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PROPOSED BYMatthew Feagan
Vice President
David Conine Director of Marketing
Brennan O’ Leary Project Developer
Joel LipskyLegal Consultant
Dustin SavageFinancial Advisor
James FogleStrategic Planner
MISSION
Set the precedent in the residential construction market for LEED construction in Jacksonville.
LEED-H is a voluntary rating system that promotes the design and construction of "green" homes that use less energy, water, and natural resources.
We will show the market our drive towards building these homes. Our values and dedication to a healthier environment will be demonstrated through our relentless efforts that we put towards our custom homes.
IDEA & FEASIBILITY RESEARCH
Is LEED Feasible?
LEED construction has six main advantages
1. Environmental 2. Set metrics3. Sustainable4. Educational5. Eliminate
“Greenwashing”6. Accreditation
IDEA & FEASIBILITY RESEARCH
Projected Demand
Energy Savings
Increased incentives
Economic predictions
STRATEGIC PLAN
Strengths1. Thorough
Research/Development
2. Synergy
3. Product can evolve for every client
Weaknesses1. Cash resources
2. Need to relocate
3. Absence of sales/marketing expertise
Opportunities1. LEED-H poised for rapid
growth
2. Profit
3. Expand internationally
Threats1. Rival companies
2. Economic slowdown
3. Price Sensitive Market
STRATEGIC PLANVision Satellite office in Jacksonville,
FL
Flourishing LEED intervention
Breakeven point in third year
Continuing LEED education in Community
Expansion to St. Augustine, Palm Coast, and Amelia Island within 5 years
Obtain enough profit to purchase land to enter the housing development market within years.
NATURE OF BUSINESS
What does BE&K do for our customers?
Environmentally sound custom homes Save money for client
NATURE OF BUSINESS
What doesn’t BE&K do for our customers?
Remodeling Offer small scopes of work provided
NATURE OF BUSINESS
What distinguishes BE&K from the competition?
Building LEED certified homes Large quantity of resources Educating the public on LEED Housing
NATURE OF BUSINESS
What does BE&K want to do in the future?
Expansion
Expand nationally and internationally
Local area Population 1,272,685
172,194+ since 2000
6-year Growth average - 16% per year
Total Households 308,736
Projected growth in population by 2011 is foreseen to be 1,394,842
FINANCIALS, PROJECTIONS, EMPLOYMENT, & SOURCES OF
MONEY
FINANCIALS, PROJECTIONS, EMPLOYMENT, & SOURCES OF
MONEYEmployment
1 Senior Project Manager
2 Project Managers
2 Assistant Project Managers
2 Superintendents
2 Assistant Superintendents
1 Project Estimator
1 Foreman
2 Field Engineers
GENERAL & ADMINISTRATIVE EXPENSES
Officer salaries 200,000
Officer insurance & benefits 100,000
Payroll taxes 20,000
Office expenses 360,000
Rental Insurance 2,000
Marketing 150,000
SUB 832,000
FINANCIAL EXPENSES FOR FIRST PROJECT
Direct materials 400,000
Subcontractors 200,000
Equipment and equipment rental 12,000
Rubbish and carting 3,600
Licenses and permits 2,000
SUB 617,600
EXPANSION CAPITAL NEEDED $1,449,600
FINANCIALS, PROJECTIONS, EMPLOYMENT, & SOURCES OF
MONEY
MARKETING STRATEGYBenefits
Total Cost $150,000 annually
$20,285 remainder of Budget left for miscellaneous rebates.
LEED Education
Educating our clients about their potential impact on our planet. . . .
MARKETING STRATEGYHome Attributes Upgraded 16x16 tile floors made from recycled glass Certified or remanufactured wood doors w/ chrome hardware Brass adjustable lighting package Bamboo Flooring to achieve Highly Renewably Resources credit 42” certified wood or remanu. maple cabinets w/ crown molding Whirlpool subzero appliance package Countertops made from recycled glass and tile Recessed lighting package w/ automated sensors Low flush toilets Advanced multimedia wiring package High energy efficient gas heat and electric central air
conditioning Quick recovery gas water heater, 65 gal. Double paned, energy efficient vinyl windows with tilt-in feature
and screens R-50 ICF on exterior walls Recycled aluminum roofing SRI 29
LOCATION Jacksonville, Florida
Largest metropolitan area
12th most populous city
4th largest metropolitan area
Strong economy
Excellent port ability
Excellent geographic location to neighboring cities
LEGAL ISSUES Obtain state residential
license
Liability insurance
Workers compensation
Continued education to maintain license
Risk management
Hurricane/Water Issues
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