BATHROOM SHOWROOM PRODUCT TRAINING. PAST, PRESENT, FUTURE 1

BATHROOM SHOWROOM PRODUCT TRAINING

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PAST, PRESENT, FUTURE

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OUR DEALER COMMITMENT

As North America’s leading towel warmer manufacturer, we provide the tools needed to take your towel warmer sales to a new level. We work with dealers like yourself, to promote the range and deliver:

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OUR DEALER COMMITMENT

As North America’s leading towel warmer manufacturer, we provide the tools needed to take your towel warmer sales to a new level. We work with dealers like yourself, to promote the range and deliver:

Modular showroom display stands that open the sale and engage your customers.

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OUR DEALER COMMITMENT

As North America’s leading towel warmer manufacturer, we provide the tools needed to take your towel warmer sales to a new level. We work with dealers like yourself, to promote the range and deliver:

Inspirational dealer training sessions to help showroom consultants sell towel warmers.

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OUR DEALER COMMITMENT

As North America’s leading towel warmer manufacturer, we provide the tools needed to take your towel warmer sales to a new level. We work with dealers like yourself, to promote the range and deliver:

98% in-stock status and nextday dispatch.

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OUR DEALER COMMITMENT

As North America’s leading towel warmer manufacturer, we provide the tools needed to take your towel warmer sales to a new level. We work with dealers like yourself, to promote the range and deliver:

The most extensive CSA approvedtowel warmer range in North America.

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OUR DEALER COMMITMENT

As North America’s leading towel warmer manufacturer, we provide the tools needed to take your towel warmer sales to a new level. We work with dealers like yourself, to promote the range and deliver:

Hydronic, electric plug-in, and electric hardwire installationoptions available.

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OUR DEALER COMMITMENT

As North America’s leading towel warmer manufacturer, we provide the tools needed to take your towel warmer sales to a new level. We work with dealers like yourself, to promote the range and deliver:

Attractive stocking programs.

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TOWEL WARMER HISTORY

Towel warmers were once perceived as an unaffordable luxury, only experienced at high-end hotels and in European homes.

This used to be the case…

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TOWEL WARMER HISTORY

ICO’s vision is “To develop towel warmers, bathroom products and infloor heating systems, and bring this affordable luxury into the range of every household in North America.

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NOW AND THEN

NOW THEN

Price $200 - $2,000 $2,000 - $4,000

Availability Next Day Shipping 6 – 8 Weeks

Dealer SupportICO works closely with it’s dealers to ensure their success.

Non-existent

Customer Awareness

End users are becoming more and more aware of towel warmers through our marketing efforts.

Very little customer awareness.

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SALES APPROACH

Let us ask you a question….

When you are helping a client choose fixtures for their new bathroom do you ask them:

“Would you like a tub in your new bathroom?”

No! You ask them which tub they would like.

The same concept applies to towel warmers!

Don’t be afraid to go ahead and open the sale.

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CUSTOMER APPROACH

The next time you close a sale for a luxurious jetted tub:

Think…Is this client going to want to step out of this tub to a cool, damp towel?

No!

This client would love to step out of their tub to a warm, soft and fresh towel.

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PRODUCT TRAINING

Differences between Tuzio and Kontour

Tuzio Towel Warmers Kontour Towel Warmers

Fluid filled heating method Dry wire heating method

Controlled with a 7-day programmable timer

Controlled with a built-in on/off switch

Custom finish options available No custom finish options available

Adjustable brackets Fixed brackets

5 year warranty 1 year warranty

Available as hydronic, electric hardwired or electric plug-in

Available as electric hardwired or electric plug-in

Available in white, chrome, oil rubbed bronze or brushed nickel Available in chrome

More horizontal bars Less horizontal bars

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PRODUCT TRAINING - TUZIO

Installation OptionsAll Tuzio towel warmers are available for Hydronic, Electric Plug-In and Electric Hardwire installation.

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Installation Options

Hydronic

PRODUCT TRAINING - TUZIO

• Recommended water input temperature: 158ºF

• Valves and installation packs need to be ordered separately

• Must be installed on a closed system incorporating an anti-rust inhibitor

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Installation Options

Electric Plug-in

PRODUCT TRAINING - TUZIO

• Comes with a 40” cord and factory fitted plug

• Fits regular 110V power outlet

• Must have GFCI protected circuit

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Installation Options

Electric Hardwire

PRODUCT TRAINING - TUZIO

• must have GFCI protected circuit

• comes with a 7 day programmable timer

• requires regular 110V power

• includes hardwire kit which attaches to a standard electrical box.

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PRODUCT TRAINING - TUZIO

Choosing Valves and Installation PacksMany people find valves and installation packs for towel warmers very confusing…it really isn’t. Follow these simple steps to ensure you order the right components for your customer.

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If from the floor choose straight valves.

If from the wall choose angle valves.

PRODUCT TRAINING - TUZIO

Choosing Valves and Installation PacksSTEP 1: Are the water feed pipes for the towel warmer coming from the wall or the floor?

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If no, choose regular valves.

PRODUCT TRAINING - TUZIO

Choosing Valves and Installation PacksSTEP 2: Would your customer like to be able to control the temperature of the towel warmer?

If yes, choose thermostatic valves.

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PRODUCT TRAINING - TUZIO

Choosing Valves and Installation PacksSTEP 3: Order the 8” installation pack for angle valves or the 24” installation pack with straight valves.

STEP 4: Ensure all components (towel warmer, valves, and installation pack) are the same finish. This will be the case if the codes all end with the same number.

Note: We recommend using the traditional gate valve and the 8” installation pack for all traditional hydronic towel warmers.

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PRODUCT TRAINING - TUZIO

Wall Brackets• All Tuzio towel warmers come with four

robust metal wall brackets• These brackets are fully adjustable for

applications where you are mounting over tile and drywall etc.

• Brackets must be fixed to wall studs or plywood backing inside the wall

• Benefit: You will never receive a warranty claim relating to towel warmer brackets – these brackets are stronger than the wall itself!

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PRODUCT TRAINING - TUZIO

Power Consumption• All Tuzio towel warmers are 110V and will either be

150W, 300W or 450W depending on the size of the towel warmer – this can be found in the brochure.

• A towel warmer draws roughly the same amount of power as a light bulb.*

• All electric towel warmers have an inbuilt thermostat with a pre-set temperature – ensure the timer is programmed so your towel warmer comes on when you need it and then turns itself off when you don’t need it as this saves power consumption.

*Based on a 75W lightbulb and a 150W towel warmer being on 50% of the time due to it’s inbuilt thermostat.

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PRODUCT TRAINING - TUZIO

Technical SpecificationsThese comprehensive Tuzio installation guides include everything from rough in stage to final installation, as well as detailed instructions on programming the timer.

These can be downloaded from our website: www.icocanada.com/Tuzio-Specifications

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PRODUCT TRAINING - TUZIO

Warranty• Towel Warmer Frame – 5 years• Heating Element – 1 year• Programmable Timer – 2 years• In the unlikely event of a failure outside

of warranty, all parts are fully replaceable (we would prefer that you send the product back to us so that we can replace the parts for you at our facility).

• All towel warmers are assembled, serviced and CSA approved at our Canadian facility.

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PRODUCT TRAINING - TUZIO

Shipping• All towel warmers are stocked at our Regina, SK

facility and are ready for immediate shipping all across North America.

• Products can be shipped via your courier and on your account, or on a prepay and charge basis.

• Next day shipping service is available and will be quoted on a case by case basis.

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PRODUCT TRAINING - TUZIO

FinishesThe Tuzio stock finishes are Chrome, Brushed Nickel, White, Polished Nickel and Oil Rubbed Bronze. Custom finishes are available.

Any colour is possible.

POLISHED NICKELBRUSHED NICKEL WHITE

CHROME

OIL RUBBED BRONZE

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PRODUCT TRAINING - TUZIO

General Facts• All Tuzio towel warmers contain a heat

transfer fluid – this is a non-toxic fluid that contains antifreeze

• Tuzio towel warmers may NOT be installed upside down

• Will a towel warmer heat my bathroom? Yes, some Tuzio towel warmers will heat your bathroom. Please see page 49 of our Edition 5 Bathroom Luxury Brochure to find out what size of towel warmer you need to heat your room.

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PRODUCT TRAINING - KONTOUR

Installation Options• All Kontour wall mounted towel warmers are available as Electric

Plug-In or Electric Hardwire.• All Kontour shelf towel warmers are available as Plug-in.• All Kontour freestanding towel warmers are available as Plug-in.

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Installation Options

Electric Plug-in

PRODUCT TRAINING - KONTOUR

• Has a 60” cord and factory fitted plug

• Requires 110V power • Fits regular power outlet• Must have GFCI

protected circuit • Includes on/off switch

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Installation Options

Electric Hardwire

PRODUCT TRAINING - KONTOUR

• Requires 110V power• Fits regular power outlet • Must have GFCI

protected circuit• Includes on/off switch• Comes with hardwire kit

which attaches to a standard electrical box

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PRODUCT TRAINING - KONTOUR

Power Consumption• All Kontour towel warmers are 110V and

draw between 50W and 260W depending on the size of the towel warmer – this can be found in the brochure.

• A towel warmer draws roughly the same amount of power as a light bulb.*

• All electric towel warmers have an inbuilt thermostat with a pre-set temperature.

*Based on a 75W lightbulb and a 150W towel warmer being on 50% of the time due to it’s inbuilt thermostat.

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PRODUCT TRAINING - KONTOUR

Technical SpecificationsThese comprehensive Kontour installation guides include everything from rough in stage to final installation.

These can be downloaded from our website: www.icocanada.com/Kontour-Towel-Warmer-Specifications

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PRODUCT TRAINING - KONTOUR

WarrantyKontour warranty is one year.

FinishesThe Kontour product line is only available in chrome, and due to the heating technology inside it, custom finishes are not available.

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PRODUCT TRAINING - KONTOUR

Shipping• All towel warmers are stocked at our Regina, SK

facility and are ready for immediate shipping all across North America.

• Products can be shipped via your courier and on your account, or on a prepay and charge basis.

• Next day shipping service is available and will be quoted on a case by case basis.

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PRODUCT TRAINING - KONTOUR

General Facts• Kontour towel warmers may NOT be installed upside down.• Kontour towel warmers are made of stainless steel.

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PRODUCT TRAINING

Differences between Tuzio and Kontour

Tuzio Towel Warmers Kontour Towel Warmers

Fluid filled heating method Dry wire heating method

Controlled with a 7-day programmable timer

Controlled with a built-in on/off switch

Custom finish options available No custom finish options available

Adjustable brackets Fixed brackets

5 year warranty 1 year warranty

Available as hydronic, electric hardwired or electric plug-in

Available as electric hardwired or electric plug-in

Available in white, chrome, oil rubbed bronze or brushed nickel Available in chrome

More horizontal bars Less horizontal bars

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OTHER PRODUCTS FROM ICO

CosyFloor Infloor Heating• Easy to install• Fast and efficient• Suitable for almost any floor

finish• Zero maintenance• Lifetime warranty• ETL approved• For more information see

page 56 of the ICO Edition 5 Bathroom Luxury Brochure

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OTHER PRODUCTS FROM ICO

CosyBoard Insulation Board• Provides a completely waterproof installation• Provides an excellent substrate for all tile installations• Anti-fracture membrane for increased stability• Extremely lightweight and easy to cut• High insulation value: R-Value 5.3 per inch• For more information see page 62 of the ICO Edition 5

Bathroom Luxury Brochure

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OTHER PRODUCTS FROM ICO

Tuzio Mirror Defoggers• Effectively eliminates steamed up

mirrors• Easy to install “peel ‘n’ stick” installation• Only 0.4mm thick• 110V - Easy to connect to your lighting

circuit to ensure defogger is only on when you need it.

• For more information see page 63 of the ICO Edition 5 Bathroom Luxury Brochure

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OTHER PRODUCTS FROM ICO

Tuzio Shower Curtain RailsA traditional bathroom demands a handcrafted shower curtain rail. All Tuzio shower curtain rails are manufactured from the highest quality corrosion-resistant brass materials.For more information see page 52 of the ICO Edition 5 Bathroom Luxury Brochure.

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POINT OF SALE MATERIAL REVIEW

Point of SaleOur brochure is your silent sales person… it’s selling for YOU at the homes of your customers.

Hand brochures out – they are FREE. Don’t underestimate their effectiveness.

For further brochures, please contact us at info@icocanada.com.

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CRITICAL SUCCESS FACTORS

5 Easy StepsAlways open the sale

Ensure towel warmers are on every bathroom quote

Make sure the concept of a towel warmer is explained on your customer’s initial visit, and your client should always go home with a brochure in their hand

Always have brochures available for your customers

Showroom displays are vital – clients need to see and touch what they are buying

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CORRESPONDENCE

Your sales representative is:

Wayne Cockburnemail: wayne@icocanada.comtoll free: 877.757.8930tel: 306.757.8930 ext. 227fax: 877.757.8940

Your Order Inquiry contact and to Request More Point of Sale Material is:

Colleen Corbinemail: colleen@icocanada.comtoll free: 877.757.8930tel: 306.757.8930 ext. 221fax: 877.757.8940

Your Accounts Receivable contact and contact for Returns & Product Warranty is:

Ralph Cockburnemail: ralph@icocanada.comtoll free: 877.757.8930tel: 306.757.8930 ext. 226fax: 877.757.8940

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PRODUCT DEVELOPMENT FEEDBACK

New ProductsZack Accessories Artos Faucets

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CONCLUSION

Thank you, from the ICO team!We trust you enjoyed this product training and are now confident to convey the benefits of Tuzio Towel Warmers to your clients.

We look forward to working with you in the near future.

You can contact our office, view our website or request a face-to-face meeting.

toll free: 877.757.8930 e: info@icocanada.com w: icocanada.com