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Are you talking to me? Cari Rosen, Gransnet & Joanna Rose, HQ (HarperCollins UK)
(Combined age 97 !)
@cazroz @JoRoseSings
or
50 Shades of Beige
The over 50s are a niche audience
Millennials are the only audience that matters
79% feel patronised by advertisers
95% read for enjoyment
87% read to relax
60% read to escape the
pressures of everyday life
53% Paperbacks
23% eBooks
7% Hardbacks
2% Audio books
Something needs
to change
-! Perfect your pitch
-! Think digital
-! Can the clichés
-! Review your reading list
For more stats and information, contact us:
cari@gransnet.com @cazroz
joanna.rose@harpercollins.co.uk @JoRoseSings
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