Beyond the Hype - Examples of Digital Content Models that are Generating Real Revenue Hammers,...

Beyond the Hype - Examples of Digital Content Models that are Generating Real Revenue

Hammers, Power, Content

When all you have is a hammer …

 … every problem looks like a nail

Distribution= Media Power.

Not Content Quality

Internet democratizes distribution

Content Quality is more important

No switching costs between media formats

…only as good as your last experience

Content = anything that attracts an audience

search50%

social20%

Journalism20%

Other10%

share of revenue

share of revenue

searchsocialJournalismOther

Don’t fixate on ad funded or subscription 

based journalism

Brand interactions and connections with over200 000 consumers monthly

QUESTIONNAIRES

Using questionnaires linked to competitions to drive leads versus advertising

Effectiveness = greater reward

Powerful opt in mechanisms provide branding, engagement and a cost per click model proven to

create high quality traffic.

CPC Advertising

Competing for Cost Per Click (CPC) spend by offering click based advertising

Content sales and subscriptions

Spice MobileContent sales in 12 countries

Majors and Local Artists (580)

6 Million daily subscribers @ US$ 2c/day

Over 1.4 Billion transactions last year

Offering services over data and IVR

• Music On Demand

• Dedications

• Ring back Tones

• Downloads

Thank You