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Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
AutolibAutolib’ in Paris’ in ParisIMPACTS
11th International Conference
Berlin 3 - 5 juin 2009
Session 5: ElectromobilityShowcase
Patrick LEFEBVRE- Head Manager of Mobility Départment
Short trips, complementarily with alternative transport
Self-service cars : no reservation + easy to use
One-way : pick-up and drop-off anywhere in the city
Autolib’ = fleet of carbon-neutral hire cars
AutolibAutolib’’
Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
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AutolibAutolib’’Different from ridesharingDifferent from ridesharing
ridesharing is connecting commuters, or travelers going the same way ;
…… and from car sharingand from car sharing
with car sharing, you have to make a reservation, and to pick-up and drop-off the car at the same station ;
no car sharing service with an entire carbon-neutral fleet.
Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
AutolibAutolib’ ’ –– OperatingOperating principleprinciple
Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Availability 24h/24, 7j/7,No booking,Reserved parkings,One-way.
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Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Dense network Dense network ofof stationsstations
AutolibAutolib’ ’ –– OperatingOperating principleprinciple
Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
AutolibAutolib’ Stations’ Stations in Paris in Paris
Dense Network of stations (APUR Study for Paris),
On-streets : 4 parking-slot,Off-streets : 10 parking-slot,
Specific design for furnishing, identification of stations,
Network complementary to PT stations, Vélib stations …
700700TOTALTOTAL
500On-streetsparking
200
Number of stations
Off-streetsparking area
Paris
AutolibAutolib’ ’ –– OperatingOperating principleprinciple
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Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’ for Autolib’ for thethe SuburbSuburb ::Dense Network of stations in suburb as in Paris: lots of small stations
On-street parking: 6 parking-slot
900 stations
Perform the intermodality: connection to bus, metro, RER,Transilien’ stations
Autolib’ Autolib’ –– OperatingOperating principleprinciple
Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
LookingLooking for a station:for a station:
AutolibAutolib’ ’ –– Operating principleOperating principle
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Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
When an user pick-up the car, the user should book the pick-off destination ;Real-time monitoring of vehicles ;Car parks to stock cars, waiting for readjustment;Many stations to maximize the opportunity to find a free station ;In the last resort, employees move car from full stations to empty stations.
Suggestion: different ways to overseeing the Suggestion: different ways to overseeing the dispersaldispersal
AutolibAutolib’ ’ –– Operating principleOperating principle
Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
AutolibAutolib’ ’ –– OperatingOperating principleprinciple
Aim of the computerized systemAim of the computerized system
Access to vehicles: pick-up and drop-off points ;Monitoring vehicles use ;Booking drop-off destination ;Technical Management of the fleet ;Contact with users ;Geolocalisation of the whole scheme,Management of saturation/ resupply,Imputing consumption.
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Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’ Autolib’ –– Marketing Marketing StudyStudy
30% 43% 13% 12% 3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Très favorable Plutôt favorable Plutôt pas favorable Pas favorable du tout NSP
Opinion poll (1 000 Parisians)Opinion poll (1 000 Parisians)
Very strong interest of Parisians for Autolib’: 73% favorable opVery strong interest of Parisians for Autolib’: 73% favorable opinioninion
Opinion poll (1 238 Suburban)Opinion poll (1 238 Suburban)
Interest of Interest of SuburbansSuburbans for Autolib’: 39% favorable opinionfor Autolib’: 39% favorable opinion10% 29% 23% 36% 2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Très intéressé Plutôt intéressé Plutôt pas intéressé Pas intéressé du tout NSP
Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’ Autolib’ –– Marketing Marketing StudyStudy
SUBURB
63%
20%
4%
9%3%
Hors cible Automobilistes avec changement de comportementAutomobilistes sans changement de comportement Non automobilistes avec résolution des problèmesNon automobilistes sans résolution des problèmes
43%
19%
7%
21%
11%
PARIS
Main Autolib’s targets:
For the suburb: people who own a car For Paris: people who don’t own a car
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Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’ Autolib’ –– Marketing Marketing StudyStudy
Expectations of Parisians about the Autolib features:
Guaranteed parking,
Vehicles availability,
Clean vehicles,
Size of the boot.
Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’ Autolib’ –– Marketing Marketing StudyStudy
High willingness to pay,Ex: monthly subscription 20€ and 7€ per 30 minutes = 24% of inhabitants
= 240 000 potential subscribers.
High level of potential subscribers Ex: monthly subscription 0€ and 7€ per 30 minutes = 51% of inhabitants, more
than the technical capacity of Autolib’.
in-between rate = to have many subscribers and to avoid saturation…
15 / 20 € per month5 /4 € per 30 minutes
+Special rates for families, companies
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Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’ Autolib’ –– AreaArea
PRINCIPLES:
• Urban territory : 95% of the municipality have to be urbanized + importance of the territorial continuity of the area
• Density and Diversity of places: habitations, employment, shops..
• The size of the area is link to the capacity of the electric vehicles batteries
The City of Paris suggests to 80 suburbs cities to become memberof the project
The cities will create a public body (“syndicat mixte” ) to manage Autolib’
Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
AutolibAutolib’’ –– areaarea
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Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’ Autolib’ –– AreaArea
Perimeter
Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’ Autolib’ –– Management ModeManagement Mode
Public Service Delegation ContractPublic Service Delegation Contract (DSP):(DSP):
• Equipments,• Infrastructures,• Exploitation,• Maintenance,
DSP launched by the “ Syndicat Mixte”
• Assurance,• Users management,• Financing…
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Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’ Autolib’ –– Management ModeManagement Mode
5 workshops/5 themes with future members on volontarybases:-Appropriative dense network to reduce of risk of system fealures, to find solutions for extension ofthe network over time,..
- Synergies with others modes of Transports TC, car sharing, taxis, Vélib’, commercial vehiclespécific pass, transport package
- System régulation to maximize the risk of turnover VE on park station, technical solutions, attractive rates…, to limit the incivil behaviour, theft
- Possibilities for supplementary Services to improve the financial balance of the service and reduce the financial contribution of groups who are members of the union -marketing exposure for the brand name? -Selling statistics related to use? -Supplementary income operational and compatible with Autolib’spublic service targets.
- Vehicle Features to identify vehicle features seen by the union as compulsory to the vehicle and to meet demand- sought for when calling for project tenders are decisive -Several technical solutions can be envisaged in terms of vehicles and recharging points, in line with the different ways of running the operation.
Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
AutolibAutolib’’
Think
Maranello
Venturi
Bolloré
Mitsubishi
Subaru
Smart
Peugeot
Renault
2007 2008 2009 2010 2011
Fiat
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Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
AutolibAutolib’’ –– BBéénnééficesfices
Expected bbéénnééfices fices ::Reduce the pollution in proximity areaReduce the noise of traffic carsReduce road accidentsIncrease the mobility and the intermodalityAvailability for all type of trip
Réduce the place of the car1 car in carsharing = 5 owns cars saled
[Étude autopartage à Paris, Ville de Paris et Ademe, automne 2007]
Expected effects :- Decrease of the private park of 22 500 vehicles- Liberation of 18 000 parking places- Reduction of the 22 000 ton CO2 emissions a year
Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’ Autolib’ –– ConclusionConclusion
AGENDA:AGENDA:
Foundation of the «Foundation of the « SyndicatSyndicat mixtemixte »: summer 2009»: summer 2009
Launch of the call for tender by the Launch of the call for tender by the SyndicatSyndicat MixteMixte : : before end 2009.before end 2009.
Launch of Autolib’: 2010/2011Launch of Autolib’: 2010/2011
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