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Biennial Downtown Workerand Resident Study
Conducted by HCP Associates on behalf of the Tampa Downtown Partnership
1
Background
• The Downtown Worker and Resident Study for the Tampa Downtown Partnership was established as a baseline study in 2008.
• Results from prior years’ studies have given rise to enhanced accessibility to the river, waterfront dining, events in the parks, new museums and attractions, extended operating hours for transportation and merchants, full-service grocers, and more.
• As new development shapes future opportunities in Downtown, the opportunity was extended to Tampa’s valued stakeholders to offer insight into the future Downtown that they wish to see.
2
Objectives
• Collect follow-up data for Downtown Tampa residents and workers to compare to measurements from 2018, 2016, 2014, 2012, 2010, and 2008.
• Measure 2018 levels of satisfaction, participation and response for current Downtown topics, activities, events, and venues.
• Identify significant changes reported in 2018 response.
• Discover new needs expressed by the expanding Downtown community.
3
Methodology
4
Two electronic surveys were developed that incorporated historical content, plus relevant updates and new topics.
This methodology was selected due to the scope of the respondent universe, the flexibility it offered in qualifying respondents on the front-end, and the ease of monitoring response levels.
Both the Tampa Downtown Partnership and HCP took significant steps to ensure broad dispersion of the questionnaire to potential resident and worker respondents. Below are the primary measures taken:
•E-blasts: Both targeted and non-targeted content.
•Monday Morning Memo.
•Handout cards to be circulated at events.
•Social media: Facebook, Twitter, and boosted posts.
•Phone and email contact with individual and organizational stakeholders.
Special Services District
Expansion
• In 2016, the special services district encompassed West Tampa, the Central Business District, and Channel District.
• Special Services District expanded officially on October 1, 2018 to now include Tampa Heights within the boundaries.
• The 2018 study incorporated the new SSD’s boundaries.
5
Downtown Tampa Then &
Now
• Residents are moving in to Downtown Tampa in large numbers.
• Dramatic increases in total units and total occupied units.
• Showing no signs of showing down; new construction and proposed construction are increasing as well.
• Businesses are taking notice and following suit; e.g. the recent launch of Sparkman Wharf.
6
Residencies in Downtown Tampa
Total Units
Total Units Occupied
Occupancy Rate
Total Under Construction Units
Total Proposed
2016 5,709 4,908 86% 1,588 3,787
2018 7,546 6,818 90% 1,644 4,124
% Change 32% 39% 5% 4% 9%
7
DowntownTampa Residents
2018 Analysis
Location of Residence
8
Channel District, 26%
Central Business District (Downtown Core), 19%
Tampa Heights, 10%
West Tampa, 2%Water Street Tampa, 1%
Harbour Island, 20%
Hyde Park, 5%
Bayshore, 2%
Davis Islands, 2%Ybor City, 2%SOHO, 2%North Hyde Park, 2%
Other , 8%
Select the location of your residence from the following Greater Downtown Tampa choices.
9
Today’s Downtown Resident
Greater Downtown Tampa Tenure
• Approximately 1 in 5 (19%) moved into their residence within the past year.
• Just over 1 in 3 residents (36%) have lived in their current residence for 5 or more years.
• The trending data indicates residents staying in their downtown residence for increasing periods of time—whether owned or leased.
10
28%
45%
27%
18%
53%
29%
23%
58%
19%
30%
49%
21%
33%
50%
17%
36%
45%
19%
5 or more years
1 - 4 years
Less than one year
How long have you lived in your current Greater Downtown Tampa residence?
2018 2016 2014 2012 2010 2008
11
Share your feedback regarding:
• The Riverwalk is king – mentions of the Riverwalk are 5-fold higher than the second-most mentioned category.
• Residents enjoy the variety of things to do – parks, museums and Amalie arena were highlighted.
• Retail availability was the #1 cited area needing improvement.
• People are also clamoring for more bars and restaurants in the Downtown Area.
• Public transportation; those that live here want to be able to get around without a car.
Downtown Tampa’sGreatest Assets
Downtown Tampa’s Greatest Opportunities for Improvement
Assets: Top 10 Trending Top 10: 2018
CategoryRelative
Frequency
Riverwalk 5.9
Water access/Waterfront 2.4
Parks 2.3
Activities/Events/Things to do 1.6
Museums/Aquarium/Theatre 1.4
Potential/Growth/Opportunity 1.3
Walkability 1.2
Restaurants/Bars 1.2
Amalie Arena 1.1
Other 1.0
12
Top 10: 2016
CategoryRelative
Frequency
Riverwalk 4.1
Parks 2.5
Museums/Aquarium/Theatre 2.2
Water access/Waterfront 2.0
Activities/Events/Things to do 1.5
Restaurants/Bars 1.5
Amalie Arena 1.4
Potential/Growth/Opportunity 1.2
Walkability 1.1
General positive 1.0
Top 10: 2014
CategoryRelative
Frequency
Water access/Waterfront 2.5
Parks 2.5
Other 2.2
Riverwalk 2.1
Museums/Aquarium/Theatre 1.7
Potential/Growth/Opportunity 1.4
Location 1.4
Restaurants/Bars 1.3
Activities/Events/Things to do 1.2
Amalie Arena 1.0
Top 10: 2012
CategoryRelative
Frequency
Water access/Waterfront 3.5
Museums/Aquarium/Theatre 3.2
Other 3.1
Parks 3.1
Location 2.6
Riverwalk 2.2
Potential/Growth/Opportunity 1.9
Activities/Events/Things to do 1.2
Walkability 1.0
Restaurants/Bars 1.0
Assets
Special Services District SSD Expansion
13
Opportunities
Special Services District SSD Expansion
14
Top 3 Motivating Factors
• The most common factor that motivated residents to move to Downtown was seeking out the urban lifestyle.
• Secondarily, approximately 1 in 3 found activities, the prospect of shorter commutes and the arts to be top motivators.
5%
6%
8%
10%
10%
12%
15%
15%
33%
34%
35%
90%
Personal services
Affordability
Smaller environmental footprint
Diversity
Proximity to friends and family
Security/Safety
Investment opportunity
Water access
Arts/Entertainment
Close proximity to work
Events/Special programs/Functions
Experience the urban lifestyle
Select the top three factors that motivated your decision to live downtown.
15
Downtown Tampa Accommodating GroupsWhat is your level of agreement with the statement that Downtown Tampa is accommodating to each of the following groups?
Rate on a scale of 1 – 7 where 1 is ‘Strongly Disagree’ and 7 is ‘Strongly Agree.’
16
• Residents indicate Downtown as increasingly catering to all groups studied.
• The most notable two-year increase was in the perception of Downtown catering to “entrepreneurs.”
• Residents indicated “pet owners” as the group Downtown caters to the best.
Groups 2018 Means 2016 MeansPercentage
Change
Pet owners 6.03 5.71 6%
Young professionals 5.9 5.62 5%
Tourists 5.58
Business owners 5.44 5.11 6%
Entrepreneurs 5.42 4.98 9%
Lesbian, Gay, Bisexual, Transgender and
Questioning (LGBTQ+)5.34 5.00 7%
Students 5.33 4.98 7%
Empty nesters/Retirees 5.14
Bicyclists 5.02 4.91 2%
Ethnic minorities 4.94
Families with young children
4.62 4.34 6%
Experience in Downtown TampaFor the following, rate how satisfied you are with your experience with each, in Downtown Tampa.
Rate on a scale from 1 – 10 where 1 is ‘Extremely Dissatisfied’ and 10 is ‘Extremely Satisfied.’
17
• Highest accolades were provided for walkability, personal safety and things to do.
• The largest two-year increases in satisfaction were for the areas ofplenty of things to do after school/work and diversity in food/beverage options.
• Traffic and retail continue to be challenges for Downtown; the largest two-year decreases in satisfaction were for the topics of affordable housing optionsand good incoming/outgoing traffic flow.
Experiences in Downtown Tampa 2018 Means 2016 Means Percentage Change
Walkable city 7.27 6.92 5%
Strong sense of personal safety 7.23 7.49 -3%
Plenty of things to do after school/work 7.02 6.56 7%
Quality housing options 7.01 7.05 -1%
Luxury hotel accommodations 6.86
Convenient food/beverage hours of operation 6.78 6.53 4%
Diversity in food/beverage options 6.73 6.29 7%
Affordable parking 5.82 5.95 -2%
Good in-town traffic circulation 5.66 5.83 -3%
Good parking accessibility 5.49 5.76 -5%
Good incoming/outgoing traffic flow 5.44 5.81 -6%
Affordable housing options 5.15 5.68 -9%
Convenient shopping/retail hours of operation 5.1 4.75 7%
Good shopping/retail availability 4.43 4.12 8%
Insufficiencies
18
61%
53%
42% 41% 40%
31% 30%28%
23% 23% 22% 21% 21% 20% 19%17% 16% 15%
13%11% 11% 10%
4%
18%
Do you consider any of the following categories to be insufficient for your needs in Downtown Tampa?Select all that apply.
Groceries Casual clothing Shoes Pharmacy Home furnishings
Gifts Formal clothing Casual dining Pet supplies Medical clinic care/Urgent care
Fine dining Barber/Salon services Flowers Books Veterinary services
Spa Greeting cards Mechanic services ATM Gym
Dry cleaning Dental care Spiritual support Other
Visiting Shopping Centers
• More than half of downtown residents visit International Plaza (74%), Westshore Plaza (59%), and Hyde Park Village (58%) within a typical 30-day period.
• While malls continue to be frequented by Downtown residents, visits to a number of the properties named have declined over time.
• The reasons for the visits are 8 out of 10 times for general retail and 6 out of 10 times to go to a restaurant.
6%
28%
31%
32%
60%
79%
Other
High-end retail
Visit a bar
General entertainment
Eat at a restaurant
General retail
What is typically the purpose of your visit?
8%
0%
2%
2%
4%
5%
6%
10%
15%
58%
59%
74%
None of the above
Tyrone Square Mall
Uptown (University Mall)
Westfield Countryside
The Shops at Wiregrass
Sundial (St. Petersburg)
Citrus Park Town Center
Tampa Premium Outlets
Westfield Brandon Town Center
Hyde Park Village
WestShore Plaza
International Plaza
Select any of the shopping centers you or someone in your household visit in a typical 30 days?
19
Visiting Shopping Centers: Trending
20
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
University Mall (North Tampa)
Sundial (St. Petersburg)
Citrus Park Town Center
Westfield Brandon Town Center
Hyde Park Village
West Shore Plaza
International Plaza
Select any of the shopping centers you or someone in your householdvisit in a typical 30 days?
2018 2016 2014 2012 2010 2008
Utilize in Downtown Tampa
62%
52%
18%
12%
9%
7%
5%
5%
3%
2%
38%
48%
82%
88%
91%
93%
95%
95%
97%
98%
Upgraded Wi-Fi access in public areas
Expanded bus service
Expanded Downtowner service
Light rail
Extended TECO Line Streetcar routes
Public boat docks
Waterfront dining
Retail
Grocery store
Concessions on the Riverwalk
If available or more prevalent, how likely would you be to participate in or utilize the following in Downtown Tampa?
Unlikely Likely
• Nine in 10 residents are likely to participate in:
• Concessions on the Riverwalk
• Grocery store
• Retail
• Waterfront dining
• Public boat docks
• Extended TECO Line Streetcar routes
• Residents are increasingly likely to utilize:
• Expanded bus services
• Light rail
• Extended TECO Line Streetcar routes
21
Utilize in Downtown Tampa: Trending
22
78%
41%
86%
98%
78%
41%
86%
98%
80%
80%
27%
82%
96%
80%
27%
82%
96%
97%
84%
81%
34%
84%
96%
81%
34%
84%
96%
97%
82%
77%
34%
86%
98%
77%
34%
86%
98%
97%
91%
38%
48%
88%
95%
38%
48%
88%
95%
Grocery store
Extended TECO Line Streetcar routes
Upgraded Wi-Fi access in public areas
Expanded bus service
Light rail
Waterfront dining
Upgraded Wi-Fi access in public areas
Expanded bus service
Light rail
Waterfront dining
LIKELY TO UTILIZE IN DOWNTOWN TAMPA IF AVAILABLE OR MORE PREVALENT.
2018 2016 2014 2012 2010
Hours Actively in Downtown Tampa• Residents are most
active within Downtown Tampa from 6pm to 9pm.
• Downtown is more active than in 2016 between the hours of midnight and 5am, and during 6pm.
• Decreases in daytime activity correlates with increased number of residents working from home.
23
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
What are the typical hours that you are actively spending time in Downtown Tampa? Select all the hours that apply.
2018 2016 2014
Transportation within Downtown
• When residents are in Downtown, the majority of residents travel on foot (88%), with their car (85%), Uber or Lyft (76%), or with the Downtowner (62%).
• Other (4%) modes of transportation include:
• Electric scooter.
• Segway/Ninebot.
• Compared to 2016, there were general declines in transportation modes –excepting only Uber/Lyft and the Downtowner.
4%
6%
7%
9%
20%
30%
46%
49%
62%
76%
85%
88%
Other
HART bus service
Taxi
Carpool
Bikeshare (Coast)
Water taxi
Personal bike
TECO Line Streetcar
Electric vehicle ride service (Downtowner)
Uber/Lyft
Personal car
On foot
Do you ever use any of the following modes of transportation to get around in Downtown Tampa? Select all that apply.
24
Frequency of Transportation Modes• Travel by foot is most
common, followed by personal car, and personal bike for daily usage.
• Travel on foot and with personal car are prevalent for daily usage.
• Weekly usage includes personal bike, carpooling, Uber or Lyft, the Downtowner, and the TECO Line Streetcar.
• Modes that are used less frequently include taxis, HART bus service, the water taxi, and the Coast bike sharing program.
25
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Taxi
HART bus service
Water taxi
Bikeshare (Coast)
TECO Line Streetcar
Carpool
Electric vehicle ride service (Downtowner)
Uber/Lyft
Personal bike
Other
Personal car
On foot
How often do you use the following modes of transportation to get around in Downtown Tampa?
Several times daily Daily Several times weekly Weekly Several times monthly Monthly Occasionally
Transportation Satisfaction
• Residents are overall very satisfied with transportation modes in Downtown Tampa
• They are most satisfied with Uber and Lyft (96%), Carpooling (95%), and travel on foot (91%).
• Residents are least satisfied with the HART bus service (52%) and taxis (31%).
45%
19%
19%
31%
36%
37%
39%
40%
47%
49%
50%
62%
30%
29%
50%
55%
40%
45%
45%
45%
43%
42%
45%
34%
15%
35%
22%
12%
18%
14%
11%
13%
8%
8%
2%
3%
10%
16%
8%
3%
5%
4%
5%
2%
3%
2%
2%
1%
Other
HART bus service
Taxi
TECO Line Streetcar
Electric vehicle ride service (Downtowner)
Personal car
Personal bike
Bikeshare (Coast)
Water taxi
On foot
Carpool
Uber/Lyft
Rate your satisfaction with the following Downtown Tampa transportation modes.
Completely satisfactory Somewhat satisfactory Somewhat unsatisfactory Completely unsatisfactory
26
Transportation Satisfaction: Trending
27
82%
57%
49%
96%
80%
84%
95%
78%
93%
89%
85%
100%
75%
48%
69%
76%
82%
84%
86%
86%
90%
91%
95%
97%
Other
HART bus service
Taxi
Electric vehicle ride service (Downtowner)
Personal car
Personal bike
Bikeshare (Coast)
TECO Line Streetcar
Water taxi
On foot
Carpool
Uber/Lyft
Satisfied with the following Downtown Tampa transportation modes.
2018 2016
• For those that use them, satisfaction was generally high among all transportation methods.
• There was a significant increase in satisfaction over the past two years for taxis and carpooling.
• There were significant decreases in satisfaction for the Coast bikeshare and the Downtowner.
Employment Status
• 3 in 4 Residents are employed full-time (75%).
• 1 in 10 Residents are retired (15%).
• Another 1 in 10 residents are either employed part-time (7%) or unemployed (3%).
75%
7%
15%
3%
Select your employment status from the options below.
Employed full-time Employed part-time Retired Unemployed
28
Commute and Workplace Location
• Residents’ commute times have decreased overall since 2016.
• Exactly half of the residents work outside of Downtown Tampa.
• Three in 10 residents work in Downtown Tampa.
• Residents that work at home have increased by 25% since 2016.
29
11%
16%
15%
15%
16%
20%
27%
27%
27%
34%
31%
30%
62%
57%
59%
51%
53%
50%
2008
2010
2012
2014
2016
2018
Which is true of your current employment?
Work outside of Downtown Tampa Work in Downtown Tampa Work from home
9%
34%
36%
21%
14%
29%
33%
24%
17%
29%
35%
19%
15%
29%
37%
20%
12%
28%
40%
19%
13%
26%
32%
29%
More than 30 minutes
16 to 30 minutes
5 to 15 minutes
Less than 5 minutes
How long is your typical commute to work?
2018 2016 2014 2012 2010 2008
Modes to Commute• Almost 9 in 10 (88%)
residents use their personal car to commute to work.
• Walking (32%) and using Uber or Lyft (26%) are other primary means of commuting to work.
• Other include:
• TECO Line Streetcar.
• Work from home.
6%
2%
3%
4%
6%
6%
13%
17%
26%
32%
88%
Other
Taxi
Water Taxi
Bikeshare (Coast)
Public transportation
Carpool
Personal bike
Electric vehicle ride service (Downtowner)
Uber/Lyft
On foot
Personal car
Indicate any means you have used to commute to work in the past 12 months.
30
Parking at Residences
• Four in 10 (44%) residents have two parking spaces available.
• Almost 4 in 10 (37%) residents only have one parking space available.
• Almost 1 in 10 residents do not have a parking spot.
• Another 1 in 10 residents either have more than two parking spaces (8%) or don’t know how many parking spots they have (2%).
2%
9%
37%44%
8%
How many parking spaces are reserved for your household, excluding visitor parking?
Don't know None 1 2 More than two
44%
52%
3%
Does your household own a car?
Yes, one Yes, more than one No
• More than half the resident population (52%) own more than one car.
• Four in 10 residents (44%) have only one car.
• Those without a car only account for 3% of the resident population.
31
Category: Open ended feedbackon Parking
Relative Frequency
Availability 19.3
General negative 15.3
Expensive 7.0
Unrelated/other 6.7
Alternative transportation 6.7
Free demand 4.3
N/A 2.7
Need for parking garage 2.7
Reduce requirements 2.7
Enforcement 1.7
General positive 1.3
Signage related 1.3
Electric (need for chargers) 1.0
Setting Roots in Downtown Tampa
• Residents offer high accolades for Downtown Tampa and show strong interest in remaining.
• 96% are likely to recommend living in Downtown Tampa.
• The “definitely likely” response increased by 5% since 2016.
• Renters have a strong interest in owning.
• 64% of renters would like to own in Downtown.
• Average monthly mortgage willing to pay was $2,440.
32
1%
2%
2%
15%
26%
55%
1%
1%
2%
13%
27%
56%
1%
2%
1%
9%
28%
59%
Not at all likely
Unlikely
Somewhat unlikely
Somewhat likely
Likely
Definitely likely
How likely are you to recommend Downtown Tampa to others in your peer group as a place to live?
2018 2016 2014
Recommending Downtown Tampa: Entire SSD vs. Expansion
33
59%
66%
28%
23%
9%
11%
1%2%1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
SSD
Expansion
How likely are you to recommend Downtown Tampa to others in your peer group as a place to live?
Definitely likely
Likely
Somewhat likely
Somewhat unlikely
Unlikely
Not at all likely
34
DowntownTampa Workers
2018 Analysis
35
Location
Central Business District (Downtown Core)
75%
Channel District4% Davis Islands
1%
Harbour Island1%
Hyde Park1%
North Hyde Park0%
Other 3%
SOHO1%
Ybor City1%
Bayshore0%
Tampa Heights2%
West Tampa4%
Water Street Tampa5%
36
Today’s Downtown Worker
37
What is your level of agreement with the statement that Downtown Tampa is accommodating to each of the following groups?
• Retirees and families with young children have the highest dissatisfaction.
• Young professionals, business owners and entrepreneurs have high marks.• This suggests that there is still a
perception of Downtown Tampa as a “working district”.
• Overall scores are slightly improved compared to 2016.
Groups 2018 Means 2016 Means Percentage Change
Young professionals 5.59 5.44 3%
Business owners 5.30 5.42 -2%
Tourists 5.28
Entrepreneurs 5.19 4.94 5%
Students 5.19 4.87 6%
Pet owners 5.17 4.97 4%
Bicyclists 5.07 4.86 4%
Lesbian, Gay, Bisexual, Transgender and Questioning (LGBTQ+)
4.93 4.57 8%
Ethnic minorities 4.82
Families with young children 4.57 4.44 3%
Empty nesters/Retirees 4.50
For the following, rate how satisfied you are with your experience with each in Downtown Tampa
• Traffic, affordability, and after-work activities all scored poorly.• These categories fared
significantly worse than in 2016.
• Walkability and food and beverages scored well.
2018 2016Percentage
Change
Luxury hotel accommodations 6.81
Walkable city 6.68 6.72 -1%
Diversity in food/beverage options 6.45 6.42 0%
Strong sense of personal safety 6.25 6.82 -8%
Convenient food/beverage hours of operation 6.20 6.45 -4%
Plenty of things to do after work 5.93 5.74 3%
Quality housing options 5.58 5.43 3%
Good in-town traffic circulation 4.77 5.67 -16%
Affordable parking 4.65 5.21 -11%
Good incoming/outgoing traffic flow 4.57 5.62 -19%
Good parking accessibility 4.55 5.38 -16%
Convenient shopping/retail hours of operation 4.26 4.45 -4%
Good shopping/retail availability 3.66 3.81 -4%
Affordable housing options 3.59 4.15 -13%
38
39
Share your feedback regarding:
• A full 40% of open ended responses cited the Riverwalk by name.• “Walkability”, “Water front” and “Park” also
scored highly. Tampa Workers are taking advantage of green (and blue) spaces!
• Museums and Restaurants received several nods as well.
• Transit and Parking were clearly the biggest areas for improvement. 30% of respondents mentioned “Parking” alone.
• Affordability and retail availability also featured.
Downtown Tampa’sGreatest Assets
Downtown Tampa’s Greatest Opportunities for Improvement
Assets
40
Special Services District SSD Expansion
Opportunities
Special Services District SSD Expansion
41
42
67%
61%
54% 53%
43% 41%
34% 32% 32% 31%27% 26% 26% 24% 22% 22% 21%
19% 17% 17%14%
10% 9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Insufficient
Casual clothing Groceries Shoes
Gifts Formal clothing Home furnishings
Medical clinic care/Urgent care Books Flowers
Pharmacy Pet supplies Greeting cards
Barber/Salon services Mechanic services Casual dining
Fine dining Veterinary services Spa
Dry cleaning Dental care Gym
ATM Spiritual support
Do you consider any of the following to be insufficient for your needs in Downtown Tampa?
43
If available or more prevalent, how likely would you be to participate in or utilize the following in Downtown Tampa?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grocery store Waterfront dining Concessions on theRiverwalk
Light rail Upgraded Wi-Fi accessin public areas
Extended TECO LineStreetcar routes
Expanded bus service
If available or more prevalent, how likely would you be to participate in or utilize the following in Downtown Tampa?
2018 2016 2014 2012 2010
• Workers would use expanded food options – from dining at the waterfront to grocery stores.
• More people are clamoring for public transportation.
• Two-year trends reveal a significant surge in demand for bus and streetcar service.
44
What are the typical hours of the day that you spend in Downtown Tampa?
• Workers Primarily leave downtown after normal business hours; however they are increasingly lingering into the evening hours as of 2018. This suggests that they are leveraging retail and food/beverage opportunities in Downtown Tampa.
• Even mix of early arrivals and late arrivals (45% active at 7:00AM and 43% active at 7:00PM).
0%
10%
20%
30%
40%
50%
60%
70%
80%
What are the typical hours of the day that you spend in downtown Tampa?
2018 2016 2014
45
How often do you leave your place of work to experience Tampa?
• 4 in 5 Downtown workers leave the workplace to experience Tampa once a week or more.
• Most frequent reasons are for lunch, followed by taking a walk and errands.
Daily21%
Several times a week
41%
Weekly18%
Occasionally9%
Bimonthly4%
Monthly3%
Rarely4%
Never0%
How often do you leave your place of work to experience Tampa?
94%
64% 62%
41%
1
What makes you leave the office?
Going out to lunch (eat elsewhere, or dining)
Taking a walk
Running errands
Going to meeting
84%
79%
41%
40%
21%
15%
14%
12%
10%
6%
2%
On foot
Personal Car
Uber/Lyft
Electric vehicle ride…
TECO Line Streetcar
Water taxi
Personal bicycle
Carpool
Bikeshare (Coast)
HART bus service
Taxi
Do you ever use any of the following modes of transportation to get around in Downtown Tampa?
46
How often do you use the following modes of transportation to get around in Downtown Tampa?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
On foot
Personal car
Personal bicycle
HART bus service
Electric vehicle ride service (Downtowner)
Carpool
Bikeshare (Coast)
Taxi
Uber/Lyft
TECO Line Streetcar
Water taxi
Several Times Daily Daily Several Times Weekly Weekly Several Times Monthly Monthly Occasionally
47
Rate your satisfaction with the following Downtown Tampa transportation modes
• Taxis are the only group with more dissatisfaction than satisfaction.
• Uber/Lyft has the highest ‘Completely Satisfactory’ measurements.
47%
52%
45%
35%
42%
34%
37%
27%
25%
20%
18%
47%
41%
48%
53%
45%
48%
45%
49%
43%
43%
18%
5%
6%
7%
12%
12%
15%
15%
20%
25%
30%
55%
2%
1%
1%
2%
3%
5%
7%
7%
9%
Water taxi
Uber/Lyft
Bikeshare (Coast)
Carpool
By foot
TECO Line Streetcar
Electric vehicle ride service (Downtowner)
Personal car
HART bus service
Personal bicycle
Taxi
Completely Satisfactory Somewhat Satisfactory Somewhat Unsatisfactory Completely Unsatisfactory
48
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2018 2016 2014 2012 2010
• Workers are less satisfied with nearly all modes of transit compared to the past.
• The downtowner had the only improvement in score from 2016, and the TECO streetcar and Uber/Lyft saw only marginal decreases, suggesting that these options are ‘the best among the worst’ for transit options in Downtown Tampa.
Rate your satisfaction with the following Downtown Tampa transportation modes
49
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal Car
Uber/Lyft
Work from home
On foot
Carpool
Personal bike
Public transportation
Electric vehicle ride service (Downtowner)
Bikeshare (Coast)
Water taxi
Taxi
Indicate any means you have used to commute to work in the past 12 months
50
8%
10%
3%
3%
3%
27%
24%
25%
29%
30%
28%
30%
31%
27%
23%
36%
36%
41%
42%
44%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2010
2012
2014
2016
2018
Less than 5 minutes 5 to 15 minutes 16 to 30 minutes More than 30 minutes
• Over time, we have seen a divergence in commute times, where both the 5-15 minute and 30+ minute ranges are increasing in share, squeezing out the 16-30 minute commuters.
• This suggests that more workers are living closer to Downtown Tampa, and those that are not are facing increased traffic times.
• In 2010 and 2012, ‘less than 5 minutes’ includes a deprecated ‘I work from home’ category
How long is your typical commute to work?
51
How much of a transportation subsidy does your employer offer you?
100% paid parking
27%
100% paid transit pass2%
No transportation
subsidy52%
Partial paid parking
15%
Partial paid transit pass
3%
Subsidy toward any mode (bicycle,
walking, etc.)1%Other
6%
0%
10%
20%
30%
40%
50%
60%
100% paid parking 100% paid transitpass
No transportationsubsidy
Partial paidparking
Partial paid transitpass
Subsidy towardany mode (bicycle,
walking, etc.)
How much of a transportation subsidy does your employer offer you?
2018 2016 2014 2012 2010
52
How do you pay for your downtown parking?
Daily8%
Hourly19%
I never pay for parking in Downtown
23%
Monthly50%
Yearly0%
Other8%
53
Parking Preferences
53%
24%
0%
23%
What types of parking do you usewithin Downtown Tampa?
Garage Meter (on-street) Overnight Surface lot
• Workers predominantly park in garages.
• Workers would rather pay more to be able to park closely to their workplace.
40%
60%
Which of the following do you prefer?
Pay less to have a parking space further away from my destination
Pay more to have a parking space closer to my destination
Daily8%
Hourly19%
I never pay for parking in
Downtown23%
Monthly50%
Yearly0%
Open-ended parking feedback
• Perceptions around parking are tense.
• Workers feel that they pay too much, they believe that the parking lots are owned by a monopoly, and they express concern about the parking situation worsening as lots are purchased for further high-rise development.
• Retail Workers and others with non-traditional work schedules harbor resentment that most work-time parking solutions require your car to be gone by 5:30/6:00pm.
• There is a minority perception that say that there are too many parking lots. These respondents typically advocate for more parking garages (To quote one response, “Build up not out”).
54
55
Employee Tenure and Status
Full-Time95%
Part-Time5%
ARE YOU A FULL-TIME OR PART-TIME EMPLOYEE?
Full-Time Part-Time
13%
19%
28%
40%
How long have you worked in Downtown Tampa?
One year or less
2-3 years
4-9 years
10 or more years
56
Workers’ Industries
• Traditional white-collar work is the majority of work done in the downtown area.
• The share of those working in the service/maintenance/ construction category has doubled since 2016 –although it remains a modest share overall.
0% 5% 10% 15% 20% 25% 30%
Medical/Patient care
Service/Maintenance/Construction
Media/Entertainment
Technology
Banking/Financial
Sales/Retail/Customer service
Education
Clerical/Administrative
Non-Profit
Legal Services
Public service/Government
Management/Professional
Select your area of employment
57
Please provide any additional thoughts you have regarding Downtown Tampa, from your perspective as an employee.
POSITIVES
• People are excited about the continued growth of Downtown Tampa.
• The Riverwalk continues to earn praise.• People want better access to the
Riverwalk and more activation along the Riverwalk.
NEGATIVES
• Traffic was the #1 topic of discussion.• Some respondents feel that bike lanes
are underutilized and removed potential car lanes/street parking.
• There is concern about homelessness, especially as it relates to walking long distances back to ones commuter parking lot at night.
58
• Workers predominantly live in Hillsborough County.
• Significant numbers of workers commute from the New Tampa and Brandon areas.
Zip Codes of Workers
59
Housing Demographics• Average monthly housing threshold for respondents was $1798.50.
• For those uninterested, the common reasons included:
• High costs of rent.
• People not wanting to raise children in downtown.
• People wanting a yard for their dogs.
66%
34%
Would you prefer to rent or own in downtown?
Own
Rent
19%
32%32%
17%
Please note how interested you are in living in Downtown Tampa within the next five
years.
Completely interested
Somewhat interested
Completely uninterested
Somewhat uninterested
60
Setting Roots in Downtown Tampa
• 9 out of 10 respondents were likely to recommend Downtown Tampa as a place to work.
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Not at all likely
Unlikely
Somewhat Unlikely
Somewhat Likely
Likely
Definitely likely
How likely are you to recommend Downtown Tampa to others in your peer group as a place to work?
2018 2016 2014
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