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Asset Mapping: Locating the Gifts in Your Community
Holly DeBlois
Nicole LaPointe
Empowering Communities Through Access to Information and Training
Module #4
September 2003
Overview
Definition Importance “How to” Littleton case study Sources and resources
Definition
Asset Mapping
The process of cataloging
the resources of a community.
Asset Mapping Pioneers:
John Kretzmann and John McKnight
(Asset-Based Community Development Institute)
Individual Resources
Every single individual Individual skills
– Computer, child care, painting, home repair
Community skills– Scout troop, church supper, political campaign
Enterprising skills and interests– Teaching, sales and marketing
Association Resources
Formal or informal group of community members working together– Church Women’s or Men’s Club– PTA– SCORE (Senior Core of Retired Executives)
Assets– Activities/services/funding provided to comm.– Communication channel– Future opportunities
Institutional Resources
Formal, structured organization that typically does not rely on volunteers– School– Hospital
Assets– Employees (pd time to do community svc.)– Facilities/services (space, copying)– Volunteer/learning opportunities (school to work
program)
Economic Resources
Dollars generated by local and regional activity– # and/or % employees hired locally– % and/or $ of supplies & service bought locally
How These Assets Fit Together
Businesses Schools
Civil Events
Parks Youth Artists Libraries
Seniors Elders
Community Volunteers
Charitable Groups
Hospitals
Source: Vitializing Communities Facilitator Guide , 1999. J. Allen, S. Cordes, and J. Hart, p. 23
Community College
Citizens Associations
Gifts of Individuals
Local Treasure Chest of Talents
Churches
Local Institutions
Cultural Groups
Youth Clubs
Importance of Asset Mapping Form
Problem Identificationand Prioritization Cycle
Health Health Issue Health Issue Issue
Analysis andImplementation
Cycle
Form Community HealthCoalition
Prepare and AnalyzeCommunity Health Profiles
IdentifyCritical Health
Issues
Analyze Health Issue
Monitor Processand Outcomes
InventoryResources
ImplementStrategy Develop Health
Improvement Strategy
Develop IndicatorSet
IdentifyAccountability
“TheCommunityHealthImprovementProcess”.ImprovingHealth in theCommunity.IOM. Pg.31.Figure 1-1.
Asset
Mapping
Importance of Asset Mapping (cont) Create awareness of local resources Use resources in health improvement
activities Recognize and value the gifts within a
community
How to Map Community Assets
Step 1: Define your community
– Specific population: elderly, disabled, youth– Geographic boundary– Faith, ethnic, racial community
How to Map Community Assets (cont) Step 2: Define what you want to do with the
information collected.
Examples:– Create community resource guide– Create a searchable database of community
resources to tap for a health initiative– Link individuals with paid/volunteer
opportunities
How to Map Community Assets (cont) Step 3: Select what assets you want to
identify. What skills do you need to identify?
– Start with pre-existing asset inventory tool– Add and delete skills – Keep focused on what you will do with this
information.
How to Map Community Assets (cont) Step 4: Identify if an asset mapping activity
has been done previously in your community (ex. United Way Assessment).– How recent is it?– Will it provide the information you are looking
for?– What did or did not work well?
Community_________________ Date______________________ Page ____ of ____
Previous Efforts/Activity Resulting Information/Action Who Was Invited & When
Examples: community planning, commuity economic development, program and service development, community visioning, and other community development/involvement activities…
Source: Vitaling Communities, Community Guide , 1999. J. Allen, S. Cordes, and J. Hart, p. 36
Previous Efforts Assets InventoryInventory Tool 5
Asset Mapping: Previous Efforts
Individual Asset Inventory Tool
Name_________________________ Phone________________________ Date__________________________
Health Construction & Repair FoodCaring for the Elderly Painting CateringCaring for the Mentally Ill Plumbing Preparing for Many PeopleCaring for the Sick Electrical Serving to Many PeopleCaring for Disabled People Carpentry Operating Commercial EquipmentEMT or Emergency First Aid Brick and Masonry BakingNursing Experience Wall Papering Meat Cutting and PreparationNutrition Furniture Repairs BartendingExercise Locksmith or Lock Repairs
Building Garages TransportationOffice Dry-wall and Taping Driving a CarTyping (WPM______) Cabinetmaking Driving a VanTaking Phone Messages Welding and Soddering Driving a BusWriting Business Letters Concrete Work Driving a Tractor-TrailerReceiving Phone Orders Heating and Cooling Systems Driving a Commercial TruckOperation Switchboard Flooring and Carpeting Operating Farm EquipmentBookkeeping Roofing Driving Emergency VehiclesComputer Information Entry Other_________________________Computer Word Processing SupervisionOther_______________________ Maintenance Writing Reports
Floor Cleaning/Refinishing Filling Out FormsChild Care Carpet Cleaning Working with a BudgetInfant Care (0-1 yr) Household Cleaning Recording of ActivitiesChild Care (1-6 yrs) Lawn Mowing and Yard Work Writing Proposals or GrantsAdolescent Care (7-13) Gardening Planning ProjectsTaking Kids on Field Trips Tree and Shrubbery Care Supervising ProjectsPre-school Care Other_________________________
Source: Vitalizing Communities, Community Guide , 1999, J. Allen, S. Cordes, and J. Hart, p. 28
Individual Skills/Assets InventoryInventory Tool 1A
Association Asset Inventory Tool
Community_________________Date______________________ Page ____ of ____
Name of Association Contact Person Phone Number Aim Program/Services Offered
Examples: Business Association: Chamber of Commerce, neighborhood business associations, trade groups,… Charitable Groups/Drives: Red Cross, Cancer Society, United Way, Diabetes Association,… Youth Groups: 4-H Clubs, Future Farmers, Girl Scouts, Boy Scouts, YMCA, YWCA,… Civic Events: art fair, health fair, 4th of July, town festival,…
Source: Adaptation of: Vitaling Communities, Community Guide, 1999. J. Allen, S. Cordes, and J. Hart, p.31
Associational Assets InventoryInventory Tool 2
Institutional Asset Inventory Tool
Community_________________ Page ____ of ____
Name of Institution
Contact Person
Phone Number
Aim / Interest
Program / Service
Resources (computer,
fax,
Examples: Health Care: hospitals, health clinic, dentists,…Educational: public schools, private schools,…Political: county government, state government, human service agencies,…Other: law enforcement, fire and rescue,… churches, temples, synagogues,…Source: Adaptation of: Vitaling Communities, Community Guide , 1999. J. Allen, S. Cordes, and J. Hart, p.32
Date______________________
Institutional Assets InventoryInventory Tool 3
Economic Asset Inventory Tool
Community_________________Date______________________ Page ____ of ____
Name of BusinessProportion of Workers Hired Locally
Proportion of Non-Labor Supplies and Input Purchased Locally
Source: Vitaling Communities, Community Guide , 1999. J. Allen, S. Cordes, and J. Hart, p.34
Local Business Linkages InventoryInventory Tool 4B
How to Map Community Assets (cont) Step 5: Develop plan to collect the
information.– When do you need the data?– What methods will you use to collect the info?– What resources (people, copying, database
creation and entry, facilitators) do you need to collect the info?
– Who is going to do what and by when?
Sample Activity Tracker
Goal:Objective:
Task Who Resources Deadline Comments
Activity Tracker
Existing Information Resources in Your Community
• Chamber of Commerce
• Phone Book
• The Internet
• Local Newspaper
• Previous Inventories (ex. United Way)
Information Collection Tips
Ask advise of target population Think outside the box
– Web / Email Surveys– Newspaper inserts– PDA / Laptops– Church Supper
Think Ahead– If your goal is to build a data base, use a
method whereby information is entered and collected simultaneously. Ex: access data base
How to Map Community Assets (cont) Step 6: Map the assets of your community
– Use town map & color-coded push pins– Use GIS Mapping software to create a map
Example: mapping recreational assets– Get community map and use push pins or color-
code available recreation facilities, such as: play grounds, parks, ice rink, skate board parks, etc.
– Create a booklet of community recreational facilities.
How to Map Community Assets (cont) Step 7: Evaluate your process and results Process: what worked well and what did not
– How many completed?– Did you reach your target population?
Outcome:– Able to create final product?– Benefits derived?
• Number of individuals mapped• Grant money received
Littleton Model Community Project
Nicole LaPointe, Project DirectorFunded Through UNH Institute on
Disability and the NH Department of Health and Human Services
Partners in Planning
Identified efforts that dovetail with LMCP interests
Identified associations for networking Found the ‘experts’ in the community
Project Goals
Improve access to town and public facilities Improve access to services and assistive
technology Increase Employment Opportunities Increase Leadership and Volunteer
Opportunities
Improving access
Identify town resources Inventory business that are accessible Work to create accessible public places Increase access to services and assistive
technology.
Increase Employment and Volunteerism Identify businesses that employ or would
like to employ older adults or people with disabilities
Identify organizations that rely on volunteers
Identify people who want to work, their skills, and interests
Sources and Resources Community tool box website
– http://ctb.lsi.ukans.edu/tools/EN/section_1043.htm, Chapter Three, Section 8
• assessing community needs and resources
Asset-Based Community Development Institute– Institute started by John Kretzmann and John
McKnight contains publications and workbooks about asset mapping and the larger concept of asset-based community development.
– http://www.northwestern.edu/ipr/abcd.html
Sources and Resources
Center for Applied Rural Innovation(University of Nebraska)
Vitalizing Community: Building on Assets and Mobilizing for Collective Action– Facilitation Guide
• Workbook presents step-by-step guide to preparing for and hosting an asset mapping effort.
• http://cari.unl.edu/facilitatorguide.pdf
– Community Guide• Workbook for community participants in an asset mapping
effort.• http://cari.unl.edu/communityguide.pdf
Summary
Communities have lots of assets to capitalize on– individual, associational, institutional,
economic
Asset Mapping is a helpful technique to identifying and USING a community’s existing resources to cause change.
Questions or Comments?
Holly DeBloisResearch Associate
NH Institute for Health Policy & Practice
103 Pettee HallUniversity of New Hampshire
Durham, NH 03820Ph: (603) 740-1946 Fax (603) 862-4457
Email: holly.deblois@unh.eduEmp. Comm. Website:
www.nhhealthpolicyinstitute.unh.edu/EPC.html
Nicole LaPointeProject Director
Littleton Model Communities Project
North Country Health Consortium646 Union St., Suite 400
Littleton, NH 03561Ph: (603) 444-3996 ext 27
Email: nlapointe@nchin.org
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