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CREATING KNOWLEDGE THROUGH COWORKING_

Presented by:

JUNE 2012

Brad Krauskopf, CEO HUB MelbourneSteve Coster, Principal HASSELL

MAV – CREATING THE KNOWLEDGE-BASED ORGANISATION FOR THE FULTUREJULY 2012

_Accelerated External Changes

from process work to knowledge and creative work

demographic and workforce change

sustainability imperatives

economic pressure on performance

_Workplace Evolution

Efficiency + Effectiveness + Expression (Supported by Technology)

_Prevailing emergence of Flexibility, Mobility and “Free-range Working”

Creates New Opportunities – including Coworking

Evolution of Work01External changes affect how we use places to work together

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COWORKING_

Coworking is a way of working that includes:

_A shared workplace

_A network of connections and opportunities

_A trusted community

Coworking02External Change

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Better use of resources as a result of technology change:

Coworking02 Why its happening

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Creates and keeps jobs local

Proximity to support and opportunity

Always more talent outside than within

Activity nodes and sustainability

FreelancersSense of

community

Organisation Capturing

opportunities

Local EconomiesWorkforce

activity

CitiesMore efficient

city form

_HUB network, Globally

_Google Campus

_NextSpace, US

_Las Vegas/ Zappos

_Xin Den Wei, Shanghai

_Mainstream media coverage

Coworking02A global phenomenon

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HUB MELBOURNE_

_Established March 2011 (140 members, 211 sqm)

_Expanded March 2012 ( 450 members, 650 sqm)

_July 2012 (600+ members, 650 sqm)

_Time based Membership

_250 use the space regularly for working and meeting

_370 come for events and connections

_50% Small business; 30% Community; 20% Corporate, Govt, Education.

_50 Disciplines/ Industries

_ Approx 5 learning events every week

_Dozens of connections online and in the space every day

Co Working03HUB Melbourne

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How we do it? Where does the social capital come from?

_Cocreate

_Host/ Curate/ Catalyse

_Culture of Collaboration

Coworking03HUB Melbourne

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INNOVATION…AMPLIFIED_

Why it works?

_Proximity and high concentration of diversity

Coworking04Innovation… Amplified

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Why it works?

_Bridge between Core and Edge – The spaces in between

CoworkingHUB Melbourne

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Core

Coworking

Edge

Why it works?

_Social Capital

1 + 1 = 3

Coworking04Innovation Amplified

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Why it works?

_Leverages the current technology and social paradigm

_open source

_many to many

_self organising

_ideas are the hierarchy

Coworking04Innovation Amplified

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THE ROLE OF PLACE_

Most workplaces are relics of a past era . . .

Coworking04Innovation Amplified

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But good workplaces facilitate communication and knowledge transfer. . .

Coworking04Innovation Amplified

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AUTHENTIC, WELCOMING, COMFORTABLE FOR PEOPLE_

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DIVERSE & INTENSE_

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SELF-ORGANISING, USER-APPROPRIATED_

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TECHNOLOGY ENABLED_

ANZ Centre____

ANZ Centre____

ANZ Centre____

“If you look around theorganisation, you will find it ischanging our culture, becausepeople are more accessible. Thebuilding is increasing interconnectivity, breaking downbarriers. We wanted to ensure that everywhere you went there was something that engaged you. I love the place, and I’ve never feltlike this about a building before”.David Cartwright, ANZ COO

SA Water House____

SA Water House____

SA Water HouseOutcomes

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Outcomes: Business KPIs

_88% agree that the building helps create the right culture

_84% agree that the building helps attract and retain

_Sick leave reduced by 1 day per person per year (from 7 to 6)

_Employee turnover reduced by 2% from 10% to 8%

_Graduate, trainee and apprentice retention increased from 81% to 91%  

_Graduate program applications increase from 20 to 400+

_Employee engagement and job satisfaction increased

Architecture Australia Interior Design China Landscape Architecture Hong Kong SAR Planning SingaporeUrban Design Thailand

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SO WHAT?_

_SOCIAL CAPITAL - relationships, networks and self-organisation

_EFFECTIVE WORKING – distributed across multiple places

_CREATIVITY & TALENT – always more talent outside the organisation than within

_VALUE CREATION – workplaces can create value, not just reduce costs

_PEOPLE & PLACES - Software and hardware together

_NETWORKED CITIES – nodes of activities across the city

06____ So What

Coworking