B2B Social Media€¦ · Let’s talk B2B Social Networking Yes, LinkedIn, but look beyond that…...

@SheilaS@TourismCurrents

B2B Social Media

Sheila Scarborough / @SheilaSTourism Currents / @TourismCurrents

#eTS16

Social media isn't the place to be "sales-y"

BUTLikes/followers can become sales

opportunities & leads@SheilaS

@TourismCurrents#eTS16

Let’s talk B2B Social Networking

Yes, LinkedIn, but look beyond that…

Social networks = relationships. Be patient.

Better to be effective on 2-3 platforms than stink at 8 of them

@SheilaS@TourismCurrents

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"Hand out knowledge, not brochures"

Real Lawyers Have Blogs

@SheilaS@TourismCurrents

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Social media for B2B is like a trade show

PhotocreditsiebenthalercreativeFlickrCC

Your LinkedIn Trade Show Booth

Staff personal profiles & activity

Your Company Page

@SheilaS@TourismCurrents

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How People Can Help PagesHelp with Page content & ideas

Like & Share Company Page updates

Tag the Page in their personal updates

Tell their other networks about it@SheilaS

@TourismCurrents#eTS16

One Key to LinkedIn ....

Groups!@SheilaS

@TourismCurrents#eTS16

Another Key to LinkedIn ....

Publishing from your personal profile

@SheilaS@TourismCurrents

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B2B Social Media Beyond

LinkedIn@SheilaS

@TourismCurrents#eTS16

IndustryBlogs

@SheilaS@TourismCurrents

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Are #eventprofson Twitter?

Yes! @SheilaS@TourismCurrents

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Are #eventprofs

on Instagram? Yes! @SheilaS

@TourismCurrents#eTS16

Do #eventprofs

attend industry conferences? Yes!

@SheilaS@TourismCurrents

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Are #eventprofson Pinterest?

Yes! @SheilaS@TourismCurrents

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Under-utilized platform?

SlideShare@SheilaS

@TourismCurrents#eTS16

Social SEOGet found!

Optimize YouTube, SlideShare, & images for search

@SheilaS@TourismCurrents

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Is Facebook ever relevant for B2B?

@SheilaS@TourismCurrents

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FundamentalsKnow your market, goals, & metrics

Build relationships & bring value where your market is active

Better to be great on 1-2 platforms than over-extend & stink at a bunch of them

@SheilaS@TourismCurrents

#eTS16

Checklist / Takeawaysl LinkedIn: build an ecosystem of active staff personal profiles + a solid

DMO Company Page + Groups + LI publishing

l Blogs: read/interact on key ones for your market (start your own?)

l Twitter: hashtags & chats & conference hashtags

l Instagram: hashtags

l Pinterest: relevant Boards & people

l SlideShare: consider it

l Social SEO: title, describe, tag

l Facebook: yes, if your market's there@SheilaS

@TourismCurrents#eTS16

Thanks very much!Sheila ScarboroughTourism Currents

@SheilaS@TourismCurrents