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Biodiversity Awareness, Understanding & Impact of its Loss April 2016
Prepared For: The Heritage Council
PREPARED BY: Martha Fanning J.7364
2 Confidential
Introduction
Confidential
3
Introduction
Market research was required to provide up-to-date data on consumer awareness, understanding and interest in biodiversity, following an initial benchmark survey in 2010.
An agreed questionnaire was included in the April No.2 wave of B&A’s Barometer survey.
Barometer is a nationally representative survey of the adult population, aged 16+, quota controlled on gender, age, social class and region to correctly reflect the known demographics of the Republic of Ireland. Both 2010 and 2016 surveys are based on samples of 1,000.
B&A fieldwork took place between 14th – 24th April, 2016, with the 2010 fieldwork taking place 13th – 22nd April, 2010.
OBJECTIVES
RESEARCH APPROACH
TECHNICAL DETAILS
TIMING
The report references EU and ROI data from the following Flash EuroBarometer surveys: 2007 Flash EB 219, 2010 Flash EB 290, 2013 Flash EB 379. Note: EB did not update all questions each year. Full EB data is based on c.25,500 interviews, whilst EB Ireland data is based on a sample of 1,000.
COMPARISONS
4 Confidential
Awareness of Biodiversity and Impact of its Loss
5 Confidential
Awareness of the Term ‘Biodiversity’
35 38 44
22 25 31
18
31
30
28 30
26 29
43
30
32
35 24 26
52 45
26
52
37
I’ve heard of it and I know what it
means
I’ve heard of it but I do not know what
it means
I have never heard of it
Flash EB Europe
2010
%
Flash EB Ireland
B&A data shows significant increase in both awareness and understanding of ‘biodiversity’; Ireland remains well behind EU averages however.
B&A
Q.1 Are you aware of the term ‘biodiversity’?
2013
%
2010
%
2013
%
2010
%
2016
%
2007
%
2007
%
6 Confidential
Awareness of the Term ‘Biodiversity’
18
31 22
33
14
29
12
28 19
30 22
30 19
33
14
33
30
32
32
33
28
32
35
27
27
28
30
38
34
36
23
26
52
37 46
34
58
39
53 45
54
42 49
32
48
31
62
41
I’ve heard of it and I know what it
means
I’ve heard of it but I do not know what
it means
I have never heard of it
GENDER AGE
Awareness more evenly distributed by gender and age than in 2016; female & U25/65+ weaknesses have been addressed.
Q.1 Are you aware of the term ‘biodiversity’?
B&A TOTAL
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
7 Confidential
Awareness of the Term ‘Biodiversity’
18
31 24
35
13
28 18
31
16
44
15
29
17 19 26 30
16
35
21 24
30
32 37
36
23
29 38
33
33
23
36
34
24
32 25
45
28
26
32
41
52
37 39 28
64
44 44 36
50
33
49
37
60 49 49
25
56
38 47
34
CLASS REGION AREA
I’ve heard of it and I know what it
means
I’ve heard of it but I do not know what
it means
I have never heard of it
Blue collar workers catching up. Dubliners and urbanites far more conscious than in 2010.
Q.1 Are you aware of the term ‘biodiversity’?
ABC1 C2DE F Dublin Leinster Munster Conn/Uls Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % % % % % %
B&A TOTAL
Confidential
8
18
41
11 12 9
20 18
43
9
14 13
8
19
11
25
6 5 4
12 11
23
6 5 4 5
11
17
22
30
16
12 12
20
40 37
33 32
27 24
20
EU 2007 EU 2010 ROI - 2007 ROI - 2010 B&A 2010 B&A 2016
Meaning of the Phrase ‘Loss of Biodiversity’ - Spontaneous
By and large, most B&A responses have roughly doubled since 2010, bar ‘climate change’ and ‘endangerment’ of plants/animals which have plateaued.
Decline in natural habitats
Certain animals and plants are
disappearing/ will disappear
Change of the climate
Forests will disappear/
decline
Loss of natural
heritage like nature parks
etc.
Problems with the clean air,
water/CO2 emissions
Certain animals and plants are/
will become endangered
Q.2 Can you please tell me what the phrase ‘loss of biodiversity’ means to you?
Not included in Flash EB
379
9 Confidential
Meaning of the Phrase ‘Loss of Biodiversity’ - Spontaneous
40
37
33
33
32
27
24
11
10
7
6
2
3
18
Decline in natural habitats/less variety – in general
Certain animals and plants are disappearing/will disappear
Certain animals and plants are/will become endangered
Change of the climate
Forests will disappear/decline
Loss of natural heritage like nature parks/ endemic species/natural landscapes, basically the natural environment that you can relate to in your country
Problems with the clean air, water/CO2 emissions
Problems for the economy/loss of material wealth
Loss of potential for producing medicines, food and fuel
Less opportunities for tourism
Problems in my garden
Don’t care about this issue
Others
Don’t know
% Placement in
B&A 2010
4th
2nd
3rd
1st
5th
7th
6th
9th
8th
11th
10th
12th
-
-
Q.2 Can you please tell me what the phrase ‘loss of biodiversity’ means to you?
B&A TOTAL
10 Confidential
Meaning of the Phrase ‘Loss of Biodiversity’ - Spontaneous
B&A Total GENDER A G E
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
Base: 1006 1008 498 500 508 508 161 134 214 199 272 284 211 223 148 168
% % % % % % % % % % % % % % % % Decline in natural habitats/less variety – in general
17 40 18 42 17 37 19 37 18 43 18 41 14 32 16 43
Certain animals and plants are disappearing/will disappear
22 37 22 38 22 37 18 38 25 39 26 39 21 33 16 36
Certain animals and plants are/will become endangered
20 33 22 36 18 29 21 28 20 35 21 34 20 29 17 37
Change of the climate 30 33 31 33 29 33 32 33 27 37 31 29 34 35 23 34
Forests will disappear/decline 16 32 16 32 16 32 20 33 17 35 15 31 17 30 12 35
Loss of natural heritage like nature parks/ endemic species/natural landscapes, basically the natural environment that you can relate to in your country
12 27 12 28 12 25 14 24 13 25 11 28 10 26 14 30
Problems with the clean air, water/CO2 emissions
15 24 16 25 14 23 14 25 16 27 16 20 14 23 13 30
Problems for the economy/loss of material wealth
3 11 3 12 2 11 0 8 2 14 1 9 7 9 1 17
Loss of potential for producing medicines, food and fuel
3 10 3 11 3 8 1 10 2 11 4 8 5 10 3 10
Less opportunities for tourism 2 7 2 9 2 6 4 11 1 10 3 5 2 6 2 7
Problems in my garden 3 6 2 6 3 6 2 7 2 8 4 5 2 6 1 5
Others 3 3 4 3 2 4 2 3 3 2 3 2 4 8 2 2
Don’t care about this issue 1 2 1 1 1 2 3 3 0 - 1 1 1 3 1 2
Don’t know 30 18 27 17 33 19 27 15 32 15 25 20 28 20 43 16
Notable factor is the relatively modest difference between genders and across age cohorts.
Confidential
11
Meaning of the Phrase ‘Loss of Biodiversity’ - Spontaneous
B&A Total
CLASS REGION AREA
ABC1 C2DE F* Dublin Leinster Munster Conn Ulster
Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
Base: 1006 1008 434 495 495 447 77 66 267 281 275 244 288 320 176 163 636 664 370 344
% % % % % % % % % % % % % % % % % % % %
Decline in natural habitats/less variety – in general
17 40 22 46 14 35 18 38 18 52 17 32 16 37 18 35 16 43 20 33
Certain animals and plants are disappearing/will disappear
22 37 30 44 17 33 13 33 26 48 23 33 20 34 18 32 24 40 18 34
Certain animals and plants are/will become endangered
20 33 24 40 17 29 17 17 22 50 21 24 13 29 25 25 20 38 19 24
Change of the climate 30 33 33 41 28 28 26 31 35 39 28 36 14 26 49 31 31 36 28 29
Forests will disappear/decline 16 32 19 40 13 28 20 23 29 47 14 27 5 27 17 26 18 37 13 25
Loss of natural heritage like nature parks/ endemic species/natural landscapes, basically the natural environment that you can relate to in your country
12 27 14 28 11 27 11 10 14 39 11 22 10 22 14 22 12 32 12 18
Problems with the clean air, water/CO2 emissions
15 24 17 28 13 21 16 22 16 27 14 29 7 21 27 19 14 24 17 25
Problems for the economy/loss of material wealth
3 11 3 13 2 11 6 4 3 19 1 10 2 11 4 3 3 14 2 7
Loss of potential for producing medicines, food and fuel
3 10 5 10 2 10 - 4 7 11 3 10 1 12 0 4 5 12 1 6
Less opportunities for tourism 2 7 2 9 2 7 4 3 4 12 2 6 0 7 3 4 2 10 2 4
Problems in my garden 3 6 2 7 3 6 1 3 3 6 2 6 3 8 2 3 3 7 2 4
Don’t care about this issue 3 2 1 1 2 3 - 3 1 1 1 0 2 4 2 0 2 1 1 2
Others 1 3 4 2 2 4 2 - 3 2 3 2 4 6 1 3 3 3 2 4
Don’t know 30 18 19 12 38 21 38 26 22 16 26 21 43 18 28 16 27 18 35 18
Modest social class and geographic differences evident.
Confidential
12
Meaning of the Phrase ‘Loss of Biodiversity’ - Spontaneous
B&A Total BIODIVERSITY AWARENESS
2010 2016 Heard & Know Heard & Don’t
know Never Heard
2010 2016 2010 2016 2010 2016 2010 2016
Base: 1006 1008 184 326 295 317 527 365
% % % % % % % %
Decline in natural habitats/less variety – in general
17 40 40 68 18 37 9 17
Certain animals and plants are disappearing/will disappear
22 37 32 54 26 38 16 23
Certain animals and plants are/will become endangered
20 33 27 51 27 29 13 20
Change of the climate 30 33 42 46 35 36 23 21
Forests will disappear/decline 16 32 23 50 21 32 11 17
Loss of natural heritage like nature parks/ endemic species/natural landscapes, basically the natural environment that you can relate to in your country
12 27 21 45 12 26 9 12
Problems with the clean air, water/CO2 emissions
15 24 26 36 17 26 10 13
Problems for the economy/loss of material wealth
3 11 7 20 2 9 1 6
Loss of potential for producing medicines, food and fuel
3 10 6 14 4 7 2 8
Less opportunities for tourism 2 7 6 11 1 7 2 5
Problems in my garden 3 6 5 10 4 5 1 4
Don’t care about this issue 3 2 1 1 1 1 2 4
Others 1 3 5 4 5 3 1 3
Don’t know 30 18 3 1 16 10 48 39
Results here suggest that respondent’s self definition has some merit.
13 Confidential
How Informed do you Feel About the Loss of Biodiversity?
21 25 16
37 39
17
39 32
41 37
38
36 33
43
40
31
33 32 39
22 23
32
18
23
5 5 6
3 4 7 2
10
0 1 1 0 1 1 0 4
Not informed at all
Not well informed
Well informed
Very well informed Don’t know
Significant increase in level of awareness, although Ireland remains behind the EU27 figures.
Q.3 How informed do you feel about the loss of biodiversity?
Flash EB Europe
2010
%
Flash EB Ireland B&A
2013
%
2010
%
2013
%
2010
%
2016
%
2007
%
2007
%
14 Confidential
How Informed do you Feel About the Loss of Biodiversity?
35 32 30 29 40
34 34 34 32 33 32 32 38
32 42
27
36 31
40 31
31
31 36 34
33 31 41
29
37
30
28
33
16 23
17 26
16 20
18 15
14 23
19
26
17
22 13 27
2 10
2 11
2 9 3 13
4
7 1 10 2 11
2
8 11
4 11
3 11
6 9 4
17
5 8 3 7 5
15 4
Not informed at all
Not well informed
Well informed
Very well informed
Don’t know
As with national awareness of biodiversity, there are no significant differences between genders. Those aged 35-49 are most likely to feel informed; 2010
weaknesses amongst U25/65+ age cohorts have been addressed.
Q.3 How informed do you feel about the loss of biodiversity?
GENDER AGE
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
B&A TOTAL
15 Confidential
How Informed do you Feel About the Loss of Biodiversity?
35 32 28 27
41 35 38 35 32
28 34 33
41 42 32
21
35 28
35 37
36 31 41
32
31
30
37
31 39
18
39 39 33 31
29 40
38
29
32 33
16 23
20
24
13 22
17 24
19
26
14 21 12 18
21 30
16
24
17 21
2 10 3 13
1 8 0 3 2
23
4 5
1
4
2
6 2 13
2
5 11 4 7 3
14 5 8 7 7 6 8
3 13
5 16
2 9 5
13 3
* Caution low base
Not informed at all
Not well informed
Well informed
Very well informed
Don’t know
Slightly higher awareness amongst Dubliners and in Conn/Ulster.
Q.3 How informed do you feel about the loss of biodiversity?
CLASS REGION AREA
ABC1 C2DE F Dublin Leinster Munster Conn/Uls Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % % % % % %
B&A TOTAL
16 Confidential
How Informed do you Feel About the Loss of Biodiversity?
35 32
5 5
24 26
52 59
36 31
34
21
55 49
25 23
16 23
46
47
16 19 6
7 2
10 8 26
1 4
1 2
11 4 6
0 5 2
16 10
BIODIVERSITY AWARENESS
Not informed at all
Not well informed
Well informed
Very well informed
Don’t know
Q.3 How informed do you feel about the loss of biodiversity?
Responses consistent with response to initial question on biodiversity.
B&A TOTAL
Heard & Know Heard & Don’t know Never heard
2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % %
17 Confidential
It is a moral obligation – because we
have a responsibility as
stewards of nature
Our well being and quality of life is based
upon nature and biodiversity as it
provides pleasure and recreation
Biodiversity is indispensable for the production
of goods such as food, fuel and
medicines
I am willing to do my bit to contribute to improving
biodiversity in Ireland
Europe will get poorer
economically as a consequence of the loss of biodiversity
I wouldn’t know how to go about
helping to improve
biodiversity in Ireland
Attitudes to Biodiversity: B&A 2016
50 47 45 45 36
25
33 36 33 35
34
35
3 3 4 5
5 16
2 2 2
2
2 11
12 12 16 14 22
13
Very much agree
% % % %
Rather agree
Rather disagree Very much disagree
Don’t know
% %
NEW NEW
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
18 Confidential
It is a moral obligation – because we
have a responsibility as
stewards of nature
Our well being and quality of life is based
upon nature and biodiversity as it
provides pleasure and recreation
Biodiversity is indispensable for the production
of goods such as food, fuel and
medicines
I am willing to do my bit to contribute to improving
biodiversity in Ireland
Europe will get poorer
economically as a consequence of the loss of biodiversity
I wouldn’t know how to go about
helping to improve
biodiversity in Ireland
Attitudes to Biodiversity: B&A 2016
83 83 82 84
71 60
5 5 2 2
7 27
12 12 16 14 22
13
Agree
% % % %
Disagree
Don’t know
% %
NEW NEW
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
19 Confidential
Biodiversity is indispensable for the production of goods such as
food, fuel and medicines
Our well being and quality of life is based upon nature and biodiversity as
it provides pleasure and recreation
Attitudes to Biodiversity: Trends
50 53 55 51 61 61
42 45 55 58
62 58 63 66
43 47
34 33 32 33 28 31
29 33
35 34 31 31 31 29
34 36
9 8 8 6 5 3
2
4
6 5
4 4 3 3
1
3
3 2 2
3 2 2
0
2
2 3 2 1 1 1
0
2
0 4 3 0 4 3
26 16
0 2 1 0 2 1
21 12
Very much agree
Rather agree
Rather disagree
Very much disagree Don’t know
‘Don’t knows’ in ROI have declined in line with enhanced awareness & understanding, scores remain well below EU data.
Flash EB Europe
2010 %
Flash EB Ireland B&A
2013 %
2007 %
2010 %
2013 %
2007 %
2016 %
2010 %
Flash EB Europe
2010 %
Flash EB Ireland B&A
2013 %
2007 %
2010 %
2013 %
2007 %
2016 %
2010 %
NB: Don’t know discouraged as a response on EB
20 Confidential
Attitudes to Biodiversity: Trends
61 70
77
56 71
78
40 50
44 45 39 42
48 38
33 36
32 26
20
33
26 19
38
33
31 31 36 32
29 41
32 34
3 2 2 3 1 2
4
3 12 12 15
11 10
13
5
5
1 1 1 1 1 1
0
2 5 4
5
4 4
3
1
2
0 1 0 0 1 0
20 12 8 8 5
12 9 5
29 22
Very much agree
Rather agree
Rather disagree
Very much disagree Don’t know
Don’t knows in ROI have declined in line with enhanced awareness & understanding. Scores well below EU data.
It is a moral obligation – because we have a responsibility as stewards of
nature Europe will get poorer economically of
the loss of biodiversity
Flash EB Europe
2010 %
Flash EB Ireland B&A
2013 %
2007 %
2010 %
2013 %
2007 %
2016 %
2010 %
Flash EB Europe
2010 %
Flash EB Ireland B&A
2013 %
2007 %
2010 %
2013 %
2007 %
2016 %
2010 %
NB: Don’t know discouraged as a response on EB
21 Confidential
Biodiversity Is Indispensable For The Production Of Goods Such As Food, Fuel And Medicines – Level Of Agreement
42 45 42 47 42 43 40 50
42 38 44 43 44 48
37 48
29 33
31 32
28 34
29
30
30 39 28 33 32 29
27
34
2
4
2
4
2
4
3
4
1
5 4
5 1 3
2
5
0
2
1
3
0
1
0
1
0
4
1 3
0 0
0
1 26 16
24 15
28 17
27
14
28
14 23
17 22 20
34
12
Very much agree
Rather agree
Rather disagree Very much disagree
Don’t know
Slightly less emphatic agreement amongst 25-34s.
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
GENDER AGE B&A TOTAL
22 Confidential
Biodiversity Is Indispensable For The Production Of Goods Such As Food, Fuel And Medicines – Level Of Agreement
42 45 49 48 38 42
33
48 54
37 48
38 31
49
32
63
44 42 39 50
29 33
33 33
25
33
39
27
27
37
27 41
29
27
37
24
27 35 34
30
2
4 3 5
2
4 4 2
2 8 2
1
2
4
3
4
2
6
2
3
0
2 1 2
0
2 0 2
0 5
1 0
0
0
0
2
0
3
1
1 26
16 15 11
35
18 24 22 18
13 22 19
38
21 28
7
27
15 25
17
Very much agree
Rather agree
Rather disagree Very much disagree
Don’t know
Agreement strong ex Dublin/rural Ireland much more conscious of issues than in 2010.
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
CLASS REGION AREA B&A TOTAL
ABC1 C2DE F Dublin Leinster Munster Conn/Uls Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % % % % % %
23 Confidential
Biodiversity Is Indispensable For The Production Of Goods Such As Food, Fuel And Medicines – Level Of Agreement
42 45 47
60 54
44 33 33
29 33
45 29
28 41
25 30
2
4
3 5
3 4
1
4
0
2
0 4
0 1
1
1
26 16
4 2
15 10
40 32
Very much agree
Rather agree
Rather disagree Very much disagree
Don’t know
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
Those more conscious of biodiversity show greatest agreement here.
BIODIVERSITY AWARENESS B&A TOTAL
Heard & Know Heard & Don’t know Never heard
2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % %
24 Confidential
Our Well Being And Quality Of Life Is Based Upon Nature And Biodiversity As It Provides Pleasure And Recreation – Level Of Agreement
43 47 42 47 44 46 43 48 44 42 44 48 44 49
42 46
34 36
37 35
31 37
34
40
32 39 38 34 36 32
29
40
1
3 1
4
1
2
1
3
1
5 2 2 1 2
1
4
0
2
1
2
0
2
0
1
1
3 0 3
0 1
0
1 21 12
18 12
23 13
22
8
23
11 16 13
18 17
28
10
Very much agree
Rather agree
Rather disagree Very much disagree
Don’t know
Slight weakness amongst 25-34s.
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
GENDER AGE B&A TOTAL
25 Confidential
Our Well Being And Quality Of Life Is Based Upon Nature And Biodiversity As It Provides Pleasure And Recreation – Level Of Agreement
43 47 50 51
39 42 36
58 52
37 45 41
35
49 39
65
44 43 42 53
34 36
36 37
32 37
41
28 32
42 36 41
31
33
40
26
33 38 37
33
1
3 2
3
1
3 1
2 2 6 2 1
0
2 0
1
2 4
1
2
0
2 0 2
0
2 0
2 0 5 1 0
0
0 0
2
0
3
0
1 21 12 12
7
28
16 22
11 14 10 16 16
32
15 20
5
21 13
20 11
Very much agree
Rather agree
Rather disagree Very much disagree
Don’t know
Stronger agreement in Conn/Ulster & rural Ireland.
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
CLASS REGION AREA B&A TOTAL
ABC1 C2DE F Dublin Leinster Munster Conn/Uls Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % % % % % %
26 Confidential
Our Well Being And Quality Of Life Is Based Upon Nature And Biodiversity As It Provides Pleasure And Recreation – Level Of Agreement
43 47 52
66 55
44 34 33
34 36
42
26
33 45
33 37
1 3
2 4 1 3
1 2
0 2
1 3
0 2
0 2
21 16
4 1 11 7
32 26
Very much agree
Rather agree
Rather disagree Very much disagree
Don’t know
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
Those more conscious of biodiversity show greatest agreement here.
BIODIVERSITY AWARENESS B&A TOTAL
Heard & Know Heard & Don’t know Never heard
2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % %
27 Confidential
It Is A Moral Obligation – Because We Have A Responsibility As Stewards Of Nature – Level Of Agreement
40 50
40 51
41 48
37
50
38 46 42
49 42
51 42
53
38
33
40
32
35
34
39
34
40
38 40
31 36
31
29
32
4
3 2
3
1
3
1
5
2
3 1 3
2 2
2
3
0
2 1
2
0
1
0
1
0
2 1 3
0 0
0
1 20 12
18 12
23 13
23
9
21 11
16 14 20 16
27
11
Very much agree
Rather agree
Rather disagree Very much disagree
Don’t know
Agreement weakest amongst 25-34s.
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
GENDER AGE B&A TOTAL
28 Confidential
It Is A Moral Obligation – Because We Have A Responsibility As Stewards Of Nature – Level Of Agreement
40 50 45
54
38 46
28
54 47 43 42 44
34
50 39
67
42 47
38
54
38
33 41 35
32
32
51
33 38
38 39 36
36
32
39
22
35 35
41
30
4
3 1
2
1
4 0
2 1 4
2 2
0
2 3
4
1
3 1
3 0
2 0 2
0
2 0
2 0 4
1 0
0
0 0
2
0
2
0
1 20
12 12 7
28
17 21
9 14 10
17 17
30
16 20
5
21 12
20 12
Very much agree
Rather agree
Rather disagree Very much disagree
Don’t know
Agreement stronger Conn/Uls/rural Ireland.
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
CLASS REGION AREA B&A TOTAL
ABC1 C2DE F Dublin Leinster Munster Conn/Uls Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % % % % % %
29 Confidential
It Is A Moral Obligation – Because We Have A Responsibility As Stewards Of Nature – Level Of Agreement
40 50 50
69
48 46
33 37
38
33 46
24
40 41
34 34
4
3
1 3 0 4
2 3
0
2
0 4
0 1
0 0
20 12
4 1
12 8
31 26
Very much agree
Rather agree
Rather disagree Very much disagree
Don’t know
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
Those more conscious of biodiversity show greatest agreement here.
BIODIVERSITY AWARENESS B&A TOTAL
Heard & Know Heard & Don’t know Never heard
2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % %
30 Confidential
Europe Will Get Poorer Economically As A Consequence Of The Loss Of Biodiversity – Level Of Agreement
33 36 32 38
33 35 35 37 32 29 32 34 35
42
30 41
32 34
34 33
29 36
29 29 30
44 35 35 32
27
31
33
5 5
6 5
5
4
3 10
6
4 8 5 6 3
3
3 1
2 2
2
0
2
0
2
2
3 1 3
0 1
0
2
29 22 26 22
32 23
32 23
31
19 24 22 26 27
37
21
Very much agree
Rather agree
Rather disagree Very much disagree
Don’t know
Again, 25-34s showing lower agreement.
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
GENDER AGE B&A TOTAL
31 Confidential
Europe Will Get Poorer Economically As A Consequence Of The Loss Of Biodiversity – Level Of Agreement
33 36 38 40 31 33
19
40 43 34 33 29
24 35
52
28 36 34
29
40
32 34 34 36
28 34
47
28 30
39 31 39
33
26
31
33
29 38
36
28
5 5
7 5
5
5 0
3
7 5
7 2
3 6
6
4 6
6
4 3 1
2 1 3
1
2
0 2
1 4
2 1
0
2
1
1
0
3
2 1
29 22 19 17
36 26
34 28
19 17 27 29
39 30
10
33 28
19 30 27
Very much agree
Rather agree
Rather disagree Very much disagree
Don’t know
Huge confusion in Conn/Ulster and rural Ireland. Very conflicted.
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
CLASS REGION AREA B&A TOTAL
ABC1 C2DE F Dublin Leinster Munster Conn/Uls Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % % % % % %
32 Confidential
Europe Will Get Poorer Economically As A Consequence Of The Loss Of Biodiversity – Level Of Agreement
33 36 38
54 44
32 25 25
32 34
45
33
30
42
28 28
5 5
8 4
5 5
5 5
1
2
1 3
0 1
1 2
29 22
9 5
20 19
41 39
Very much agree
Rather agree
Rather disagree
Very much disagree
Don’t know
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
Those more conscious of biodiversity show greatest agreement here.
BIODIVERSITY AWARENESS B&A TOTAL
Heard & Know Heard & Don’t know Never heard
2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % %
33 Confidential
I am willing to do my bit to contribute to improving biodiversity in Ireland – Level Of Agreement
45 43 46 46 39
44 48 47
35 37 33 34 42 34
32 34
5 5 4 6 6 3 3
6 2 2 1
2 2 2 1
0
14 12 15 12 11 16 16 13
35-49 25-34 65+ 50-64
GENDER AGE
U25 Female Male
% % % % % % % %
Very much agree
Rather agree
Rather disagree Very much disagree
Don’t know
Same pattern here vis-à-vis 25-34s.
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
B&A 2016
34 Confidential
I am willing to do my bit to contribute to improving biodiversity in Ireland – Level Of Agreement
45 52
39 49
42 40 39
63
42 49
35
35
36
32
34 39 39
28
39 30
5
3
6 3
8 3 3
3
5 4 2
1
2 2 4
0 0
2
2 1
14 9
18 14 12 18 19
4 13 16
Mun ster
Leinster Rural Urban
CLASS REGION
Dublin F* ABC1 C2DE Conn/ Uls
AREA
% % % % % % % % % %
Very much agree
Rather agree
Rather disagree Very much disagree
Don’t know
And again, consistent pattern here.
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
B&A 2016
35 Confidential
I am willing to do my bit to contribute to improving biodiversity in Ireland – Level Of Agreement
45
65
39 32
35
25
46
35
5
6
4
4
2
3
1
1
14
1 10
28
Heard & Don’t know
BIODIVERSITY AWARENESS
Heard & Know
Never Heard
% % % %
Very much agree
Rather agree
Rather disagree Very much disagree
Don’t know
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
Those more conscious of biodiversity show greatest agreement here.
B&A 2016
36 Confidential
I wouldn’t know how to go about helping to improve biodiversity in Ireland – Level Of Agreement
25 24 26 33
21 23 24 27
35 35 35
36
41 32 30
36
16 19 14
15
17
16 19
16
11 11 11
6 10
15 12 9
13 11 14 10 11 14 15 12
35-49 25-34 65+ 50-64
GENDER AGE
U25 Female Male
% % % % % % % %
Very much agree
Rather agree
Rather disagree
Very much disagree
Don’t know
25-34s weakest here too.
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
B&A 2016
37 Confidential
I wouldn’t know how to go about helping to improve biodiversity in Ireland – Level Of Agreement
25 28 23 22
31
18 25 27 24 26
35 32 36 42
35
39 29
36 38
29
16 17 15
20 13 19
15
20 15
18
11 14
9
9
9 8 16
12
10 14
13 8
17 7
13 15 16
4 13 13
Mun ster
Leinster Rural Urban
CLASS REGION
Dublin F* ABC1 C2DE Conn/ Uls
AREA
% % % % % % % % % %
Very much agree
Rather agree
Rather disagree
Very much disagree
Don’t know
Dubliners more likely to agree here.
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
B&A 2016
38 Confidential
I wouldn’t know how to go about helping to improve biodiversity in Ireland – Level Of Agreement
25 27 22 26
35 26
45 33
16 26
14
10
11
19 10
6
13
2 9
25
Heard & Don’t know
BIODIVERSITY AWARENESS
Heard & Know
Never Heard
% % % %
Very much agree
Rather agree
Rather disagree
Very much disagree
Don’t know
Q.4 I will read some statements about why it can be important to halt the loss of biodiversity, and please tell me how much do you agree or disagree with them:
Those more conscious of biodiversity show most polarised results here.
B&A 2016
39 Confidential
The decline & possible extinction of animal species, flora and fauna, natural habitats and ecosystems - How Serious Is the Problem Locally?
1 2 2 4 4 2 3 3 8
12 11
20 23 17 16
10
45 47 51
44 48
49 37
43
43 37 35 28
23 31
26 32
2 2 1 4 2 1
17 11
Not a problem at all
Not a serious problem
Fairly serious problem
Very serious problem
Don’t know
Decline in don’t knows, combines with increase in sense of seriousness of problem, but still well behind EU data.
Q.5a And how serious is the problem locally in Ireland?
Flash EB Europe
2010
%
Flash EB Ireland B&A
2013
%
2010
%
2013
%
2010
%
2016
%
2007
%
2007
%
40 Confidential
The decline & possible extinction of animal species, flora and fauna, natural habitats and ecosystems - How Serious Is the Problem Locally?
Not a problem at all
Not a serious problem
Fairly serious problem
Very serious problem
Don’t know
3 3 3 4 3 3 5 4 2 4 3 4 5 3 3 2
16 10
19 11 13 9
13 13 15 10 21
11 14
9 14
8
37 43
38 43 37 43
39 36 38 44 35
45 38
40 37
46
26 32 24 33
28 32 26 35
25
30 27 29 29 36
23
34
17 11
16 10
19 13
18 12
19 11 14 11 14 13
23
10
No significant gender or age differences.
Q.5a And how serious is the problem locally in Ireland?
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
GENDER AGE B&A TOTAL
41 Confidential
The decline & possible extinction of animal species, flora and fauna, natural habitats and ecosystems - How Serious Is the Problem Locally?
Not a problem at all
Not a serious problem
Fairly serious problem
Very serious problem
Don’t know
* Caution low base
3 3 2 2 5 4 3 4 2 2 6 1 4
9 1 1 3 3 4 5
16 10 16
11 16
10 16 7 12
6
18
9
19 17
15 9
17 10
14 11
37 43
42 43 31 43
51
43 35 41
40
48
37 35
37 49 32 42
45 44
26 32 28 36
26
30 14
30 40 43 19 28 20 21
25
38
32 36 17 26
17 11 11 8
22 14 17 15 12 8
17 14 20 18 21
3
15 10
20 14
Dubliners, urbanites generally and middle classes all more inclined to see it as a serious problem.
Q.5a And how serious is the problem locally in Ireland?
CLASS REGION AREA B&A TOTAL
ABC1 C2DE F Dublin Leinster Munster Conn/Uls Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % % % % % %
42 Confidential
The decline & possible extinction of animal species, flora and fauna, natural habitats and ecosystems - How Serious is the Problem Locally?
3 3 0 1 2 3 6 6 2 2
29 23 16
10 19 7
16 11 15 12
15 7
61 63
37 43
49
35
43 55
30 38 47
50
6 10
26 32
29
56 27
23
25 21
33 39
0 3
17 11
4 1
13 8
24 23
3 2 4 1
Not a problem at all
Not a serious problem
Fairly serious problem
Very serious problem
Don’t know
Those more conscious of biodiversity show greatest consciousness of the seriousness of the issues here.
Q.5a And how serious is the problem locally in Ireland?
BIODIVERSITY AWARENESS B&A TOTAL
Heard & Know Heard & Don’t
know Never heard
Serious Not Serious
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % %
GLOBAL PROBLEM
43 Confidential
The decline & possible extinction of animal species, flora and fauna, natural habitats and ecosystems - How Serious is the Problem Globally?
Not a problem at all
Not a serious problem
Fairly serious problem
Very serious problem
Don’t know
B&A data well behind EU data. B&A data shows strong decline in ‘Don’t know’ as understanding grows.
1 1 1 1 1 1 1 1 2 3 3 4 4 3 4 4
25 29 28 23 26
21 29 32
69 63 66 69 64 73
48 50
2 4 2 3 5 2
19 12
Q.5b And how serious is the problem globally?
Flash EB Europe
2010
%
Flash EB Ireland B&A
2013
%
2010
%
2013
%
2010
%
2016
%
2007
%
2007
%
44 Confidential
The decline & possible extinction of animal species, flora and fauna, natural habitats and ecosystems - How serious is the Problem Globally? Level Of Agreement
Not a problem at all Not a serious problem
Fairly serious problem
Very serious problem
Don’t know
1 1 1 2 1 1 1 2 1 2 0 1 1 1 0 0 4 4 5 4 3 5 4 4 3 4 5 6 3 2 4 5
29 32 32 33 26
32 34 32 29
34 26
31 31 31
22
36
48 50
46 51
50
49 43 50
47
48
53 49
49 52
45
50
19 12
17 11
21 13 17
11 20
11 14 13 16 14
29
9
No gender and age differences of note.
Q.5b And how serious is the problem globally?
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
GENDER AGE B&A TOTAL
45 Confidential
The decline & possible extinction of animal species, flora and fauna, natural habitats and ecosystems - How serious is the Problem Globally? Level Of Agreement
Not a problem at all Not a serious problem
Fairly serious problem
Very serious problem
Don’t know
* Caution low
base
1 1 0 1 1 2 0 3 0 1 0 1 1 3 1 1 0 1 1 2 4 4 4 4 4 5 4 1
2 3 6 4 4 7
4 4 3 5 5 3
29 32 28
34 26
32 49
27
18
32 31 32 36 25 31
43
23
32 37 33
48 50
56 54
45
46 31
54 69
55 47
51 32 46 42
46
55
52 38 46
19 12 12 8
24 14 17 15 11 9
17 12
26 19 22
6
18 9
19 16
Connacht/Ulster inhabitants seem more circumspect about the seriousness of the problem.
Q.5b And how serious is the problem globally?
CLASS REGION AREA B&A TOTAL
ABC1 C2DE F Dublin Leinster Munster Conn/Uls Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % % % % % %
46 Confidential
The decline & possible extinction of animal species, flora and fauna, natural habitats and ecosystems - How serious is the Problem Globally? Level Of Agreement
1 1 0 0 0 0 1 4 4 4 2 2 3 4 5 6
29 32 28 24
33 41
26
32
48 50 67 73 50
46
41
34
19 12
3 1
13 9
27 24
Not a problem at all Not a serious problem
Fairly serious problem
Very serious problem
Don’t know
Q.5b And how serious is the problem globally?
Those more conscious of biodiversity show greatest consciousness of the seriousness of the issues here.
BIODIVERSITY AWARENESS B&A TOTAL
Heard & Know Heard & Don’t know Never heard
2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % %
47 Confidential
Do You Think That The Decline And Possible Extinction Of Animal Species, Flora And Fauna, Will Have An Impact On You Personally?
Yes I am already affected by the loss
of biodiversity
Yes it will have an effect on me, but not
now, later on
No, not on me personally but my
children
No, it will not have an effect
Don’t know
Growing sense of short-medium term impact – B&A 2016 in line with European data.
9 17 16 12
20 16 10
19
35
35 33 31
42 41
29
35
35
37 43
40
32 35
29
20
19 9 6
14 12
7
12
12
2 2 2 3 2 1
20 14
Q.6 How serious is the decline and possible extinction of animal species, flora and fauna, natural habitats and ecosystems in Ireland?
Flash EB Europe
2010
%
Flash EB Ireland B&A
2013
%
2010
%
2013
%
2010
%
2016
%
2007
%
2007
%
NB: Don’t know discouraged as a response on EB
48 Confidential
Do You Think That The Decline And Possible Extinction Of Animal Species, Flora And Fauna, Will Have An Impact On You Personally?
Yes I am already affected by the loss
of biodiversity
Yes it will have an effect on me, but not
now, later on
No, not on me personally but my
children
No, it will not have an effect
Don’t know
10 19
10 20
11 19
8 18
11 19
12 19
9
21
9
21
29
35
31
34
27
37
37
39
33
42
27
35
31
30
15
29
29
20
27
19
30
20
18
10
25
17
34
23
30
21
35
24
12
12
12
14
13
10
12
17 9
11 11
8 15 12
17
15
20 14
20 13
19 14
24 15
22
11 16 13 15 16
25
11
Sense of loss more keenly felt amongst younger cohorts, older people recognising it is their children who will be most affected.
Q.6 How serious is the decline and possible extinction of animal species, flora and fauna, natural habitats and ecosystems in Ireland?
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
GENDER AGE B&A TOTAL
49 Confidential
Do You Think That The Decline And Possible Extinction Of Animal Species, Flora And Fauna, Will Have An Impact On You Personally?
Yes I am already affected by the loss
of biodiversity
Yes it will have an effect on me, but not
now, later on
No, not on me personally but my
children
No, it will not have an effect
Don’t know
10 19
13 20
9 20
4 14 18
32
8 16
5 13 10
15 13 24
7 13
29
35
34
41
25
31
32
39 33
35
25
37
27
28 32
44
29
36
29
34
29
20 30
18
28
21
28
25 25
10
39
25
24
19 26
28
28
18
29
23
12
12 10 11
15
13
12
10 6
11 14 8
19 21 9
7
11
11
15 14
20 14 13 11
24 16
25
12 19
12 13 15 25
19 23
5
19 12
21 16
Q.6 How serious is the decline and possible extinction of animal species, flora and fauna, natural habitats and ecosystems in Ireland?
Strong improvements across the board, but Dubliners more inclined to feel they are already feeling the effects.
CLASS REGION AREA
ABC1 C2DE F Dublin Leinster Munster Conn/Uls Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % % % % % %
B&A TOTAL
50 Confidential
Do You Think That The Decline And Possible Extinction Of Animal Species, Flora And Fauna, Will Have An Impact On You Personally?
10 19 19
36
12 13 6
11 15 24
5 7 13
23
2 9
29
35 41
43
32 39
23
26
38
42
21 23
36
41
11
11
29
20
26
13
34 25
26 20
32
20
33 25
34
20
26
31
12
12
6
5
7 11
18 19
7 6
28 37
8 9
47
37
20 14
8 3
16 11
26 24
9 7 12 9 9 7
15 12
Yes I am already affected by the loss
of biodiversity
Yes it will have an effect on me, but not
now, later on
No, not on me personally but my
children
No, it will not have an effect
Don’t know
Q.6 How serious is the decline and possible extinction of animal species, flora and fauna, natural habitats and ecosystems in Ireland?
Those more conscious of biodiversity show greatest consciousness of losses.
BIODIVERSITY AWARENESS B&A TOTAL
Heard & Know
Heard & Don’t know
Never heard Serious Not Serious Serious Not Serious
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
IRELAND GLOBAL
Confidential
51
Do You Feel There Are Endangered Species In Ireland?
43
23
34
Don’t know
No
Yes
45
42
39
39
42
49
48
45
51
51
38
44
38
56
44
42
Male
Female
U25
25-34
35-49
50-64
65+
ABC1
C2DE
F
Dublin
Leinster
Munster
Conn/Uls
Urban
Rural
%
Strong recognition of the issue amongst older people and in Connacht/Ulster.
Q.6b Do you feel there are any species that are endangered in Ireland?
New Question
Confidential
52
What Threatens Biodiversity The Most?
%
27
13
26
19
9
5
1
3
26
15
13
23
14
3
0
4
26
23
11
16
8
3
0
14
30
20
16
12
8
4
0
9
Pollution of air/water
Climate change
Man made disasters
Intensification of agriculture, deforestation and over-fishing
Land use change and development
Plants and animals introduced into our ecosystems
Other
Don't know
2010 EU
2010 Ireland
2010 B&A
2016 B&A
Pollution seen as greatest threat to biodiversity.
Q.7 What threatens biodiversity the MOST?
Confidential
53
What Threatens Biodiversity The Most?
B&A Total GENDER A G E
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
Base: 1006 1008 498 500 508 508 161 134 214 199 272 284 211 223 148 168
% % % % % % % % % % % % % % % %
Pollution of air/water (seas, rivers, lakes, etc.)
26 30 25 31 26 29 24 27 28 33 28 30 25 29 21 30
Climate change 23 20 24 20 22 21 31 21 15 21 24 18 23 25 22 18
Man made disasters (e.g. oil spills, industrial accidents, etc.)
11 16 11 16 12 17 8 15 11 14 11 21 14 15 13 14
Intensification of agriculture, deforestation and over-fishing
16 12 18 14 15 10 14 17 20 10 15 10 18 10 13 16
Land use change and development (e.g. roads, housing, industry, etc.)
8 8 9 8 7 8 5 5 10 10 8 7 7 7 7 10
Plants and animals introduced into our ecosystems (that are not normally found in a region or country)
3 4 3 3 3 4 5 4 1 4 4 4 3 2 2 4
Other 0 0 - 0 0 0 - 0 - - 0 - - 1 - 1
Don’t know 14 9 11 7 16 11 14 9 15 8 10 10 11 11 21 6
Demographic differences are fairly modest.
Q.7 What threatens biodiversity the MOST?
Confidential
54
What Threatens Biodiversity The Most?
B&A Total
CLASS REGION AREA
ABC1 C2DE F* Dublin Lein ster
Mun ster
Conn Ulster
Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
Base: 1006 1008 434 495 495 447 77 66 267 281 275 244 288 320 176 163 636 664 370 344
% % % % % % % % % % % % % % % % % % % %
Pollution of air/water (seas, rivers, lakes, etc.)
26 30 30 28 22 30 27 46 17 22 33 30 27 31 26 41 20 28 34 33
Climate change 23 20 22 24 24 19 19 8 32 16 14 25 20 22 26 19 27 22 16 18
Man made disasters (e.g. oil spills, industrial accidents, etc.)
11 16 11 17 12 17 10 10 9 24 12 12 12 15 14 14 10 17 14 16
Intensification of agriculture, deforestation and over-fishing
16 12 19 13 14 11 12 17 20 11 19 14 12 11 12 13 19 11 11 13
Land use change and development (e.g. roads, housing, industry, etc.)
8 8 8 8 7 8 11 7 6 12 6 7 10 5 9 7 7 8 9 7
Plants and animals introduced into our ecosystems (that are not normally found in a region or country)
3 4 3 4 3 4 2 2 4 4 3 5 2 2 3 3 4 4 2 2
Other 0 0 - 0 0 0 - - - 0 - - 0 1 - - 0 0 - 0
Don’t know 14 9 7 8 18 10 18 11 13 9 12 8 17 13 11 5 13 9 14 10
Pollution much more prominent in Connacht/Ulster.
Q.7 What threatens biodiversity the MOST?
Confidential
55
What Threatens Biodiversity The Most?
Total
BIODIVERSITY AWARENESS IRELAND GLOBAL
Heard & Know
Heard & Don’t know
Never Heard
Serious Not Serious Serious Not Serious
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
Base: 1006 1008 184 326 295 317 527 365 639 754 201 143 773 835 46 60
% % % % % % % % % % % % % % % %
Pollution of air/water (seas, rivers, lakes, etc.)
26 30 36 29 29 32 20 29 28 31 26 28 29 31 28 21
Climate change 23 20 15 19 25 22 24 20 23 21 25 25 22 21 23 38
Man made disasters (e.g. oil spills, industrial accidents, etc.)
11 16 13 20 7 15 13 14 12 17 14 18 12 17 12 13
Intensification of agriculture, deforestation and over-fishing
16 12 21 21 21 10 12 7 20 13 15 13 20 14 8 7
Land use change and development (e.g. roads, housing, industry, etc.)
8 8 11 6 8 10 7 8 9 9 8 4 9 9 8 2
Plants and animals introduced into our ecosystems (that are not normally found in a region or country)
3 4 3 4 4 4 2 3 3 4 3 1 3 4 3 1
Other 0 0 - 0 - - 0 1 0 0 - 1 0 0 - 2
Don’t know 14 9 0 0 7 7 22 19 5 4 10 9 5 3 18 15
Q.7 What threatens biodiversity the MOST?
Awareness of Organisations
57 Confidential
Awareness of the Natura 2000 Network?
I’ve heard of it/them and I know what it
is/they are I’ve heard of it/them
but I do not know what it is/they area
I have never heard of it/them
Don’t know
Far higher awareness than in 2010 not far off EU 2013 Europe data.
6 8 11 1 1 2 2 7
12 13 16
4 3 6 7
16
80 78 73
94 96 94
73
69
1 1 0 1 0 0
18 9
Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness
Flash EB Europe
2010
%
Flash EB Ireland B&A
2013
%
2010
%
2013
%
2010
%
2016
%
2007
%
2007
%
NB: Don’t know discouraged as a response on EB
58 Confidential
Awareness of Specific Organisations: B&A Trend
I’ve heard of it/them and I know what it
is/they are
I’ve heard of it/them but I do not know what it
is/they area
I have never heard of it/them
Don’t know
National Parks and Wildlife Service
Heritage Week
The Heritage Council
SACs – Special Areas of
Conservation
Natura 2000
Network
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
49 54
33 44
28 37
19 26
2 7
34 26
38 28
40 30
25
24
7
16
11 15 21 23
25 27
44 42
73
69
5 5 8 5 7 6 12 8
18 9
Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness
Clear improvements across the board.
59 Confidential
Awareness of National Parks and Wildlife Service
I’ve heard of it/them and I know what it
is/they are
I’ve heard of it/them but I do not know
what it is/they area
I have never heard of it/them
Don’t know
49 54 50 56
48 52
37 41 47
53 54 53 56 65
47 54
34 26 35 25 33 28
38 26
33 26 32
28
34 21
34 30
11 15 10 15 13 15
17 27 12 17
10 14
7 9
12 11
5 5 5 4 6 5 8 5 8 5 4 5 2 5 6 5
No gender differences; awareness increases with age up to 50-64s and then slips back a little.
Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
GENDER AGE B&A TOTAL
60 Confidential
Awareness of National Parks and Wildlife Service
I’ve heard of it/them and I know what it
is/they are
I’ve heard of it/them but I do not know
what it is/they area
I have never heard of it/them
Don’t know
49 54 57 57
42 52 53 55
42 49
35
53 55 52
73 65
45 53 55 56
34 26 31
25
36 27
37 32
36 22 48
29 29 31
17 23
34 27
33 26
11 15 8
13 14 17
9 11
15 19
13 15 10 15 6 10
12 14
10 16
5 5 4 5 8 5 0 2
7 10 4 3 6 2 4 2
8 6 2 2
Awareness strongest in Connacht/Ulster, as in 2016.
Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness
CLASS REGION AREA B&A TOTAL
ABC1 C2DE F Dublin Leinster Munster Conn/Uls Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % % % % % %
61 Confidential
Awareness of National Parks and Wildlife Service
49 54
72 74
49 57
41 35
55 61
46 36
53 58
33 33
34 26
16 14
43 32
35
32
30 23
35
39
31 26
51
30
11 15 8 7
5 8
16 27
10 12 15 23 11 12 10
34
5 5 3 5 3 2 7 6 5 4 4 2 4 4 6 3
I’ve heard of it/them and I know what it
is/they are
I’ve heard of it/them but I do not know
what it is/they area
I have never heard of it/them
Don’t know
Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness
Those more conscious of biodiversity show greatest awareness here.
BIODIVERSITY AWARENESS B&A TOTAL
Heard & Know
Heard & Don’t know
Never heard Serious Not Serious Serious Not Serious
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
IRELAND GLOBAL
62 Confidential
Awareness of Heritage Week
I’ve heard of it/them and I know what it
is/they are
I’ve heard of it/them but I do not know
what it is/they area
I have never heard of it/them
Don’t know
33 44
34 44
32 43
18
32 29
41 40 40 43
57
31
49
38
28 38
27
38
29
44
28 37
31 36 29
38
23
36
28
21 23 20 24 22 22
27 34 23 22
19 26
14 16
24
19
8 5 8 5 8 6 11
6 10 6 5 5 5 5 9 5
Similar pattern here also, awareness peaks amongst 50-64s.
Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
GENDER AGE B&A TOTAL
63 Confidential
Awareness of Heritage Week
I’ve heard of it/them and I know what it
is/they are
I’ve heard of it/them but I do not know
what it is/they area
I have never heard of it/them
Don’t know
* Caution low base
33 44 43
48
25
40 34
41
28
43
29
42
26
38
59 54
28
43 41 45
38
28 34 26
40
28 42 39
37
19 50 30
39
32
21 33
38
26 38 31
21 23 17 19
25 27
21 17
26 27
16 24
25
27 14
11
24 24
17 21
8 5 6 6 10 5 2 2
9 11 5 4
10 3 7
2 10 7 5 3
Awareness strongest in Connacht/Ulster, improvements have been made elsewhere particularly urban Ireland.
Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness
CLASS REGION AREA B&A TOTAL
ABC1 C2DE F Dublin Leinster Munster Conn/Uls Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % % % % % %
64 Confidential
Awareness of Heritage Week
33 44
61 62
35 45
22 27
38 48
27 32
37 46
24 31
38
28
23 18
45 34
39 31
37 26
39 39
36 28
44 38
21 23 8 14 15 18
29 36
18 21 29
26 20 22 23
28
8 5 7 6 4 4 10 6 7 5 5 3 7 5 9
3
I’ve heard of it/them and I know what it
is/they are
I’ve heard of it/them but I do not know
what it is/they area
I have never heard of it/them
Don’t know
Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness
Those more conscious of biodiversity show greatest awareness here.
BIODIVERSITY AWARENESS B&A TOTAL
Heard & Know
Heard & Don’t know
Never heard Serious Not Serious Serious Not Serious
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
IRELAND GLOBAL
65 Confidential
Awareness of The Heritage Council
I’ve heard of it/them and I know what it
is/they are
I’ve heard of it/them but I do not know
what it is/they area
I have never heard of it/them
Don’t know
28 37
28 37
27 36
14
26 27 33 32 35 35
48
27
41
40 30
41 30
39 31
40
27 36
31 41 34
44 24
40
34
25 27 23 27 27 27
39 42 27 28
20 27
17 21
24 19
7 6 8 6 7 6 8 5 10 8 6 5 4 7 9 6
Awareness peaks amongst 50-64s, strong improvements amongst over 50s and U25s.
Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
GENDER AGE B&A TOTAL
66 Confidential
Awareness of The Heritage Council
I’ve heard of it/them and I know what it
is/they are
I’ve heard of it/them but I do not know
what it is/they area
I have never heard of it/them
Don’t know
* Caution low base
28 37 37 41
19
34 32 31 24
37
22
36
23 32
49 43
24
36 34 38
40 30
38 30
41
28
45 55
35
21 56 32
36
33
31 38
40
27 42 35
25 27 19
23
30 32
20 13
30 28
16 28
34 31
15 18
27 28
21 25
7 6 5 6 9 7 3 2 11 14
6 4 7 4 4 1 9 8 4 3
Awareness strongest in Connacht/Ulster, as in the past improvements occurring in urban areas.
Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness
CLASS REGION AREA B&A TOTAL
ABC1 C2DE F Dublin Leinster Munster Conn/Uls Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % % % % % %
67 Confidential
Awareness of The Heritage Council
28 37
58 57
30 35
16 21
34 41
21 30 32
39
24 26
40 30
25 21
50 42
40 28
39 30
43 30
40 31
34 27
25 27
12 15
16 19
34 44
21 24 31 36
22 25
33 44
7 6 5 7 3 4 10 8 6 6 5 4 6 5 9
3
I’ve heard of it/them and I know what it
is/they are
I’ve heard of it/them but I do not know
what it is/they area
I have never heard of it/them
Don’t know
Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness
Those more conscious of biodiversity show greatest agreement here.
BIODIVERSITY AWARENESS B&A TOTAL
Heard & Know
Heard & Don’t know
Never heard Serious Not Serious Serious Not Serious
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
IRELAND GLOBAL
68 Confidential
Awareness of SACs – Special Areas of Conservation
I’ve heard of it/them and I know what it
is/they are
I’ve heard of it/them but I do not know
what it is/they area
I have never heard of it/them
Don’t know
19 26
20 30
18 24
9 14 14
28 24 24 25 31
21
35
25
24 28
23
22
24
18
25 25
18 27 27 29
26
19
22
44 42 41
40
46
45
62
53 48
45 37 43 33 36
46
36
12 8 10 8 14
7 11 8 13 9 11
6 12
7 14
8
A slight change in that awareness builds further amongst 65+ cohort, rather than showing decline.
Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
GENDER AGE B&A TOTAL
69 Confidential
Awareness of SACs – Special Areas of Conservation
I’ve heard of it/them and I know what it
is/they are
I’ve heard of it/them but I do not know
what it is/they area
I have never heard of it/them
Don’t know
* Caution low base
19 26 23
29
13 23
38 35
9
26 15
26 19 20
42 38
12
26 30 27
25
24 28 22
22
24
24 32
25
18 30
27
22 23
21 29
24
22 25
26
44 42 40 39
49
46
36 31
47
41 48
42
50 51
26 31
46
42
41 42
12 8 10 9 16
7 1 2
20 15
7 5 10 6
11 3
17 9
4 5
Awareness remains strongest in Connacht/Ulster, but greatest improvements are in urban areas.
Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness
CLASS REGION AREA B&A TOTAL
ABC1 C2DE F Dublin Leinster Munster Conn/Uls Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % % % % % %
70 Confidential
Awareness of SACs – Special Areas of Conservation
19 26
45 51
19 23
11 9
24 31
14 16 23
30
11 14
25
24
23 17
35 34
19 20
25
24
29 24
26 23
25 26
44 42
24 25
38 37
55 62
40 39
52 55 42
41
52
57
12 8 8 8 8 6 16
9 11 6 5 5 9 7 11
3
I’ve heard of it/them and I know what it
is/they are
I’ve heard of it/them but I do not know
what it is/they area
I have never heard of it/them
Don’t know
Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness
Those more conscious of biodiversity show greatest awareness here.
BIODIVERSITY AWARENESS B&A TOTAL
Heard & Know
Heard & Don’t know
Never heard Serious Not Serious Serious Not Serious
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
IRELAND GLOBAL
71 Confidential
Awareness of Natura 2000 Network
I’ve heard of it/them and I know what it
is/they are I’ve heard of it/them
but I do not know what it is/they area
I have never heard of it/them
Don’t know
2 7
2 7
1 6
1 5 2 5 2 5 2 9
2 11 7
16
9
15
6
16
8
15
7
22
7
14 9
13
6
13
73
69
71
69
74
68
78
74
71
63
73
72
71
68
70
65
18 9
17 8
19 10 13
6
20 11
17 9
18 9
22
10
No significant differences in awareness by age or gender.
Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
GENDER AGE B&A TOTAL
72 Confidential
Awareness of Natura 2000 Network
I’ve heard of it/them and I know what it
is/they are
I’ve heard of it/them but I do not know
what it is/they area
I have never heard of it/them
Don’t know
2 7
2 7
1 6 3
8 2
11 1 5 2 1 4
10 1
7 3 6 7
16
9
16
6
15 10
19
4
16
8
15
9 8 8
28
7
15
9
16
73
69
72
66
72
71 78
70
72
57 81
76
73 81
60
58
73
66
72
72
18 9
17 11
20
9 10 3
22 17
10 4
15 9
27
4
19 11
16 6
Stronger awareness amongst inhabitants of Connacht/Ulster; complete reversal of 2010 – the ‘Ming’ effect?
Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness
CLASS REGION AREA B&A TOTAL
ABC1 C2DE F Dublin Leinster Munster Conn/Uls Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % % % % % %
73 Confidential
Awareness of Natura 2000 Network
2 7 9
15
0 4 1 2 3 8
0 3 2 8
0 2 7
16 16
22
9
18
4 8 9
19
6 10 9
17
5 9
73
69 60
54
77
70
74
79 71
66
83 78
74
68
70
82
18 9
15 9
14 8
21 11
17 7 11 9
15 7
25
7
I’ve heard of it/them and I know what it
is/they are
I’ve heard of it/them but I do not know what
it is/they are
I have never heard of it/them
Don’t know
Q.8 I am going to read out a number of different organisations and events. For each one I read out, please tell me which statement on this list best describes your awareness
Those more conscious of biodiversity show greatest awareness here.
BIODIVERSITY AWARENESS B&A TOTAL
Heard & Know
Heard & Don’t know
Never heard Serious Not Serious Serious Not Serious
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
IRELAND GLOBAL
Confidential
74
Sources of Information about Biodiversity such as Threats, Losses etc
TV and internet dominate. Sharp decline for newspapers & magazines.
Q.9 Where would you get information about biodiversity such as threats, losses, etc?
52
42
33
9 11
5
54 49
35
9 11 7
54
28 32
14
7 3
48 48
16 14
4 6
EU 27 - 2007 ROI - 2007 B&A 2010 B&A 2016
Television news and
documentaries
Internet Newspapers & magazines
Radio Publications/books/
brochures
School or university
Internet figure for EB ROI 07 may have been posturing.
Confidential
75
Sources of Information about Biodiversity such as Threats, Losses etc
B&A Total GENDER A G E
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
Base: 1006 1008 498 500 508 508 161 134 214 199 272 284 211 223 148 168
% % % % % % % % % % % % % % % %
Television news and documentaries
54 48 57 51 52 46 50 37 51 41 55 49 56 53 62 62
Internet 28 48 27 49 30 46 40 68 36 60 33 52 18 35 6 20
Newspapers & magazines 32 16 31 15 32 16 21 7 30 13 33 16 40 20 35 23
Radio 14 14 16 15 11 13 11 7 12 11 12 10 14 21 21 20
School or university 3 6 3 4 2 7 12 24 1 4 0 4 1 2 - 0
Publications/books/brochures 7 4 7 4 7 3 8 2 4 2 5 4 9 3 11 7
Family/friends 3 3 4 2 3 3 3 2 5 3 2 4 4 1 3 3
Events (conferences, fairs/exhibitions, festivals, etc)
1 2 1 1 1 2 1 1 1 2 0 1 1 1 1 3
Other 2 1 2 1 2 1 2 - 4 1 2 1 0 1 3 2
Don’t know 8 10 7 10 9 11 7 7 11 11 6 10 7 13 9 11
Clear generational differences evident.
Q.9 Where would you get information about biodiversity such as threats, losses, etc?
Confidential
76
Sources of Information about Biodiversity such as Threats, Losses etc
B&A Total
CLASS REGION AREA
ABC1 C2DE F* Dublin Leinster Munster Conn Ulster
Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
Base: 1006 1008 434 495 495 447 77 66 267 281 275 244 288 320 176 163 636 664 370 344
% % % % % % % % % % % % % % % % % % % %
Television news and documentaries
54 48 52 51 55 45 60 58 46 49 59 47 64 39 47 64 55 45 53 54
Internet 28 48 33 55 26 43 22 37 27 44 39 55 15 52 35 38 26 51 31 43
Newspapers & magazines
32 16 33 16 30 15 38 15 44 21 25 7 21 11 40 27 32 15 32 17
Radio 14 14 14 12 14 15 12 17 14 10 20 19 11 11 8 15 11 13 18 14
School or university 3 6 2 6 2 6 6 5 2 5 1 5 4 7 4 7 3 5 2 7
Publications/books/brochures
7 4 8 2 6 4 7 8 10 1 6 5 4 2 10 8 8 3 6 5
Family/friends 3 3 3 3 3 2 5 1 3 2 3 4 1 1 8 4 3 2 5 3
Events (conferences, fairs/exhibitions, festivals, etc)
1 2 1 2 1 2 2 2 1 0 - 1 1 2 2 4 1 2 1 1
Other 2 1 2 1 2 1 1 1 1 - 1 1 6 2 0 1 1 1 3 1
Don’t know 8 10 5 6 10 13 7 16 6 14 4 6 15 16 6 3 8 10 8 12
Regional differences evident to an extent – not as marked as generational shift.
Q.9 Where would you get information about biodiversity such as threats, losses, etc?
Confidential
77
Sources of Information about Biodiversity such as Threats, Losses etc
Total
BIODIVERSITY AWARENESS IRELAND GLOBAL
Heard & Know
Heard & Don’t know
Never Heard
Serious Not
Serious Serious
Not Serious
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
Base: 1006 1008 184 326 295 317 527 365 639 754 201 143 773 835 46 60
% % % % % % % % % % % % % % % %
Television news and documentaries
54 48 53 57 61 49 51 41 55 52 65 45 56 53 59 35
Internet 28 48 31 50 27 48 28 45 32 48 25 53 32 49 28 53
Newspapers & magazines 32 16 37 24 41 16 25 8 35 18 30 9 35 17 32 15
Radio 14 14 17 14 16 16 11 11 14 15 11 10 14 15 6 6
School or university 3 6 6 8 4 6 1 4 3 6 2 4 3 6 2 4
Publications/books/brochures 7 4 10 6 6 3 7 2 9 4 4 2 8 4 2 -
Family/friends 3 3 5 4 3 3 3 1 4 3 2 1 3 3 - 6
Events (conferences, fairs/exhibitions, festivals, etc)
1 2 3 2 1 2 0 0 1 2 0 0 1 2 - 2
Other 2 1 3 2 2 - 2 1 2 1 1 1 2 1 - -
Don’t know 8 10 1 2 3 6 13 22 5 6 7 15 5 6 9 16
Q.9 Where would you get information about biodiversity such as threats, losses, etc?
More modest differences here
78 Confidential
Personally Make an Effort to Protect Biodiversity
67 70 71 71 75 78
51
63
21 20 20
21 18 18
32
23
10 8 8 6 5 3
5 7
2 1 2 2 1 12
7
Yes I do/Yes, but I would like to do even
more
No, because I do not know what to do
No, for other reasons Don’t know
Proportion of population making an effort has increased, but remains well behind EU. Difference in Flash EB Ireland and B&A data, may be due to ‘social conscience’ framing effect of EB. B&A omnibus
more eclectic mix of topics, which may elicit a gut reaction – more real life response.
Q.10 Would you say that you personally make an effort to protect biodiversity?
Flash EB Europe
2010
%
Flash EB Ireland B&A
2013
%
2010
%
2013
%
2010
%
2016
%
2007
%
2007
%
79 Confidential
Personally Make an Effort to Protect Biodiversity
24 31
23 29 25
34
16 26 23 27 28 30
25 35
27
40
27
32
28
34
26
30
26
25 28
33 30
39
27
30
19
26
32
23
32
23
31
22
42 34
30 25 27
19
33
20
29
19
5 7
5 7
5 7
4 8
5 7 5
7 5 8
7
6
12 7
12 7
12 7
12 6
14 9 11
5 10 7
18 9
Yes, I do
Yes, but I would like to do even more
No, because I do not know what to do
No, for other reasons
Don’t know
Agreement increases with age.
Q.10 Would you say that you personally make an effort to protect biodiversity?
Male Female U25 25-34 35-49 50-64 65+
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
GENDER AGE B&A TOTAL
80 Confidential
Personally Make an Effort to Protect Biodiversity
24 31
25 33
24 30
24 28 22
46
28 32
16 18
33 26 22
34 27 26
27
32
32
35
23
30
27
30 35
23
23
35
22 28
27 49
27
33
26 31
32
23 28
20
34
24 34
28 27
20
33
23
40 28
24
19
31
23
32 22
5 7
4 6
6 7
2 7
7 3
5
5
4 16
4
3
5
3 4
13
12 7 11
6 14
8 13
6 9 8 14
6
18 9 11
4 14
6 10 8
Yes, I do
Yes, but I would like to do even more
No, because I do not know what to do
No, for other reasons
Don’t know
Stronger agreement in Dublin.
Q.10 Would you say that you personally make an effort to protect biodiversity?
CLASS REGION AREA
ABC1 C2DE F Dublin Leinster Munster Conn/Uls Urban Rural
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % % % % % %
B&A TOTAL
81 Confidential
Personally Make an Effort to Protect Biodiversity
Yes, I do
Yes, but I would like to do even more
No, because I do not know what to do
No, for other reasons
Don’t know
24 31
45 54
19 26
20 16
32 36
13 23
28 35
26 17
27
32
39
35
35
39
18 23
34 37
23
26
33
36
9
11
32
23
10 7
37 22
36 37
22 19
47 24
27
18
34 41
5 7
2 3
5 7
6 11
4 4
6 22 4
5
17 19
12 7 4 1 5 5
19 13
7 5 11
4 8 5 14 12
Q.10 Would you say that you personally make an effort to protect biodiversity?
Those more conscious of biodiversity show greatest involvement here.
BIODIVERSITY AWARENESS
Heard & Know
Heard & Don’t know
Never heard Serious Not Serious Serious Not Serious
2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016 2010 2016
% % % % % % % % % % % % % % % %
IRELAND GLOBAL B&A TOTAL
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