Beacon Catalog - gShift...The Website Traffic by Channel Beacon displays website metrics grouped...

BeaconCatalogFindtheDataBeaconsyouneedtobuildCustomDashboardstoansweryourmostpressingdigitalmarketingquestions,enableyoutodrilldownformoredetailedanalysisandprovidethedata,whichwillenableyoutotakepositiveactionand/orreportonyourprogress.

Categories:

Admin..........................................................................................................................................2Agency/Enterprise..................................................................................................................3Analytics.....................................................................................................................................4CompetitiveDiscoveryandComparison......................................................................11ContentDiscoveryandVisibility.....................................................................................16Design.......................................................................................................................................19KeywordDiscoveryandVisibility...................................................................................22SocialMediaEffectiveness.................................................................................................31

AdminDataBeaconsdesignedtohelpadminsoraccountmanagersmonitorandmanageaccountactivity.ActivityTracker(Standard)

ListandcheckthestatusofassignedActivitiesbyUseratanAgency,ClientorWebPresencelevel.ClickthroughtoviewandupdateActivitydetails,whereapplicable.QuestionAnswered:Whatactivities(byActivityTypeandUser)areduewithinaspecifieddaterange?ClientActivityTimeTracking(Standard)

DisplaysabreakdownofActivityTimeSpentperClientforaselectedDateRange.TheClientslistedarerestrictedbythepermissionsoftheuseraccessingtheBeacon.QuestionAnswered:HowmuchActivitytimehasbeenspentbyClientwithinaspecifiedtimeperiod?

Agency/EnterpriseGetatopdown/rolledupviewofdataacrossyourentireAgency/EnterpriseofClientsandWebPresences.WebPresenceComparison(Premium)

ThispowerfulDataBeaconenablesthedisplayandcomparisonofWebpresencemetricsacrossmultiplepresencesincluding:

• VisibilityScore• ShareofVoice• #ofKeywordPositions(1-10,11-30and31-50)• #ofSearchResults(aggregateforkeywordswithinthechosenkluster)• VolumeofOrganicTraffic• VolumeofTotalTraffic• Conversions• AgeofDomain

RedandGreencolourcodingisusedtoidentifyincreasesordecreasesvs.aselectedpreviousperiodinordertoidentifypotentialissuesorpositivetrendsworthreporting.AccountmanagerscanlinkfromthisBeacondirectlytotheWebpresenceordrilldownfromdataintothespecificdetailsrelatedtothemetricsinordertodiagnoseanddealwithpotentialissues.Question(s)Answered:Whichclients/presencesshouldI(Agencyowner/director)bepayingattentiontobasedonperformanceboostsordeclines?Whichclients/presencesshouldI(anaccountmanager)befocusingonbasedonKPIchangesandhowshouldIaddressthem?

AnalyticsFocusedviewsofwebsitepageviews,sessions(visit),conversions,bouncerate,channelandlocationtrafficdatafromGoogleAnalyticstoquicklyidentifyareasofstrengthandweakness.ConfigurableGAData(Premium)

TheConfigurableGADataBeaconisaPremiumBeacon,whichwillenablereportingonvirtuallyanymetricsavailableviatheGoogleAnalyticsAPIincludingchannelmetrics,referralmetrics,socialtrafficmetricsorevenGoogleAdwordscampaigndata(providedyouhaveanAdwordsaccountconnectedtoyourGAaccount).ThisBeaconmustbecustomconfiguredbygShift.PleasecontactyourClientSuccessManager,Salesorsupport@gshiftlabs.comformoredetailsonhowtoleveragethisBeacon.QuestionAnswered:Howandwherearewebsitevisitorsarrivingat/fromandhowaretheybehavingonmywebsite?

ConversionsbyChannel(Standard)

TheConversionsbyChannelBeaconenablesyoutoseethenumberofConversions(i.e.CompletedGoalsfromGoogleAnalytics)inaPieGraphorganizedbyChannelforaspecifictimeperiod(7,30or90Days).QuestionAnswered:Whichchannelsaredeliveringthemostconversionsonmywebsite?PredictiveRevenueBoostAnalysis(Premium)

AnextensionofthePredictiveTrafficBoostBeaconfactoringintheanalysisofpositionchangeswithinthesearchenginesalongwithAverageConversionRateandAverageOrderValue(*requiresGoogleAnalyticseCommerce)toanswerthequestionwhatistheestimatedeffectonrevenueofachangeofxkeywordpositionsforasinglekeywordorseveralwithinakeywordkluster?QuestionAnswered:HowmuchadditionalrevenuecanIexpecttogenerate,byimprovingtherankofakeywordoranentireklusterofkeywords?

PredictiveTrafficBoostAnalysis(Premium)

DiscovertheprojectedtrafficboostexpectedwhenimprovingthekeywordpositionofkeywordswithinaklusterbyleveragingaveragemonthlysearchvolumeandconfigurableestimatedclickthroughratesforeachoftheTop50positions.QuestionAnswered:HowmuchadditionalorganictrafficcanIexpecttogenerate,byimprovingtherankofakeywordoranentireklusterofkeywords?SocialSignalsandMetrics(Standard)

TheSocialSignalsandMetricsBeaconprovidesanoverviewofhowaWebPresenceisperformingonSocialNetworks.Thisbeacondisplayspagesignals,socialsignalsandtrafficmetricsforeachSocialNetworks.

QuestionAnswered:Whichsocialchannelsaredeliveringthemostsocialsignals,websitevisitsand/orconversions.

TopOn-SiteContentbyAnalytics(Standard)

TopOn-SiteContentbyAnalyticsBeaconcanbeconfiguredtodisplayandsortyourwebsitetrafficbySessions,Pageviewsand/orConversions.

QuestionAnswered:Whicharemytopandbottomperformingpiecesofon-siteoroff-sitecontent?

WebsiteConversionAnalysis(Standard)

DisplayatimelineplottingselectedconversionsfromGoogleAnalyticsorganizedinrelevantGroups(e.g.basedonAwareness,Evaluation,Intent,Decision)withingShiftandbrokendownbyChannelforthelast7,30or90Days.QuestionAnswered:Whichchannelsaredeliveringwebsitetrafficwhichconvertsandinwhichgoalgroups?

WebsiteTrafficbyChannel(Standard)

TheWebsiteTrafficbyChannelBeacondisplayswebsitemetricsgroupedintochannelsasdefinedbyGoogleAnalytics.Further,theBeaconcanbeconfiguredtodisplaysingleorallChannelsandonlyspecificmetrics(columns),asrequired.Forexample,youmaychoosetoonlydisplayConversionsfromOrganicSearch.Thisdatawillenablethequickdeterminationofwhichchannelsprovidesthehighestorlowestqualitytrafficintermsofengagementorconversionandwhichareasaretobefocusedon.QuestionAnswered:Whichchannelsaredeliveringthemostorleastwebsitetrafficand/orconversions?WebsiteTrafficbyDevice(Standard)

TheWebsiteTrafficbyDeviceBeacondisplaysanalyticsdataforaselectedwebsitebydevice.Quicklyseewhichdevicesaredrivingthemostorleastengagedand/orconvertingtrafficinordertobetterfocusattentionandresources,asrequired.QuestionAnswered:Whatdevicesarevisitorsusingtoaccessmywebsite?

WebsiteTrafficbyDevicebyChannel(Standard)

TheWebsiteTrafficbyDevicebyChannelBeaconprovidesavisualrepresentationoftrafficforaWebsiteoveraperiodoftimebybothdevice(Desktop,Mobile,Tablet)andchannel(Organic,Paid,Social,etc.)Quicklydeterminewhichdevicesprovidethemosttrafficandwhichchannelsaredrivingintraffictoasiteviaeachofthosedevices.QuestionAnswered:Whereismytrafficcomingfromandwhatdevicearetheyusing?WebsiteTrafficbyLocation(Standard)

TheWebsiteTrafficbyLocationBeaconprovidesaquickviewofwhereintheworldtraffictoaselectedwebsitewithinaWebpresenceiscomingfromforaselectedTimePeriod(7,30or90Days).ThisBeaconcanbecustomizedtoshoworhidecolumns(Sessions,Pageviews,ConversionsorBounceRate)asrequired.QuestionAnswered:Wherearemywebsitevisitorsgeographicallylocated?

WebsiteTrafficTimeline(Standard)

TheWebsiteTrafficTimelineBeacondisplaysSessions,Bounces,ConversionsandPageviewsovertimeforachosenwebsitewithinaWebpresence.ThisBeaconwilldisplaytrafficfromAllorasingleselectedchannel.Anyglobalmessages,suchasGoogleAlgorithmupdatesorActivitiesmarkedasCompletewithingShiftwillbeincludedonthistimeline.Greatforvisuallyseeinghighsandlowsinwebsitetrafficandperformance,alongwithwhatmayhavecausedthosechanges.QuestionsAnswered:Whichcompletedactivitiesorglobaleventscausedanotablechangedinwebsitesessions,pageview,conversionsorbounces?

CompetitiveDiscoveryandComparisonDiscoveryourtrueonlinecompetitorsandthencomparehowyourwebpresenceandorganicsearchvisibilitystackupagainstthem.Drilldowntofindouthowtogainormaintainadominantposition.

CompetitiveShareofVoice(Premium)

TheCompetitiveShareofVoiceBeaconisanextensionoftheKeywordKlusterVisibilityScoreBeacon,whichalsofactorsintheAverageMonthlySearchVolumeofeachkeywordwithinaKlustertoproducearelativeShareofOrganicSearchVisibilityvs.selectedCompetitorsdisplayedonatimelineorinapiechart.TheShareofVoiceisexpressedbothasanEstimatedTrafficvalueandasapercentagevs.selectedCompetitors.ThisBeaconcanaccommodateaComparisonofupto10Competitors.QuestionAnswered:WhatpercentageoforganicvisibilitydoImaintainandhowmuchorganictrafficshouldIexpecttoreceiveasaresult?

CompetitiveVisibility(Standard)

TheCompetitiveVisibilitycomparesthevisibilityscoreawebpresencemaintainsforachosenkeywordklusterinaselectedsearchenginerelativetoupto10competitors.SimplyselecttheWebpresence,Competitors,SearchEngineandKlustersandaddittoyourDashboardtoseehowtheWebPresencestacksup.QuestionAnswered:Howdoestheperformanceofabrand’sgroup(kluster)ofkeywordsoveraspecifiedperiodoftimecomparetothesameforcompetitors?

CompetitiveKeywordPositionDistribution(Standard)

TheCompetitiveKeywordPositionDistributionBeacondisplaysawebpresence'sanditscompetitor'skeywordpositionsinthe1-10,11-30and31-50groupingsforaspecifiedsearchengineandtimeperiodinaneasytoreadbargraph.ThisBeaconprovidesagreatwaytoquicklyseeyouroverallvisibilityforaklusterofkeywordsrelativetochosencompetitors.QuestionAnswered:Howmanykeywordpositions/rankingsdoImaintainintheTop50relativetomycompetitors?

CompetitiveKeywordPositions(Standard)

TheCompetitiveKeywordsPositionBeaconenablesyouoryourclientstoquicklyseewhotheystackuptointermsoforganicsearchcompetition.ThisBeaconhighlightsawebpresence'sanditschosencompetitors'currentpositionsandchangesvs.aprevioustimeperiodinaneasytoreadtable.Positionswherethepresence'srankisaheadishighlightedinGreen,keywordrankingswhicharebehindarehighlightedinRedandallcompetitorswhoareaheadarehighlightedinYellowforquickandeasyidentification.QuestionAnswered:Howdomyrankingscomparevs.mycompetitorsforspecifickeywords?

DiscoveredCompetitors(Standard)

TheDiscoveredCompetitorsBeaconisapowerfulBeacon,whichhelpswiththediscoveryoforganicsearchcompetitors,whichinturnwillenableaccesstousefulinformationregardingcompetitivekeywordrankings,backlinksandothercompetitiveanalysis.gShiftlooksforcompetitorswithinthesearchresultsfortheanychosenkeywordklusterandsearchengine.gShiftscoreseachcompetitorandpresentsthemindescendingorder.FolloworIgnorecompetitorswhoareorarenotrelevant.QuestionAnswered:Whoarethetrue,toponlinecompetitorsIamnotalreadyfollowing?

ContentDiscoveryandVisibilityFindoutwhichpiecesofon-siteoroff-sitecontentyoushouldbefocusingyouroptimizationeffortsonandthenmonitoryourprogress.ContentKeywords(Standard)

TheContentKeywordsBeaconprovidesalistoftheTop10keywordsasinglepieceofcontentisrankingfor.Ataquickglance,gaininsightintohowcontentisperformingandwhichkeywordsshouldbefocusedon.QuestionsAnswered:WhatkeywordsismycontentrankingforandwhichonesshouldIbeoptimizingfor?

DiscoveredContent(Standard)

TheTopDiscoveredContentBeacondisplayscontentgShifthasdiscoveredthroughrankings,backlinksoranalytics.AddthisBeacontodiscovernewcontenttofollowwithingShiftfromanyDashboard.QuestionsAnswered:WhichcontentdoIhavewhichisranking,receivingtrafficorbeinglinkedtowhichIamnotalreadyfollowingoractivelyoptimizing?TopContentbyVisibility(Standard)

TopContentbyVisibilityBeaconidentifiesalloftheon-siteoroff-sitecontentyouarefollowing,whichmaintainskeywordpositionsforaspecifiedkeywordklusterinaselectedengine.TheBeaconusesthosepositionstocalculatearelativestrengthratingofStrong,AverageorWeakenablingyoutodeterminewhichcontentneedstobemaintainedorboosted.QuestionsAnswered:WhatismytopperformingcontentinorganicsearchorwhichpiecesofcontentdoIneedtooptimize?

TopOn-SiteContentbyAnalytics(Standard)

TheTopOn-SiteContentbyAnalyticsBeaconcanbeconfiguredtodisplayandsortyourwebsitetrafficbySessions,Pageviewsand/orConversions.QuestionAnswered:Whichpiecesofcontentonmywebsitearereceivingthemosttraffic,whichIcouldbeoptimizingfurtherorusingtocross-linktofromothercontentIwishtooptimize?

DesignStandardBeaconsdesignedtoenablethecustomlook,feeland/orlayoutofaDashboardorPDFreport.

DashboardButtons(Standard)

CreateclickableButtonstolinktospecificfunctionalareaswithingShift.Contactsupport@gshiftlabs.comifspecificbuttonsarerequired.DashboardClock(Standard)

Addasimple24-hourclocktoanyDashboard.

DashboardGreeting(Standard)

AddpersonalizationtoaDashboardbyincorporatingapersonalizedgreetingandthegShiftuser'savatar.DashboardNavigation(Standard)

CreatehorizontalorverticalnavigationtolinkbetweenrelatedDashboards.

HTMLorPage(Standard)

TheHTML/PageBeaconenablesyoutoaddHTMLTextorWebpagesintoyourDashboards(Note:HTTPSpreferredasHTTPwillinvokeasecuritywarningformixingnon-secureandsecureelements.)ThereareseveralapplicationsforthisBeaconincludingthetext-basedHeadings,notes/annotationsfieldsinreportsaswellaspullinginWeb-basedinterfacesfromotherapplications,campaignlandingpagesorrelevantvideos.Image(Standard)

Asthenamesuggests,theImageBeaconenablestheadditionofanimagetoanyDashboard.ThisBeaconisperfectforaddingAgencyorClientlogostoaddsomebrandingtoDashboardsorincorporatingarelevantscreenshotfromanAdCampaignorLandingPagebeingreportedonwithinaDashboard.PageBreak(Standard)ForusewithDashboardPDFReports.IncorporatePageBreaksbetweenBeaconstoadjustthelayoutofpagesinaReport.

KeywordDiscoveryandVisibilityDiscoverwhichkeywordsyoushouldbefocusingyourSEOandcontentmarketingeffortson.Thenmonitorandadjustyourkeywordstrategiesbasedonpositions,searchvolume,traffic,conversionsandotherkeydatapoints.AdvancedDiscoveredKeywords(Premium)

SearchforkeywordseitheradomainoraURLarerankingforduringaspecifiedperiodandwithinaspecifiedsearchengineoracrossallsearchenginesmonitoredbygShift,butwhicharenotcurrentlybeingfollowed.ThisBeaconisexcellentforidentifyingpreviouslyunknownkeywordsorforunderstandingwhichkeywordscompetitorsareoptimizingand/orbeingfoundfor.QuestionAnswered:WhatkeywordsismycontentrankingforwhichIdon’tknowabout?

CompetitiveKeywordPositions(Standard)

TheCompetitiveKeywordsPositionBeaconenablesyouoryourclientstoquicklyseewhotheystackuptointermsoforganicsearchcompetition.ThisBeaconhighlightsawebpresence'sanditschosencompetitors'currentpositionsandchangesvs.aprevioustimeperiodinaneasytoreadtable.Positionswherethepresence'srankisaheadishighlightedinGreen,keywordrankingswhicharebehindarehighlightedinRedandallcompetitorswhoareaheadarehighlightedinYellowforquickandeasyidentification.QuestionAnswered:Howdomyrankingscomparevs.mycompetitorsforspecifickeywords?

DiscoveredKeywords(Standard)

ThestandardDiscoveredKeywordsBeaconisapowerfulbeacon,whichcanhelpwiththediscoveryofkeywordsrelevanttocontentandoptimizationefforts.TheBeacondisplayswhichkeywordsarerelatedtothosealreadybeingfollowedwithinaspecificklusterandmaybesortedbasedonaveragemonthlysearchvolumeorcompetitionlevel.TheBeaconalsoindicateswhichfollowedkeywordsthediscoveredkeywordsarerelatedtoasanadditionalmeasureofrelevance.QuestionAnswered:WhicharethebestkeywordstofocusonrelatedtothoseIamalreadymonitoringfor?

KeywordKlusterPositions(Standard)

TheKeywordKlusterPositionsBeacondisplaysthekeywordpositionsofallkeywordswithinaspecificklusterandsearchengineoveraselectedtimeperiod(7,30or90Days.)ThisBeaconprovidesagreatwaytoquicklyidentifykeywordswhicharegainingorlosinggroundinanygivensearchengine.Clickthroughonanykeywordtogetmoredetailedinfoandinsightsinordertoreactaccordingly.QuestionAnswered:Howareindividualkeywordswithinachosenklusterperformingovertime? KeywordKlusterVisibility(Standard)

ThisBeaconenablesuserstodisplaythevisibilityofkeywordklustersinaselectedsearchengineoveraspecifiedperiodoftimeorcompareperformancebetweenmultiplechosenklusters.QuestionAnswered:Whichgroup(kluster)ofkeywordsmaintainsthehighest(orlowest)organicsearchvisibilityovertime?

KeywordPositionComparisonGraph(Standard)

TheKeywordPositionComparisonGraphprovidesanotherwaytovisualizethekeywordswithinaklusterrequiringattentionbasedoneithertheirrankwithinaspecifiedsearchengine,theirmonthlyaveragesearchvolumeintheengineand/oracombinationofthesetwometrics.Clickonanykeywordtoseemoregranulardetailsandtogainfurtherinsightsintowhattodonexttoboostauthorityforthiskeyword.QuestionAnswered:WhichkeywordswithinaselectedgroupshouldIbefocusingon?KeywordPositionandVolumeComparison(Standard)

TheKeywordPositionandSearchVolumeComparisonBeaconwillenablequickidentificationoftopperformingorunderperformingKeywordswithinspecificKeywordKlustersbasedonpositionsandaveragemonthlysearchvolumeacrossmultiplesearchenginesinordertobetterdeterminewheretofocusattention.DrilldownfromthisBeaconintomorespecificdetailsforanysinglekeywordandadditionalinsightsintowhattodonext.QuestionAnswered:WhichkeywordswithinaselectedgroupshouldIbefocusingon?

PredictiveRevenueBoostAnalysis(Premium)

AnextensionofthePredictiveTrafficBoostBeaconfactoringintheanalysisofpositionchangeswithinthesearchenginesalongwithAverageConversionRateandAverageOrderValue(*requiresGoogleAnalyticseCommerce)toanswerthequestionwhatistheestimatedeffectonrevenueofachangeofxkeywordpositionsforasinglekeywordorseveralwithinakeywordkluster?QuestionAnswered:HowmuchadditionalrevenuecanIexpecttogenerate,byimprovingtherankofakeywordoranentireklusterofkeywords?

PredictiveTrafficBoostAnalysis(Premium)

DiscovertheprojectedtrafficboostexpectedwhenimprovingthekeywordpositionofkeywordswithinaklusterbyleveragingaveragemonthlysearchvolumeandconfigurableestimatedclickthroughratesforeachoftheTop50positions.QuestionAnswered:HowmuchadditionalorganictrafficcanIexpecttogenerate,byimprovingtherankofakeywordoranentireklusterofkeywords?

VisibilityScoreGauge(Standard)

TheVisibilityScoreGaugeprovidesquickinsightintothecurrentperformanceofakeywordklusterwithinaspecificsearchengine.Scoresbetween1and20areconsideredWeak,21to50areaverageand51-70arestrong.TheVisibilityScoreiscalculatedbasedontotalingvaluesassignedtoeachkeywordpositionedmaintainedwithinaklusterofkeywords.ThistotalisthendividedbythehighestpossiblescoretoprovidetheVisibilityScore.TheBeaconalsodisplaystheVisibilityScorefrom7,30or90daysagoasapointofreference.CreatetwoBeaconsside-by-sidetocomparetherelativestrengthoftwoklusters.QuestionAnswered:Howrelativelywellismyorganicsearchvisibilitydoingforaselectedgroupofkeywords?

3DKeywordKlusterPositions(Standard)

Gainaunique3Dperspectiveintohowkeywordsareranking.Thisbeaconprovidesa3DlookathowkeywordsinaKlusterarerankingoveraperiodoftime.InteractwiththeBeaconbyhoveringoverpointsonthegraphandclickinganddraggingthegraphtomakeitrotate.Thisbeaconisanexcellenttoolforvisualizinghowmuchorlittlekeywordsmoveovertime.QuestionAnswered:WhichkeywordswithinaselectedgroupshouldIbefocusingon?

SocialMediaEffectivenessIdentifyyourtoporbottomperformingsocialchannelsbasedonsignals(i.e.Likes,Shares),websitetrafficorconversions.SocialSignalsandMetrics(Standard)

TheSocialSignalsandMetricsBeaconprovidesanoverviewofhowaWebPresenceisperformingonSocialNetworks.Thisbeacondisplayspagesignals,newandtotalnetworksignalsandtrafficmetricsforFacebook,Twitter,LinkedIn,YouTube,PinterestandGoogle+.QuestionAnswered:Whichismytoporbottomperformingsocialchannelbasedonsignals,websitetrafficand/orconversions?

FacebookAd(Premium)

CreateandconfigureBeaconswithinaSocialDashboardtoobtaindetailedFacebookAdCampaigndetailsincludingCreative,TimePeriod,Spend,ReachandEngagementmetrics.PuttwoormoreBeaconsside-by-sidetocomparecampaignsoralongsideotherBeaconslikeGoogleAdwordstocomparetheeffectivenessofyourPaidCampaignsandChannels.QuestionAnswered:HowaremyselectedFacebookAdsperforming?FacebookCampaign(Premium)

CreateandconfigureBeaconswithinaSocialDashboardtoobtaindetailedaggregateFacebookCampaignspecificdetailsincludingCreative,TimePeriod,Spend,ReachandEngagementmetrics.PuttwoormoreBeaconsside-by-sidetocomparecampaignsoralongsideotherBeaconslikeGoogleAdwordstocomparetheeffectivenessofyourPaidCampaignsandChannels.QuestionAnswered:HowaremyselectedFacebookCampaignsperforming?