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Almost everything you need to know in less than 2 minutes…
Campaign Highlights launched in May 2010
• Over 20 million reactions
• Over 250 million exposures
• Collected more than 700,000 signatures in support of countries’ contribution to the Global Fund
The Campaign Headquarters: bornhivfree.org
The Campaign YouTube Channel : youtube.com/BornHIVFree
Engagement and advocacythrough social media
Part of a global movement?“Right now, I and thousands of others are tweeting directly to President Obama, asking him to increase support for the Global Fund to Fight AIDS, Tuberculosis and Malaria over the next three years. We need you to join us”Ginny Simmons, Deputy Director, New Media @ONE campaign
Engagement through film
Educating through film
Connecting offline with online – Paul McCartney Live for Born HIV Free
Crossroads Street activation 21 September, New York
& BHF campaign takes the streets of the world
New York
Kyle Weyrick (Age 7)Kapa'au, Hawaii
Born HIV Free competitionon Facebook Causes to win a trip to Lesotho
Competition winner and bloggers trip to Lesotho 19-22 September, Lesotho
Keeping a promise, looking to the future
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