Beyond Audio - Richard Harrington · enclose rich media files like audio MP3 files, video MP4. •...

Richard Harrington - RHED Pixelwww.RHEDPixel.com

www.PhotoshopforVideo.comwww.RasterVector.com

Beyond Audio:Using Enhanced Audio

& Video in Your Podcast Feed

Purpose

• A Podcast feed can support audio, video, and PDF files—and you should be using all three.

• If you want to give your listeners something to look at, podcasting is a great medium.

• Learn how to harness audio and video to create an enhanced listener experience.

• From enhanced podcasts with graphics and weblinks to video from within the studio, you'll gain insight into new opportunities.

About Rich

• Richard Harrington, PMP- RHED Pixel (www.rhedpixel.com)- Adobe Certified Expert & Trainer- Apple Certified Trainer- Avid Certified Instructor & Master Editor- Project Management Professional- Teach courses on digital media production

and web content creation

Available from Focal Press

Available from Peachpit Press

Photoshopfor Video

Essentials for Digital Video

UnderstandingAdobe Photoshop

Digital Imaging Essentials

Podcasts

Final Cut HelpTraining for Apple’s Final Cut Studio

Websites

Photoshop for VideoVideo and Motion Graphics

Professionals

Raster VectorGraphics Professionals

and Enthusiasts

About You

• Primary Job

• Video Production

• Video Post– Production

• Web/Multimedia

• Management

Agenda

Agenda

• Using a Blog• Using PDF• Enhanced Audio• Video

RHED PixelPodcasting Experience

Podcasting Experience

• Podcasts Produced

- Understanding Adobe Photoshop- Final Cut Help- Photoshop for Video

- Secrets of Style with Kim Foley- Author Tips for Peachpit Press

- Tech On the Road- Inside the Digital Media Classroom - Photoshop CS3 Sneak Peek

Podcasting Experience

• Podcasts Produced

- On Software- On Security- On Open Source

- On Microsoft- On Networking

- Voices That Matter- College Now

History

• The term Blogging refers to the writing of a text-based web log or journal entry.

• RSS coding made the syndication of these text entries possible.

• Users could now “subscribe” to weblogs

• RSS code was updated with the possibility to enclose rich media files like audio MP3 files, video MP4.

• Podcasting is born.

From Blogging to Podcasting

• Term invented in August 2004.

• Podcasts are one of the fastest-growing media channels in history.

• While radio audience is declining, podcast circulation is consistently growing nearly 20% per month.

Podcasting Highlights

Developing Content

Analyze the Market

• Who is your competition?

• What makes your show different?

• What can you do better?

• Who do you want to attract?

• What weaknesses does your competition show?

• How can you take advantage of these?

• Decide what the content is, and why should subscribers look forward to the next episode?

• What is the roll out plan? weekly, monthly, as new content is developed? Subscribers like consistency.

• What is the production plan to meet schedule, content and budget goals?

Map the Production

Investment

• Use Existing Equipment?

• Budget for New Tools?

• Hardware vs. Software?

• Low Price isn’t Best Value

Location

• In Studio

• Build new or convert old?

• Live Coverage/Remote

• Type of Environment?

BloggingOverview

Notable Points

• Blogosphere doubles every 236 days or so

• 55% of blogs are active (have been updated within 3 months)

• As of October 2006, about 100,000 new weblogs are created each day

• About 1.3 million postings per day

Notable Points

• English and Japanese are the two most popular languages in the blogosphere

• There’s a strong correlation between the aging and post frequency of blogs and their authority and Technorati ranking ("A-list" bloggers tend to post at least twice a day and therefore have more "authority" on Technorati)

Key Terms

• Post: An entry to a blog

• Comments: Feedback from readers

• Comment Spam: Inappropriate feedback like ads

• Categories: Allow sifting by topic

• Trackbacks: Ability for others to link back

• Pings: Notifying search engine sites

Key Terms

• RSS/Atom Feeds: Allow for syndication

• Blogroll/lists: List of favorite sites

• News Aggregation: Software that pulls feeds together

• Moblogging: Posting via email or phone

• Skins/Themes: Blog software templates/wardrobe choices

• Post scheduling: Time delay of posts

BloggingSoftware

Blogging’s Tools

• TypePad

• Movable Type

• Blogger

• Live Journal

• Contribute

• RapidWeaver

Hosted Blogs

• TypePad– http://www.typepad.com/

• Blogger – http://www.blogger.com/

• LiveJournal– http://www.livejournal.com/

• No hosting services required

• No technical maintenance of your Weblog

• Active within minutes

• Can have monthly charges

Self-Hosted Blogs

• Movable Type – http://www.movabletype.org/

• WordPress – http://www.wordpress.org/

• RapidWeaver - http://www.realmacsoftware.com

• Contribure – http://www.adobe.com

• Works with existing or new web hosting

• Can be much more flexible

Blog Comparison

• http://www.ojr.org/ojr/images/blog_software_comparison.cfm

Notable Points

• English and Japanese are the two most popular languages in the blogosphere

• There’s a strong correlation between the aging and post frequency of blogs and their authority and Technorati ranking ("A-list" bloggers tend to post at least twice a day and therefore have more "authority" on Technorati)

Blogs Declining?

Blogging and community contributors will peak in the first half of 2007. Given the trend in the average life span of a blogger and the current growth rate of blogs, there are already more than 200 million ex-bloggers. Consequently, the peak number of bloggers will be around 100 million at some point in the first half of 2007.

-Gartner Research

Why Use PDF?

Why Use PDF

• Distribute promotional items

• Can monetize

• Additional content options

• Website as PDF

Using Adobe Acrobat

Acrobat Product Line

• Adobe Reader

• Adobe Acrobat Elements

• Adobe Acrobat Standard

• Adobe Acrobat Professional

• Adobe Acrobat 3D

Adobe Reader

• Free Version

• View Files

• Print Files

• Search Files

• Collaborate via Adobe Acrobat Connect

Adobe Acrobat Elements

• Create documents from any other application via the Print command

• Apply password protection

• Apply restrictions for printing, copying, and modifying document

Adobe Acrobat Standard

• Merge multiple documents

• Use comment and review tools

• Initiate review sessions

• Scan documents and use OCR to create searchable PDFs

Adobe Acrobat Professional

• Enable forms

• Enable reviews for lower products

• Preserve layers for viewing

• Work with higer-end software like CAD

Adobe Acrobat 3D

• Files can currently only be created under Windows

• Works with 3D software programs

• Can contain animation

• Interoperability with Office Software for 3D presentations and features

Optimizing PDF Files

• Essential for Web Delivery

• Very Easy

• Lets Examine

Broadcasters as Podcasters

Enhanced Audio Podcasts

Enhanced Audio Podcasts

• Uses artwork track

• Must publish as AAC/M4A file

• Suggest dual feed for compatibilty

Some Useful Tools

ProfCast

• Companion application for Keynote

• Published by Humble Daisy – http://www.profcast.com

• Allows for recording of audio and automated synchronization with slides

• Affordably priced

• Many different ways to publish

ProfCast Output

• Save to disk

• Save to iTunes with Enhanced Podcast

• Send to GarageBand

• Send to iWeb

• Robust Podcast Manager

• Audio, Video, and PDF

• Includes FTP upload

GarageBand

• Part of iLife

• Latest version (’08) includes a very easy to use podcast studio

• Suitable for all levels of users

• Includes royalty-free stingers, sound effects, and jingles

• Can publish to .mac or create stand-alone files

Podcast Maker

• From Potion Factory

• Some overlap with previous tools

• Allows user to split hosting of web files from generation of XML page

• Tight integration with iTunes Podcast Directory

• Allows for preview of page and functionality

• Contains authoring and publishing tools

The Podcaster’s RSS Buddy

• From www.tolley.info

• Tight integration with iTunes Podcast Directory

• Allows for preview of page and functionality

• Contains both authoring and publishing tools

Questions &Answers

Resources

Resources

• www.photoshopforvideo.com

• www.dv-forums.com

• www.creativecow.net

• www.focalpress.com

• www.peachpit.com

• www.layersmagazine.com

• www.rhedpixel.com

Available from Focal Press

Available from Peachpit Press

Available from VASST

Photoshopfor Video

Essentials for Digital Video

UnderstandingAdobe Photoshop

Digital Imaging Essentials

Podcasts

Final Cut HelpTraining for Apple’s Final Cut Studio

Websites

Photoshop for VideoVideo and Motion Graphics

Professionals

Raster VectorGraphics Professionals

and Enthusiasts

Richard Harrington - RHED Pixelwww.RHEDPixel.com

www.PhotoshopforVideo.comwww.RasterVector.com

Podcast Compression Techniques

Richard Harrington - RHED Pixelwww.RHEDPixel.com

www.PhotoshopforVideo.comwww.RasterVector.com

Podcast Compression Techniques