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Brand Finance Banking 500 February 2015 3.
About Brand Finance 3
Methodology 4
Sector Analysis 6
Understand Your Brand’s Value 14
How We Can Help 16
Contact Details 17
Appendix, Full Table 18
Contents
Brand Finance Banking 500 February 2015 2.
About Brand Finance
The Brand Finance Banking 500 is an annual ranking of the most valuable brands in banking. Brand Finance is the only firm in the world to publish the values of the top 500 banking brands, giving us a deep understanding of the challenges facing banking organisations today.
Since 2007, the results have been published in The Banker, the key source of data and analysis for the global finance industry.
For further information about The Banker, please contact thebanker@ft.com or visit thebanker.com/topbankingbrands.
2
Introduction to Brand Finance’s league tables The world’s largest database of brand values
2
Introduction to Brand Finance’s league tables The world’s largest database of brand values
2
Introduction to Brand Finance’s league tables The world’s largest database of brand values
Publishing partner
Brand Finance is the world’s leading independent brand valuation and strategy consultancy. Brand Finance was set up in 1996 with the aim of ‘bridging the gap between marketing and finance’. For almost 20 years we have helped companies to connect their brands to the bottom line, building robust business cases for brand decisions, strategies and investments. In doing so, we have helped finance people to evaluate marketing programmes and marketing people to present their case in the Board Room.
IndependenceBrand Finance is impartial and independent. We assess and help to manage brands, but we do not create or own them. We are therefore able to give objective, unbiased advice because we have no vested interest in particular outcomes of a project and our recommendations are entirely independent. We are agency agnostic and work collaboratively with many other agencies and consultancies.
Technical credibility Brand Finance has high technical standards. Our work is frequently peer-reviewed by the big four audit practices and our work has been accepted by tax authorities and
regulatory bodies around the world. We are one of the few companies certified to provide brand valuations that are fully compliant with ISO 10668, the global standard on monetary brand valuations. Transparency There are no black boxes. Our approach is to work openly, collaboratively and flexibly with clients and we will always reveal the details of our modelling and analysis. This means our clients always understand what lies behind ‘the number’.
ExpertiseWe possess a unique combination of skills and experience. We employ functional experts with marketing, research and financial backgrounds, as well as ex-client-side senior management who are used to ‘making things happen’. This gives us the mindset to think beyond the analysis and to consider the likely impact on day-to-day operations. We like to think this differentiates us because our team has real operational experience.
For more information, please visit our website: brandfinance.com
Brand Finance Banking 500 February 2015 5.Brand Finance Banking 500 February 2015 4.
Brand Finance calculates the values of the brands in its league tables using the ‘Royalty Relief approach’. This approach involves estimating the likely future sales that are attributable to a brand and calculating a royalty rate that would be charged for the use of the brand, i.e. what the owner would have to pay for the use of the brand—assuming it were not already owned.
Methodology
Brand strength expressed as a BSI score out of 100.
BSI score applied to an appropriate sector royalty rate range.
Royalty rate applied to forecast revenues to derive brand values.
Post-tax brand revenues are discounted to a net present value (NPV) which equals the brand value.
The steps in this process are as follows:
1 Calculate brand strength on a scale of 0 to 100 based on a number of attributes such as emotional connection, financial performance and sustainability, among others. This score is known as the Brand Strength Index.
2 Determine the royalty rate range for the respective brand sectors. This is done by reviewing comparable licensing agreements
Definition of ‘Brand’
In the very broadest sense, a brand is the focus for all the expectations and opinions held by customers, staff and other stakeholders about an organisation and its products and services. However when looking at brands as business assets that can be bought, sold and licensed, a more technical definition is required. Brand Finance helped to craft the internationally recognised standard on Brand Valuation, ISO 10668. That defines a brand as “a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos and designs, or a combination of these, intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits/value”
Strong brand
Weak brand
Brand strength index(BSI)
Brand‘Royalty rate’
Brand revenues Brand value
Forecast revenues
Brand investment
Brand equity
Brand performance
Methodology
Brand Strength
Brand Strength is the part of our analysis most directly and easily influenced by those responsible for marketing and brand management. In order to determine the strength of a brand we have developed the Brand Strength Index (BSI). We analyse marketing investment, brand equity (the goodwill accumulated with customers, staff and other stakeholders) and finally the impact of those on business performance. Following this analysis, each brand is assigned a BSI score out of 100, which is fed into the brand value calculation. Based on the score, each brand in the league table is assigned a rating between AAA+ and D in a format similar to a credit rating. AAA+ brands are exceptionally strong and well managed while a failing brand would be assigned a D grade.
sourced from Brand Finance’s extensive database of license agreements and other online databases.
3 Calculate royalty rate. The brand strength score is applied to the royalty rate range to arrive at a royalty rate. For example, if the royalty rate range in a brand’s sector is 1-5% and a brand has a brand strength score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4.2%.
4 Determine brand specific revenues estimating a proportion of parent company revenues attributable to a specific brand.
5 Determine forecast brand specific revenues using a function of historic revenues, equity analyst forecasts and economic growth rates.
6 Apply the royalty rate to the forecast revenues to derive brand revenues.
7 Brand revenues are discounted post tax to a net present value which equals the brand value.
Definitions+ Enterprise Value – the value of the
entire enterprise, made up of multiple branded businesses
+ Branded Business Value – the value of a single branded business operating under the subject brand
+ Brand Value – the value of the trade marks (and relating marketing IP and ‘goodwill’ attached to it) within the branded business
What do we mean by ‘brand’?
‘Brand’
‘Branded Business’
‘Branded Enterprise’
E.g.JP Morgan Chase &
Co.
E.g.Chase Bank
Chase Brand
Brand Finance Banking 500 February 2015 7.Brand Finance Banking 500 February 2015 6.
Sector Analysis – Banking
Rank 2015: 1 2014: 1 BV 2015: $34,925m BV 2014: $30,242mBrand Rating: AAA-
Rank 2015: 2 2014: 6 BV 2015: $27,459m BV 2014: $22,803mBrand Rating: AA+
Rank 2015: 3 2014: 2 BV 2015: $27,280m BV 2014: $26,870mBrand Rating: AAA
Rank 2015: 4 2014: 9 BV 2015: $26,417m BV 2014: $18,954mBrand Rating: AAA-
Rank 2015: 5 2014: 4 BV 2015: $26,210m BV 2014: $24,518mBrand Rating: AA+
1
2
3
4
5
+15%
+20%
+2%
+39%
+7%
Rank 2015: 6 2014: 3 BV 2015: $25,713m BV 2014: $26,683mBrand Rating: AA+
Rank 2015: 7 2014: 5 BV 2015: $24,819m BV 2014: $23,157mBrand Rating: AA
Rank 2015: 8 2014: 10 BV 2015: $22,714m BV 2014: $17,783mBrand Rating: AA+
Rank 2015: 9 2014: 12 BV 2015: $20,392m BV 2014: $16,725mBrand Rating: AAA-
Rank 2015: 10 2014: 8 BV 2015: $18,700m BV 2014: $20,021mBrand Rating: AAA-
6
7
8
9
10
-4%
+7%
+28%
+22%
-7%
Wells Fargo is the world’s most valuable banking brand. Its $35 billion brand value sees it claim the title for the third consecutive year. It leads a group of 60 American banks featured in the Brand Finance Banking 500, which together are valued at over $200 billion.
However, there is no room for complacency. JP Morgan chief executive Jamie Dimon recently expressed concerns that the western banks that dominate global banking might be superseded by Chinese brands. This year’s results would appear to bear Dimon’s fears out. Citi, BoA and Chase, America’s 2nd, 3rd and 4th most valuable bank brands have been overtaken by both ICBC and China Construction Bank (CCB).
The cumulative brand value of Chinese banksappearing in 2015 edition of Banking 500 has
increased by 29%. They now make up 15% ofthe brand value of the Banking 500, up from 9%on 2011 and 4% in 2008, when the studybegan. Looking at the figures for the US, thetrend is reversed. US banks made up nearly athird of the total in 2008 (32%), by 2011 that haddropped to 27% and this year the figure is 21%.
Chinese banks have accelerated their international expansion this year. Examples include ICBC’s acquisition of Standard Bank’s London trading operations and CCB’s of BicBanco in Brazil. CCB added more to its brand value than any other this year. Its brand value grew by $7.5 billion to a total of $26.4 billion.
However the growth of Chinese brands cannot be explained just by expansion and acquisition. Chinese banking brands are becoming
Sector Analysis – Banking
Banking 500
Brand Finance Banking 500 February 2015 9.Brand Finance Banking 500 February 2015 8.
0
15
30
45
60
75
90
105
120
135
150
20152014201320122011201020092008
Bra
nd
val
ue
(US
$bn
)
increasingly respected in global markets, becoming genuine competitors to other local brands. As their influence grows and they accumulate brand equity, Chinese brands are posting ever increasing scores on Brand Finance’s ‘Brand Strength Index’. Increased awareness, consideration and preference have been reflected in consumer brand equity scores for brands such as CCB, China Merchants Bank and Bank of China. All three are now AAA- brands, making them some of the strongest banking brands in the world.
Three years ago HSBC was the world’s most valuable brand. It too has paid the price of Chinese success, dropping behind ICBC into 3rd. It remains the UK’s most valuable bank brand however with a $27.3bn brand value, up 2% on last year. Like most UK banks it has been significantly affected by a toughening regulatory
regime. The Competition and Markets Authority could pile further pressure on the UK’s Big Four if it results in compulsory break-ups with the aim of fostering competitions.
That would restrict the scope of use of some of the UK’s strongest and most valuable brands. In effect this would destroy part of the value of what are hugely valuable assets. Antonio Horto-Osorio has overseen the successful de-coupling of Lloyds and TSB, which have both grown strongly this year. However they were formed from the ‘Lloyds TSB’ brand so the rebrand was subtle and drew on existing recognition. If entirely new brands had to be the created following a break-up, trust and recognition would have to be steadily established to recover lost value, with success by no means assured.
On the other hand it would certainly help to
Sector Analysis – Banking
5
10
15
20
25
30
35
40
Wells Fargo
ICBC
HSBC
Santander
BNP
20152014201320122011201020092008
Bra
nd
val
ue
(US
$bn
)
Total Brand Value of Chinese Bank Brands in the Banking 500Brand Value Over Time
boost the prospects of the increasing number of challenger banks which are contributing to a much more diverse range of brand propositions. Rather than focussing on rates, Metrobank has prioritized customer experience, with welcoming branches with attentive staff and convenient opening hours. TSB, though significantly larger, has positioned itself as a challenger too. Its marketing emphasized the importance of trust and heritage and a more traditional, local approach. Sweden’s Handelsbanken has taken a similarly ‘retro’ approach, giving local managers much more autonomy than has become the norm for the industry, enabling them to approach customers directly and make their own lending decisions, resulting in a more personal experience for customers.
Technology is presenting bank brands with a host of challenges and opportunities. Atom Bank
is the first British bank to be exclusively digital, keeping costs low and capitalizing on an increasing technologically literate population. Atom Bank is exploring fertile territory. Net Promoter Scores, a key loyalty measure, are on average 25 points higher for mobile banking users. They are more cost efficient to serve, more likely to recommend the brand to others and buy more products themselves.
India’s banks have been particularly pro-active and successful in their use of tech. ICICI introduced India’s first contactless cards, mobile payment systems and internet banking and recently created a ‘digital village’, transforming the rural community of Akodara in Gujurat into a hub of 21st century connectivity. Its brand value is up 49% on 2014, to a total of $2.5 billion. State Bank of India, the country’s most valuable bank brand at $6.6 billion, leads the way on mobile
Sector Analysis – Banking
Brand Finance Banking 500 February 2015 11.Brand Finance Banking 500 February 2015 10.
Africa
ABSAABSAFirst National BankStandard BankNedbankWesbankEcobankAttijariwafa BankFirst Bank of NigeriaCIBZenith Bank
BV 2015 ($m)
1585138512641169416392330300297235
APAC
ABSAICBCChina Construction BankAgricultural Bank Of ChinaBank of ChinaMUFGChina Merchants Bank Commonwealth Bank of AustraliaBank of CommunicationsShinhan Financial GroupANZ
BV 2015 ($m)
274592641722714203921451188807520712468486664
North AmericaABSA
Wells FargoCitiBank of AmericaChaseRoyal Bank Of CanadaJ.P. MorganTD BankGoldman SachsCapital OneMorgan Stanley
South America
BradescoItaúBanco do BrasilCaixaGrupo Bancolombia Banco de BogotáDaviviendaBanco de ChileBanco del Estado de ChileBanco de Crédito del Perú
BV 2015 ($m)
1238590216549512312561132952869691539
EuropeABSA
HSBCSantanderBNP ParibasBarclays UBSDeutsche BankCredit SuisseINGSberbankBBVA
BV 2015 ($m)
2728018700149391417911574109939181887686688335
Middle East
QNBAl-Rajhi BankEmirates NBDNational Bank of Abu DhabiFirst Gulf BankBank HapoalimNBKAbu Dhabi Commercial BankKuwait Finance HouseSamba Financial Group
BV 2015 ($m)
34925262102571324819124731195811127940393928888
BV 2015 ($m)
26032064178414921101105810391039953951
banking, accounting for over half of the country’s mobile payments. 12.5 million customers transacted via their mobiles in 2014 compared to 8.57 million in 2013 and average transaction amounts increased to over 7000 rupees, suggesting that mobile is becoming an increasingly significant force. The total brand value if Indian banks in the table is up 61%.
‘Omnichannel’, the ability to connect all banking activities seamlessly across any device, has become the El Dorado of retail banking. As well as saving money through efficiencies, the hope is that this will provide banks with the most comprehensive view of customers’ spending and saving patterns possible. Marketers can then harness the data, developing detailed profiles to enhance the relevance and effectiveness of their communications.
With such rapid adoption, technology is fast becoming a ‘hygiene’ factor rather than a differentiator, which the UK’s RBS found this out to its cost. Its IT systems have been criticised as outdated and disjointed, representing a patchwork following numerous takeovers. Major system crashes in June 2012 and on ‘Cyber Monday’ in December 2013, one of the busiest shopping days of the year, exposed its weaknesses. It cost the bank £175 million ($263 million) in compensation to staff and customers. Brand value is slowly eroding, at the beginning of 2013 the RBS brand was valued at $4.6 billion, last year the figure dropped to $3.9 bn and this year it is down a further 6% to $3.7 bn.
Developing markets and the GCC have been the source of some of this year’s biggest successes. Bradesco has defied the Brazilian economy; South America’s most valuable bank brand has
20152008
2011
Most Valuable Bank Brands by Region
KEY National Total Bank Brand Value ($m) % of the total value of the Banking 500
Colour Country 2008 2011 2015 2008 2011 2015
US 218,358 230,504 201,998 32% 27% 21%
China 28,593 78,044 146,488 4% 9% 15%
UK 83,270 76,199 74,464 12% 9% 8%
Canada 20,185 48,120 48,120 3% 3% 5%
France 31,743 45,883 38,977 5% 5% 4%
Spain 32,922 46,424 35,538 5% 5% 4%
Brazil 12,992 46,906 34,290 2% 5% 4%
Australia 23,609 23,152 33,424 3% 3% 4%
Germany 16,790 34,559 30,385 2% 4% 3%
Others 220,746 244,881 309,315 32% 29% 32%
Total 689,208 855,026 952,999 100% 100% 100%
Proportion of Total Banking 500 Brand Value by Country
Sector Analysis – Banking
Sector Analysis – Banking
US32%
US21%
US27%
UK8%
UK9%
UK12%
China9%
China15%
Brand Finance Banking 500 February 2015 13.Brand Finance Banking 500 February 2015 12.
Retail Banking
Wells FargoSantanderAgricultural Bank Of ChinaICBCHSBCChina Construction BankChaseBNP ParibasMUFGBank of China
Brand value2015 ($m)
23,75215,67614,30112,90412,72912,34611,85310,3029,9538,394
Asset Management/Wealth
UBSDeutsche BankMorgan StanleyCredit SuisseWells FargoMerrill LynchJ.P. MorganRoyal Bank Of CanadaGoldman SachsScotiabank
Brand value2015 ($m)
8,0684,7814,6844,4454,3613,6062,8701,9381,5021,315
Commercial / Wholesale
ICBCChina Construction BankBank of ChinaAgricultural Bank Of ChinaWells FargoBanco do BrasilScotiabankSberbankHSBCIndustrial Bank Co.
Brand value2015 ($m)
14,24213,36511,0678,2376,8136,5495,7135,5525,4534,546
Credit cards
ChaseCitiBank of AmericaCapital OneBradescoItaúBarclays MUFGKB Financial GroupVanquis Bank
Brand value2015 ($m)
12,96610,7277,4697,0975,4615,3904,1052,0841,433252
Insurance
Royal Bank Of CanadaDZ BankW&WStandard BankBNP ParibasState Bank of IndiaBank of ChinaICICI BankBB&TOCBC Bank
Brand value2015 ($m)
991963749486429348347316276274
grown 17% on 2014. QNB is the most valuable banking brands across both the Middle East and Africa. Its brand value is up US$792 million (the greatest increase of any brand in the region) to $2.6 billion. Looking at national totals for bank brand value, the top ten fastest growing countries are Morocco (+98%), India (+61%), Nigeria (+52%), UAE (+45%), Colombia (+44%), Qatar (+44%), the Philippines (+43%), Saudi Arabia (+40%), China (+29%) and Bahrain (+29%). European banks have been far less successful. Hampered by slow growth in the Eurozone, a majority of brands from Western Europe have actually lost value and some have dropped out of the global top 500 altogether. The total brand value of Spanish brands in the table is -2%, the UK -3%, Italy -5%, Germany -6% and France -19%.
Brand Finance CEO David Haigh - “What is the purpose of a strong brand; to attract customers, to build loyalty, to motivate staff? All true, but for a commercial brand at least, the first answer must always be ‘to make money’. As with any asset, without knowing the precise, financial value, how can you know if you are maximising your returns? If you are intending to license a brand, how can you know you are getting a fair price? If you are intending to buy or sell, how do you know what the right time is? Brand Finance has conducted hundreds of brand and branded-business valuations to help answer these questions. This report is a first step to understanding more about brands, how to value them and how to use that information to benefit the business. The team and I look forward to continuing the conversation with you.”
-6000-4000-2000 0 2000 4000 6000 8000
BNP Paribas
MUFG
Deutsche Bank
Sberbank
J.P. Morgan
Standard Chartered
Nomura
SMFG
Natixis
Santander
Bradesco
China CITIC Bank
Commonwealth Bank of Australia
State Bank of India
China Merchants Bank
Bank of China
ICBC
Wells Fargo
Agricultural Bank Of China
China Construction Bank
$-1321
$-1400
$-1691
$-1744
$-1986
$-2080
$-2282
$-2498
$-3049
$-5268
$7463
$4931
$4683
$4656
$3666
$3490
$2500
$2044
$1853
$1785
-100-75 -50 -25 0 25 50 75 100 125 150
Bank of Moscow
CLSA
Coutts
Natixis
EFL
Piraeus Bank
Neue Aargauer Bank
Yuanta
EFG International
Portigon
Comm Bk Of Dubai
Alinma Bank
China Merchants Bank
Saudi Investment Bank
Bank of Nanjing
Axis Bank
National Bank of Abu Dhabi
IDBI Bank
Bank of India
Qatar Islamic Bank
-36%
-36%
-37%
-38%
-40%
-40%
-41%
-42%
-43%
-55%
91%
83%
79%
76%
74%
68%
65%
65%
65%
64%
Brand Value Change 2014-2015 ($m) Brand Value Change 2014-2015 (%)
-6000-4000-2000 0 2000 4000 6000 8000
BNP Paribas
MUFG
Deutsche Bank
Sberbank
J.P. Morgan
Standard Chartered
Nomura
SMFG
Natixis
Santander
Bradesco
China CITIC Bank
Commonwealth Bank of Australia
State Bank of India
China Merchants Bank
Bank of China
ICBC
Wells Fargo
Agricultural Bank Of China
China Construction Bank
$-1321
$-1400
$-1691
$-1744
$-1986
$-2080
$-2282
$-2498
$-3049
$-5268
$7463
$4931
$4683
$4656
$3666
$3490
$2500
$2044
$1853
$1785
-100-75 -50 -25 0 25 50 75 100 125 150
Bank of Moscow
CLSA
Coutts
Natixis
EFL
Piraeus Bank
Neue Aargauer Bank
Yuanta
EFG International
Portigon
Comm Bk Of Dubai
Alinma Bank
China Merchants Bank
Saudi Investment Bank
Bank of Nanjing
Axis Bank
National Bank of Abu Dhabi
IDBI Bank
Bank of India
Qatar Islamic Bank
-36%
-36%
-37%
-38%
-40%
-40%
-41%
-42%
-43%
-55%
91%
83%
79%
76%
74%
68%
65%
65%
65%
64%
Most Valuable Bank Brands by Service
Sector Analysis – Banking
Sector Analysis – Banking
The values listed in these five tables represent the proportion of the brand value derived from particular service lines and so may differ from the full value listed elsewhere.
Brand Finance Banking 500 February 2015 15.Brand Finance Banking 500 February 2015 14.
Understand Your Brand’s Value Understand Your Brand’s Value
A League Table Report provides a complete breakdown of the assumptions, data sources and calculations used to arrive at your brand’s value. Each report includes expert recommendations for growing brand value to drive business performance and offers a cost-effective way to gaining a better understanding of your position against competitors.
A full report includes the following sections which can also be purchased individually.
Brand Valuation Summary Overview of the brand valuation including executive summary, explanation of changes in brand value and historic and peer group comparisons.
Royalty Rates
Analysis of competitor royalty rates, industry royalty rate ranges and margin analysis used to determine brand specific royalty rate.
+ Transfer pricing
+ Licensing/ franchising negotiation
+ International licensing
+ Competitor benchmarking
Cost of Capital
A breakdown of the cost of capital calculation, including risk free rates, brand debt risk premiums and the cost of equity through CAPM.
+ Independent view of cost of capital for internal valuations and project appraisal exercises
Trademark Audit
Analysis of the current level of protection for the brands word marks and trademark iconography highlighting areas where the marks are in need of protection.
+ Highlight unprotected marks
+ Spot potential infringement
+ Trademark registration strategy
For more information regarding our League Table Reports, please contact:
Sean ConnellClient Services Manager, Brand Finance
s.connell@brandfinance.com
+44 (0)207 389 9400
+ Internal understanding of brand
+ Brand value tracking
+ Competitor benchmarking
+ Historical brand value
Brand Strength Index
A breakdown of how the brand performed on various metrics of brand strength, benchmarked against competitor brands in a balanced scorecard framework.
+ Brand strength tracking
+ Brand strength analysis
+ Management KPI’s
+ Competitor benchmarking
Brand Finance Banking 500 February 2015 17.Brand Finance Banking 500 February 2015 16.
How we can help.
MARKETING FINANCE TAX LEGAL
We help marketers to connect their brands to business performance by evaluating the financial impact of brand based decisions and strategies.
+ Brand Valuation+ Brand Due Diligence+ Profit Levers Analysis+ Scenario Modelling+ Market Research+ Brand Identity & Customer
Experience Audit+ Brand Strength Analysis+ Brand Equity Analysis+ Perception Mapping+ Conjoint & Brand/Price
Trade-off Analysis+ Return on Investment+ Sponsorship Evaluation+ Budget Setting+ Brand Architecture &Portfolio Evaluation+ Brand Positioning &
Extension Evaluation+ Brand Migration+ Franchising & Licensing+ BrandCo Strategy+ Brand Governance Process+ Brand Tracking+ Management KPIs+ Competitor Benchmarking
We provide financiers and auditors with an independent assessment on all forms of brand and intangible asset valuations.
+ Brand & Branded Business Valuation
+ Intangible Asset Valuation+ Fair Value Exercise (IFRS 3
/ FAS 141)+ Intangible Asset Impairment
Reviews (IAS 36 / FAS 142) Brand Due Diligence
+ Information Memoranda+ Finance Raising+ Insolvency & Administration+ Market Research Design
and Management+ Return on Investment+ Franchising & Licensing+ BrandCo & IPCo Strategy+ Scenario Modelling &
Planning+ Transfer Pricing Analysis+ Management KPIs and
Target-setting+ Competitor Benchmarking
We help brand owners and fiscal authorities to understand the implications of different tax, transfer pricing and brand ownership arrangements.
+ Brand & Branded Business Valuation+ Intangible Asset Valuation+ Patent Valuation+ Asset Transfer Valuations+ Business & Share Valuations + Transfer Pricing Analysis + Royalty Rate Setting+ Brand Franchising & Licensing+ BrandCo & IPCo Strategy+ Market Research Design and Management+ Brand Tracking+ Expert Witness Opinion
We help clients to enforce and exploit their intellectual property rights by providing independent expert advice in- and outside of the courtroom.
+ Brand & Branded Business Valuation+ Intangible Asset Valuation+ Patent Valuation+ Business & Share Valuations + Loss of Profits Calculations+ Account of Profits Calculations + Damages Assessment+ Forensic Accounting+ Royalty Rate Setting+ Brand Franchising & Licensing+ BrandCo & IPCo Strategy+ Market Research Design and Management+ Trademark Registration+ Trademark watching service
2. MANAGE
3. MAXIMISE 4. M
ONITO
R1.
MEA
SURE
Brand Monitoring
Improve reporting and brand performance management by integrating market
research, investment, market and financial metrics into a single insightful scorecard model to track performance and inform
strategic decisions.
Brand Valuation
Valuations may be conducted for technical purposes and to set a baseline against
which potential strategic brand scenarios can be evaluated.
Brand Analytics
Analytical services help to uncover drivers of demand and insights. Identifying the factors which drive consumer behaviour allow an understanding of how brands create bottom-line impact.
Brand Strategy
Strategic marketing services enable brands to be leveraged to grow businesses. Scenario modelling will identify the best opportunities, ensuring resources are allocated to those activities which have the most impact on brand and business value.
Brand & Business Value
(Brand ROI)
Contact us.For league table enquiries, please contact:Sean ConnellClient Services Manager Brand Finance s.connell@brandfinance.com
For media enquiries, please contact:Robert HaighCommunications Director Brand Finance r.haigh@brandfinance.com
For all other enquiries, please contact:enquiries@brandfinance.com+44 (0)207 389 9400
linkedin.com/company/brand-finance
facebook.com/brandfinance
twitter.com/brandfinance
For further information on Brand Finance®’s services and valuation experience, please contact your local representative:
Country Contact Email addressArgentina Pablo Bolino p.bolino@brandfinance.comAustralia Mark Crowe m.crowe@brandfinance.comBrazil Gilson Nunes g.nunes@brandfinance.comCanada Edgar Baum e.baum@brandfinance.comCaribbean Nigel Cooper n.cooper@brandfinance.comCentral America Rajesh Ingle r.ingle@brandfinance.comEast Africa Jawad Jaffer j.jaffer@brandfinance.co.keGermany Dr. Holger Mühlbauer h.mühlbauer@brandfinance.comGreece Ioannis Lionis i.lionis@brandfinance.comHolland Marc Cloosterman m.cloosterman@brandfinance.comIndia Ramesh Saraph r.saraph@brandfinance.comIndonesia Michel Budi m.budi@brandfinance.comMiddle East Anthony Kendell a.kendall@brandfinance.comNigeria Tunde Odumera t.odumera@brandfinance.comNew Zealand Jai Basrur j.basrur@brandfinance.comPortugal Pedro Taveres p.taveres@brandfinance.comRussia Alex Eremenko a.eremenko@brandfinance.comSingapore Samir Dixit s.dixit@brandfinance.comSouth Africa Oliver Schmitz o.schmitz@brandfinance.comSri Lanka Ruchi Gunewardene r.gunewardene@brandfinance.comTurkey Muhterem Ilguner m.ilguner@brandfinance.comUK Richard Yoxon r.yoxon@brandfinance.com USA Edgar Baum e.baum@brandfinance.com
Contact details.Our offices.
Disclaimer.
Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions produced in this study are based only on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear . Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate.
The opinions and financial analysis expressed in the report are not to be construed as providing investment or business advice. Brand Finance does not intend the report to be relied upon for any reason and excludes all liability to any body, government or organisation.
Brand Finance Banking 500 February 2015 19.Brand Finance Banking 500 February 2015 18.
Brand Finance Banking 500 – Full Table
Top 500.
Top 500 most valuable brands 1-50.
Rank2015
1234567891011121314151617181920212223242526272829303132333435363738394041424344454647484950
Rank2014
16294351012871113162014191815212422232644271725422936303734n/a433239315435472852484138334649
Brand name
Wells FargoICBCHSBCChina Construction BankCitiBank of AmericaChaseAgricultural Bank Of ChinaBank of ChinaSantanderBNP ParibasMUFGBarclays Royal Bank Of CanadaBradescoJ.P. MorganUBSTD BankDeutsche BankGoldman SachsCapital OneCredit SuisseItaúMorgan StanleyChina Merchants Bank INGSberbankBBVACommonwealth Bank of AustraliaSociété GénéraleBank of CommunicationsScotiabankRabobankBank of MontrealLloydsShinhan Financial GroupNordeaANZMizuho Financial GroupState Bank of IndiaBanco do BrasilDZ BankSMFGChina Minsheng BankWestpacU.S. BancorpUniCreditStandard CharterednabCaixa
Domicile
United StatesChinaUnited KingdomChinaUnited StatesUnited StatesUnited StatesChinaChinaSpainFranceJapanUnited KingdomCanadaBrazilUnited StatesSwitzerlandCanadaGermanyUnited StatesUnited StatesSwitzerlandBrazilUnited StatesChinaNetherlandsRussiaSpainAustraliaFranceChinaCanadaNetherlandsCanadaUnited KingdomSouth KoreaSwedenAustraliaJapanIndiaBrazilGermanyJapanChinaAustraliaUnited StatesItalyUnited KingdomAustraliaBrazil
Brandvalue ($m)2015
34,92527,45927,28026,41726,21025,71324,81922,71420,39218,70014,93914,51114,17912,47312,38511,95811,57411,12710,9939,4039,3929,1819,0218,8888,8808,8768,6688,3357,5207,4157,1247,0287,0166,9306,8956,8486,6926,6646,6036,5636,5496,3186,1425,7815,6735,6445,4055,1625,1395,123
%change
15%20%2%39%7%-4%7%28%22%-7%-26%-17%0%13%17%-15%9%3%-19%-7%4%-9%-9%10%65%11%-21%-2%37%-5%3%-9%4%-3%16%26%-9%12%-14%62%-6%28%-22%32%16%1%-18%-28%3%8%
Brandvalue ($m)2014
30,24222,80326,87018,95424,51826,68323,15717,78316,72520,02120,20617,56114,16611,06010,60014,03910,64410,85513,49110,1609,05810,1449,9048,1155,3907,98810,9508,5335,4757,7996,8847,7176,7237,1145,9415,4167,3765,9267,6904,0636,9724,9507,8334,3754,9015,5656,5857,1484,9984,759
Brandrating2015
AAA-AA+AAAAAA-AA+AA+AAAA+AAA-AAA-AAAAAAAAAAA-AAAA+AA+AAAA+AAAAAA+AAAAA-AAAAA-AA+AAA-AA+AA+AA+AA+AAAA+AA+AA+AA+AAAA+AA+A+AA-AA+AA+AAAAAAAA+AA
Brandrating2014
AAA-AA+AAAAA+AA+AA+AA+AA+AA+AAA-AAA-AAAA+AA+AAA-AAAA+AA+AA+AA+AA+AA+AAA-AAAAAAAAAAA+AA+AA+AAAA+AA+AA+AA+AA+AAA-AA+AA-AA+AA+A+AA-AAAA+AAAAAA+AAAA-
Top 500.
Top 500 most valuable brands 51-100.
Rank2015
51525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100
Rank2014
5172455064556175n/a57406056586865697091798973748059818263101107948598888384103786790937187861047612610662109
Brand name
PNCChina CITIC BankCIBCBNY MellonIndustrial Bank Co.DBSKB Financial GroupShanghai Pudong Development BankHalifaxNatWestNomuraKBCRBSMerrill LynchABN AMRODNBSvenska HandelsbankenState StreetPing An BankCaixaBankChina Everbright BankDanske BankBB&TOCBC BankCommerzbankSEBCrédit MutuelErste GroupQNBICICI BankAkbankMacquarieIs BankUOBNational Bank of CanadaDesjardinsCharles SchwabWoori Financial GroupVTB BankSwedbankMaybankCrédit AgricoleSunTrust BanksNationwide Building SocietyCrédit Industriel et CommercialHang Seng BankHua Xia BankAl-Rajhi BankNatixisSt.George
Domicile
United StatesChinaCanadaUnited StatesChinaSingaporeSouth KoreaChinaUnited KingdomUnited KingdomJapanBelgiumUnited KingdomUnited StatesNetherlandsNorwaySwedenUnited StatesChinaSpainChinaDenmarkUnited StatesSingaporeGermanySwedenFranceAustriaQatarIndiaTurkeyAustraliaTurkeySingaporeCanadaCanadaUnited StatesSouth KoreaRussiaSwedenMalaysiaFranceUnited StatesUnited KingdomFranceHong KongChinaSaudi ArabiaFranceAustralia
Brandvalue ($m)2015
4,9584,8974,8514,7804,5464,4164,2164,0323,8623,8463,8243,8163,6853,6063,3543,2843,2113,1173,1103,0662,9892,8612,8142,7872,7542,7202,7102,6062,6032,5272,5162,5102,4452,4042,3842,3252,3162,2902,2512,2512,2432,1962,1932,1772,1692,1132,1002,0642,0321,997
%change
13%61%-4%4%39%10%22%51%13%-1%-31%10%-6%-5%5%0%2%-1%51%30%38%-5%3%19%-24%17%17%-23%44%49%27%12%29%10%4%2%31%-6%-31%7%10%-30%0%-1%23%-20%62%20%-41%20%
Brandvalue ($m)2014
4,4063,0445,0284,6073,2764,0113,4642,6643,4303,9005,5683,4683,9193,8043,2003,2743,1513,1452,0642,3572,1633,0232,7412,3333,6122,3282,3183,3821,8111,6981,9832,2501,8932,1852,2942,2701,7692,4453,2642,1072,0363,1402,1872,1991,7682,6261,3001,7243,4331,664
Brandrating2015
AAAAAAAAAAAAA-AAAA+AA+AA+AA-AA+AAAA-AAAA+AAA-AAAAAA+AAAAAA-AA+AAAAA-AAAAAAAA+AAAAAAA+AAAAAAAAAAAA-AAAA+AAAA-AAAA-AAAAAAAAAA
Brandrating2014
AAAA-AAAA+AAAA+AA+AAAA+AA+AAAA+AAAA+AAAAAAA-AAAA-AAA+AA-AA+AA+AA+AA+AA-AAAAAA+AAA-AA-AA+AAAAAAAAAAAA-AAAA+AAAAAAA+AAAAAAAA-AA+
Brand Finance Banking 500 – Full Table
Brand Finance Banking 500 February 2015 21.Brand Finance Banking 500 February 2015 20.
Top 500.
Top 500 most valuable brands 101-150.
Rank2015
101102103104105106107108109110111112113114115116117118119120121122123124125126127128129130131132133134135136137138139140141142143144145146147148149150
Rank2014
922119122133116130110118111971059699115127120132102121163n/a159125138134142123114146153178131157156124113158139117136108141135149112188162144145140
Brand name
CIMBLa Banque PostaleGarantiHDFC BankBelfiusEmirates NBDBank MandiriKasikornbankIntesa SanpaoloRaiffeisen BankFifth Third BankDeutsche PostbankHana Financial GroupThe Cooperative BankPKO Bank PolskiChinatrustABSALCLRaymond JamesNational Bank of Abu DhabiBank of ScotlandBank of BeijingRegions Financial CorporationBank IrelandNorthern TrustYapi Kredi KeyBankCrédit du NordFirst National BankIndustrial Bank of KoreaAxis Bank Daiwa Securities GroupSiam Commercial BankBank Rakyat IndonesiaResona BankStandard BankGrupo Bancolombia BankiaBanorteNedbankBanamexBanco PopolareBanca IMIM&T Bank Chuo MitsuiBanco de BogotáBCAFirst Gulf BankJulius BärPublic Bank
Domicile
MalaysiaFranceTurkeyIndiaBelgiumUAEIndonesiaThailandItalyAustriaUnited StatesGermanySouth KoreaUnited KingdomPolandTaiwanSouth AfricaFranceUnited StatesUAEUnited KingdomChinaUnited StatesIrelandUnited StatesTurkeyUnited StatesFranceSouth AfricaSouth KoreaIndiaJapanThailandIndonesiaJapanSouth AfricaColombiaSpainMexicoSouth AfricaUnited StatesItalyItalyUnited StatesJapanColombiaIndonesiaUAESwitzerlandMalaysia
Brandvalue ($m)2015
1,9641,9591,9531,9251,8411,7841,7381,6671,6651,6591,6541,6421,6211,6081,5941,5871,5851,5351,5141,4921,4631,4531,4351,4271,4211,3931,3911,3911,3851,3371,3311,3091,3071,3021,2671,2641,2561,2271,2041,1691,1621,1531,1451,1431,1381,1321,1111,1011,0921,063
%change
-4%30%43%57%20%40%5%10%3%-13%-5%-14%-14%4%23%8%30%-15%10%76%13%63%10%23%17%27%4%-12%31%42%74%6%47%46%-4%-21%41%6%-21%-2%-31%2%-5%10%-29%60%30%2%2%-6%
Brandvalue ($m)2014
2,0411,5091,3641,2231,5311,2721,6581,5161,6231,9081,7481,9111,8901,5431,2931,4711,2231,8091,3798491,2918901,3071,1611,2131,0991,3411,5821,0569407661,2328928931,3151,5958901,1611,5231,1961,6791,1331,2051,0421,5967068571,0831,0741,137
Brandrating2015
AAA-AA-AA+AA+AA-AA+AAA-AA-AAAAAA-A+AAA+AA+AA-AA-AAAA-AAAA+AAAA-AA-AA+AAAA-AA-AAA-AA-AA+A+AA-AAA+AAA-AA+AA-AA+AA+AA+A+AA-AA-AAAAA+AA-AAAA
Brandrating2014
AAA-AA-AAA-AAA-AA+AA+AA-AA+A+AAAA-AA+AA-AA-AAAA-AA-AAAAAA+AA-AA-AA-AAAA+AAAA-AAA-AA-AAAA-AA-AA-AA-AA+AAAA-AAA-AAAAA-A+AAAAAAAAAAAAA+AA+
Top 500.
Top 500 most valuable brands 151-200.
Rank2015
151152153154155156157158159160161162163164165166167168169170171172173174175176177178179180181182183184185186187188189190191192193194195196197198199200
Rank2014
154143176186148179152129180177165168173192191137170171169206214201174151155167164n/a161147172183205196202n/a208194195248187193189222185198227166275182
Brand name
Bank HapoalimBank AustriaNBKAbu Dhabi Commercial BankUBI BancaNORD/LBTC Ziraat BankasiHypoVereinsbankHalkbankBank Negara IndonesiaMonte dei Paschi di SienaBank PekaoKuwait Finance HouseDaviviendaSamba Financial GroupCetelemBanco Popular EspañolBank LeumiSabadellBank Zachodni WBKRiyad BankKrung Thai BankW&WDekaBankInvestecBayerische LandesbankTaishinNH BankBanco de ChileGazprombankAllied Irish BanksKorea Exchange BankSABBBangkok BankBank of East AsiaTSB BankBank Of BarodaHome CreditLandesbank Baden Wurttemberg (LBBW)Dubai Islamic BankNykreditOTP BankBank of AyudhyaNorinchukin BankZürcher KantonalbankBankwestPunjab National BankVakıfBankBank of IndiaHuntington
Domicile
IsraelItalyKuwaitUAEItalyGermanyTurkeyItalyTurkeyIndonesiaItalyPolandKuwaitColombiaSaudi ArabiaFranceSpainIsraelSpainPolandSaudi ArabiaThailandGermanyGermanyUnited KingdomGermanyTaiwanSouth KoreaChileRussiaIrelandSouth KoreaSaudi ArabiaThailandHong KongUnited KingdomIndiaNetherlandsGermanyUAEDenmarkHungaryThailandJapanSwitzerlandAustraliaIndiaTurkeyIndiaUnited States
Brandvalue ($m)2015
1,0581,0481,0391,0391,0391,0201,007995973962957956953952951945943942939902902899897886883881878872869868864841799797794790789788777776771770761758753750748725724712
%change
14%-4%32%44%-1%33%4%-22%28%23%13%15%18%37%36%-19%14%16%14%49%53%43%12%-12%-3%6%4%
1%-17%7%15%31%20%27%21%30%16%17%63%9%13%8%43%5%17%46%-14%83%-3%
Brandvalue ($m)2014
9291,0887867201,0457669681,2747617808448288056947021,1708258128256065896278011,009908829848n/a8641,047810731608663627651606677666476707682705531721642511842397732
Brandrating2015
AA-AA-AAAAAA-A+A+A+AA+AAAA-AAAA-AA+AAA+AA-A+AAAAAAA+A+A+AA-AA+A-AA+AA+A+AA-AA-AAAAAAAAAA-AA-AAA+A+A+AAAAAA-AAA+
Brandrating2014
AA-AAAA-AA-A+A+AA-AA-AA+AA-AA-A+A+AA-AAAAAAA+AAAA-AAAA-AAA-AA-AAA-n/aAAAAAA+AA-AA-AAAA+AA-A-AAA-A+AAA+A-A+AAA+AA-AAAA-
Brand Finance Banking 500 – Full Table
Brand Finance Banking 500 – Full Table
Brand Finance Banking 500 February 2015 23.Brand Finance Banking 500 February 2015 22.
Top 500.
Top 500 most valuable brands 201-250.
Rank2015
201202203204205206207208209210211212213214215216217218219220221222223224225226227228229230231232233234235236237238239240241242243244245246247248249250
Rank2014
245207199184233190258268218229204243225223175181256247220294217295212209211289311249215267283200226241251291290264160262263235216282277224234285259271
Brand name
Kotak Mahindra BankBanco del Estado de ChileChongqing RuralHypothekenbank FrankfurtHelaba Landesbank Hessen-ThüringenShinsei BankBDOAbu Dhabi Islamic BankComericaHaitong SecuritiesRHB BankMetrobankBanco Comercial PortuguêsIKB Deutsche IndustriebankAlly FinancialCaixa Geral de DepósitosArab National BankLazardMediobancaRAKBANKBanca Popolare dell’Emilia RomagnaPohjola BankSparebank 1Landesbank BerlinCR del VenetoBS Financial GroupBank of NanjingBank of the Philippine IslandsJefferiesBanco de Crédito del PerúBanque Saudi FransiBank of the WestIsrael Discount BankStifel FinancialFinansbankBanco CorpBancaBank Mizrahi-TfahotBank of NingboPiraeus BankCITHSH NordbankBanco di NapoliMLC ASB BankKomercní bankaBanca Popolare di MilanoBanco De Credito E InversionesJyske BankBanco AztecaBank of New Zealand
Domicile
IndiaChileChinaGermanyGermanyJapanPhilippinesUAEUnited StatesChinaMalaysiaPhilippinesPortugalGermanyUnited StatesPortugalSaudi ArabiaBermudaItalyUAEItalyFinlandNorwayGermanyItalySouth KoreaChinaPhilippinesUnited StatesPeruSaudi ArabiaFranceIsraelUnited StatesTurkeyChileIsraelChinaGreeceUnited StatesGermanyItalyAustraliaAustraliaCzechItalyChileDenmarkMexicoAustralia
Brandvalue ($m)2015
697691686680664661648648627623619617605602596594590588588587579567554553545542542542542539538536531531530527527525525521513513505501498497496495495494
%change
45%14%8%-6%34%-6%51%59%12%23%1%28%16%13%-25%-19%35%23%6%62%2%57%-8%-9%-10%44%68%15%-7%32%39%-15%4%9%16%41%40%28%-40%24%22%5%-13%29%26%-6%1%30%15%22%
Brandvalue ($m)2014
481606638722497703430407558506615482521530793734436477552362569360603605604376323470585408387632511485457374375410880421420490580388395528490382428404
Brandrating2015
AAAA-A+A+A+A+AAAA-AA-A+AA-A+AAAAA-AA+A+AA-A+AA-AAA-A+AA+AAAA-AA-A+AAA+A+AA+AAAA-A+A+AA-AAA+AA-AAA+AA-A+AAAA-AAA-
Brandrating2014
AA+AAA+AA-AA+AAA+AA-A+AA-AA-AA+AAAAA+A+A+AA-A+AAA+A+AA-AA-A+AA-AA-AA+A+AAA+A+AA-AA-A+A+AA-AA-AAAAA-AA-A+AA-AAAA-A-AA-
Top 500.
Top 500 most valuable brands 251-300.
Rank2015
251252253254255256257258259260261262263264265266267268269270271272273274275276277278279280281282283284285286287288289290291292293294295296297298299300
Rank2014
221219269237351255330288293238280301150228287n/a325298239246232257273312272307240297252333278213281266316340265310236367284347323341299231319309270359
Brand name
Banca CR FirenzeBank of YokohamaSuncorpBank DanamonIDBI BankShizuoka BankMashreqUmpqua BankAlpha BankChiba BankEurobankCanara BankBank of MoscowCitizens BankBankinterNew York Community BancorpBankMuscatArab BankCharter OneUlster BankInbursaNational Bank of GreeceMegaUnion Bank of IndiaSeven Bank SofincoAmBankFirst CitizensBank SinopacUnion National BankClose Brothers GroupHong Leong FinancialWesbankThe Bank of FukuokaAlfa BankCommercialbankKutxabankBank of TaiwanBCVEcobankTCFKazkommertsbankBanrisulDenizBankBOK Financial CorporationHalyk BankCaixa CatalunyaGuangzhou Rural Commercial BankJoyo Bank SVB
Domicile
ItalyJapanAustraliaIndonesiaIndiaJapanUAEUnited StatesGreeceJapanGreeceIndiaRussiaUnited KingdomSpainUnited StatesOmanJordanUnited KingdomUnited KingdomMexicoGreeceTaiwanIndiaJapanFranceMalaysiaUnited StatesTaiwanUAEUnited KingdomMalaysiaSouth AfricaJapanRussiaQatarSpainTaiwanSwitzerlandTogoUnited StatesKazakhstanBrazilTurkeyUnited StatesKazakhstanSpainChinaJapanUnited States
Brandvalue ($m)2015
493486486486483470468465464461461456455447443438436434433432431431431430429427427424422419419417416415413413407405398392389386385384383374369368365363
%change
-10%-13%20%0%79%7%56%23%26%-5%17%34%-55%-12%17%15%41%24%-11%-10%-13%-1%7%34%7%30%-12%20%-6%44%7%-30%6%1%30%47%-1%25%-19%61%1%41%25%37%11%-25%17%13%-10%43%
Brandvalue ($m)2014
5505574054882704382993773674873933391,016506379381309349486479497435401321402329485353449292393597391409319280410324489243384274309280346501316327405254
Brandrating2015
A+A+AA-AAAAAA-AA-AA+A+A+AA-AAAAA-AA-AA-AA-A+AA-AAA+A+AAAAA-A+AA-AA-AA+AAA+AA-AAA+AAAA-A+AAAAA-AA-AAAAAA+AA+
Brandrating2014
AA-A+AA-AA-AAAA-AA-AA+A+A+A+AA+AAAAA-AA-AA-AA-AA-AA+A+AA-A+A+AAA-AA-AA-A+A+AAAA-AA-A+AA+AAAAAAAA+A+AA-AAAAAA-AA-AA
Brand Finance Banking 500 – Full Table
Brand Finance Banking 500 – Full Table
Brand Finance Banking 500 February 2015 25.Brand Finance Banking 500 February 2015 24.
Top 500.
Top 500 most valuable brands 301-350.
Rank2015
301302303304305306307308309310311312313314315316317318319320321322323324325326327328329330331332333334335336337338339340341342343344345346347348349350
Rank2014
338318331279n/a286274328370276379356305335386260334303366n/a466375250348n/a411427n/a355362408315400321320382404n/a350345405357378434388448442327423326
Brand name
Aareal BankDoha BankFirst Republic BankIbercajaRussian Standard BankThanachartRosbankBendigo BankBanco de la Nacion ArgentinamBankBank of CyprusE.Sun FinancialShoko Chukin BankBanco do NordesteAttijariwafa BankUnion BankTaiwan Cooperative BankCredito EmilianoVeneto BancaAbancaQatar Islamic BankBAWAG PSKVontobelTEBIndusind BankSaudi Hollandi BankAlinma BankBank PasargadCity National BankCanadian Western BankIndian Overseas BankPopularCullen/Frost BankersMercantilPeople’s United BankFirst Bank of NigeriaJ. Safra SarasinCIBMillenniumGovernment Savings BankWing Hang BankShanghai Rural Commercial BankFirst Commercial BankBank AlbiladBank Of QueenslandSaudi Investment BankAhli United BankDGB Financial GroupCDIBLaurentian Bank
Domicile
GermanyQatarUnited StatesSpainRussiaThailandRussiaAustraliaArgentinaPolandCyprusTaiwanJapanBrazilMoroccoJapanTaiwanItalyItalySpainQatarAustriaSwitzerlandTurkeyIndiaSaudi ArabiaSaudi ArabiaIranUnited StatesCanadaIndiaPuerto RicoUnited StatesVenezuelaUnited StatesNigeriaSwitzerlandEgyptPolandThailandHong KongChinaTaiwanSaudi ArabiaAustraliaSaudi ArabiaBahrainSouth KoreaTaiwanCanada
Brandvalue ($m)2015
361358357351347347343343339339338337333333330330326324324317317316316312312311310309308306306305304303300300299297295295293292292292291290289287286284
%change
28%13%22%-11%-19%-9%-14%14%41%-14%46%29%1%16%47%-23%13%-3%33%
91%34%-32%14%
57%65%
18%23%52%-4%45%-3%-5%31%46%
9%7%43%13%26%60%31%65%63%-5%50%-7%
Brandvalue ($m)2014
282318292393427380398302240395231261330288225428288335244n/a166236463274n/a199189n/a261249202319210313315228205n/a270275205259233182221176177302190305
Brandrating2015
AA+A+A+AAA-AAAAA+A+AA-A+AAA-AA-AAA+AAA-A-A+A+AA-AA-AA-A+AAA-AAAA-AAA+AAAA+AAA+A+AA-A-AAA-A+A+AA-AA-A+A+AAA-
Brandrating2014
AAA+A+A+AA-A+AAAA-AA-AAA+A-AAA+AAA-A+A+A-n/aAAAA+AA-n/aA+A+n/aAA-A+AA-AA-AAA+AAA-A+n/aAAA-AAA-AA+AAA+A+AA-AA+
Top 500.
Top 500 most valuable brands 351-400.
Rank2015
351352353354355356357358359360361362363364365366367368369370371372373374375376377378379n/a381382383384385386387388389390391392393394395396397398399400
Rank2014
254253396336389n/a376432470373368261342384n/a314461322363n/a403374417364381343352349369n/a426353397439380337292453329n/a481410383371n/a346478n/a497n/a
Brand name
Saitama Resona BankYuantaCentral Bank of IndiaFirst Niagara BankBanco Mare NostrumChang Hwa BankBurgan BankMasraf Al RayanComm Bk Of DubaiBanca Popolare di SondrioCommerce BankNeue Aargauer BankBPIBICECORPBanco ProvincialBanco SafraSNS BankBank of HangzhouFIBIVanquis BankAllahabad BankBanco MacroBanque Privée Edmond de RothschildChina Zheshang BankRaiffeisenlandesbank OberösterreichBank Otkritie Financial CorpBeijing Rural Commercial BankSparkasse KölnBonnCredito ValtellineseBanca Popolare di VicenzaBank Saderat Iran (BSI)Hachijuni BankApoBankHiroshima BankAl BarakaRussian Agricultural BankEFG InternationalZenith BankShengjing BankBank AudiPANTmb Bank PclPanin BankSkipton Building SocietyBank Of Chongq-HSuruga BankOriental Bank of CommerceSignature BankBanque Populaire du MarocVirgin Money
Domicile
JapanTaiwanIndiaUnited StatesSpainTaiwanKuwaitQatarUAEItalyUnited StatesSwitzerlandPortugalChileVenezuelaBrazilNetherlandsChinaIsraelUnited KingdomIndiaArgentinaSwitzerlandChinaAustriaRussiaChinaGermanyItalyItalyIranJapanGermanyJapanBahrainRussiaSwitzerlandNigeriaChinaLebanonBrazilThailandIndonesiaUnited KingdomChinaJapanIndiaUnited StatesMoroccoUnited Kingdom
Brandvalue ($m)2015
283282279276272271270269269267266266265263262262261260260252249248248248247247246244243292*239239238238237236236235235235234233230230229229227226225225
%change
-36%-37%32%-4%23%
15%47%64%13%10%-38%-5%16%
-18%55%-17%4%
21%5%27%0%8%-11%-8%-10%0%n/a26%-10%13%33%3%-17%-36%36%-22%32%47%17%2%-4%
-17%42%55%52%
Brandvalue ($m)2014
439448212288221n/a234183164237243427278227n/a320168312249n/a207237196249230277267271243n/a190265212179231283370174301178159200227240n/a274160145147n/a
Brandrating2015
A+AAA-A+A-A+AAA+AA-AAA-A+AAA+AAA+AA+AAA-AAAA-A-A-AA-A+AA-A-A+AAAAA+A+AA+A+A+AA-AA+A+AA-AA-A+A+
Brandrating2014
AA-A+AAA+A-n/aAAA+AA-A+A+AA-AA+A+n/aAA+A-A+n/aA+A+AAA-AAA-A+A+A-A-A+AA+A+AAA-AA-A-A+A+A+A+An/aA+A+A+A+n/a
*Restated following the receipt of new information
Brand Finance Banking 500 – Full Table
Brand Finance Banking 500 – Full Table
Brand Finance Banking 500 February 2015 27.Brand Finance Banking 500 February 2015 26.
Top 500.
Top 500 most valuable brands 401-450.
Rank2015
401402403404405406407408409410411412413414415416417418419420421422423424425426427428429430431432433434435436437438439440441442443444445446447448449450
Rank2014
385463n/a398443414324390360419424425413332479365422296445451446473444447361358n/an/a354455467344n/a394n/a440n/a300391441n/a476472n/a409304438395n/an/a
Brand name
Banco GaliciaAshikaga HoldingsBanca MediolanumBanca FideuramHome TrustUMBBasler KantonalbankRand Merchant Bank Nishi-Nippon City BankChugoku BankSydbankHokuyo BankInterbankKansai Urban BanIntergroup Financial ServicesPravex-BankGuaranty Trust BankEFLInvestors BancorSyndicate BankEverbank FinanciABC BankCompartamos SabAssociated BankSt.Galler KantonalbankLGTIberiabank CorpYes BankOgaki Kyoritsu BankBanco de OccidenteThe Shanghai Commercial & Savings Bank
PromsvyazbankBank Al-JaziraJuroku BankPrivatebancorpEast West BankVietinBankCouttsLuzerner KantonalbankBancorpSouthBCEE LuxembourgLand Bank of TaiwanDaishi BankZagrebačka bankaGunma BankCLSACanaccord FinancialYorkshire BankBT Financial GroupUCO Bank
Domicile
ArgentinaJapanItalyItalyCanadaUnited StatesSwitzerlandSouth AfricaJapanJapanDenmarkJapanPeruJapanPeruItalyNigeriaFranceUnited StatesIndiaUnited StatesBahrainMexicoUnited StatesSwitzerlandLiechtensteinUnited StatesIndiaJapanColombiaTaiwanRussiaSaudi ArabiaJapanUnited StatesUnited StatesVietnamUnited KingdomSwitzerlandUnited StatesLuxembourgTaiwanJapanCroatiaJapanFranceCanadaAustraliaAustraliaIndia
Brandvalue ($m)2015
224224223222222222221221219217217216215215214214213212211211210210209208207207207204203203201201200199198197197197194194193193192191189189188184184184
%change
0%34%
5%26%13%-28%1%-14%12%14%14%9%-26%34%-13%12%-40%20%21%19%29%19%18%-17%-19%
59%-23%17%22%-27%41%-6%
10%
-42%-12%9%
19%17%
-5%-43%5%-13%8%38%
Brandvalue ($m)2014
225167n/a211177197309219253195190190197292160247191357177174177163177176250255n/a129263173165276142212n/a179n/a340219177n/a162164n/a200334180212170133
Brandrating2015
AAAAAA-AA-A+A+AAAA+A+A+AAAAA-A+A+A+AA-AA+AA+AA-AAA-AA-AA-AAA-AA+AA+AA-AAAA-A+AA-AA-AAAA+A+AA-AA-A
Brandrating2014
AAA-n/aAA-A+A+AA-AAA+AA+AAA-AA+AAAA-AA-A+A+AAA+AA-AAAn/aA+A+AA-A-AAn/aAA-n/aAAAAA-AA-n/aA-An/aAA+AAA-AA+A+
Top 500.
Top 500 most valuable brands 451-500.
Rank2015
451452453454455456457458459460461462463464465466467468469470471472473474475476477478479480481482483484485486487488489490491492493494495496497498499500
Rank2014
399393457392n/a452498492339471387433460430407n/a486464499372450n/an/a493n/a412459n/a431n/an/an/a437n/a468406n/a485488487n/a428n/an/a480n/a436n/a469474
Brand name
Bank of KyotoClydesdale BankTrustmarkWGZ BankMb FinancialBEKB | BCBEZions BancorporationOschadbankPortigonHokkaido BankAozora BankWilmington TrustEverbright SecuritiesBank Nederlandse GemeentenBank IslamHilltop HoldingsWintrustGulf BankShriramBanque de Gestion Privée IndosuezLiberbank SaBanca CarigePhilipp Natl Bnk77 BankFulton FinancialIyo BankHyakugo BankOrient Express BankHarbin BankBMCE BankValley National BankSparebanken VestNanto BankVÚB bankaSpar Nord BankFlagstar BankVietcombankHyakujushi BankKagoshima BankBRDIndian BankFirst Hawaiian bankOld National BankTexas Capital BaBelarusbankAccess BankSinar Mas MultiarthaShiga BankMusashino BankSan-In Godo Bank
Domicile
JapanAustraliaUnited StatesGermanyUnited StatesSwitzerlandUnited StatesUkraineGermanyJapanJapanUnited StatesChinaNetherlandsMalaysiaUnited StatesUnited StatesKuwaitIndiaFranceSpainItalyPhilippinesJapanUnited StatesJapanJapanRussiaChinaMoroccoUnited StatesNorwayJapanSlovakiaDenmarkUnited StatesVietnamJapanJapanRomaniaIndiaFranceUnited StatesUnited StatesBelarusNigeriaIndonesiaJapanJapanJapan
Brandvalue ($m)2015
183183183183182180180179179179178178176175174174174172170168168167166166165165164164163163161161160158158157157156156156156156156156156155154154154154
%change
-13%-14%7%-15%
3%22%20%-36%10%-21%-2%5%-5%-14%
11%3%16%-29%-4%17%
11%33%-17%-4%45%-11%13%
28%-11%12%-5%-23%
0%2%2%8%-17%12%
-2%
-15%41%-6%-5%
Brandvalue ($m)2014
211213172214n/a174147150281164225182169184203n/a156167146238174142n/a150124198170113184144n/a126181141165204n/a157153154145187140n/a159n/a181109165162
Brandrating2015
A+AA-AAA-AAA+AA-AA+AAA+AA-AA+A-A+AA+A+AAA+A+AA-A+AA-AAAA-A+AAAA+A+AAAAA+A+AA-A-AA-A-AAA
Brandrating2014
A+AA-AA-A-n/aAA-AA-A-A+A+A+AA-AA-AAn/aA+A+A+A+AA+n/aA+A+A+A+AA-A+n/aAA+AA+A-n/aAA+A+AAAA+n/aA-n/aAA+AA
Brand Finance Banking 500 – Full Table
Brand Finance Banking 500 – Full Table
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