Beta-start Program

Kick-Off Day Sep 15th

Beta-Start’s sponsors, supporters and partners

Alfa

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Beta

Gama Supporter

Partners

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© Filipa Castro, 2012

“All great journey starts with

a first step.”

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You’re now a Beta-starter – Welcome to this amazing group

of enchanted entrepreneurs

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During Beta-start you will:

• Develop your idea until it is bullet proof with the help of experienced

mentors;

• Learn from successful entrepreneurs and professionals;

• Structure your business model and strengthen competitive advantage;

• Prototype your product / service and do market research;

• Take your idea further with design thinking workshops; Learn to

communicate your project to investors - You may need help;

• Learn how to recruit and manage talent - because the team is the

foundation of your success;

• and ... you will be able to present your project to a group of investors and

clients.

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The acceleration program includes:

• More than 90 hours of hands-on activities in various areas;

• Mentorship: 30 successful entrepreneurs and professionals with over 10 years of experience in international markets;

• A dedicated Coach for project;

• Inspiring Talks

• Demos day: all the participating ideas will have the opportunity to formally present a pitch to possible clients and a pool of more than 60 investors.

• Trainers from different backgrounds will provide you with a number of workshops where you can expand your business knowledge (e.i Social Media, Design Thinking, Finance, Pitch...)

• Workspace: Internet access, printer, and meeting rooms;

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Only 6 rules to keep in mind

1. Don’t arrive late to workshops and specially mentoring sessions

2. Mandatory attendance

3. Never miss the Collaborative session (every Monday afternoon)

4. You get what you give – work hard and collaborate

5. Deliverables have to be presented to your coach every week

6. Prepare mentoring sessions and workshops and allocate resources

wisely

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Each Beta-Starter will have

• Each team will have a coach

• a set of mentors

• a comprehensive array of workshops

• a financial mentor

• Access to potential clients and investors

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A Coach is

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Mentors are

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Trainers are

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Slide Structure for weekly deliverables

1. Pitch

2. Weekly Deliverables

3. Previous week

4. Problems

5. Next week

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Weekly deliverables

1. Updated Business model canvas

2. Mentors and clients feedback summary

3. Updated MVP

4. Updated Final presentation slides

5. Biweekly Blog posts about your project

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Beta-Start Calendar – Week 1 & 2

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Beta-Start Calendar – Week 3 to 6

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1 Minute Pitch (some examples)

(Founders Institute approach)

My company, (company name),

Is developing (a defined offering)

To help (a target audience)

(solve problem)

(with secret sauce)

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(Dave McLure’s approach)

We’re x, for y

Ex. We’re AirBnB, for coworkers

or

Max 3 key words / phrases, 2 sentences

Ex. Slideshare, is the world’s larger community for sharing

presentations

3 min Pitch – Demo Day

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20-30 min Pitch - Investors (12 Slides)

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1. Elevator Pitch

2. The Problem

3. Your Solution

4. Market Size

5. Business Model

6. Proprietary Tech

7. Competition

8. Marketing Plan

9. Team / Hires

10.Money / Milestones

11.Happy end

Executive Summary

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Lean Startup

• Talk to Customers; Discover Problems

• Progress ≠ Features (Less = More)

• Fast, Frequent Iteration (+ Feedback Loop)

• Measure Conversion; Compare 2+ Options

• Focus on Product/Market Fit (don’t “launch” b4)

• Keep it Simple & Actionable

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Some thoughts

• Ideas are worthless

• Get feedback early and iterate

• Don’t plan, prototype

• Look for the pain, find what they love and focus on what matters

• Avoid co-founder conflict

• Engage great mentors

• Make decisions quickly

• Use your head, then trust your gut

• Be flexible and learn from your failures

• You don’t have to raise money, don’t forget about boot-straping

• Show, don’t tell

• Discover Work-Life Balance

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Some references – books

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Lean Startup, Eric Ries

Costumer Development

Business Model Canvas

The Startup Owner’s Manual

The Art of he Start

Startup Weekend

Some references – websites

• Startup Lessons Learned Eric Ries (blog)

• Customer Development Methodology Steve Blank (presentation, blog)

• Startup-Marketing.com Sean Ellis (blog)

• KISSmetrics.com Hiten Shah / Neil Patel (website)

• How To Pitch a VC Dave McClure (slides, NSFW)

• VentureHacks.com

• Brad Feld, Jason Mendelson: AskTheVC.com

• Andrew Chen: AndrewChenBlog.com

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Activation

Tools:

Crazy Egg (Visual Click Mapping)

http://crazyegg.com

Google Website Optimizer (A/B & Multivariate Testing)

http://google.com/websiteoptimizer

Marketo.com (B2B Lead Generation Management) http://marketo.com

Resources:

Experimentation and Testing: A Primer kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html

Landing Page Design Toolbox: 100 Tips & Tools http://tinyurl.com/326co6

Landing Page Tutorials & Case Studies http://www.copyblogger.com/landing-pages/

101 Easy Easy to use Google Website Optimizer

http://conversion-rate-experts.com/articles/101-google-website-optimizer-tips/

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Retention

Tools

Campaign Monitor / MailChimp (email newsletter software)

campaignmonitor.com / mailchimp.com

TriggerMail (site-centric email management)

triggermail.net

Litmus (email and website design testing - clients / browsers) litmusapp.com

Resources

30 free HTML email templates campaignmonitor.com/resources/templates.aspx

Best Practices in Writing Email Subject Lines

mailchimp.com/resources/best-practices-in-writing-email-subject-lines.phtml

Learning Viral: Viral Emails of Tagged.com

okdork.com/2008/04/10/learning-viral-studying-taggedcom/

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Acquisition

Tools

Google Analytics (web analytics)

google.com/analytics

Google Keyword Tool (keyword research tool)

adwords.google.com/select/KeywordToolExternal

SEO Book Tools (SEO related tools) tools.seobook.com

Resources

SEO Book Blog seobook.com/blog

The Social Media Manual: Read Before You Play

searchengineland.com/071120-144401.php

Strategies to ruthlessly acquire users

andrewchen.typepad.com/andrew_chens_blog/2007/04/10_obvious_stra.html

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References

Tools

Gigya (social media distribution & tracking tool)

gigya.com

ShareThis / AddThis (sharing buttons)

sharethis.com / addthis.com

GetMyContacts (PHP contacts importing & invitation software) getmycontacts.com

Resources

Seven Ways to GO VIRAL lsvp.wordpress.com/2007/03/02/seven-ways-to-go-viral/

What’s your viral loop? Understanding the engine of adoption

andrewchen.typepad.com/andrew_chens_blog/2007/07/whats-your-vira.html

Metrics: Where Users Come From

slideshare.net/guest2968b8/rockyou-snap-summit-32508

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Revenue

Resources & Tools

Revenue Metrics (Andrew Chen)

http://tinyurl.com/47r63a

How to Create a Profitable “Freemium” Startup (Andrew Chen)

http://tinyurl.com/8z9ygk

2008 Affiliate Marketing Review (Scott Jangro)

http://tinyurl.com/86wak4

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ADDRESS:

Sede

Rua Princesa Maria Benedita

nº 1 - 1º F

2560-359 Torres Vedras

Startup Lisboa

Rua da Prata

nº 80

1100 Lisboa

tlf.: +351 214 064 308

CONTACTS:

Pedro Rocha Vieira

pedro.rochavieira@Beta-i.pt

+351 919 561 688

André Marquet

Andre.marquet@beta-i.pt

+351 918 757 720

Tiago Pinto

tiago.pinto@beta-i.pt

+351 966 017 280

Thank you!

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