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APPENDICES
APPENDIX - I
BIBLIOGRAPHY
I BOOKS AND REVIEWS
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APPENDIX- II
QUESTIONNAIRE USED TO OBTAIN THE RESPONSE FROM
CUSTOMERS PURCHASING FROM ORGANISED RETAIL OUTLETS
PERSONAL PROFILE
A) Gender : Male Female
B) Age : 20-29 30-39 40 and Above
C) Marital Status : Married Single
D) Occupation :
Business Person Self employed Professionals Homemaker
Government Employee Retired Private Employee
E) Qualification :
Post Graduate Under Graduate Diploma Others
F) Monthly Income:
< 20,000 20,001 to 40,000 40,001 to 60,000 >60,000
G) No: of Family Members:
One Two Three Four > Four
Read each statement carefully and tick the response that best describes how you feel about each of the statements. For Example
In our store, the service assistants take much interest to show the available variety of dresses. 1. DA 2. A 3. NAD 4. D 5. DD
In the example, if you definitely agree with the statement, circle (DA); if you agree with the statement, circle (A); if you disagree with the statement, circle (D) if you neither agree nor disagree with the given statement, circle (NAD); and if you definitely disagree, circle (DD).
SHOPPING ACTIVITIES OF THE CUSTOMERS- ACTIVITIES
SL No. STATEMENTS DA A NAD D DD
1. When I shop, I like to go with my friends DA A NAD D DD
2. Watching TV is preferred by me than going for shopping DA A NAD D DD
3. I don’t mind shopping groceries even on weekdays DA A NAD D DD
4. I usually shop in the evening time for groceries DA A NAD D DD
5. I get ideas and information about retail outlets and prices from my friends DA A NAD D DD
6. I don’t mind skipping going to a movie for shopping DA A NAD D DD
7. I buy vegetables on day to day basis DA A NAD D DD
8. I feel cleaned vegetables would save my cooking time DA A NAD D DD
9. I enjoy bargaining while shopping to save some money DA A NAD D DD
10. Sales promotions by the retailer interests me to buy more DA A NAD D DD
11. I always read Point of purchase advertisements while shopping DA A NAD D DD
12. I don’t mind travelling a kilometre extra for shopping at my favourite grocery shop DA A NAD D DD
13. I will save a lot of time if home delivery is provided by my retailer DA A NAD D DD
14. Loyalty programs interest me to shop with a particular retailer DA A NAD D DD
15. I would choose a retailer who provides clean and convenient packaging of groceries DA A NAD D DD
16. I prefer to get Fresh stocks all the time from the retailer DA A NAD D DD
17. I prefer to get credit facility from my favourite retailer DA A NAD D DD
SHOPPING INTERESTS OF THE CUSTOMERS- INTERESTS
18. Shopping for me is more of entertainment from everyday DA A NAD D DD
routine
19. I wish I could win some prize in ‘event marketing’ that is conducted for the shoppers while shopping in the outlet DA A NAD D DD
20. I am excited to see the Radio Jockeys (RJ’s) and Television Jockeys (VJ’s) conducting some events in the shopping area
DA A NAD D DD
21. Friends / colleagues are the best shopping mates for me DA A NAD D DD
22. I prefer to spend as much time as possible for shopping DA A NAD D DD
23. New product arrival counter is what I always look at, in the outlet DA A NAD D DD
24. Special offers by the marketers tempt me to buy more quantity DA A NAD D DD
EXPECTATION OF THE CUSTOMER IN THE STORE- EXPECTATION
25. The store should have a pleasant atmosphere DA A NAD D DD
26. The store should have better lighting DA A NAD D DD
27. The store should have an attractive layout DA A NAD D DD
28. The store should give informative advertising DA A NAD D DD
29. It should be easy to find the products in the shop DA A NAD D DD
30. The outlet should have a well spaced merchandize DA A NAD D DD
31. The outlet must exhibit good displays all over DA A NAD D DD
32. Shop signage should be very good and clear DA A NAD D DD
33. The store should have well-known brands DA A NAD D DD
34. The store should not compromise on quality of the products DA A NAD D DD
35. The store should have unlimited variety of products DA A NAD D DD
36. The store should have both private and manufacturer brands DA A NAD D DD
37. The store must have exclusive product assortments DA A NAD D DD
38. The store should offer good personnel services DA A NAD D DD
39. It should be easy to return the purchases DA A NAD D DD
40. The outlet must have fast checkouts/billing DA A NAD D DD
41. One stop shop facility should be given by any grocery retailer DA A NAD D DD
42. Store Personnel (SP) service behaviour must be good DA A NAD D DD
43. The store’s sales clerks must be well-trained & well-dressed DA A NAD D DD
44. The store should have knowledgeable sales clerks. DA A NAD D DD
45. The store sales clerks must volunteer to be helpful DA A NAD D DD
46.
MENTION THE NAME OF THE GROCERY RETAIL OUTLET IN WHICH YOU CURRENTLY
MAKE YOUR PURCHASE
______________________________________________________________________
SATISFACTION OF THE CUSTOMER WITH THE GROCERY OUTLET IN WHICH THEY
PURCHASE- SATISFACTION
47. I would buy in the store when the quality of merchandise is very high DA A NAD D DD
48. I would buy in the store where the number of merchandise categories(breadth of products) is very high DA A NAD D DD
49. I would buy in the store where the Price of the products are fairly reasonable DA A NAD D DD
50. I would buy in the store where I coulde, compared to other stores, I can save money DA A NAD D DD
51. I would buy in the store where there is clear displays of signage board DA A NAD D DD
52. I would buy in the store where the shelves are not too high for me to reach DA A NAD D DD
53. I would buy in the store where there is a pleasant atmosphere DA A NAD D DD
54. The store and its physical facilities are visually appealing DA A NAD D DD
55. I find whatever I look for in this store DA A NAD D DD
56. This store offers various brands(even the imported items) DA A NAD D DD
57. Credibility of store advertisement is high DA A NAD D DD
58. Special offers on products are clearly communicated DA A NAD D DD
59. The store has knowledgeable sales assistants DA A NAD D DD
60. The store offers ample car parking and Valet parking Space DA A NAD D
DD
61. The stores return policy is acceptable DA A NAD D
DD
WILLINGNESS OF THE CUSTOMER TO CONTINUE SHOPPING FURTHER IN THE ORGANISED GROCERY OUTLET IN WHICH THEY PURCHASE – LOYALTY
62. I will continue shopping at this store DA A NAD D DD
63. In the future I will use the store for more of my product/category needs DA A NAD D DD
64. I will recommend this store to my friends and relatives DA A NAD D DD
65. This store is my first preference for grocery shopping DA A NAD D DD
66. Most of my grocery shopping for the past three months is from this store DA A NAD D DD
*******************************THANK YOU************************************
APPENDIX-III
QUESTIONNAIRE - ORGANISED RETAILERS
PERSONAL PROFILE OF THE STORE MANAGER A) Gender : Male Female B) Age : � 20-29 30-39 40-49 50 and Above C) Qualification :
Post Graduate Undergraduate Diploma Higher Secondary Others SHOP DETAILS D) Name of the retail shop: __________________________________________________________ E) Address of the store with phone number: ____________________________________________
F) Average Monthly Income from the store:
< 100,000 100,001 to 200,000 200,001 to 300,000 >300,001
Read each statement carefully and tick the response that best describes how you feel about each of the statements. For Example
Pleasant atmosphere in the store 2. VI 2. I 3. NINUI 4. UI 5.NAAI
In the example, if you think the criteria as Very Important, Tick (VI); if you feel the attribute Important, Tick (I); if you are Neutral and feel that it might be Important or sometimes Unimportant, Tick (NINUI) if you feel that the attribute is Unimportant, Tick (UI); and if you definitely feel that the attribute is Not at all Important, Tick (NAAI). G.RETAILER’S PERCEPTION-WITH REGARDS TO THE STORE IMAGE DIMENSIONS HOW IMPORTANT ARE THE FOLLOWING ITEMS TO YOUR CUSTOMER (PLEASE TICK): Perception Of The Retailer On The Expectation Of The Customer In The Store
5. Pleasant atmosphere VI I NINUI UI NAAI
6. Better lighting VI I NINUI UI NAAI
7. Attractive layout VI I NINUI UI NAAI
8. Informative advertising VI I NINUI UI NAAI
9. Ease of finding the products in the shop VI I NINUI UI NAAI
10. Well spaced merchandize VI I NINUI UI NAAI
11. Exhibiting good displays all over VI I NINUI UI NAAI
12. Clear Shop signage boards VI I NINUI UI NAAI
13. Well-known brands VI I NINUI UI NAAI
14. Quality of the products VI I NINUI UI NAAI
15. Unlimited variety of products VI I NINUI UI NAAI
16. Private and manufacturer brands VI I NINUI UI NAAI
17. Exclusive product assortments VI I NINUI UI NAAI
18. Excellent personnel services VI I NINUI UI NAAI
19. Ease of return policy VI I NINUI UI NAAI
20. Fast checkouts/billing VI I NINUI UI NAAI
21. One stop shop facility VI I NINUI UI NAAI
22. Store Personnel behaviour VI I NINUI UI NAAI
23. Well trained and Well dressed sales clerks VI I NINUI UI NAAI
24. Knowledgeable sales clerks VI I NINUI UI NAAI
25. Voluntary helpfulness of sales clerks VI I NINUI UI NAAI *******************************THANK YOU************************************
APPENDIX-IV
QUESTIONNAIRE - UNORGANISED RETAILERS
PERSONAL PROFILE OF THE STORE OWNER/MANAGER A) Gender : Male Female B) Age : � 20-29 30-39 40-49 50 and Above C) Qualification: Post Graduate Undergraduate Diploma Higher Secondary Others SHOP DETAILS D) Name of the retail shop: __________________________________________________________ E) Address of the store with phone number: ____________________________________________ F) Average Monthly Income from the store: < 25,001 25,001 to 50,000 50,001 to 75,000 >75,001 G. STORE FACILITIES THAT YOU CURRENTLY USE AND THE ONES WHICH YOU PLAN TO USE IN THE FUTURE(PLEASE TICK):
S.No Store Attributes/Facilities Currently Offer
Planned to Offer in future
No Plans to offer at all
1. POS/ Computerized Billing 2. Credit card Facility 3. Scanning / Bar Coding 4. Cold Storage facilities 5. Air-conditioning 6. Informative Displays 7. Shop signage 8. New product arrival counter 9. Special offer for loyal
customers
10. Free home delivery
H. HAVE YOU DONE ANY OF THE FOLLOWING TO COMPETE WITH THE STORE ATTRIBUTES OF THE ORGANISED RETAILER NEARBY?( PLEASE TICK)
S.No Statement Yes No
11. Reduced Prices Yes No
12. Added new product line Yes No
13. Discounted some product line Yes No
14. Increased number of brands Yes No
15. Better Display Yes No
16. Introduced self-service Yes No
17. Done up my store Yes No
18. Introduced free home delivery Yes No
19. Increased store space Yes No
20. Any other please specify
*******************************THANK YOU************************************
APPENDIX- V
QUESTIONNAIRE USED TO OBTAIN THE RESPONSE FROM
CUSTOMERS PURCHASING FROM ORGANISED RETAIL OUTLETS
Read each statement carefully and tick the response that best describes how you feel about each of the statements. For Example
In our store, the service assistants take much interest to show the available variety of dresses. 3. DA 2. A 3. NAD 4. D 5. DD
In the example, if you definitely agree with the statement, circle (DA); if you agree with the statement, circle (A); if you disagree with the statement, circle (D) if you neither agree nor disagree with the given statement, circle (NAD); and if you definitely disagree, circle (DD).
SHOPPING ACTIVITIES OF THE CUSTOMERS- ACTIVITIES
SL No. FACTOR DA A NAD D DD
SCORES ASSIGNED FOR COMPONENTS 5 4 3 2 1
1. When I shop, I like to go with my friends DA A NAD D DD
2. Watching TV is preferred by me than going for shopping DA A NAD D DD
3. I don’t mind shopping groceries even on weekdays DA A NAD D DD
4. I usually shop in the evening time for groceries DA A NAD D DD
5. I get ideas and information about retail outlets and prices from my friends DA A NAD D DD
6. I don’t mind skipping going to a movie for shopping DA A NAD D DD
7. I buy vegetables on day to day basis DA A NAD D DD
8. I feel cleaned vegetables would save my cooking time DA A NAD D DD
9. I enjoy bargaining while shopping to save some money DA A NAD D DD
10. Sales promotions by the retailer interests me to buy more DA A NAD D DD
11. I always read Point of purchase advertisements while shopping DA A NAD D DD
12. I don’t mind travelling a kilometre extra for shopping at my favourite grocery shop DA A NAD D DD
13. I will save a lot of time if home delivery is provided by my retailer DA A NAD D DD
14. Loyalty programs interest me to shop with a particular retailer DA A NAD D DD
15. I would choose a retailer who provides clean and convenient packaging of groceries DA A NAD D DD
16. I prefer to get Fresh stocks all the time from the retailer DA A NAD D DD
17. I prefer to get credit facility from my favourite retailer DA A NAD D DD
SHOPPING INTERESTS OF THE CUSTOMERS- INTERESTS
SCORES ASSIGNED FOR COMPONENTS 5 4 3 2 1
18. Shopping for me is more of entertainment from everyday routine DA A NAD D DD
19. I wish I could win some prize in ‘event marketing’ that is conducted for the shoppers while shopping in the outlet DA A NAD D DD
20. I am excited to see the Radio Jockeys (RJ’s) and Television Jockeys (VJ’s) conducting some events in the shopping area
DA A NAD D DD
21. Friends / colleagues are the best shopping mates for me DA A NAD D DD
22. I prefer to spend as much time as possible for shopping DA A NAD D DD
23. New product arrival counter is what I always look at, in the outlet DA A NAD D DD
24. Special offers by the marketers tempt me to buy more quantity DA A NAD D DD
EXPECTATION OF THE CUSTOMER IN THE STORE- EXPECTATION
SCORES ASSIGNED FOR COMPONENTS 5 4 3 2 1
25. The store should have a pleasant atmosphere DA A NAD D DD
26. The store should have better lighting DA A NAD D DD
27. The store should have an attractive layout DA A NAD D DD
28. The store should give informative advertising DA A NAD D DD
29. It should be easy to find the products in the shop DA A NAD D DD
30. The outlet should have a well spaced merchandize DA A NAD D DD
31. The outlet must exhibit good displays all over DA A NAD D DD
32. Shop signage should be very good and clear DA A NAD D DD
33. The store should have well-known brands DA A NAD D DD
34. The store should not compromise on quality of the products DA A NAD D DD
35. The store should have unlimited variety of products DA A NAD D DD
36. The store should have both private and manufacturer brands DA A NAD D DD
37. The store must have exclusive product assortments DA A NAD D DD
38. The store should offer good personnel services DA A NAD D DD
39. It should be easy to return the purchases DA A NAD D DD
40. The outlet must have fast checkouts/billing DA A NAD D DD
41. One stop shop facility should be given by any grocery retailer DA A NAD D DD
42. Store Personnel (SP) service behaviour must be good DA A NAD D DD
43. The store’s sales clerks must be well-trained & well-dressed DA A NAD D DD
44. The store should have knowledgeable sales clerks. DA A NAD D DD
45. The store sales clerks must volunteer to be helpful DA A NAD D DD
46.
MENTION THE NAME OF THE GROCERY RETAIL OUTLET IN WHICH YOU
CURRENTLY MAKE YOUR PURCHASE
______________________________________________________________________
SATISFACTION OF THE CUSTOMER WITH THE GROCERY OUTLET IN WHICH THEY
PURCHASE- SATISFACTION
SCORES ASSIGNED FOR COMPONENTS 5 4 3 2 1
47. I would buy in the store when the quality of merchandise is very high DA A NAD D DD
48. I would buy in the store where the number of merchandise categories(breadth of products) is very high DA A NAD D DD
49. I would buy in the store where the Price of the products are fairly reasonable DA A NAD D DD
50. I would buy in the store where I coulde, compared to other stores, I can save money DA A NAD D DD
51. I would buy in the store where there is clear displays of signage board DA A NAD D DD
52. I would buy in the store where the shelves are not too high for me to reach DA A NAD D DD
53. I would buy in the store where there is a pleasant atmosphere DA A NAD D DD
54. The store and its physical facilities are visually appealing DA A NAD D DD
55. I find whatever I look for in this store DA A NAD D DD
56. This store offers various brands(even the imported items) DA A NAD D DD
57. Credibility of store advertisement is high DA A NAD D DD
58. Special offers on products are clearly communicated DA A NAD D DD
59. The store has knowledgeable sales assistants DA A NAD D DD
60. The store offers ample car parking and Valet parking Space DA A NAD D
DD
61. The stores return policy is acceptable DA A NAD D
DD
WILLINGNESS OF THE CUSTOMER TO CONTINUE SHOPPING FURTHER IN THE ORGANISED GROCERY OUTLET IN WHICH THEY PURCHASE – LOYALTY
SCORES ASSIGNED FOR COMPONENTS 5 4 3 2 1
62. I will continue shopping at this store DA A NAD D DD
63. In the future I will use the store for more of my product/category needs DA A NAD D DD
64. I will recommend this store to my friends and relatives DA A NAD D DD
65. This store is my first preference for grocery shopping DA A NAD D DD
66. Most of my grocery shopping for the past three months is from this store DA A NAD D DD
*******************************THANK YOU************************************
APPENDIX-VI
QUESTIONNAIRE - ORGANISED RETAILERS
Read each statement carefully and tick the response that best describes how you feel about each of the statements. For Example
Pleasant atmosphere in the store 4. VI 2. I 3. NINUI 4. UI 5.NAAI
In the example, if you think the criteria as Very Important, Tick (VI); if you feel the attribute Important, Tick (I); if you are Neutral and feel that it might be Important or sometimes Unimportant, Tick (NINUI) if you feel that the attribute is Unimportant, Tick (UI); and if you definitely feel that the attribute is Not at all Important, Tick (NAAI). RETAILER’S PERCEPTION-WITH REGARDS TO THE STORE IMAGE DIMENSIONS HOW IMPORTANT ARE THE FOLLOWING ITEMS TO YOUR CUSTOMER (PLEASE TICK): Perception Of The Retailer On The Expectation Of The Customer In The Store
SL.NO FACTOR VI I NINUI UI NAAI
SCORES ASSIGNED FOR COMPONENTS 5 4 3 2 1
1. Pleasant atmosphere VI I NINUI UI NAAI
2. Better lighting VI I NINUI UI NAAI
3. Attractive layout VI I NINUI UI NAAI
4. Informative advertising VI I NINUI UI NAAI
5. Ease of finding the products in the shop VI I NINUI UI NAAI
6. Well spaced merchandize VI I NINUI UI NAAI
7. Exhibiting good displays all over VI I NINUI UI NAAI
8. Clear Shop signage boards VI I NINUI UI NAAI
9. Well-known brands VI I NINUI UI NAAI
10. Quality of the products VI I NINUI UI NAAI
11. Unlimited variety of products VI I NINUI UI NAAI
12. Private and manufacturer brands VI I NINUI UI NAAI
13. Exclusive product assortments VI I NINUI UI NAAI
14. Excellent personnel services VI I NINUI UI NAAI
15. Ease of return policy VI I NINUI UI NAAI
16. Fast checkouts/billing VI I NINUI UI NAAI
17. One stop shop facility VI I NINUI UI NAAI
18. Store Personnel behaviour VI I NINUI UI NAAI
19. Well trained and Well dressed sales clerks VI I NINUI UI NAAI
20. Knowledgeable sales clerks VI I NINUI UI NAAI
21. Voluntary helpfulness of sales clerks VI I NINUI UI NAAI *******************************THANK YOU************************************
APPENDIX VII LIST OF UNORGANISED STORES IN WHICH DATA WAS COLLECTED
S.NO NAME OF THE STORE LOCATION
1. VALARMATHY TRADERS SUNDARAPURAM
2. DHARSANA STORE SUNDARAPURAM
3. K.S.MALIGAI PEELAMEDU
4. NELLAI ABRAHAM STORE ONDIPUDUR
5. KEERTHI DEPART STORE SINGANALLUR
6. KALAIMAGAL STORE SINGANALLUR
7. MOHANRAJ STORE SINGANALLUR
8. LAWRENCE STORE PEELAMEDU
9. ABE STORE SINGANALLUR
10. SRI VENKATESA OIL COMPANY AVINASHI ROAD
11. A.SUNDARAM DEPT STORE HOPE COLLEGE
12. KANAGAMANI DEPT STORES HOPE COLLEGE
13. NARAYANA STORE PEELAMEDU
14. SRIKARUMALAI STORE SIDHAPUDUR
15. PARVATHY STORE PN PALAYAM
16. DEVA PAUL STORE KALAPPATTI
17. KEERTHI STORES CHINNIAMPALAYAM
18. PRIYA TRADERS MK PALAYAM RD
19. KANMALAI STORE SOWRIPALAYAM
20. PRIYA TRADERS MK PALAYAM RD
21. KANMALAI STORE SOWRIPALAYAM
22. NELLAI STORE AVAR.RD/PEELAMEDU
23. NELLAI VASANTHAM VKRD/ PEELAMEDU
24. ABRAHAM.E MALIGAI SOWRIPALAYAM
25. THANGAMAYANDI DEPT.STORE SOWRIPALAYAM
S.NO NAME OF THE STORE LOCATION
26. ARULMURUGAN STORE/ SOWRIPALAYAM
27. NELLSELVANSHANKAR STORE SARAVANAMPATTI
28. AKKK.KUMARASAMY STORE AAVARAMPALAYAM
29. JAYA STORE SATHY RD/ S.N.PATTI
30. NELLAI STORE RAM NAGAR
31. KASIRAJAN MALIGAI RAM NAGAR
32. KASTHURI MALIGAI SATHY RD
33. CHANDRAKALA STORE SIVANANDA COLONY
34. V.C.MALIGAI TOWN HALL
35. R.R STORE AYYANAR GOUNDER ST
36. MM STORE KATOOR AADISH ST
37. AMEENA STORE SUNGAM
38. KOVAI MALIGAI PEELAMEDU
39. MODEL STORE ONDIPUDUR
40. VINAYAGA STORE SINGANALLUR
41. RAJA STORE ONDIPUDUR
42. MARUTHI MALIGAI VYSIAL ST
43. K.P.K.DEPARTMENT STORE VYSIAL ST
44. SK MALIGAI RAMANATHAPURAM
45. THANGAM STORES PULIYAKULAM
46. M.P MALIGAI RS.PURAM
47. THANGAM STORES PULIYAKULAM
48. SRILAKSHMI STRORE SUNDARAPRM
49. MANI STORE PODANUR
50. RAJKUMAR STORE PODANUR
51. SEKAR STORE KURICHI 52. PADMA STORES CH.PALAYAM
S.NO NAME OF THE STORE LOCATION
53. GANGA STORE KOVAI PUDUR
54. INDIA STORE SARAMEDU RD
55. EDWARD MALIGAI THUDIALUR 56. ANAND DEPARTMENT STORE THUDIALUR 57. PTM VASANTHI STORE THUDIALUR 58. CHITIRAM STORES THUDIALUR 59. KEERTHI MALIGAI THUDIALUR 60. SRI KURANGANI TRADERS THUDIALUR 61. NEW P.P STORE RAMALINGAM COLONY 62. ESSENTIAL STORE UPPKARA ST 63. SAKTHI STORE MTP RD 64. SUNDAR STORE SUKARAVARPET 65. BHARANI STORE K.K.PUDUR 66. HIMALAYA STORE POO MARKET 67. SHIVASHANKAR STORE POO MARKET 68. SONA STORE PANNIMADAI 69. KEERTHI TRADERS SELVAPURAM 70. SRI VELAVAN STORES SELVAPURAM 71. M.S MALIGAI MARUTHAPURAM 72. MGM STORE VADAVALLI 73. SONA DEPT STR IDAYARPALAYAM 74. KEERTHI MALIGAI IDAYARPALAYAM 75. RAMALINGAM STORE PANNIMADAI 76. K.K STORE X-CUT RD 77. BALAJI STORE GANAPATHY 78. CHERAN MALIGAI KALAPATTY 79. PRABHAKARAN STORE RAMANATHAPURAM 80. KOTTI STORE P.N.PALAYAM 81. SRIMAHALAKSHMI STREET PARSON 82. KAVITHA STORE K.G.STREET 83. VENI STORE THILLAINAGAR 84. JAI SRIRAM STORE VADAMADURA 85. KASTHURI MALIGAI MADUKKARAI RD 86. GUPTA STORE RG STREET 87. M.A STORE RG STREET
88. A.P STORE RG STREET
89. PARAS GENERAL STORE PEELAMEDU
90. VENKATESWARA DEPT STORE GANAPATHY 91. THIRU SENTHIL ANDAVAR STORE PN PUDUR 92. SOWNTHARY STORE MALUMICHAMPATTI 93. SIVAN STORE/ARUNACHALAM ST PODANUR 94. SAMUVEL NADAR MALIGAI PODANUR 95. ANDAVAR STORE PODANUR 96. SUNROSE SHALINI STORES PODANUR 97. ARAFA STRORE CHARAMEDU/KARUMBUKADAI 98. KARUNA STORE OTHAKKALMAN 99. CHELLAIYA STORE KOVAIPUDUR
100. SELVI STORE OPP.KUMAR STREET
APPENDIX VIII
LIST OF SELECTED SAMPLE ORGANISED RETAILERS
S.NO NAME OF THE STORE LOCATION
1. SHRI KANNAN DEPARTMENTAL STORE P LTD
286 A PERANAIDU LAYOUT, RAMNAGAR COIMBATORE.
2. VENKATESWARA DEPARTMENTAL STORE 1271 SATHY ROAD, GANAPATHY COIMBATORE
3. KUTTI DEPARTMENTAL STORE NEAR NEELAMBUR BYPASS, COIMBATORE
4. VIVEK DEPATMENTAL STORES 1070 TRICHY ROAD, RAMANATHAPURAM COIMBATORE
5. VENUS SUPER MARKET
COONOOR ROAD COIMBATORE
6. GOODLUCK PALACE DEPARTMENTAL STORES
45 SRI LAKSHMI COMPLEX, X CUT ROAD, GANDHIPRUAM COIMBATORE
7. KUMUDHAM DEPATMENT STORES 149 KANNAN TOWERS, AVINASHI ROAD, PEOPUDUR COIMBATORE
8. BHUKHARI DEPATMENTAL STORES
51 A BHUKHARI COMPLEX, SRINIVASA NAGAR, METTUPALAYAM ROAD COIMBATORE
9. PONNI DEPARTMENTAL STORES & RICE MUNDY
3/2, M M ROAD, COIMBATORE
10. ABRAHAM.E MALIGAI SOWRIPALAYAM, COIMBATORE
11. NILGIRIS SUPER MARKET KOVAIPUDUR, COIMBATORE
12. MORE- ADITIYA BRILA GROUP 1412-13, GANAPATHY, COIMBATORE-6
13. SPENCERS AVINASHI ROAD, COIMBATORE
14. PAZHAMUDIR NILAYAM GOVT ARTS COLLEGE ROAD, COIMBATORE. 36
15. A RANGASWAMY CHETTIAR SONS & CO 474 D B ROAD, R S PURAM COIMBATORE
16. PON HARINI DEPATMENT STORES 130 A MARUTHAMALAI
MAIN ROAD, VEDAVALLI COIMBATORE
17. SHIVALI SUPER STORES KUNIAMUTHUR, COIMBATORE
18. BEENA STORE
28 1A, THADAGAM ROAD, VENKATAPURAM, COIMBATORE-25
19. MALLIKAI DEPATMENTAL STORES 197 T V SAMY ROAD, WEST R S PURAM COIMBATORE
20. RELIANCE FRESH NO48, LAKSHMIPURAM, 5TH STREET, PEELAMEDU, COIMBATORE – 4
21. SPAR HYPERMARKET BROOKE FIELDS PLAZA, BROOKE BOND ROAD, COIMBATORE-1
22. DENIS STORES 455C- PALGHAT MAIN ROAD, COIMBATORE -8
23. NANJUNDA CHETTIAR & SONS 458/894, K K BLOCK, RANGAE GOWDER STREET COIMBATORE
24. MAHA SHRI DEPARTMENTAL STORE
197 A POLLACHI MAIN ROAD, SIDCO COIMBATORE
25. BIG BAZAR TOWNHALL, COIMBATORE.
APPENDIX- IX CUSTOMERS WHO PARTICIPATED IN THE STUDY ARE PEOPLE
WHO PURCHASE FROM THE FOLLOWING TOP FORMAT STORES IN COIMBATORE
S.NO NAME OF THE STORE LOCATION
1. SHRI KANNAN DEPARTMENTAL STORE P LTD 286 A PERANAIDU LAYOUT, RAMNAGAR COIMBATORE.
2. NILGIRIS SUPER MARKET KOVAIPUDUR, COIMBATORE
3. MORE- ADITIYA BRILA GROUP 1412-13, GANAPATHY, COIMBATORE-6
4. SPENCERS AVINASHI ROAD, COIMBATORE
5. PAZHAMUDIR NILAYAM GOVT ARTS COLLEGE ROAD, COIMBATORE. 36
6. RELIANCE FRESH NO 48, LAKSHMIPURAM, 5TH STREET, PEELAMEDU, COIMBATORE – 4
7. SPAR HYPERMARKET BROOKE FIELDS PLAZA, BROOKE BOND ROAD, COIMBATORE-1
APPENDIX-X
RELIABILITY
****** Method 1 (space saver) will be used for this analysis ****** R E L I A B I L I T Y A N A L Y S I S - S C A L E (A L P H A) Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted A1 42.5714 65.2857 .7009 .7260 A2 42.8571 69.1429 .3106 .7518 A3 43.1429 71.4762 .1245 .7710 A4 43.2857 72.9048 .1226 .7656 A5 43.4286 66.2857 .5527 .7340 A6 43.7143 77.5714 -.1773 .7709 A7 42.0000 67.3333 .4995 .7383 A8 43.2857 61.5714 .6113 .7231 A9 42.5714 65.9524 .3901 .7454 A10 43.2857 67.9048 .4108 .7440 A11 42.8571 61.4762 .5868 .7250 A12 43.0000 74.0000 .0513 .7720 A13 42.8571 81.4762 -.3164 .7983 A14 43.7143 72.5714 .4181 .7510 A15 43.7143 72.5714 .4181 .7510 A16 43.5714 74.2857 .1281 .7615 A17 42.8571 75.1429 .0113 .7716 A18 42.5714 65.2857 .7009 .7260 A19 42.4286 55.9524 .8665 .6930 Reliability Coefficients N of Cases = 70.0 N of Items = 19 Alpha = .7604
Reliability
****** Method 1 (space saver) will be used for this analysis ****** R E L I A B I L I T Y A N A L Y S I S - S C A L E (A L P H A) Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted I1 19.7143 17.9048 .5856 .4316 I2 20.0000 17.3333 .5931 .4207 I3 20.7143 15.2381 .8005 .3321 I4 20.4286 19.6190 .2687 .5298 I5 21.1429 22.4762 .3653 .5278 I6 20.5714 28.9524 -.4449 .7030 I7 20.8571 24.1429 .0128 .5816 I8 20.5714 25.6190 -.1953 .6755 I9 21.1429 14.8095 .7350 .3381 Reliability Coefficients N of Cases = 70.0 N of Items = 9 Alpha = .5614
Reliability
****** Method 1 (space saver) will be used for this analysis ****** R E L I A B I L I T Y A N A L Y S I S - S C A L E (A L P H A)
Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted E1 11.7143 6.9048 .7289 .8690 E2 11.5714 6.9524 .7958 .8630 E3 11.5714 6.9524 .7958 .8630 E4 11.5714 6.9524 .7958 .8630 E5 11.5714 6.9524 .7958 .8630 E6 11.7143 7.5714 .4695 .8952 E7 11.7143 7.5714 .4695 .8952 E8 11.5714 7.6190 .5127 .8896 Reliability Coefficients N of Cases = 70.0 N of Items = 8 Alpha = .8895
Reliability
****** Method 1 (space saver) will be used for this analysis ****** R E L I A B I L I T Y A N A L Y S I S - S C A L E (A L P H A) Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted E11 3.1429 .8095 .5601 .7059 E12 3.5714 .6190 .5095 .7692 E13 3.2857 .5714 .7100 .5000
Reliability Coefficients N of Cases = 70.0 N of Items = 3 Alpha = .7500
Reliability
****** Method 1 (space saver) will be used for this analysis ****** R E L I A B I L I T Y A N A L Y S I S - S C A L E (A L P H A) Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted E14 13.8571 8.1429 .2097 .8119 E15 13.7143 7.9048 .7394 .7380 E16 13.8571 7.1429 .8581 .7078 E17 13.7143 7.9048 .7394 .7380 E18 13.8571 8.4762 .3184 .7800 E19 13.7143 7.9048 .7394 .7380 E20 13.1429 6.1429 .5217 .7687 E21 13.1429 7.1429 .4416 .7700 Reliability Coefficients N of Cases = 70.0 N of Items = 8 Alpha = .7808
Reliability
****** Method 1 (space saver) will be used for this analysis ****** R E L I A B I L I T Y A N A L Y S I S - S C A L E (A L P H A) Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted CS1 37.7143 137.5714 -.7626 .8913 CS2 37.1429 112.8095 .6999 .8614 CS3 37.0000 133.3333 -.1651 .8892 CS4 37.4286 121.9524 .3328 .8763 CS5 36.2857 105.5714 .9243 .8496 CS6 36.5714 109.9524 .6406 .8628 CS7 36.4286 96.9524 .8839 .8468 CS8 36.1429 115.1429 .5968 .8658 CS9 36.2857 119.5714 .3140 .8792 CS10 37.0000 103.6667 .8120 .8528 CS11 37.1429 111.4762 .5385 .8685 CS12 37.4286 127.9524 .0768 .8857 CS13 37.0000 100.6667 .7927 .8533 CS14 37.0000 105.6667 .9047 .8503 CS15 37.4286 123.9524 .4246 .8738 Reliability Coefficients N of Cases = 70.0 N of Items = 15 Alpha = .8762
Reliability
****** Method 1 (space saver) will be used for this analysis ******
R E L I A B I L I T Y A N A L Y S I S - S C A L E (A L P H A) Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted CL1 9.0000 14.0000 .8487 .8390 CL2 9.1429 13.4762 .7989 .8339 CL3 8.2857 8.9048 .8730 .7914 CL4 8.2857 7.9048 .8344 .8353 CL5 9.2857 15.2381 .6625 .8708 Reliability Coefficients N of Cases = 70.0 N of Items = 5 Alpha = .8664
APPENDIX- XI
LIST OF PUBLICATIONS
Anuradha.A and Dr.Prabhu.R, “Factors influencing the choice of organized retail outlets
and the behavior of the consumers in Coimbatore city”- JMS, ISSN-2250-1819/ESSN 2249-
1260. Vol2.No.3.Sep2012, pp.34-39.
Dr.Prabhu.R and Anuradha.A, “A study on the organized retail store attributes salience
and the shopping behavior of consumers in Coimbatore city”, INCONMGT2012, ISBN: 978-
93-82338-10-9, Annamalai University, Chidambaram, pp. 135-140.
Dr.Prabhu.R and Anuradha.A, “Retail Vegetable Markets and Consumer’s Behaviour-An
Analysis”, Chapter- 9, Globalisation and Consumerism-Issues and Challenges, Regal
Publications, New Delhi-110027, 2012, ISBN: 978-81-8484-133-6, pp.88-99.
Anuradha.A and Dr.Prabhu.R, “Does FDI mean Fortune Diverted out of India?
Consequences of Liberalizing FDI in Retail in India”, ICMEB2012, LIBA, Chennai, ISBN:
978-81-8286-015-5. pp.384-386.
Recommended