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Why Listen to Consumers?
They don’t understand paymentsor care about them at all,
so let’s think about what works
It all works fine
Cards are all we need
Would we use...
Not bovvered
Barry Grange, a Tesco director who heads the British Retail Consortium’s committee that has talked to the banks, has still to be convinced of the usefulness of [debit cards].
Will Britain buy electronic shopping? in New Scientist magazine(April 29th, 1984).
Remote shopping, while entirely feasible, will flop—because women like to get out of the house, like to handle merchandise, like to be able to change their minds.
Time Magazine(1966)
There is no reason anyone would want a computer in their home — Ken Olsen, founder and CEO of Digital Equipment Corporation
speaking at theWorld Future Society in Boston
(1977)
Prepaid (Starbucks)
Companion (O2)
Embedded (Hailo)
Attached (PayTag)
Convenient (TfL)
Acquiring (Square)
So What?
smart paymentsare integrated
payments
strategy checkpoint
APIs mean a new kind of
competition
smart pipesdigital identity
anddigital money
© Steve Jackson Games
...not dumb services
@dgwbirch
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