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Cloud Computing Introduction
David ChandraDirector, Public Sector Cloud ServicesMicrosoft Asia Pacific
What’s happening today….
Then into networking break, 3 corners and closing.
Question papers for panel session
Time Agenda Item 9.00 – 9.30 Cloud Computing Introduction
9.30 – 10.30 Partner innovation in Public Sector
10.45 – 11.45 Microsoft Cloud?
Learn about Microsoft’s Cloud offerings for SaaS, Paas and IaaS from a public and private cloud perspective.
11.45 – 12.15 Partner Hosted Business to Business Services Provider Licenses Agreement (SPLA) – What is it and what can it mean for my business?
13.15 – 14.15 Panel Session: Competing in the Cloud Panel Discussion; What is the future looking like? Debunking the Myths from an Asian Perspective
Data sovereignty Connectivity and connection speeds Benefits of cloud for education Impact to partner Privacy Security Other considerations
14.15 – 14.45 Question & Answer: What’s Next & How do we move Forward
Pre-Summit Survey Results, cont.
April 2011 2Microsoft Confidential—Partner Use Only /
Singapore
100%5%
50 - 99%35%
1 - 49%45%
None15%
Percentage of Customers Considering Cloud Offerings
0%
5%
0%
30%
65%
Cloud Solutions Projects
More than 100
50 - 100
10 - 50
Fewer than 10
None
A lot of interestA lot of opportunities
Agenda
Cloud computing concepts and definitionsCloud economies of scalePartner opportunities
April 2011 Microsoft Confidential—Partner Use Only / Singapore 5
Providing ICT resources, as a service, in a dynamic and scalable manner over a network.
Fundamental Characteristics
On-demand self-service
Broad network access
Resource pooling
Rapid elasticity
Measured service
A consumer can unilaterally provision computing capabilities as needed without requiring human interaction with each service provider.
Capabilities are available over the network and accessed through standard mechanisms used by heterogeneous thin or thick client platforms.
The provider’s computing resources are pooled to serve multiple consumers (a multi-tenancy model where a single instance of the software runs on a server, serving multiple client organizations [tenants]).
Capabilities can be rapidly and elastically provisioned to quickly scale out and rapidly released to quickly scale in.
Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts).
Cloud Computing Defined
April 2011 Microsoft Confidential—Partner Use Only / Singapore 6
According to the National Institute of Standards and Technology (NIST), October, 2009 V15
Evolution of ComputingTechnology Economy Business Model
Mainframe
• Centralized computing and storage with thin clients
• Optimized for efficiency
• High up-front costs
Client Server
• PCs/servers used for distributed computing, storage
• Optimized for agility• Perpetual license• Subscription license
Cloud
• Large datacenters, commoditized hardware, scale-out, devices
• Order of magnitude better efficiency and agility
• Pay as you go, for what you use
April 2011 Microsoft Confidential—Partner Use Only / Singapore
7
8
SaaS:Software-as-a-Service
The Cloud Model
April 2011 Microsoft Confidential—Partner Use Only / Singapore
On-Premises Model Cloud Model
Application
PaaS: Platform-as-a-Service
IaaS:Infrastructure-as-a-Service
Microsoft Cloud Offerings
SaaS
PaaS
IaaS
• Business Productivity Online Suite• Exchange Online• SharePoint Online• Office Communications Online• Office Live Meeting
• Office 365• Exchange Hosted Services• Dynamics CRM Online• Lync®
• Office Web Apps
Online companions to:• Word• Excel®• PowerPoint®
• OneNote®
• Outlook Live• Live@edu
Registration & Search• Companies• Applications• Professional Services
• Hotmail®• Messenger• Photo Gallery• WL Spaces• SkyDrive®
• Profile• Photos• Mesh (beta)
• Mail• Calendar• Groups• Toolbar• Family Safety• Writer• Movie Maker• LiveID
• Search• Maps
• VXML Platform• Speech Recognition Third-Party Cloud Services
AppFabric Service:• Connectivity• Access Control
Compute Service:• Web Role• Worker Role
Storage Service:• Blobs• Tables• Queues
Fabric Controller:• Agent 1• Agent 2• Agent n
RDBMS Service:• Relational Data• Management
• Virtual NetworkOverlay
Codename “Project Sydney” • User Data APIs
• WL Messenger SDKs• WL SDK• Microsoft Advertising APIs
• Silverlight Streaming SDK
• WL Admin Center SDK• WL Spaces SDK• WL Client Extensibility APIsThird-Party Cloud Services
Data Subscription Service
• Discover, Purchase• Management
Open Source SDK:• Interactive data access• API data access
• ApplicationLifecycleManagement
Dynamic Datacenter Toolkitfor Hosters
Dynamic Infrastructure Toolkitfor System Center (Beta)
April 2011 Microsoft Confidential—Partner Use Only / Singapore
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10
Public Community Private
Available • Available to the general public.
• Shared by several organizations.
• Operated for a single organization.
Managed by
• An organization selling cloud services.
• The organization or a third party.
• The organization or a third party.
Located • Off-premises • On- or off-premises • On- or off-premises
The Cloud Continuum
April 2011 Microsoft Confidential—Partner Use Only / Singapore
Cloud Delivery MapPublic Community Private
SaaS
PaaS
IaaS
April 2011Microsoft Confidential—Partner Use Only /
Singapore11
**
*
* Available within the next 24 months.
Cloud Economies of Scale
3. Supply-sideLarger datacenters or a network of datacenters lowers server TCO.
1. Demand-sidePooling demand from a diverse user group improves resource utilization.
2. Multi-tenancyCombining application infrastructure reduces maintenance and labor costs.
April 2011 Microsoft Confidential—Partner Use Only / Singapore 12
1. Demand-Side Economies of Scale
Five key demand-side issues:
Randomness: Customer demand has a degree of randomness.
Time of Day: Customer workloads vary based on time zone.
Agencies: Different agencies see utilization peaks at different times.
Multi-Resource: Compute, storage, and IO are generally bought in bundles, leading to resource underutilization.
Uncertain Growth: Predicting and addressing growth issues is difficult and impacts computing capacity.
April 2011 Microsoft Confidential—Partner Use Only / Singapore 13
Pooling heterogeneous customer demand via the cloud dramatically improves resource utilization.
2. Benefits of Multi-Tenancy
Labor Costs
• Application needs to be managed for each customer.
• Economies of scale are limited to the number of users within an enterprise.
• Only the single instance of the application needs to be managed. Labor can be amortized across all customers.
Resource Costs
• Each customer instance incurs a certain amount of application and operating system overhead.
• Overhead can be amortized across all customers on a per-customer basis.
Single Tenant Multi-Tenant
Client #1
Client #2
Client #3
Instance
#1
Instance
#2
Instance
#3
Client #1
Client #2
Client #3
Multi-Tenant Instance
Multi-tenancy–reduced infrastructure cost and compute resource labor
April 2011 Microsoft Confidential—Partner Use Only / Singapore 14
Server hardware costs are ~45% of total costs. Large-volume purchases of commodity or standardized equipment result in lower prices.
Datacenter operations are ~25% of total costs. Certain fixed real estate costs can be amortized over larger facilities.
Hardware labor costs are ~15% of costs. Large, consolidated datacenters require fewer hardware administrators than smaller disparate facilities.
Power costs are ~15% of costs. Agreements with utilities and choosing a favorable site for the datacenter can greatly reduce electricity costs.
3. Supply-Side Economies of Scale Larger Datacenters or a network of Datacenters lower the TCO/server costs
Source: CSG
Annual TCO/Server Declines with Scale *Main Datacenter Cost Elements
* Estimates taken from a range of external and internal sources. Absolute numbers should not be compared with (widely varying) server COGs front internal Microsoft properties; focus is on the relative comparison between 1,000 and 100,000 servers.
April 2011Microsoft Confidential—Partner Use Only /
Singapore15
$1,940 $1,373
$1,142
$723
$721
$193
$645
$72
$0
$1,000
$2,000
$3,000
$4,000
$5,000
1k Server DC 100k Server DC
$TCO
/Ser
ver
Server Hardware Facility Hardware Operations (Labor) Power
$4,449
$2,361
Benefits of cloud services
Lower cost structure for obtaining innovative IT.
Less expensive innovative technologies improve margins and enable rapid and efficient
introduction of new services.
The subscription model of obtaining IT services eliminates the need for large capital
investments.
The cumulative economic and technological innovation will increase GDP.
April 2011 Microsoft Confidential—Partner Use Only / Singapore 16
Partner Opportunities by Business Model
April 2011 Microsoft Confidential—Partner Use Only / Singapore 17
Where do you see your core competency in the value chain?
Where do you see the opportunity to grow your business in the next 5 years?
Resell/Recommend
Service
Develop Host
VAR, SI, LAR, AER SI, Telco
ISV, SI Telco, Hoster, SI
Public Community Private
SaaS
PaaS
IaaS
Cloud Delivery Map with Partner Opportunities
Resell/Recommend
Service Resell/Recommend
Service
Develop Host
Resell/Recommend
Service
Develop Host
Resell/Recommend
Service
Develop Host
Resell/Recommend
Service
Develop Host
Develop Develop
Develop
Service ServiceService
April 2011Microsoft Confidential—Partner Use Only /
Singapore 18
Develop
Microsoft Confidential—Partner Use Only / Singapore
19
What is the interest of your government?
April 2011
Summary
Microsoft is uniquely positioned as the only technology vendor to provide Cloud Services tailored to Public Sector needs across:
Public CloudCommunity CloudPrivate Cloud
There are a lot of areas where you (as a partner) can participate and “Make money” – focus on your nicheCloud is a deployment option
April 2011 Microsoft Confidential—Partner Use Only / Singapore 20
21
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Bing, Excel, Forefront, Hotmail, Hyper-V, Lync, Microsoft Dynamics, OneNote, PowerPoint, SharePoint, SkyDrive, SQL Azure, SQL Server, Tellme, Visual Studio, Windows, Windows Azure, Windows Intune, Windows Live, Windows Server, and Xbox LIVE are trademarks of the Microsoft group of companies.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after
the date of this presentation.MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
April 2011 Microsoft Confidential—Partner Use Only / Singapore
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