Beef Checkoff Program Overview of Committee Structure

Beef Checkoff ProgramBeef Checkoff Program

Overview of Committee StructureOverview of Committee Structure

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Joint Program Committee Responsibilities

Review program proposals, known as “Authorization Requests” or “ARs”

Recommend to Operating Committee which programs best achieve the goals of the industry long-range plan

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Committee StructureCBB-ONLY ADMINISTRATIVE COMMITTEESCBB Audit CommitteeCBB Executive CommitteeCBB Administration Subcommittee

CBB and FEDERATION OF STATE BEEF COUNCILSBeef Promotion Operating Committee

JOINT ADMINISTRATIVE COMMITTEES (Joint CBB, Federation of State Beef Councils and NCBA Policy)

Joint Audit Committee (only NCBA audit issues) Joint Budget Committee Joint Evaluation Committee

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Joint Committee StructureGlobal Consumer Marketing Group(Joint CBB and Federation of State Beef Councils)Joint Advertising CommitteeJoint Foodservice CommitteeJoint Retail CommitteeJoint Veal Committee

International Markets Committee(Joint CBB, Federation of State Beef Councils, and NCBA Policy)

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Joint Committee Structure

Research, Education & Innovation Group(Joint CBB, Federation of State Beef Councils and NCBA Policy)Joint Beef Safety CommitteeJoint Human Nutrition Research CommitteeJoint New Product & Culinary Initiatives CommitteeJoint Product Enhancement CommitteeJoint Producer Education Committee

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Joint Committee StructurePublic Opinion & Issues Management Group(Joint CBB, Federation of State Beef Councils and NCBA Policy)Joint Information Committee

Joint Issues Management SubcommitteeJoint Public Relations Subcommittee

Joint Nutrition & Youth Influencer Committee Joint Producer Communications Committee (Joint CBB and Federation of State Beef Councils, but funded by CBB)

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Beef Promotion Operating Committee 20 members:

10 Beef Board; 10 State Beef Council

Considers ARs; must contract with national, non-profit, industry-governed organizations to implement

Must approve by 2/3 vote

Subject to USDA approval

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2010 CheckoffContractors & Subcontractors

National Cattlemen’s Beef Association

American National CattleWomen

U.S. Meat Export Federation

Meat Importers Council of America

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11 members elected by full Beef Board

Includes 3 officers and past CBB chairman as ex-officio member

Meets 5 times annually plus conference calls, as needed

CBB Executive Committee

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Carries out Beef Board policies – acts on behalf of Board, subject to approval by full Board

Administers terms and provisions of the Order between meetings of full Beef Board

Executive Committee Responsibilities

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