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Backing regional tourism and innovation
Jeffrey McAlister, Deputy Director-General, Tourism & Major Events
12 September 2019
Agenda
• The Queensland tourism industry
• Tourism trends and opportunities
• Disruptive technology and the tourism sector
• Climate change and the tourism sector
• Building business resilience
• Questions
The Queensland tourism industry
Tourism is worth $27 billion
to the state’s economy
Represents more than
a quarter of GRP in some regions
Supports 236,000 jobs – that’s one in 10
across the State
Contributing more than
a third of employment in some regions
Tourism trends and opportunities
Megatrends
• Travel mobility
• Evolving visitor demands
• Enabling technologies
Emerging trends
• Indigenous tourism
• Nature based experiences
Disruptive technology and the tourism sector
Digital champion
- cryptocurrency
Barriers to adopt technology
• Lack of know-how
• Unsure of cost-benefit
• Resistance to change
• Poor internet connectivity and digital
capability
• Limited digital capability and/or inability
to access training opportunities
Climate change and the tourism sector
Orpheus Island Lodge
– 100% solar powered
Queensland tourism relies
heavily on natural assets
Local governments can:
• Consider climate change
impacts in all future planning
• Encourage adoption of
sustainable and green practice
• Incentivise climate change
champions
Climate change and the tourism sector
Advancing Queensland Priorities
• Protect The Great Barrier Reef
• Jobs in a strong economy
• Give all of our children a great start
• Keep Queenslanders healthy
• Keep communities safe
• Be a responsive Government
Building business resilience
Supporting regions where tourism is
important to their recovery from the
effects of a natural disaster.
Tourism Recovery Package
• Regional Queensland Tourism Inventory
and Infrastructure Resilience Program
• Event Resilience and Sustainability
• Tourism Business Resilience Program
• Outback Tourism Education Program
Thank you.
Any questions?
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