View
113
Download
2
Category
Tags:
Preview:
DESCRIPTION
Citation preview
Introduction
Founders
Investors
Advisors
Seth Berman
Richemont, Susa
Prof. Girod
Eng. Dean - Stanford
Eric Feng
Flipboard. Kleiner, Hulu
Jeff Hammerbacher
Cloudera. Accel, Facebook
Dr. Andreas Weigend
Social Data Lab @Stanford/BerkeleyChief Scientist @Amazon
Prof. Kaufmann
Chair of Marketing @Boston University; Board of Directors @Dunkin Donuts
Confidential and Copyright ©2013 Eyestalks Corp dba Bay Sensors. All Rights Reserved
Greg Tanaka CEO & Product
• Founded imaging biz @Rambus; Sale/Mktg @Synopsys• Planning and Transportation Commissioner @Palo Alto• Caltech, UC Berkeley
Chengpeng Chen Engineering
• Co-founder @Averlogic (IPO)• Imaging @Trident Microsystems• National Taiwan University; MS CS @USC
Jim Brownell
VP/CIO @GAP, Restoration Hardware, Williams-Sonoma, J Crew, Toys R-Us, Harbor Freight
Prof. Serguei Netessine
Research Director of INSEAD-Wharton allianceProfessor of Global Technology and Innovation
Confidential ©2014 Bay Sensors. All Rights Reserved
Sensor Advantages Disadvantages
Visual• Location accuracy• Very rich data• Complete
• View can be blocked• Difficult to process• Recognition accuracy
WLAN• Unique identifier• Common• Goes through walls
• Location accuracy• Very limited sample• Requires smartphone
Audio
• Rich data• Easier to process vs.
Visual• Place identification
• Limited range• Noise impacts
accuracy
Comprehensive Data Collection
Data/Analytics for Retail/CPG
Sensor Data• Comprehensiv
e• Real-time• Accurate
3rd Party Data Integration• Weather• Events• Point-of-Sales • Etc.
Actionable Insights• Location Potential • Staffing Optimizations• Shopper Yield• Marketing Attribution• Display Effectiveness• Planogram (POG) Compliance
We unify all departments across the company
Retail Sales Funnel
Confidential ©2014 Bay Sensors. All Rights Reserved
Outside Counts
Dwell Rate
Instore Behavior
POS Integration
Shopper Counts
Department: Real Estate Action: Site Selection, Remodel
Department: Visual Merchandiser, Marketing, AgencyAction: Window Resets, Branding, Advertising
Department: Store Operations, MarketingAction: Improved Service and Customer Experience
Department: Store Operations, MerchandiserAction: More Engaging Displays, POG Compliance
Department: IT, FinanceAction: Report and Budget
Recommended