Bharat Ppt

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CASE STUDY: BHARAT PRAJAPATI

Owner of G B human resourcemanagement.

Involving in call centre trainingprogram called call tech fresher.

Running master franchisee as wellas unit franchisee in Ahemedabad.

The company is suffering from lowenrollement from last 3 quarters.

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BACKGROUND:

Bharat Prajapati joined business managementprogram after comlpliting his engineering fromuniversity of Surat, but he left midway. He wasborn in a well established business family but he

allways dreamt of strating his own venture.

He like the concept of call centre training program ofa kolkata based parent franchiser at the

franchisee exhibition in july 2007 in ahmedabad. The promoters got impressed by Mr. Bharat and

granted him the license to start a unit franchiseein Surat on February 2008.

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Business strategies

Master franchisee: at ITC building,majura gate, surat (as a unit franchiseealso)

Unit franchisee:

1. Big unit: Income tax, Mani nagar, Gandhinagar

2. Small unit: barodra,vastra pur,Delhi gate.

Nasurai, Chandkheda

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problems

Poor quality training.

Irrational expansion without considering their abilityto support franchise in providing quality placement.

Non-standardised training program.

Business schools, hotel management institutesstarted soft skill training program to improvecommunication skills. Thats why enrollement isgetting lower and lower.

Mismatch of expectation between franchisor &

Master franchise. Franchisor was not been able to provide adequate

support to Master Franchisee,

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suggestion

He should continue the with theexisting business by taking someconcrete decision to improve thepresen situations:

Admission process

Administrative

Marketing

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Details of Income and Expenditure per month for BIG FIRM

Income Income from Call Centre Training 3,00,000.00 Income from Other Courses 1,00,000.00 Total Income 4,00,000.00

Expenditure Royality Payment @ 25% 60,000.00

Rent 40,000.00

Salaries Paid To Centre Manager 15,000.00 To Counsellor 8,000.00 To Faculty (2) 40,000.00 To Office Assistant 6,000.00 Total Salary 69,000.00

Telephine and Electricity 15,000.00 Local Area Marketing 20,000.00 Miscellaneous 5,000.00 Total Expenditure 2,09,000.00 Gross Profit 1,91,000.00

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Details of Income and Expenditure per month for SMALLFIRM

Income Income from Call Centre Training 2,40,000.00 Income from Other Courses 75,000.00 Total Income 3,15,000.00

Expenditure Royality Payment @ 25% 60,000.00 Rent 30,000.00

Salaries Paid To Centre Manager 10,000.00 To Counsellor 8,000.00 To Faculty (2) 30,000.00

To Office Assistant 5,000.00 Total Salary 53,000.00

Telephine and Electricity 10,000.00 Local Area Marketing 10,000.00 Miscellaneous 5,000.00 Total Expenditure 1,68,000.00 Gross Profit 1,47,000.00

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INCOME AND EXPENDITURE OF ALL 5 BIG FIRMS (PERMONTH)

Sl No. Firm's Name Income Expenditure Commission

Internship Cost 1 4,00,000.00 2,09,000.00 35,000.00

40,000.00 2 2,09,000.00 40,000.00 3 2,09,000.00 40,000.00

4 2,09,000.00 40,000.00 5 2,09,000.00 40,000.00

Reason :- (Commission) We assume only 10 students will enroll in Call CentreFresher course and remaining 15 students shall be enroll through

channel and per student commission will be 2000.00 for Call CentreFresher course.

Similarly, we assume only 10 students will enroll in Other English courseand remaining 10 students shall be enroll through channel

and per student commission will be 500.00 for Other Englishcoures.

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)

Sl No. Firm's Name Income Expenditure Commission Internship Cost 1 3,15,000.00 1,68,000.00 25,000.00 35,000.00 2 1,68,000.00 35,000.00 3 1,68,000.00 35,000.00 4 1,68,000.00 35,000.00

Reason :- (Commission) We assume only 10 students will enroll in Call Centre Fresher course andremaining 10 students shall be enroll through

channel and per student commission will be 2000.00 for Call Centre Fresher course. Similarly, we assume only 5 students will enroll in Other English course and remaining 10

students shall be enroll through channel and per student commission will be 500.00 for Other English coures.

Reason :- (Internship) During course we will provide 7 days live training in this concern we will spent perbatch 35000.00. This amount is paid

by institute to Call Centre industry.

INCOME AND EXPENDITURE OF ALL 4 SMALL FIRMS (PERMONTH

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