April 2013 linked in rainbows

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

www.winmarketing.co.uk

for Business

Presented by:Ann Goodwin, FCIM, DipM, Chartered

MarketerJo Goodwin, BA

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

Social Media UK Users

Facebook = 30 MillionTwitter = 10 MillionLinkedIn = 10 Million

www.winmarketing.co.uk

Are you doing anything about this?

LinkedIn is THE business social network

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

Why LinkedIn?• Find suppliers• Recruit staff• Increase knowledge• Increase relevant contacts• Engage/connect with contacts• Increase sales

www.winmarketing.co.uk

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

• What is the difference between a personal and a company page?– Personal = connect &

create relationships– Company = share

updates and information

What is a company page?• Why create a company page?

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

Setting up – The basics

• Rule 1. ALWAYS fill in your company information!

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

Setting up – The basics

• Rule 2. LIMIT who can edit the page

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

Setting up – The basics

• Rule 3. Be VISUAL. There are three images on your company page, use them.– The banner– The standard logo– The square logo

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

The next step…Products and services

A short overview of each product to include:

• Photos/images• Videos• Links to relevant web pages• Bullet points, or a few simple sentences

about your product or service

Use keywords within all descriptions, captions and headings

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

Customise• Setting different variations for different audiences

– Think about your customer groups– E

.g. Healthcare Marketing, NFP etc

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

Taking your Company page further

• LinkedIn groups• Contacts and leads• Talent -

recruitment

• Insights - analytics

• Adverts

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

LinkedIn groups• Be part of active

groups• Join groups with

your target audience

• Find the top people in your industry

Groups are great for finding content to use as a status update, or even as a blog post on your

website

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

Creating a group• Create a group for your industry and/or

your region, not your company• Promote your group to the audience

– Design a group logo – Make a page on your website about the

group– Invite co-workers, past colleagues,

customers– Invite industry experts, influential bloggers

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

Cross-promote• Drive LinkedIn followers and contacts to

your website, blog and other social media• Vice Versa – use your other tools to let

contacts know you are on LinkedIn• Share SOME – not all, updates across

your social networks

Always remember branding. It should belongs with your Facebook, Twitter, website, leaflets, business cards etc

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

Find new talent for your company

• The world’s largest professional online network

• Why not attract and recruit the talent your company needs?

• LinkedIn provides a place to showcase your company’s story and new job openings

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

Advertising on LinkedIn• Pay per click ads

– Bid at the higher range or above to compete for impressions

– Target an audience of 150,000 to 400,000 for the best chance of success

– Higher performing ads with a high click through rate (CTR) are shown more often

A compelling call to action is a must

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

Engage your audience• Effective use of your banner images

can help engage your audience

• Large, captivating images that make the page attractive and memorable

• Relevant and interesting content

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

Posting to your Company page

• Become known as the experts– Helpful, useful information– Create discussion, ask questions

• What to post? – Industry news – Press releases, blogs and articles– Your updates

• Use links and images, create interest

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

Posting to your Company page

Whatever you post will be seen by potential customers!

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

An ongoing campaign• Updating ‘once in a while’ is NOT

good enough– once or twice a week is acceptable

• Use a mixture of personal (through your profile) and corporate activity– People want to hear from people, not

always a company

• Link to your products and services section– Update products and services regularly

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

REMEMBER:

Post USEFUL content, not just ‘spam’

Imagine what YOU would want to

read

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

www.winmarketing.co.uk

Thank You

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