’s going to get you to 500 connections?

• Who can you recommend that will recommend you back?

• What time a day each week will you devote to marketing via linkedin (1hr a week)

Facebook • More social than LinkedIn

• Yes, you WILL get bombarded with old friend requests

• Facebook allows for businesses to have pages (called Fan pages)

• You MUST have a personal page to create a fan page, but they don’t have to be linked.

How You Should Use Facebook

• Create a fan page for your business

• Build participation (see next slide)

• Engage people and give them opportunities to provide input (and testimonials!)

• Find creative ways to take them from Facebook to your Sweet Spot!

Build Participation• Run a contest

• We will pick one fan from our fan page and they will win....

• market the contest in your store or business

• Add to your email signature

• Send an email blast out to everyone you know

• Add a button on your Website

New Facebook Feature

• Facebook Places

• Allows people to “Check-in”

• Make sure your location is on there and correct

My top-secret Tip!

• Took me from 300 to almost 1000 in just a few months

• Took one of my students from 300 to over 40,000! Don’t believe me?

Facebook Biz Page Done for You

• The guy who has 40,000 fans - I hired him!

• go to www.TheEbootCamp.com/facebook

• we’ll create AND/OR manage your page for you

• Easy and Affordable

Twitter is not: • “What are you doing?” unless you’re

Twitter is: • A global chat room

• Iran protests

• A community for topics you’re interested in

• From The New York Times: At its best, the social medium is a perpetual, personalized news service about topics of your choosing — whether health care reform, tech news or the latest episode of “Gossip Girl” — filtered and served to you by people who care a lot about what you care a lot about.

Twitter is: • The best real-time source for information

Twitter is:• A great way to monitor, protect, and build your brand

Even the biggest miss the boat...

Twitter is: • A better real-time search engine than...dare

I say it...Google!

• Search: Birmingham Jobs

• Search: Las Vegas Events

And finally, Twitter is...

• A fast-paced networking tool to quickly and effectively meet new, local people and see how you might be able to help them.

How to use Twitter• Build a profile (add picture, bio, and a couple tweets

to show your human!)

• Go to www.nearbytweets.com and find local twitter users

• Download Tweetdeck and use the columns to follow local topics (Birmingham events, Crimson Tide, Birmingham Real Estate, etc. )

• Engage people - ask questions, respond and retweet!

• Ex: RT @coreyperlman Don’t be a one-way Tweet!

eBoot Camp University

• Tweetdeck Tutorial

• Setting up multiple accounts

• How to find local followers

• How to use Twitter search to narrow conversation

Things to Remember about Social Media

• Be you.

• Be consistent

• Have fun

• Make it about them

• Measure

Golden Rule of Social Media:

• Act more like Dale Carnegie and less like Tony the sleazy car salesman

Dale Carnegie’s Human Relations Principles

• Be a good listener. Encourage others to talk about themselves

• Talk in terms of the other person’s interests.

• Arouse in the other person an eager want

• Smile.

• Remember that a person’s name is to that person the sweetest and most important sound in any language.

Video• What’s the 2nd largest search engine in the

world?

• “Don’t try and create the market, find out where the market is and meet them halfway.”

• Universal search

What should you record?

• Testimonials

• How-to videos

• A series of demos (Will it Blend?)

• Doesn’t need to be professional, does need to be fun, creative, and/or valuable

How to get started

• Got an iphone?

• www.theflip.com

• Go to BestBuy ($150-250)

Things to remember• Videos should be about 2-4 minutes long

• Optimize your videos to rank in the search engines (see eboot camp book!)

• Hurl Your URL at the beginning, not the end!

• If going on your homepage, use a professional!

Let’s create a Web Presence!

• Nancy, break out the yarn balls....

Action• Write this down

• I commit to....

• Building a fan page

• creating a blog

• shooting some video

• Downloading Tweetdeck

• etc.

Seminar 101

• 83% of you won’t do what you just wrote down.

Insurance Plan

• eBoot Camp Action Pak

• Audio Book

• DVD of Live Event

• 30 days of video tutorials, articles, web resources, asking me questions and more

eBoot Camp Action Pak• The Action Pak is for you if:

• If you want to know how to raise your Website’s Google ranking

• You want to ensure your Website is user-friendly and sales ready!

• If you want to increase your Web Presence by easily publishing articles and press releases

• You plan to tackle some of the topics we covered today and could use some easy video tutorials

eBoot Camp Audio• Updated

• Over 3-hours of content

• It’s me - not some Morgan Freeman sounding guy talking to you.

• Bonus Chapter on Twitter

• Price - $129

Shameless PromotionI need

diapers!Support my college fund!

Live Event DVD

• Recorded by a professional video production company

• Done only a few weeks ago

• A review of the topics we went over today

• Price - $49.99

eBootCamp University• Short video tutorials on Social Media, Internet Marketing, and

Website Usability and Design

• Every article I’ve ever written on any of the above topics

• Every resource I use on the web for my own business.

• Ask Corey Feature - you can ask me as many questions as you’d like for as long as you’re a member

• Guest videos, articles, and more.

• Price: $20 a month

Using Tweetdeck the right way!

Bundled Deal • eBoot Camp Audio Book ($130)

• 3 hours of content

• DVD of Live Event ($50)

• worksheets, activity guide

• 30-days of training videos, articles, Q&A, and more ($20)

• Bonus: PowerPoint Slides ($99)

$200.00

$69.99

Bonus!

• You will get a copy of these slides ($99 Value)

Thank you! • Cash or Credit

• I’ll be signing books and answering questions

• Please fill out your followup forms!

• If you enjoyed the presentation, please thank the Dale Carnegie Team!

Birmingham 8.26

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