AUTUMN MARIANO | Advanced Designzahabidesign.com/.../11/mariano-autumnBranding01.pdf · COLOR...

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AUTUMN MARIANO | Advanced Design

WHAT’S THE ISSUE?

Why is it difficult to go green?

It can be overwhelming

Not knowing where to start

Changing habits is difficult

HOW DOES IT WORK?

USER

SPROUT AN ORIGINAL

SEED

SHARE YOUR

PROGRESS

COMPARE WITH

OTHERS

TRACK YOUR

PROGRESS

SET GOALS

SPROUT SOMEONE

ELSE’S IDEA

SPROUT A DEFAULT

SEED

LOGO

sproutGET GOING

LOGO

sproutGET GOING

LOGO

LOGO

TYPE

Avenir NextAvenir NextAvenir NextAvenir NextAvenir NextAvenir Next

AVENIR NEXTAVENIR NEXTAVENIR NEXTAVENIR NEXTAVENIR NEXTAVENIR NEXT

COLOR PALETTE

Avenir NextAvenir NextAvenir Next

Avenir NextAvenir NextAvenir Next

C: 50M: 0Y: 100K: 0

C: 0M: 60Y: 100K: 0

C: 0M: 10Y: 100K: 0

C: 0M: 0Y: 0K: 80

Avenir Next

Avenir Next

Avenir Next

Avenir Next

SUPPORTING IMAGES

High quality

Agrees w/ color palette

Macro shots of nature