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The National Campaign to Prevent Teen and Unplanned Pregnancy
Lawrence Swiader, The National Campaign to Prevent
Teen and Unplanned Pregnancy
Bedsider: Re-branding Birth Control
Digital Youth: Improving the Sexual & Reproductive Health of Youth in the Digital Age October 8, 2014
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
What the %$#& is going on out there?
The National Campaign to Prevent Teen and Unplanned Pregnancy
Tone
Fail.
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
Sex isn't science.
The National Campaign to Prevent Teen and Unplanned Pregnancy
Human centered-design.
The National Campaign to Prevent Teen and Unplanned Pregnancy
A few insights
Education comes at the wrong time, in the wrong context. (If it happens at all.)
The National Campaign to Prevent Teen and Unplanned Pregnancy
A few insights
In the heat of the moment, all bets are off.
The National Campaign to Prevent Teen and Unplanned Pregnancy
It had to be a system.
A few insights
The National Campaign to Prevent Teen and Unplanned Pregnancy
PHASE ONE PHASE TWO PHASE THREE
Preparation Initiation Maintenance
Awareness Drivers Website
Services
Loyalty
A few insights
The National Campaign to Prevent Teen and Unplanned Pregnancy
Theoretical models. Real women. (And why it’s important to have a theory
to test.)
The National Campaign to Prevent Teen and Unplanned Pregnancy
The birth of Bedsider.
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
More than a website. Bedsider is: a website, a YouTube page, social media, TV, UGC, a loyalty program, contests, print products, Frisky Fridays emails, health care provider training, and a health care provider sales force.
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
Widget.
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
Mobile.
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
Real Stories.
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
Fact or Fiction.
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy The National Campaign to Prevent Teen and Unplanned Pregnancy
Does It Work?
The National Campaign to Prevent Teen and Unplanned Pregnancy
Thank you.
Lawrence Swiader lswiader@thenc.org
202-478-8574
Twitter: @lawrenceswiader
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