Best Practices of Web Site Design

Starmark

Branding

AdvertisingInteractive

Public RelationsDirect Response

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Welcome

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Company Founded on Integrated Marketing

Interactive, Social & New Technology

Return On Investment Focused

Top-10 Diversity Owned Company in Florida

Nationwide Recruitment

Recognized Top South Florida CEO

Starmark: 30 Years of Excellence

Fort Lauderdale

Celebration

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Starmark: eTips

• Based on Current Trends• Weekly eTip Newsletters

• Co-Authored In-house By Experts Within Discipline

• Industry Benchmarks

• Ongoing App, Web & Media Testing

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Best Practices Of Website Design

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• Website Goals • Competitive Assessment• Informational Architecture• Technology Usage• Modularity & Phasing• Layout Scenarios• Navigational Styles• Wire-framing & Prototyping• Viewable Area & Content

Prioritization

• Voice & Demographic• Fonts, Colors & Sizes• Content Directive & SEO• Social Integration• Search & Site-map Footers• Mobile/Tablet Ready• Testing & Design Optimization• Ongoing Content Development

What We Cover Today

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Ten-step Process For Success

COMPETITIVEREVIEW

INFORMATIONARCHITECTUREUNDERSTANDING DESIGN

ROLLOUT

TEMPLATEPRODUCTION

CREATIVE

PROGRAMMING QUALITYASSURANCE

DEPLOYMENT &TRACKINGCONTENT

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Sales

• Awareness

What Are The Goals Of Your Website?

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• Sales

• Awareness

What Are The Goals Of Your Website?

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• What is your competitor doing right?• What are they doing wrong?• What key differentiators make them unique with your landscape?• How well are they covering social media?• Are the mobile? Are they on the ground?

Competitive Assessment

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Information Architecture• Get Meta

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Information Architecture

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• Adobe Flash/HTML5• Social Tools/Video• Dynamically Generated• Applications (Apps)• Content Management Systems

Technology Usage

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Modularity & Phasing

Resources

Case Studies

Brochures

White Papers

Event Calendar

Videos

Media Gallery

Associations

Industry News

Recent News

Twitter Feed

Launch

Phase 2

Phase 3

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Content Layout Scenarios

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• Top “Horizontal” Navigation• Left/Right Hand Side

Navigation• Cluster Navigation• Grid Navigation• Panoramic

• Sub Navigation• Drop Down• Exposed• Transitional

Navigation Styles

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Advertising

http://www.iab.net/iab_products_and_industry_services/508676/508767/Ad_Unit

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• Home Page• Sub Pages• “Process Pages” - Registration & eCommerce• Resource & Documentation Pages• Profile Pages• Admin Pages

Wire-framing & Prototyping

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• Mobile/Tablet• Registration• Email/Newsletters• Events/Calendars

Call To Action Drivers

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Wire-framing & Prototyping

Home PageProcess PagesResourceProfile PagesAdmin Pages

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Wire-framing & Prototyping

NAVIGATION | NAVIGATION | NAVIGATION | NAVIGATION | NAVIGATION | NAVIGATION |

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Opes, jugis esse nulla euismod aliquip oppeto luptatum ad saluto demoveo ut quae magna.

Magna, paulatim vero iaceo aliquip vero validus, vel. Tum, aliquip mos nisl in reprobo quae ad abluo nullus co

nventio defui, quidem capto tation. Validus illum eum ille quae accumsan facilisis neo, adipiscing melior pecus neque premo tego eros.

Occuro quis dignissim sudo singularis oppeto nisl similis suscipit proprius ymo causa virtus.Molio

Rudus veniam. Bene tation praesent velit suscipit reprobo exputo regula luptatum, vero cogo acsi. Ulciscor feugiat zelus patria metuo vel dignissim te sudo olim.Opes, jugis esse nulla euismod aliquip oppeto luptatum ad saluto demoveo ut quae magna.

Magna, paulatim vero iaceo aliquip vero validus, vel. Tum, aliquip mos nisl in reprobo quae ad abluo nullus conventio defui, quidem capto tation. Validus illum eum ille quae accumsan facilisis neo, adipiscing melior pecus neque premo tego eros.

Occuro quis dignissim sudo singularis oppeto nisl similis suscipit proprius ymo causa virtus.Molior consectetuer, roto abico duis erat macto iusto quidem feugait blandit, fere lobortis. Feugiat

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Occuro quis dignissim sudo singularis

NEWS

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960 px

600 px

Viewable Area & Content Prioritization

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Viewable Area & Content PrioritizationViewable Area & Content Prioritization

Pre

mie

reS

econ

dary

Third

Tie

r

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Voice & Demographic

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• Voice & Volume• Emotional extension of the content

Fonts, Colors & Sizes

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• Allow user to skim information• Let user digest content in tiers• Allow for sharing• Always link to more internally (dwell time)

Content Directive & SEO

Call To Action

Begin The Story

Invite Them InCreate Searchability

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• What’s a graphic (Alt. tagging)• What’s ASCII (raw text)• If it’s a link

Content Directive & SEO

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Social Integration

• Increase the ability to pollenate your content to where your users spend their free time

• Broaden/strengthen your own “social graph”• Make yourself “social ready” for PR firms and press opportunities• Tell people where/who you are: events, seminars & launches

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Social Integration

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Social Integration

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Repurpose Media

• Where else can it go?

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• Search is not simply a tool, it speaks to results of an action• Make dead space (such as footers) effective tools

Search & Site-map Footers

• Search is not simply a tool, it speaks to results of an action• Make dead space (such as footers) effective tools

Search & Site-map Footers

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• Not all designs work on mobile and tablet architecture• Tablets: Design in both horizontal and vertical executions for content

Mobile/Tablet Ready

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• Create an internal “Alpha” group• Ease of use• What “feels” most important• If it feels like a link is it?• Intuition• Would you return?

• External “Beta” group• Public roll-out

Testing & Design Optimization

Testing & Design Optimization

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• Optimize to design and content that converts most effectively• Create a content schedule and content SOP• Consistent designs across social graph• Design to content topics

Ongoing Content Development

STARMARK.COM

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• Website Goals • Competitive Assessment• Informational Architecture• Technology Usage• Modularity & Phasing• Layout Scenarios• Navigational Styles• Wire-framing & Prototyping• Viewable Area & Content

Prioritization

• Voice & Demographic• Fonts, Colors & Sizes• Content Directive & SEO• Social Integration• Search & Site-map Footers• Mobile/Tablet Ready• Testing & Design Optimization• Ongoing Content Development

Questions:

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Thank YouFor More See Us At: Starmark.com

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Your Presenter:Justice Mitchell - VP, Interactive Creative Director - Social Media Head

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