Bima social media

Invest In Your STORYBefore How You Tell It

“Don't overact the story of your name.Overact the story of your work.”

Karl Lagerfield

CONTENT

Pull People In

The Content Deluge

Where’s Your Audience Gone?

Standing Out Takes Time,

Energy, Focus& Perseverance

“The instrument that I never learned how to play was my fans. You know, they are the part of the story that nobody teaches you. I just want to do the right thing; I want to be a voice with them, among them.”Lady Gaga

CONTENT

Pull People In

Be Relevant & Compelling

CONTEXT

CONTEXT is being redefined

Social Data Location Data

Human “API” DataSensor Data

BIGData

CONTENT

Pull People In

Compelling Experience

CONTEXT

MASS Personalisation

Segmentsof

ONE

DELIVER AN EXCEPTIONAL CUSTOMER EXPERIENCE

HAVE A UNIQUE & COMPELLING STORYProposition

TELL YOUR STORYContent

PROLIFERATE YOUR STORYSocial

PROMOTE YOUR STORYMedia

INVEST(time, money, attention, focus, energy, people, knowledge)

1. Understanding your audience in the new Contextualised World

2. Developing a unique, compelling and relevant story

3. Telling your story with impact, engagement and resonance

John Webb

Startups Evangelist @ Rackspace

john.webb@rackspace.co.uk

@WebbJS

uk.linkedin.com/in/johnwebb

slideshare.net/johns_webb