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AREA CONVENTION & VISITORS BUREAU
2017 PURCHASE OF SERVICE
Keith RahePresident & CEO
When we work together and provide
posiive experiences for visitors to our community we create a place people want to visit.
When we create a place that someone wants to visit we show them a place they would want to live.
Once we show them a place they want to live it becomes a place they want to work.
When we have a place where people want to work we create a place where a business has to be.
And where businesses want to be we build a place people have to visit.
TRAVEL RELATED EXPENDITURES
$329.27 million generated in travel related expenditures in Dubuque County for 2015Iowa Economic Development Authority Iowa Tourism Oice and prepared by the Research Department of the US Travel Associaion
HOTEL MOTEL TAX
12.1% increase in hotel/motel tax dollars over the past 5 years (FY 2013-FY 2018)AMERICA'S RIVER FESTIVAL
12,000 Atendees | Tickets sold to 548 ciies, 24 states, 2 countries Biggest night in fesival history for REO Speedwagon, Cheap Trick & Pablo Cruise. JOHN DEERE SUMMIT 2016
$679,926 generated in economic impact | 750 Atendees | Esimated 1,400 room nights September 17-22, 2016
DOCKDOGS WORLD CHAMPIONSHIPS 2016
$368,292 generated in economic impact | 450 Atendees | Esimated 600 room nights November 9-13, 2016
HISTORIC PROGRESSIVE TOURS
21 tours on the books for FY 2017
TRAVELDUBUQUE.COM
Record traic of over 110,000 visitors from January 2016 - December 2016 to traveldubuque.com
WELCOME CENTER
7.6% increase of individuals visiing the Welcome Center over 2015.
Highlights of Fiscal Year 2017
0 - 1,000 visits
1,001 - 5,000 visits
5,001 - 15,000 visits
15,001 - 30,000 visits
30,001 - 40,000 visits
MILWAUKEE
DUBUQUE
CHICAGO
IOWA CITY
BETTENDORF
CEDAR RAPIDS
OMAHA
MINNEAPOLIS
DES MOINES
MADISON
10TOP
CITIESFROM ONLINE
TRAFFIC
WEBSITE HITSBased on website hits from July 1, 2015 to June 30, 2016 by city. Google Analyics
TRAVEL PARTY DATAData collected from the 2015 Iowa Welcome Center Survey Report.
Audience IDENTIFIED MARKETS
Cedar Rapids, IAChicago Suburbs, IL Des Moines, IAIowa City, IAMadison, WI
EMERGING MARKETS
Milwaukee, WIMinneapolis, MN Omaha, NERochester, MN
Geographical areas are targeted based on mile radius, demographics and organic intersest to Dubuque as a desinaion.
AVERAGE STAY AVERAGE PARTY SIZE AVERAGE AGE AVERAGE SPENDING
2.5 Days 2.5 People 48.8 Years $272.95/Day
By the Numbers
YEAREXPENDITURES
(Millions)PAYROLL
(Millions)EMPLOYMENT
(Thousands)STATE TAX
(Millions)LOCAL TAX
(Millions)
2015 $329.27 $52.59 2.87 $18.35 $4.49
Compared to 2014 .07% Increase 3.97% Increase 1.41% Increase 24.66% Increase 4.90% Increase
Compared to 2006 39.04% Increase 25.87% Increase 6.69% Increase 59.98% Increase 42.99% Increase
THE ECONOMIC
IMPACT OF TRAVEL
Dubuque County experienced an increase in travel related expenditures, as well as an increase in payroll, employment, state & local tax receipts.DUBUQUE COUNTY IMPACTReleased annually by the Iowa Economic Development Authority Iowa Tourism Oice and prepared by the Research Department of the US Travel Associaion, this report provides insight on travel related expenditures, payroll, employment, state and local tax receipts. These numbers are a compilaion of the 2002 - 2015 reports and represent Dubuque County.
NUMBER OF TRAVELERSData collected from internal tracking.
559TRAVEL
INDUSTRY
PARTNERS
2,870TRAVEL
RELATED
EMPLOYEES
67,500+CONVENTION
DELEGATES
4,000+GROUP TOUR
DELEGATES
70,000+SPORTS
RELATED
VISITORS
13,806INDIVIDUALS
IN THE
WELCOME
CENTER
DUBUQUE
STR REPORT
20
JUNMAYAPRMARFEBJANDECNOVOCTSEPAUGJUL
77
.5%
72
.3%
73
.9%
69
.8%
65
.9%
65
.4%
68
.6%
66
.4%
50
.3% 54
.3%
40
.7% 44
.2%
48
.5%
47
.4%
48
.2% 5
4.0
%
54
.5%
54
.7%
55
.4%
64
.0%
62
.0%
63
.6%
72
.4%
71
.8%
SAMPLE MEETING DATES DELEGATES IMPACT
Midwest Gang Invesigators May 15-18, 2016 350 $207,910
John Deere Summit 2016 September 17-22, 2016 750 $679,926
Meetings, Groups & Events TESTIMONIAL
“What a fantasic organizaion to have on your side and partner with. The quality of their staf and work is second to none, and they were instrumental in helping secure the 2017 Naional Canoe & Kayak Championships in Dubuque. They have the recipe for success and coninue to showcase Dubuque as a premier locaion for recreaional tourism in the Midwest.”EARL BRIMEYER
Dubuque Dragon Boat Associaion
MEETINGS
GROUPS
EVENTS
SAMPLE GROUP DATES DELEGATES IMPACT
Country Wide Discoveries June 13-15, 2016 41 $25,625
York Fun Club, York, NE June 20-23, 2016 46 $43,125
EVENT DATES ATTENDEES IMPACT
Julien Dubuque Internaional Film Fesival April 21-24, 2016 3,680 $500,500
Team of Dreams September 3-4, 2016 2,700 $324,000
Winter Iowa Games January 30-31, 2016 6,500 $637,807
America's River Fesival June 10-11, 2016 11,200 $816,553
DockDogs World Championships November 9-13, 2016 450 $368,292
FIREBALL RUN ADVENTURALLY
Dubuque is 1 of 7 communiies selected for the 2017 season. Fireball Run® is both a live-acion adventurally® compeiion and 26-episode adventure television series distributed by Amazon Prime Instant Video. Filmed in real ime over a span of 8 days and 2,000 miles, this series features a trivia pursuit road rally compeiion.BRANDING
The Dubuque CVB will be rebranding markeing eforts to match the essence of Dubuque and set Dubuque a part from it's compeitors. New branding will roll out in late FY 2017 and over the course of FY 2018.
A look at what's coming up for Fiscal Year 2018:
UPCOMING NATIONAL CONFERENCES
*Livestock Markeing Associaion June 4-9, 2018 | 700 delegates (families involved) Grand River Center & area hotels*Naional Guernsey Associaion June 25-30, 2018 | 350 delegates (families involved) Grand River Center & area hotels Naional Walnut Council Meeing July 28-August 1, 2018 | 150-200 delegates *Indicates the conference has never been to Dubuque
UPPER MIDWEST CONVENTION & VISITORS BUREAU 2017
September 10-12, 2017 leaders in the toursim industry (CVBs, DMOs, etc.) will come to Dubuque to atend the 20th annual UMCVB conference. This event, hoping to draw about 200 people to the area, irst started 20 years ago and will celebrate it's 20th anniversary where it all started.
Net Income & Expenses
July 1, 2017 - June 30, 2018
INCOME:
Dubuque County 25,000.00
Grants 55,000.00
Gift Shop/Welcome Center 28,000.00
Co-op Programs 57,000.00
Bureau Services 74,620.00
CVB Events 15,000.00
Hotel/Motel Tax 1,075,917.00
Brochure Distribution 16,000.00
Progressive Dinners 32,000.00
Interest 175.00
Total 1,378,712.00
EXPENSES:
Convention Marketing 80,550.00
Sports Commission 100,000.00
Group Tour Marketing 43,200.00
Marketing: Media Buys 225,000.00
Awareness Development 124,000.00
Personnel 626,866.00
Administrative 46,300.00
Operations 39,500.00
Facilities 49,993.64
Depreciation & Interest 29,278.86
Total 1,364,688.50
NET 14,023.50
Dubuque County 25,000.00 Actual, receive in August
Grants
IDED 50,000.00 State of Iowa Sports marketing grant
DRA 5,000.00 Dubuque Racing Association grant
Subtotal 55,000.00
Gift Shop/Welcome Center
Retail Sales 28,000.00 Retail sales at Welcome Center
Subtotal 28,000.00
Co-Op Programs
Partner Income 32,000.00 Marketing Program
Marketing Income 25,000.00 Various ads & website marketing
Subtotal 57,000.00
Bureau Services
Visitor Guide 6,000.00 Ad sales for Visitor Guide/TH Media
America's River Festival 15,000.00 Contract for Services
JDIFF 7,500.00 Contract for Services
Tri-State Tourism 14,400.00 Contract for Services
Riverboat tours 18,720.00 Staff conducts tours in Dubuque & County
Sister Cities 13,000.00 Contract for Services
Subtotal 74,620.00
CVB Events
Sponsorship 15,000.00 Fireball run sponsorships
Subtotal 15,000.00
City of Dubuque
Hotel/Motel Tax 1,075,917.00 Actual, 4 quarterly payments
Subtotal 1,075,917.00
Brochure Distribution
Brochure delivery 16,000.00 Brochure distribution for partners
Subtotal 16,000.00
Progressive Lunch/Dinner
Progressive Lunch/Dinner 32,000.00 Progressive Lunch/Dinner
Subtotal 32,000.00
Interest 175.00
Total Income 1,378,712.00
July 1, 2017 - June 30, 2018
Income
Tri-State Champion
TriState Champion 2,500.00
Work in conjunction with locals to bring in the associations
that belong to Dubuque for their annual
conference/mtg/event
Bid Process Line item Description
Presentation 2,000.00 Travel expenses for recruitment of conventions
Incentives
28,250.00Upper Midwest CVB, National Guernsey Association, National
Conference for Catechial Leadership, Livestock Marketing
Association, Iowa World China Painters
Subtotal 30,250.00
Corporate Marketing
SDR Lead Generation 4,000.00Target top five markets outside our market to determine
conventions & meetings for future sales
Helmsbriscoe Annual Business
Conference4,000.00 Tradeshow providing appointments and networking with
Meeting Planners on a national level; dues & travel expenses
Helmsbriscoe Partnership 6,000.00 Enchanced Listing on their site
Holiday Showcase 6,500.00Expenses associated with show; registration, hotel &
transportation
Des Moines Meeting & Events
Planning Expo2,000.00 Expenses associated with expo
Regional Sales Trips 11,000.00Sales trips to regional communities - to include hosting of
lunches / receptions
Subtotal 33,500.00
Associate Marketing
MPI 2,800.00 Meeting Planners International dues and sponsorship
ISAE 1,000.00 Iowa Society of Association Executives dues and sponsorship
Subtotal 3,800.00
Convention Services Line item Description
Supplies 1,000.00 Presentations
Hospitality 2,500.00 Individual site visits
Specialty Items 1,500.00 Promotional Items
Subtotal 5,000.00
Expenses: Convention Marketing
July 1, 2017 - June 30, 2018
TOTAL 80,550.00
Sports Marketing
July 1,000.00$ Tennis tournament
August 2,500.00$ Canoe & Kayak National Tournament
August 2,500.00$ Bowling Event
September 2,000.00$ Half Marathon, 5K, and Kids Run
September 1,500.00$ Paddling sport on the Mississippi River
October 500.00$ Running event
Nov, March,
July1,500.00$ Acquatic competitions
December 2,000.00$ Basketball tournament/clinic
January 2,500.00$ Provides year-round sports training and competition for children
and adults with intellectual disabilities
January 9,000.00$ Provide sports and recreation opportunities for all Iowans
through Olympic-style festivals, events and programs.
March 2,000.00$ Mississippi River Gymnastics Vacation Classic
March 2,000.00$ 8K run | 2M fun run | kids run
April 18,000.00$ Nationally Televised Fishing Tournament
April 35,000.00$ World premier canine aquatics competition
May 1,000.00$ Rodeo competition
May 2,000.00$ Chess competition
June 1,500.00$ 4 mile road race/walk
June 1,500.00$ Chip Timed Marathon -
2,600.00$ Unplanned or unbudgeted events
Yearly 5,500.00$ Dues help offset state lobbying efforts for Sports Commission
Funding
Yearly 1,400.00$ NASC Membership cost. Must be a member to attend the yearly
NASC conference that rotates around the country.
April 2,500.00$
The National Association of Sports Commissions (NASC) is the
most trusted resource for sports commissions, convention and
visitors bureaus (CVBs), and sports event owners.
TOTAL 100,000.00
360 Sports Event
Expenses: Sports Commission
July 1, 2017 - June 30, 2018
Wendy's Classic
Winter Iowa Games
MVRA
Greater Iowa Bolwing Ass
Dragon Boat Festival
Friends of Dubuque County
Conservation
Dubuque Swimming Hurricanes
National Canoe & Kayak
Championships
Mississippi Valley Open Tennis
Special Olympics
Gaelic Gallop
Cabela's Master Walleye
Dueling Dogs
Run For Troops
NASC Conference
NASC Dues
Misc. events
Team Iowa Membership Dues
Chess in Iowa
Grandview Gallop
Mississippi River High School
Rodeo
Group Leader Development
Iowa Group Travel Association 750.00 Dues, sponsorship & summer 2017 group tour FAM
American Queen Riverboat visits 9,750.00 Attraction & Restaurant Fees
Subtotal 10,500.00
Tradeshows
American Bus Association (ABA) 3,500.00 Registration, Airfare, Hotel, F&B, taxi, dues
Travel Iowa Marketplace 900.00
Conference Registration, Hotel, Food & Beverage, Trinket for
giveaway - not candy
Midwest Marketplace 1,500.00 Registration
NTA 900.00 Dues to organization for membership
Heritage Clubs 300.00 Dues to organization for membership
Sales Blitz 2,600.00
MO, NE, IA, KS possibly. Recpetion sponsorship - possibly lunch
or dinner
Subtotal 9,700.00
Progressive Lunch/Dinner
Progressive Lunch/Dinner 23,000.00 Expenses related to Lunch/Dinner
Subtotal 23,000.00
TOTAL 43,200.00
Expenses: Group Tour Marketing
July 1, 2017 - June 30, 2018
Media Buys
Direct Mail, Outdoor, Radio, Print 225,000.00
Social Media, TV, Online
Subtotal 225,000.00
TOTAL 225,000.00
Expenses: Marketing
July 1, 2017 - June 30, 2018
AR Festival
America's River Festival 20,000.00 ARC Partner contribution to event
Subtotal 20,000.00
Local Awareness
Travel Federation/Legislative 2,000.00 Annual lobbying day held in January
Misc. 2,000.00 unbudgeted items that come up during the year
Partner relations 5,000.00 food for committee meetings, staff meetings, partner meetings
Tri-State Tourism 2,000.00 Dues and fees for membership in this 3 state organization
Subtotal 11,000.00
Education/Staff Development
IDMA membership dues 1,500.00 Iowa Destination Marketing Assc. Membership
Travel 14,500.00 Gas for CVB van, airline tickets, hotels, rental cars, conferences
Tourism Conference 1,500.00 Iowa tourism conference in Sioux City, fees and hotel expenses
EITA membership dues 2,000.00 Eastern Iowa Tourism Assc. Annual fees and
meeting expenses
Upper Midwest conference 1,000.00 Midwest CVB Conference held in September 2017
Staff Development/Training 2,000.00 Seminars, training, etc.
Subtotal 22,500.00
Hospitality
Tourism Week 4,500.00 Annual breakfast and weekly activities to kick off tourism seaso
CSI Dubuque 500.00 Hospitality/Inclusive training for frontline employees
in the Travel Industry
Subtotal 5,000.00
Travel Writers
Site Tours & PR Effort 1,000.00 Hotel rooms, meals, attraction fees
Subtotal 1,000.00
CVB Events
Retro Rewind & Torque Fest 6,000.00 Auto events
Fireball Run Adventurally 35,000.00 expenses realted to Fireball Run
Unbudgeted Events 2,000.00 events that occur during the year that were not planned for
Subtotal 43,000.00
July 1, 2017 - June 30, 2018
Expenses: Awareness Development
Gift Shop/Welcome Center
Gift Shop Inventory 20,000.00 items to be sold at Gift Shop
Subtotal 20,000.00
Brochure Distribution
Supplies 1,500.00 Brochure racks & supplies
Subtotal 1,500.00
TOTAL 124,000.00
Salary & Wages
CVB Office Staff 562,181.00 Includes the President & CEO, Vice President of Operations,
Vice President of Sales, Director of Marketing, Marketing Asst,
Director of Sports + Events, Sales Manager &
Brochure Distribution
CVB Welcome Center Staff 64,685.00 Includes Guest Services Director, Asst. Welcome Center
Manager, & part time Welcome Center Staff
Subtotal 626,866.00
TOTAL 626,866.00
Expenses: Personnel
July 1, 2017 - June 30, 2018
Administrative
Insurance 6,500.00 insurance for the CVB
Postage 15,000.00 mailing/shipping for CVB materials
Accounting & Legal Services 13,000.00 audit & attorney fees, payroll processing fee
Parking 11,800.00 parking ramp, parking validations & mo. Reimbursement
Subtotal 46,300.00
Operations
Telephone, Telecommunications 13,000.00 monthly phone bills & internet
Computer Software/Programs 18,000.00 printer & copier lease, office software, IT block of labor
Supplies 8,500.00 office supplies
Subtotal 39,500.00
Facilities
Welcome Center Rent 31,039.68 includes the yearly increase
Storage Space Rent 3,870.00 basement storage
3rd & Main Condo Association 4,083.96 yearly association fees
Utilities 5,000.00 utilities for CVB & Welcome Center
Office Maintenance 6,000.00 cleaning fees, light bulbs, etc.
Subtotal 49,993.64
Depreciation & Interest Expense
Depreciation Expense 26,176.00 depreciation
Interest Expense 3,102.86 imputed interest from interest free loans
Subtotal 29,278.86
TOTAL 165,072.50
July 1, 2017 - June 30, 2018
Expenses: Administrative, Operations & Facilities
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