Art Elements
All visuals can be broken down into simple art elements.
Art elements the source of all composition and visual message.
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Dot
The simplest visual unit, a marker of space.
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Line
A moving dot, the articulator of form.
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Shape
The simplest of forms, square, circle, triangle.
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Direction
The trust of movement, circular, diagonal, perpendicular.
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Tone
The presence or absence of light, a gradient for black to white.
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Color
The most emotional and expressive of the visual element.
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Texture
The surface character of visual element, optical or tactile.
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Scale / Proportion
The relative size and measurement of the object.
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Art Elements
From the combinations of these art elements we draw
the raw materials for all forms of composition and visual
message, objects and experiences.
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