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Approach to Strengthening Extension…. ABSTRACT OF COSTS. CONVERGENCE AMONG DEPARTMENTS & SCHEMES. Roll of PRIs in Selection of Beneficiaries Joint Circular by DAC and ICAR SMS Gateway of DeitY & NIC and NeGP Department of Space - NCFC - PowerPoint PPT Presentation
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Approach to Strengthening Extension…
• Extensive physical outreach and interactive methods
• Enhancement in quality through domain experts
• Regular capacity building• Institution Building• Effective Regulatory Mechanism• Innovative & Extensive use of
Technology• From FIGs to FPOs • Public Private Partnership • Pervasive use of ICT /Mass Media
Restructuring & strengthening of agricultural extension & technology should be judicious mix of
1
NMAET
ABSTRACT OF COSTS
Sub
Mission
Year-wise Breakup of the Cost (` Crore)
2012-13 2013-14 2014-15 2015-16 2016-17 Total
SMAE 847.41 1240.67 1847.68 1814.76 1862.9
7
7613.49
SMAM 46.30 441.10 500.58 565.42 628.52 2181.92
SMSP 359.65 510.53 531.80 528.62 534.64 2465.24
SMPP 72.07 85.56 87.85 100.26 126.56 472.29
TOTAL 1325.4
3
2277.86 2967.91 3009.06 3152.6
9
12732.94
3
SUB-MISSION GOI SHARE STATE SHARE TOTAL
SMAE 6700.00 841.40 7613.49
SMAM 1999.86 182.06 2181.92
SMSP 2218.44 246.80 2465.24
SMPP 472.29 0 472.29
TOTAL 11390.59 1270.26 12732.94
CONVERGENCE AMONG DEPARTMENTS & SCHEMES
Roll of PRIs in Selection of Beneficiaries
Joint Circular by DAC and ICAR
SMS Gateway of DeitY & NIC and NeGP
Department of Space - NCFC
Field level manpower of NFSM, NHM & NPMSF and BTM/SMSs
under ATMA will cover designated Panchayats while providing
domain knowledge for respective schemes
Convergence of District Level Committees at ATMA GB and
State Level IDWG – Extension Components in SEWP
Field Level Extension Workers can also double up as Pest
Surveillance Scouts
Provisions of RKVY to supplement NMAET components
CONVERGENCE AMONG SUB-MISSIONSFARMER CENTRIC TRAININGS AND FIELD EXTENSION
SMSP SMAE SMAM SMPPSeed Village Programme
Farm Schools, Demo Plots, Trainings, Exposure Visits
Capacity Building by Institutions Identified by the State Government
Pest Monitoring, FFFs, IPM Training to Farmers
ATMA and BTTs (cost norms in same range)
Five Tiered Non P2P Mode (TV, Newspapers, Booklets, KCC, Internet, SMS)
Other technical, regulatory, technical and administrative components will be governed under respective Sub-Missions
Even today, more than 30% focus on areas
other than traditional
agriculture & horticulture.
Demonstrations, Farm School and Trainings are also on
Animal Husbandry, Dairying,
Fisheries, IPM, Seed Treatment,
INM etc.
Integration of isolated efforts in different Sub-Missions under ATMA (e.g. half
day Seed Village training a part of
Farm School, Field Workers to
act as Pest Scouts also)
CENTRALITY of SREP
Vision document for 5 years - a basis for
AAPs.Local
farmers, PRIs, line
Depts., KVKs etc.
Identifies gaps at AES
level.
Provides a platform for convergenc
e.
SREP vetted by ATMA GBs
and used in DAAP
6
Cafeteria of Activities
• Farmer to Farmer Extension
• SAMETIs, • ATMA, • NARS-Agri
• Fairs, • Exposure
Visits,• Interactive
Trainings
• SMS, USSD, • IVRS, • Kiosk, • KCC & CSC
Farm School, Farmer Friends
Infra, RE-Linkages
Training, Exposure
and Demos
ICT and Mass Media
Direct Farmer Oriented Activities
(under ATMA )
8
Total Farmers Benefitted since 2005-06 = 294 lacs
Training
Ex-po-sureVisit
Kisan Mela
Demonstrations
Male74.27%
Female25.73%
Physical Targets (SMAE)Sl.No./ Component XI Plan
Physical Achievement
XII Plan physical target
(Farmers’ Training and Exposure Visit (lakh mandays) 105.9 147.0
(Demonstrations (Nos. in lakhs) 10.58 17.75
(Farm Schools(Nos.) 39070 85000
CIGs (Nos. of Groups) with focus on FPOs 89608 124800
Display Boards* (Nos.) (@ 2000) 75:25 New 266400
Pico projectors* (Nos.) (@ 30K) 75:25 New 11400
Low cost films(Nos.) (@50K per film) 75:25 SE 1650
Low cost publications* (Nos. in lakhs) (@10) 90:10 SE 300
Induction training(Nos.) +Refresher Training(Nos.) (@1k) SE 3.0 lakh MD
Rewards for exemplary extension work (per year) (90:10)
SE Up to 6 per district
Manpower Support (90:10)(Nos.) 12000 25614
Farmer’s Friend* (50:50) (Nos.) 105305 224134
9
Physical Targets
Sl.No./ Component XI Plan Achievement
XII Plan Target
ICT related initiativesCluster of services deployed (80:20 in Ph. 2) 12SMS to farmers (Messages in lakhs) New 56266
Outbound calls (No. of calls in lakhs) New 3628Handheld Devices (@ 25 per district) (Districts) (@20k)
New 400
Kisan Call Centre (calls in lakhs) (@0.50 per pulse) 57.25 934
Mass Media No. of Programmes (with focus on quality & content ) 388215 408720
ACABC No. of candidates trainedNo. of candidates provided subsidy (@36% and 44%)
15048537
237962213
Support to Central InstitutesNo. to be trained under DAESISkill training to Youth (mandays)Farmers Capacity Assmt./Certification (farmers)
1904NewNew
80006.90 lakh2.28 lakh
10
11
State NodalCell
CIGs, FIGs, FARMERS
State Level Sanctioning Committee (SLSC)/ IDWG
SAMETI & SAU/ ICAR Institutes W
ORK
PLAN
District Training Centre, KVK & ZRS
BlockTechnology Team
Agri-Entrepreneurs Farm Schools
Block Farmers Advisory Committee
District Farmers’ Advisory Committee
State Farmers Advisory Committee
ATMA (GB & MC)
Block ATMA cell
Farmer Friend
FUND
FLOW
Physical Outreach of Extension Personnel 12
Optimal Use of Manpower?
Village level pre-announced roster of Extension Personnel (GPS Tracking)
Display Board with contact details of Extension Personnel
Orientations training of at least for 15 days by ICAR/ KVKs
Attrition due to low level salary/contractual job – problem resolved
ATMA should be an over-arching umbrella
Convergence among programmes & schemes as per CCEA and Guidelines
(viz. RKVY, NFSM, NPSMF) and also with PP, M&T and Seeds
Single Committee headed by the Collector; Project Director ATMA
(V.C. of M.C. and Member Secretary of G.B.)
13
14
15
Front line Demonstrations
How to capture the number of Farmers replicating
what they have learnt under FLDs? (
http://extensionreforms.dacnet.nic.in)
How to ensure that no farmer gets double benefits
from different schemes?
Large number of farmers’ fields at vantage points
for FLDs.
Demonstration plots may be allotted on the basis of
lottery system.
Selection of beneficiaries to be linked to Land
Records
Linking with Aadhaar records
Selection of Beneficiaries for Extension
All Panchayats in a Block to be covered on a rotation basis
Panchayats to be covered to be decided by BTT and BFAC.
Number of beneficiaries (including SC, ST etc.) to be decided by
BTT in consultation with BFAC
50% S&MF, 30% women
Individual beneficiaries by Gram Sabhas OR Gram Panchayats in
consultation with FIGs and FOs
If Gram Sabhas don’t respond in time, BFAC in consultation with
BTT, FIGs and FOs
Linkage with Land Records and Adhaar to avoid duplication
17
FACs at Block, District, State and National Level 18
BFAC consists of 20-25 members covering different categories of farmers in a Block
Due representation to women farmers and weaker sections of the Society
Feedback and Meeting Expenses
4417 Block level, 333 district level and 10 state level (11 under process) FACs constituted at various levels
DFAC
SFAC
Pico Projectors & Low Cost Films19
No PC needed, battery operated also
Experience of Digital Green and DAC – the middle path
Video films focusing on specific themes and preferably directed by farmers themselves, HD but not broadcast quality
The agriculture films and success stories to be shown to small group of farmers by the Block level functionary.
Involvement of KVK and the State officials for vetting these films
Hand-held Devices
Edge/3G + GPS Open Source, Mobile Kiosk
(being tried in TN)
Use of Hand-held Devices
for on the spot data entry to
generate farm-wise details
Biometric authentication
of data and updation using
voice recognition
Farm Level Planning to
minimize the gap between
yield and potential.
Electronic Mass Media21
DD-National:
Krishi Darshan from 06:30 a.m. to
07:00 a.m. Monday to Saturday
18 Regional Kendras:
Krishi Darshan 30 minutes in
the evening
180 HPTs and LPTs:
Narrowcasting by about 5 transmitters
for local needs
96 Rural FM
Stations: Kisanwani
30 minutes
Community Radio Station: 11(53 under
process)
MULTITUDE OF ICT INITIATIVES
Background
Agricultural huge information is available on the web.
Three magic figures : 800….80….8 800 websites
80 DAC - websites
8 organizations
Every department is having its own website, portal and forum.
Most of the available information is in English
Can a farmer access this ‘Web’ of information
Answer is :
What to do now?
Integrated Portal – Farmers’ Portalwww.farmer.gov.in
Farmers’ Portal
An integrated portal from the stand point of a farmer converging elements from 800 plus websites and giving information about :
Dealers (seed, fertilizer, pesticide, machinery)
Government schemes & subsidy
Location of Storage Godowns
Daily Market Price of commodities
Drill down approach from state down to block level.
Databases integrated from different sources and displayed as per farmers’ need.
Currently available in English & Hindi and planning to launch it in all regional languages.
Kisaan Call Centres
Aim is to reach at least one third the farmers households, once in an year.
Total 1.60 crore calls registered at KCCs since inception.
Call barging and 100% call recording facility.
SMS to caller farmers providing a gist of advisories given to them on phone in local language
Voice mail system for recording farmer’s queries with provision for call back.
Facility of video conferencing for upgradation of skills of KCC agents.
Full Involvement of State Governments, KVKs and SAUs in Call Escalation Matrix & Training
Integration of KKMS (www.dackkms.gov.in) with CSCs (www.csc.gov.in)
India is now world’s 3rd largest Internet user, but only 4.6% of rural India has accessed internet once in their life.
Majority of users have used it
primarily as a source of
entertainment and communication.
As per TRAI data, 38 crore mobile phones in rural
areas.
While awareness of services is
relatively high, usership is low due to infrastructural availability and
knowledge.
Origin of mKisan
…Unleashing the Power of Mobile in the Hands of Farmers
mKisan
151 crore messages
and nearly 1 lac
advisories
Huge Response
through Pull SMS Services
Integration of Departmental
Services across the
country
IVRS & Voice
Messages started
Flurry of movement
under USSD
A Pervasive & Efficacious Journey so far… Started with SMS advisories when it was inaugurated by the Hon’ble President of India.
Nearly 1 lac advisory / information count 56 crore messages and around 1.51 billion SMSs
have been sent to farmers throughout the length and breadth of the country by thousands
of officers & experts down to the Block.
Moved to :
Ksewa : Integration of stand alone and web applications with mKisan.
Rating Mechanism
Pull Service
Voice Advisories
IVRS to get feedback from farmers regarding advisories and answers given by KCC agents.
USSD (Unstructured Supplementary Service Data) to facilitate farmers to get information
on mobile without internet.
Integration of Web – Mobile – Kisan Call Centres – Common
Service Centres
SMS Advisories
All 3 Departments of Ministry of Agriculture, IMD,
SAUs, KVKs and State Governments’ officials are
experts in our system.
As of now, 70 lac farmers have been integrated – potential to
reach 8.93 crore farmer households.
Dissemination of information and advisories to farmers in
their own languages free of cost.
To avoid duplication & contradiction, IT enabled checks and
search facility
Content based on farmers’ location & priorities of crop /
agricultural practices.
Easy Phonetic Typing Tools for 12 Indian languages.
New Features: Delivery Report, Supervisory Control and rating
of messages by superiors, User Feedback, Graphical
Dashboard, Text to Speech Conversion.
Integration with e-taal
Transactions on eTaal37
Graphical Drillable Public Dashboard
Ksewa – Universal Plugin
From stand alone or web applications to integrate with SMS.
Soil Health Card, Market Information, Subsidy Information,Dealer Licensing etc.
Earlier, the report was either on the internet or as a printed document.
> 4 mobile phones per farm family, SMS is the way.
Interface to send the report of these services on the mobile phone of the
farmers with a sender id KRISHI
Services through Pull SMS
Voice based Advisories
Surveys indicated that many farmers are interested in
Voice based advisories.
Supports almost all voice formats
(.wav, .mp3,.mp4,.amr,.m4a,.aac,.flac )
Expert can record advisory and upload it on web to send
to farmers through SMS Portal.
Thus illiterate and semi literate farmers can also get the
expert advisories
Work going on for Text to Speech Conversion without
Internet
IVRS in AgricultureIVRS to get feedback of farmers regarding the advisories from experts and quality of information given to them by KCC agents.
We are having IVRS in all 12 Indian languages.
A farmer can rate the advisory or answer given by KCC agent on the scale of 1 to 5.
THE USSD MAGIC… USSD is interactive text messaging. mKisan has catalysed demand
Remote location data entry and query on databases by text messaging
Mandi price data entry, choice of right machine, seed availability, agromet advisory Android Apps in pipeline
Dial *491*105*2# from a Registered Mobile
Buyer Seller Platform
Buyer Seller CoordinationBuyer Registration & Approv
al
Selection of Area
to buy commod
ities
Price offered
for selected commodi
ties
Location of
Farmers
Details of interested buyers along with
their offered price is sent to farmers
Advantage of Buyer Seller Coordinating Platform
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