#ASDAnet @ASDAnet Top 10 Tips for Recruitment & Engagement Adrien Lewis, Houston ’16 Chair,...

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Top 10 Tips for Recruitment & Engagement

Adrien Lewis, Houston ’16Chair, Council on MembershipDanielle Bauer, CAEASDA Director of Membership

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Why

What

How

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ASDA Membership Stats• 20,000+ predoctoral members =>

90% market share• 45 chapters auto-bill vs. 20 recruited• 6 chapters = under 60% market

share• Nearly 2,000 predental members

and growing• Many low involvement chapters

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Membership Outreach Initiative• Purpose to increase membership

and involvement at chapters• Conference calls and visits with

chapters• Identify chapter challenges– Recruitment, administration, fundraising

• Share best practices of other chapters

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#1 – Know Your Why

• Elevator pitch• WIIFM – What’s In It For Me?• Share your personal story

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#2 – Start Early

• Hold membership drive or ASDA Fever Week early in school year

• Ask for time or money before other commitments come up

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#3 – Use All Available Resources• Materials sent

from ASDA national

• Chapter resources on website

• Info passed down from previous leader

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#4 – Target Events to Different Groups• Vary dates/times of events to meet

different schedules• Focus type of event on audience

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#5 – Repeat Messages

• Good rule of thumb – 3x a charm• Use different medium• Email, Facebook, posters, word of mouth

• Be consistent

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#6 – Demonstrate Value• Tangible vs. intangible benefits• Determine their motivation factor• Social, professional, advocacy, service

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#7 – Brand ASDA Chapter • ASDA chapter logo• Be visible at chapter activities and

events• Co-sponsor with other organizations

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#8 – Accurate Data

• Keep good records of members vs. non-members

• Maintain current contact information• Track involvement• “activity points”

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#9 – Involve Entire Board • Recruitment of new members and

volunteers is everyone’s job• Set goals for board and give rewards• Recruiting X number of members• Finding replacement for their position

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#10 – Be Creative

• Try different approaches• Keep an open mind to other’s ideas• What works for one doesn’t work for

all

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Great Ideas Webinar

• Virtual idea exchange on Nov. 20• Focus on fundraising, sponsorship

and vendor fairs• Proposals due Nov. 5• ASDAnet.org/chapter-training

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• Incentive for chapters– $500, $300 and $200– Presented at Gold Crown Awards Ceremony

• ASDA Predental Week – Feb. 8-14, 2015– ASDA chapters and predental clubs can participate– Incentives for predental clubs

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ASDA Fever!

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ASDA Fever!

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Why ASDA

Why

What

How

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Contacts

• Adrien LewisAdrienLLewis@gmail.com

• Danielle BauerDanielle@ASDAnet.org