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Bill West • VP, Strategic Services, GP Strategies
• 25 years experience in change management, learning technology and process reengineering.
Julian Stodd • Director of e-Learning, GP Strategies, Europe
• Blogger, author and speaker on learning topics, with a combination of academic research and industry experience.
REAL STRATEGIES FOR MOBILE LEARNING
Presented April 19, 2012
ACHIEVING BALANCE, ACHIEVING POTENTIAL
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Julian Stodd
Representing the user Representing the business
Bill West
QUESTION WHY ARE WE HERE?
I'm interested in how people use mobile for learning.
I want real practical ways to implement it effectively.
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MOBILE IDEALS
The Triumvirate of learner, content, and environment.
The just-in-time performance environment of the future.
BACK
The mobile devices offer rich new functionality we can use…
…but so what?
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MOBILE OPPORTUNITIES
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MOBILE DILEMMA
There’s no value in converting over the old stuff into the new technology.
Mobile learning needs a mobile methodology.
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Technology in itself won’t deliver change
So what are you going to do with it?
MOBILE VALUE
QUESTIONS CURRENT STATE
What's the state of play in your organization?
1. I've got a vision but I can't get funding
2. They want this yesterday but not sure what 'it' is
3. We want it but our technology is not ready
4. We worry about deployment/security
5. We have the green light and are ready to go! 11
BACK
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MOBILE CHALLENGES
Mobile learning also includes more challenges; development tools, interfaces, content design, security, archetypes, LMS…
Having an idea is not enough. It must be executed superbly.
“One does not simply develop mobile learning… “
QUESTIONS BENEFITS
Where do you think your organization could get the most benefit from mobile learning?
1. On-the-job performance support material
2. Product information at your finger tips
3. 'Mandatory' courses and/or assessments
4. Coaching, guidance, and best practices
5. Essential skills training 13
BACK
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Some things we agree about:
Don’t focus on what the employee needs to know.
Focus on what you want them to do.
Understanding the subject matter is no longer enough.
You must understand the technology and environment.
It’s a whole new model and a brave new world.
BACK
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Enough talk …
Let’s look at some examples of where mobile learning is working…
…and where mobile devices are changing the bottom line.
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CASE: ON THE JOB SUPPORT • 15,000,000 customers per week with a question • Mobile iPhone app • Real-time inventory and store locator • Project planner and product estimator • JIT product training • On demand how-to videos • Used by all store employees nationwide
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CASE: PERSONAL DEVELOPMENT • Presentation Skill Training • Uses a story to deliver the learning • A matrix of materials: easy to access • Includes scenario based assessment • Models behaviors and discusses how to use them yourself • Results:
• Top 100 business app in 40 countries • Top 25 business app in the US
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CASE: BUSINESS ESSENTIALS • Supports doctors in solving complex challenges • Structured learning over time and between platforms • Is aligned with continuing professional development • Modular learning nuggets • Video and animation drive the learning • Integrated with social networking forums
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CASE: SALES SUPPORT • Mobile Performance Support Tool • Provide sales representatives with access to disease state information • Designed for the iPad • Highly complex subject matter • Ever changing product information
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CASE: CUSTOMER SUPPORT • Jaguar Quick Start Guide • Provide new owners with quick information
about key features • Designed for the iPhone • Incorporates video and text with an
easy to use navigation
MOBILE REVOLUTION
An opportune time. People like mobile stuff.
It’s a chance to offer something revolutionary.
It’s inspiring, but you must create space for mistakes.
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LET’S CONTINUE THE CONVERSATION
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Julian Stodd Director of eLearning
jstodd@gpstrategies.com
Blog: julianstodd.wordpress.com Twitter @julianstodd
William West (Bill) Vice President, Learning Solutions
wwest@gpstrategies.com
LinkedIn: williamVwest Twitter @williamVwest
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