Big Builder 2009 Introduction to SEO

Big Builder 2009

Introduction to SEO

Why is the Internet Important

Around 90% of all home buyers search the internet BEFORE

the walk in your sales center!

Search Engine Market ShareSeptember 2009

http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=4

Building a Search Engine Friendly Website

1. To show up in the organic search engines results pages (SERPs)

2. Sites like Google find your site, read your site, index your site and display your site based on how relevant your site is to the user’s search.

To come up first for “Atlanta New Homes” Google has to feel that your site is the best site for that search. Without proper SEO, Google will never rank you high in their

free results for general searches like “Atlanta New Homes” or “Atlanta Real Estate”

Search Engine Optimization (SEO)

WHAT IS SERP

Organic Search Engine

• Bots and Spiders review

• Importance of Fresh Content

– Blogs

– Press Release and News

– Awards

• Internal Techniques

– Title Tags

– Meta Data

– Link Relevance

<title>SEO 101</title>

Do you go to Bookstores?

<title>SEO 101</title>

How does it work?

How do you change it?

Take it apart and find out!

Good Title Tags

Not Built to Drive Traffic

SEO techniques – necessities• Relevant keywords• Well written content• Proper external and internal links

Not Built to Drive Traffic

SEO techniques – Can they find it?• social media optimization• Internet advertising

Your Web site should be a referral sources that increases your revenue.

Better SERP Results

Create Credibility

Contact Information

Carol M. Flammer, MIRM, CSP, CAPSCarol@mRELEVANCE.com

770-383-3360

Mitch Levinson, MIRM, CSP, MBAMitch@mRELVANCE.com

847-259-7312