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BBQ Premium Café
Franchise Opportunities in Malaysia
Korea’s No.1 Franchise Company
THE STORY BEGINS
THE FOUNDER, DR. HONG-GEUN YOON
“Beginning in September 1995 with BBQ
Chicken (Best of the Best Quality), Genesis,
aiming to become the top franchise company in
the world has been making continuous effort for
endless challenges and transformation.
Today, we have become the No.1 franchise
brand in Korea and has secured a firm global
competitive power. Our goal is to consistently
deliver our distinguished taste and top-of-the-
line services to our customers around the
world.”
GENESIS BBQ
Headquarter in Korea (Franchisor)
Genesis BBQ Global Franchise Group
Asia Pacific Regional Office
(Sub Franchisor)
Genesis BBQ (Asia Pacific) Pte Ltd
Malaysia (Management Company)
Genesis Supplies Sdn Bhd
Registered under
Malaysia’s Ministry of Domestic Trade,
Co-operatives and Consumerism
A member of
Malaysia Franchise Association (MFA)
GENESIS GROUP OF COMPANIES
GNS FOOD
BBQ’s Manufacturing Facilities where all the key mix and
know-how of BBQ are materialised
GNS AD
Ad Agency created to maximising brands potentials & values
GNS DESIGN
Diverse In-House Design Group handling all aspects of design
GNS LOGISTICS
The nation’s largest distribution network, equipped with
120 refrigerated trucks to deliver more than 200,000 chickens daily
Today, we are the LARGEST
franchise company in Korea
OUR BRANDS
BBQ Chicken | BHC | Chicken Palace | Torimaru | Pizza Q | U9 | Olive Cutlet |
BBQ Chicken & Beer | BBQ Charcoal-broiled Barbeque | BBQ Olive Rice Cake | Deliatti Café |
Ocean Star | Chops | Dr. COOK | Mom & Farm – A Premium Meat Shop with BBQ |
Sungui Chicken | Fun & Jung One & Half Chicken
MILESTONE
BBQ leaps forward to write a new franchise business history
The first BBQ store opened
Opened the 1000th outlet in Korea
The Chicken University of Korea was established
Expanded BBQ into the China market and currently present in 59 countries 2003 - 2014
2000
1999
1995
MILESTONE
BBQ Chicken
- opened its 1000th outlets in 4 years
- opened its BBQ Chicken University after
4 years
- entered the overseas market after 8
years
McDonald
- opened its 1000th outlets in 15 years
- opened its Hamburger University after
28 years
- entered the overseas market after 12
years
DO YOU KNOW? BBQ is 2 -3 times FASTER GROWTH than McDonald
ACHIEVEMENTS
Received Korea Brand Star Award 2008
Won best CEO prize from the CEO leading Korea’s economy 2009
Won the best CEO prize from Global Management
Received the Korean Daily’s creativity management award Received the Best CEO prize from the CEO leading Korea’s Distribution
2012
Awarded the Promising SME 500 Award (GENESIS BBQ Singapore)
Ranked top of the best franchise group
Ranked top of the hit products
Won the Best Prize in chicken food business 1998
2013
2006 1st Franchise Company to be selected as Korea's Top 100 Brands
1997
GLOBAL EXPANSION
GLOBAL EXPANSION
BBQ itself has a global presence in 59 countries with more than
4,150 franchise outlets
GLOBAL EXPANSION
Making our mark on the world map
Asia
Korea
Japan
Mongolia
Hong Kong
China
Malaysia
Singapore
Vietnam
Cambodia
Myanmar
Thailand
Philippines
Indonesia
Brunei
Guam
Kazakhstan
Bangladesh
Australia
New Zealand
Fiji
India
Saipan
Middle East
UAE
Qatar
Iran
Saudi Arabia
Jordan
Syria
Iraq
Bahrain
Kuwait
Lebanon
Oman
Europe
Spain
Turkey
England
Ireland
Russia
Germany
Ukraine
Bulgaria
Poland
North America
USA
Canada
South
America
Mexico
Venezuela
Peru
Ecuador
Argentina
Chile
Uruguay
Brazil
Africa
Nigeria
Ghana
Morocco
Tunisia
Libya
Algeria
Egypt
BBQ CHICKEN OUTLETS IN MALAYSIA (15 outlets)
Corporate Outlet
• KL Festival City
• Desa Sri Hartamas, KL
Existing Franchise Outlets
• 1 Utama, Selangor
• Wangsa Walk Mall, KL
• Aeon Bukit Indah, Johor Bahru
• One City USJ 25, Selangor
• The Curve, Selangor
• Tanjung Batu, Bintulu
• Permaisuri Imperial City Mall, Miri
• River Edge, Kuching
• Bangsar Trade Centre, KL
• Berjaya Times Square, KL
• Plaza Merdeka, Kuching
• Suria Sabah, KK
Coming Soon
• Imago Mall, KK (Dec 2014)
BBQ PREMIUM CAFÉ (GRAND) @ FESTIVAL CITY MALL
BBQ PREMIUM CAFÉ (GRAND) @ ONE CITY USJ25
BBQ PREMIUM CAFÉ (GRAND) @ PERMAISURI IMPERIAL CITY MALL, MIRI
BBQ PREMIUM CAFÉ (STANDARD) @ THE CURVE, SELANGOR
BBQ PREMIUM CAFÉ (STANDARD) @ BANGSAR TRADE CENTRE
BBQ CAFÉ @ TANJUNG BATU, BINTULU
Café
BBQ MICRO @ DESA SRI HARTAMAS, KL
VISION & MISSION
Vision To become the No. 1 corporation in the world with 50,000 franchisees by 2020
Mission • To achieve WIN WIN working relationship with our franchisees
• To serve our customers with Tasty, Healthy & Quality meals
OUR UNIQUENESS
OUR UNIQUENESS
First to use 100%
Olive Oil
• We use more than 20 highly
qualified researchers
(master’s and Doctor’s
degree)
• Creating the most
distinguished taste
• Educating consumers on
healthier eating habit
OUR UNIQUENESS
100% FRESH
• Fresh raw materials
• NO frozen chicken is used
to ensure the most tender
chicken and least fats meat
is used to give the tastier
and healthier choice
• 1.3kg fresh chicken
OUR UNIQUENESS
BBQ’s Special
Marinating Process
• At the factory, a unique process is
used to maximise the tenderness
of chicken and improve the
absorption of spices.
• At the outlet, the chicken will be
marinated with 30 types of natural
spices, adding to the taste and
flavour of BBQ Chicken!
All BBQ Chicken outlets,
products and processes
in Malaysia are Halal
certified by JAKIM
((Malaysia’s official
Islamic Body)
OUR MENU Soup
Salad
Rice & Bread
Chicken Platter
Grilled Chicken Meal
Premium Pasta
Pizza
Side, Take-Out Menu
Dessert & Beverage
Soup
Salad
Rice & Bread
Chicken Platter
Grilled Chicken Meal
Premium Pasta
Pizza
Side
Take-Out Menu
Dessert & Beverage
Multi Concept for Sales Maximisation
OUR SIGNATURE – GOLDEN OLIVE CHICKEN
SOUP | SALAD | RICE & BREAD
PREMIUM OLIVE CHICKEN | HOUSE SAUCED CHICKEN
GRILLED CHICKEN MEAL | PREMIUM PASTA
PIZZA
TAKE-OUT MENU
DESSERT | BEVERAGE
OUR MENU CHICKEN PLATTER
EXPRESS MENU
EXPRESS MENU
KEY TO BBQ SUCCESS
KEY TO BBQ SUCCESS
The Chicken University of Korea
A recognised institution of educating talented associates
We go back to the basics – teaching
them the know-how from the
understanding of franchise business
to the business mind and cooking.
KEY TO BBQ SUCCESS
KEY TO BBQ SUCCESS
KEY TO BBQ SUCCESS
Continuous R&D to develop new menu
Our research center is where all the new products are born
More than 30 professional food researchers work together to analyse and develop
localised menu with our regional partners.
Each year, we will develop over 300 menus and introduce 30 of them in the outlets.
KEY TO BBQ SUCCESS
KEY TO BBQ SUCCESS
KEY TO BBQ SUCCESS
Continuous marketing support
Teaser | Launching Leaflet | Advertisement
Car Park Gate Banner
From outlet pre-opening to opening and throughout business, BBQ Chicken is
equipped to support franchisees to ensure the success of all franchisees’ business.
KEY TO BBQ SUCCESS
• General flyers
• Promotional flyers
• Menu flyers
• Buntings
• Posters
• Vouchers
• POPs
• Direct mailers
• Invitation cards
• Billboard
• Banners
• Marketing campaigns
Giant Mall Banner Menu Flyers Promotional Flyers Bunting
Continuous marketing support
KEY TO BBQ SUCCESS
Food Bloggers Invitation
TV Commercial Public Relations – Media Invitation
Social Media
Continuous marketing support
KEY TO BBQ SUCCESS
2014 Brand Ambassador –
Hyun-jin Ryu, the starting pitcher
for the Los Angeles Dodgers of
Major League Baseball.
2013 Brand Ambassador - Hyuna
Continuous marketing support
KEY TO BBQ SUCCESS
Promotions such as:
1) UOB Dining Delights
2) Standard Chartered Year-Long Promotion
3) OpenRice & Digi Promotion
4) Joint Promo with Cathay Cineplexes
5) Online vouchers (Groupon, Living Social etc)
6) Joint Promo with Popular Bookstore
and more!
Continuous marketing support
KEY TO BBQ SUCCESS
Comprehensive assistance and guidance
BBQ Chicken is equipped to support franchisees with fully intergraded infrastructure
to ensure the success of all franchisees’ business.
Site Selection
Pre-Opening & Opening Support
Design & Concept
Operation Manual
Comprehensive Training
Brand Building
Advertising & Promotions
On-going Visitation, Training & Support
Point of Sales System
DESIGN CONCEPT
Design Perspective
DESIGN CONCEPT
Design Perspective
DESIGN CONCEPT
Warm & cosy
Contemporary
Casual
INTERIOR DESIGN
Premium Café (Grand)
Design Perspective
Lower Floor
Upper Floor
INTERIOR DESIGN
Premium Café (Grand)
Alfresco
Design Perspective
Main
INTERIOR DESIGN
Premium Café (Standard)
Design Perspective
INTERIOR DESIGN
Design Perspective
Café
INTERIOR DESIGN
Express
FRANCHISE OPPORTUNITIES
FRANCHISE OPPORTUNITIES
Premium
Café
(Grand)
Premium
Café
(Standard)
Café
Express
Size (sq ft) 2,000 –
3,000sf
1,200 –
2,000sf
800 – 1,200sf 300 –
800sf
Franchise fee
(RM)
90,000 90,000 60,000 30,000
1st stock
supply (RM)
20,000 15,000 10,000 10,000
Training fees
(RM)
15,000
(5 persons)
9,000
(3 persons)
6,000
(2 persons)
6,000
(2 persons)
Total estimated
cost (RM)
800,000 –
900,000
600,000 –
700,000
400,000 –
500,000
150,000 –
250,000
ROI (months) 26 22 20 17
INVESTMENT P&L
Franchise Store
Food Cost 30%
Labour Cost 15%
Rental 20%
Utility 8%
Royalty 5%
A&P 2%
Operational
Profit 20%
Return of
Investment 17-26 months
Food Cost
OperationalProfitRental
Utility
Royalty
A&P
Labour Cost
15% 30%
20% 20%
8%
5%
2%
FRANCHISE APPLICATION PROCESS
INQUIRY + FRANCHISE
PRESENTATION LETTER OF INTENT (LOI) + DEPOSIT
PAYMENT (RM20,000)
SIGN
franchise agreement with
balance fees
Site selection & rental deposit
payment
RENOVATION
TRAINING & SET UP
GRAND OPENING
FRANCHISE LOAN
For KOTAMAS members
We look forward to welcoming YOU as part of
Korea’s No.1 global franchise company
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