Apps, Apps, and more Apps - New WebRTC Business Models · Apps, Apps, and more Apps - New WebRTC...

Session: G-3 E. Brent Kelly, Ph.D. President and Principal Analyst KelCor, Inc. Vice President and Principal Analyst, Constellation Research bkelly@kelcor.com; brent@constellationr.com

Apps, Apps, and more Apps - New WebRTC Business Models

Session Presenters

• Labinot Bytyqi – Founder and CEO, Solaborate

• Ed Guy – Vice President Engineering, Truphone, Inc.

• Tiago Paiva – CEO and Co-Founder, Talkdesk, Inc.

• Jeremy Thomas – CTO and Co-Founder, Popexpert, Inc.

Labinot Bytyqi Founder and CEO Solaborate LLC labinot.bytyqi@solaborate.com

About Solaborate

Solaborate is a social networking platform dedicated to technology professionals and companies to connect, collaborate and create an ecosystem around products and services. Solaborate provides technology professionals a central place with the right tools and services to collaborate in real time - both internally and externally.

Solaborate features

End User Profile

Company Profile

Products/Services Profile

WebRTC Usage

Revenue Model based on content

• Pay for Impressions (CPM)

• Pay for Click (CPC) Ads

• Pay for Impressions (CPM)

• Pay for Click (CPC)

Sponsored Ads

Global Ad Spending Market

$54.20 $55.20 $61.80

$68.70

$79.00

$87.40

$96.80

2008 2009 2010 2011 2012 2013 2014

Global Forcasted Ad Spending in Billions

Edward T Guy, III, Ph.D. VP Engineering Truphone ed.guy@truphone.com

About Truphone

• Truphone is the only mobile operator with a unified global network infrastructure which expands the borders of your home territory beyond a single country

• We expand the borders of your home territory beyond a single country

• Over 500 Employees in offices across 4 continents

• Customers range from individual consumers to 3 of the largest 5 banks in the world

• Backed by leading investors, such as Minden

• Proud of strong intellectual property portfolio of patented innovations

• A leader in WebRTC development

Truphone History of Firsts September Launches first Mobile VoIP application 2006

June Releases functionality for VoIP over 3G and SMS over IP 2007

April Acquires SIM4travel, its first foray into the GSM industry May Releases version 4.0, incorporating Truphone Anywhere, an automated

call-through and call-back application July The first VoIP application available through iTunes® for the iPhone® October Releases Truphone Anywhere application for BlackBerry® December iPod Touch release, allowing free iPod-to-iPod calling

2008

January Releases application for Android® platform & IM capabilities 2009

2010 January Launches first commercially available Android® VoIP application April Launches first VoIP application for the iPad®

2011 November Launches network-based Mobile Recording for voice, data and SMS

2012 November Launches Truphone for Business in USA with Additional Countries

WebRTC is a Gateway to Mass Adoption

• Light • Not committed to anything • Enjoys experimenting • Wants to be first • Cool factors

• Free is best!

• Comfortable with technology

• Sacrifices in exchange for cost savings or cool factor

TRIAL • Moderate

• Loves a handful of things • Cost savings • Convenience • Service availability

• Best deal available

• OK with shortcomings • Uses multiple devices • Unlocks devices • Pre-paid short term

ACCEPTANCE • Heavy

• Committed to single solutions • Simplicity & convenience • Straightforward billing • Ahead of the curve • Consistently reachable

• Willing to pay for value

• Wants everything to just work • Post-paid long term

(source: Comunicano)

EVANGELIZATION Usage

Commitment

Emotional Drivers

Price Sensitivity

Comfort Level

Motivation and Use Cases

Reduces Development complexity • Lowers cost & reduces risk • Better TTM • Can embed in customer solutions • Standards-based integration • Nearly instant global reach

Exemplary Use Cases: • Brokerage house

• Customer web page with mobile recording for Dodd-Frank compliance • Enterprises

• Ad hoc conferences internal staff and with suppliers • Physician to Patient

• Secure and structured communications meets HIPAA regulations

Tiago Paiva CEO Talkdesk tiago@talkdesk.com

What is Talkdesk?

• Call Center Software for SMBs (software and telecom)

•Used for sales and support

• Increases customer satisfaction by 25%

• Increases leads/prospects contacted by 400%

Why Talkdesk?

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Monetization

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• SaaS (monthly fee per agent)

• Telecommunications (price per minute) •Add-ons (e.g: power dialer, predictive dialer, enhanced caller ID

and lead-to-call) • Customization

Thank you!

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Tiago Paiva CEO Talkdesk tiago@talkdesk.com

Jeremy Thomas CTO, Co-Founder popexpert jeremy@popexpert.com

Our Mission

Connect with

We’re a Marketplace for Experts

Should we Charge for this?

226327

Work Around

Quality Guarantee

Questions 1. How do you see monetizing WebRTC?

2. Are you building a new business model or converting an existing one using the capabilities of WebRTC?

3. Is your monetization direct from the users?

4. Are you developing a subsidized monetization model?

5. How are you collecting your revenue?

6. How many transactions will generate a great business for you?

7. Are there existing businesses and/or business models that you foresee disrupting with your model?

8. How are you funding your development and GTM?

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