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A u g u s t 8 , 2 0 1 9
Applying Ideas from Behavioral Economics with Transitioning Service Members
Prepared by Emily Appel-Newby, ICF
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Agenda
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Introduction to the Transitioning Service Member (TSM)
Engagement Pilot
Lessons from Behavioral Economics
TSM Pilot Goals
▪Pilot goals: ▪ Increase (TSMs) engagement (awareness,
take-up) with DOL services
▪ Encourage engagement to occur earlier/
throughout transition period
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Participate in DOL
Employment Workshop earlier in transition
period
Connect with an AJC
Enroll in Career
Exploration and Planning
Track
TSM Engagement – Current Approach
▪Established in 2017
▪Population: All TSMs in VDEI▪ About 20,000 per month, 75% are E1-E6
▪ Timing: When VETS receives VDEI
data (time to separation varies)
▪Dosage: Single email
▪Call to action: Access DOL
resources
▪Platform: DOL Outlook
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Hello,
A successful transition to civilian life can be challenging. Recently you indicated that you would like more information about the resources available. The U.S. Department of Labor (DOL) can help.
Below are some free and easy to use resources from DOL’s Veterans’ Employment and Training Service, to help make your transition easier.
- Start at www.dol.gov/veterans. You’ll find the employment resources and information you need. - Download the free Career One Stop mobile app or the DOL Employment Workshop eBook on Amazon. This gives you access to valuable employment resources at your fingertips. - Visit an American Job Center (or AJC) at one of over 2400 locations across the country. You’ll connect with personalized career assistance available to Veterans and their families. AJCs provide services ranging from in-person resume help to interviews, networking skills, and specialized training. It’s all designed to help you find a meaningful job, no matter where you live.
Remember--as a Veteran you will receive priority of service at any AJC so be sure to let them know that you have served. Your spouse can find training and employment assistance there too.
Best wishes for a successful transition. Contact us at ContactVETS@dol.gov if you ever need additional assistance. Remember, we are always here to help you!
Thank you for your service to our nation!
TSM Engagement – Pilot Approach
▪Pilot: November 2018 – June 2019
▪Population: TSMs at E1-E6 in VDEI
▪ Timing: When VETS receives VDEI
data (time to separation varies)
▪Dosage: Single email
▪Call to action: Tailored to their interval
to separation (0-3 months; 4-6 months;
7+ months)
▪Platform: Granicus GovDelivery
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TSM Engagement – Tailored Calls to Action
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• TSMs who are 7+ months from separation
• Call to action: Participate in DOL EW earlier in transition period
7+ month message
• TSMs who are 4-6 months from separation
• Call to action: Enroll in Career Exploration and Planning Track
4-6 month message
• TSMs who are 0-3 months from separation
• Call to action: Connect with an AJC
0-3 month message
TSM Engagement - Treatment vs. Control
Hello,
A successful transition to civilian life can be challenging. Recently you indicated that you would like more information about the resources available. The U.S. Department of Labor (DOL) can help.
Below are some free and easy to use resources from DOL’s Veterans’ Employment and Training Service, to help make your transition easier.
- Start at www.dol.gov/veterans. You’ll find the employment resources and information you need. - Download the free Career One Stop mobile app or the DOL Employment Workshop eBook on Amazon. This gives you access to valuable employment resources at your fingertips. - Visit an American Job Center (or AJC) at one of over 2400 locations across the country. You’ll connect with personalized career assistance available to Veterans and their families. AJCs provide services ranging from in-person resume help to interviews, networking skills, and specialized training. It’s all designed to help you find a meaningful job, no matter where you live.
Remember--as a Veteran you will receive priority of service at any AJC so be sure to let them know that you have served. Your spouse can find training and employment assistance there too.
Best wishes for a successful transition. Contact us at ContactVETS@dol.gov if you ever need additional assistance. Remember, we are always here to help you!
Thank you for your service to our nation!
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Control: Existing Email in Outlook Treatment: Mock-up of 3 Month Email in GovDelivery
Sources for Message Development
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Literature on the veteran employment experience
Behavioral economics research
2017 focus group with recently
separated veterans
Literature on Veterans’ Barriers to Readjusting to the Civilian Workforce
Sources: Clemens and Milsom, 2008; Keeling, Kintzle and Castro, 2018; Morin, 2011;
Simpson and Starla, 2009. Full citations at end of deck.
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Lessons from Behavioral Economics
▪Nudges - subtle interventions
designed to encourage desired
behavior
▪Personalization
▪Minimal and relevant information
▪ Few and relevant choices for
action
▪ Immediate opportunity for action
▪Quote from a recent veteran
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Lessons from Behavioral Economics
▪ Labeling a service as free
▪Clear action steps
▪One clear call to action
▪Official signatory
(Full citations at end of deck.)
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Focus Group with Recently Separated Veterans
▪Sender is a more significant indicator of a message’s importance than
the subject line
▪Advertising an incentive (“$25 if you respond”) decreases trust in
message
▪ Include name, job title/duty title, and contact information for the trusted
sender
▪ Include information about a specific AJC they could contact (including
address)
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Applications for AJCs
▪Use insights from behavioral economics - like personalization and clear
calls to action - in written communication with recently separated
veterans
▪ Look for the pilot evaluation report in 2020 at
https://www.dol.gov/asp/evaluation/completedstudies.htm
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Questions?
Emily.Appel-Newby@icf.com
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Works CitedSimpson, A. and Starla A. (2009). From the Military to the Civilian Work Force: Addressing Veteran Career Development Concerns. Career Planning and Adult
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