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www.apollotyres.com
Apollo Tyres Identity GuideVersion 1, April '09
Here comes the sun!
For decades we have been making great tyres.
They've proved immensely popular not just in India but in other parts of the world as well.
Now the time has come for us to move to the next level and become a truly international player.
Our offer will be the same as ever: tyres that combine performance, safety, style and value.
But the way we present Apollo, our brand is going to change.
We intend to stand out from the other big tyre brands.
After all, we are not like them.
We are young, ambitious, Indian and proud of it.
We would like to project our internal reality to the world at large, invite the outside world into our domain.
We are going to introduce a bit of colour, wit and fun into the representation of Apollo.
Tyres engineered par excellence.
A brand for the man and woman on the street.
Enjoy the ride ahead!
Neeraj Kanwar
Vice Chairman & Jt. Managing Director
Apollo Tyres Ltd.
ContentsChapter One
Chapter Two
Chapter Three
Chapter Four
Chapter Five
Chapter Six
•Welcome to the sun 1•Brand Idea 2
•The key elements of the new identity system 5•The new apollo log 5•The discs 7•The colour palette 10•The Apollo font 11
•Using the elements together 12•The company name "Apollo Tyres Ltd." 14•The use of the website address 15•The literature template 15•The PPT presentation template 17•The stationery 18
•The printed / electronic collateral 21•Office posters 23•The new retail identity 24• Simulation of external retail signage 24•Flange signage 25•Network Partner External Sign 25•Banner / Flag 26•Network partner shop reception & flag 27•Welcome Banner 27•Office External Signage•Pylon sign 28•Office External Signage 29•Limda plant main building 29•Limda plant entrance 29•Coasters 30•Wall Clock 30•Mouse pad 30•External signage for Health Care Centre 31•External signage for Apollo TRUST outlets 32•External signage for Apollo Pragati Kendra 32•Supporting logos and design elements 33•Vehicle graphics 34•Material specifications for signage 35
•Print / advertising communication 36 •Square format 36•Rectangular formats 37•Strip ad and online formats 37•Corporate posters/print advertising 38•The combined corporate poster 38
•Merchandise 39•T-shirts 39 •Coffee mug 39 •Pen drive 39•Pens 39•Cap 39•Paper bag 40•Cloth bag 40•Keyring 40•Lanyard 40•Service overalls 40•Car stickers 41•Laptop Stickers 41•Shelf stickers 41•Note Book / Journal 42•Paper Cube 42•Swiss card 42
Page
The new identity is young, dynamic, colourful and flexible. This guide is version 01. As we progress further with the implementation of the identity system we will issue upgraded versions.
The guide is designed to provide complete understanding of the new identity system and its implementation across various media. It is in a simple book format with various chapters covering various subjects.
Correct representation of the brand's identity is crucial to its success. It delivers the same message across all points of interaction with our partners, customers and stakeholders. All across the world. Therefore we must ensure correct implementation of the guidelines enclosed here. Please read the writeups in each chapter as they explain the identity system and its typical "do's and don't's".
Corporate MarketingApollo Tyres Ltd.April 2009
The new look Apollo tyre brand. The new look Apollo Tyres Ltd.
Welcome to the sun!
1
The Brand Idea
Spending more money than you really need to on a set of tyres isn’t clever. We’re not talking about
cheap skating here – tyres are too important for that. What we are talking about, though, is self
confidence and value for money.
You’ve got the best car you can afford. You want to look after it without going mad. When you come to
buying fresh tyres, perhaps you’ll decide that conspicuous consumption is not for you. The big global
brands could look a bit too flash and cost you an arm and a leg. Competitive Indian brands are just too
old-fashioned both in terms of product performance and brand appeal.
Apollos, on the other hand, give you a combination of performance, safety, style and value. Our style is
colourfuland exuberant – a refreshing change from the macho posing in which most tyre companies
indulge. And we don’t overprice our tyres to finance extravagant sponsorships and calendars. Instead
we pay attention to the details that make a difference to our customers through more relevant
technology and a more empathetic after-sales service.
That’s why people in the know choose Apollo.
It’s the smart choice.
2
3
We make tyres
The disc…energy, sun, mobility, wheel Four discs…Four wheels…automotion!
We’re the Sun God
Sunrises / Sunsets
4
We draw inspiration from the palette that nature provides us in sunrises and sunsets. It is from here that our core brand colours have evolved.
The key elements of the new identity system
The new Apollo logo The new Apollo logo, as is clear, is just "Apollo" and not Apollo Tyres as it used to previously appear. Used in the context of our
business, the pure and simple Apollo logo will clearly represent the tyres we make and market. This is the best way to depict a
truly global brand of choice. And do not bother about there being other products and services also with the same Apollo name
in the marketplace. In the tyres business, there is and will be only one Apollo depicted in this style. Just like there is no
confusion between Lincoln the car brand and Lincoln the president of the United States!
While the new Apollo logo can be depicted in black / purple / orange / grey [we told you the new system is flexible!], we
recommend that the logo is best represented in purple when in colour.
One clarification, the new look "Apollo" is a logo and not a font, or writing style. It cannot be extended into creating letters of
the alphabet or used in running text.
In black
In colour
5
Examples of correct & incorrect use of the Apollo logo
Tyres
X
X
X
X
X
X
X
X
Incorrect Correct
has a new corporate identity.
X
6
X
X
X
X
X
X
X
X
X
X
X
The minimum size the apollo logo should appear is 3.5mm in height.
3.5mm
The discs
The discs are the design element accompanying the new Apollo logo. They represent the environment in which we marketthe Apollo brand.
The purple disc stands for the tyre.
The orange disc stands for the sun.
Both discs, in the patterns shown, have to appear with each other to complete the environment.
There is also a single colour depiction of the discs. This should be used along with single colour representation of the Apollo logo.
A word of caution... we must be very careful with the use of the discs and follow the guidelines 100% for correct depiction.
The purple discs
The orange discs
7
The disc pattern The discs in single colour
Spacing between the discs
IncorrectCorrect
The pattern defined in the given artworks is sacrosanct. The discs can be scaled to any size but should not be moved independently.
8
In full colour against a dark background
In single colour against a dark background
The grey disks are at 60% transparencywhile the coloured portions are at 25%.
The disks are at 60% transparency
x
x
x
Examples of correct & incorrect use of the disc patterns
9
CorrectIncorrect
x
The colour palette
The primary colour palette is used for the representation of the key elements of the identity programme. The primary colour
palette of purple, orange, black and grey - in CMYK and Pantone references for the ease of printers.
The secondary colour palette should be used only for supporting the primary colour palette, for example, data charts etc. in
annual reports.
At this initial stage in the implementation of the system, we are not covering any implementation of the secondary colour
palette.
Apollo PurpleCMYK: 80 100 0 0RGB: 82 25 115Web: #521973Pantone: 2685CoatedPantone: 274Uncoated
Apollo OrangeCMYK: 0 80 100 0RGB: 225 86 22Web: #E15616Pantone: 166Coated/Uncoated
Apollo GreyCMYK: 14 12 17 0RGB: 202 200 192Web: #CAC8C0Pantone cool gray3CoatedPantone cool gray 2Uncoated
Apollo WhiteCMYK: 0 0 0 0RGB: 225 225 225Web: #FFFFFF
Apollo BlackCMYK: 100 0 0 0RGB: 31 26 23Web: # 000000Process Black
Primary colours
10
Apollo MagentaCMYK: 0 100 0 0RGB: 221 19 123Web: # DD137B
Apollo ChartreuseCMYK: 40 0 100 0RGB: 132 194 37Web: #84C225
Apollo TurquoiseCMYK: 60 0 20 0RGB: 59 179 194Web: #3BB3C2
Apollo Deep YellowCMYK: 0 20 100 0RGB: 248 195 0Web: # F8C300
Secondary Colours
These colours can be used to create charts and graphs for your presentations.
BRAND GUIDELINES3 BRAND GUIDELINES3
The Apollo font
The primary font is called "Flama". It is used on elements like the business card, stationery, retail signage and select portions
of print communication. Being a proprietory font, it is not for general circulation and use.
The secondary font to be used is "Arial". This font is to be used in all communication and presentations.
Primary Typeface ( Apollo Flama)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890 ,./';[]\=-`_+|}{":?>< #$%&@€ƒ‡†‰ŠŒŽ“”™šœžŸ¤£¢¥§ª«¬®±ÀÒÑÐØÖÜÝß áâæñûùà
Apollo Flama BasicApollo Flama BookApollo Flama MediumApollo Flama Bold
Apollo Flama Basic ItalicApollo Flama Book ItalicApollo Flama Medium ItalicApollo Flama Bold Italic
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 Aa
Secondary Typeface ( Arial)
11
Using the elements together
Now that we have a good idea of the key elements of the new identity system, let us have a look at how we put the elements
together, especially the Apollo logo and the discs in the right colours.
This chapter depicts the combinations worked out to be used in various pieces of communication and on various media.
Vertical Apollo - The vertical Apollo logo always faces upwards, that is it ends with the "o" of Apollo on the top - the logo can never face down.
Horizontal Apollo LogoVertical Apollo Logo Circular Apollo Logo
12
X
0.5X
X
X
0.5X
X
X
X
X
XX
X
X
The 'combination' logo - Apollo with 4 discs
13
X
X
X0.5X
0.5X
Vertical combination
X
X
X0.5X
0.5X
X
X
0.5X
X
1.5X
X
1.5X
0.5X
Horizontal combination
The company name Apollo Tyres Ltd. always appears in Flama font in conjunction with the Apollo logo - this is a deviation
from the past where the company name was written in the same style as Apollo. There are two ways the company name
appears with the Apollo logo, as follows:
The company name "Apollo Tyres Ltd."
Way 01 - on items like business cards, stationery, literature, reports - here the Apollo logo appears standalone while the
company name appears with the address and the website address
APOLLO TYRES LTD.7 Institutional Area Sector 32Gurgaon 122001, Indiawww.apollotyres.com
NEERAJ KANWARVice Chairman & Jt. Managing Director
D: +91-124-2721101T: +91-124-2383002F: +91-124-2383359neeraj.kanwar@apollotyres.com
Way 02 - on items like corporate signage, banners, corporate sponsorship signages - here the Apollo logo appears in purple
with the company name [in Flama font] in grey - there are two options - Option 01 where the company name appears below
the logo and Option 02 where the company name appears alongside the logo
Vertical format
Apollo Tyres Ltd.
Apollo Tyres Ltd.
The artwork of these logos are provided. There are no other variations apart from usage in reverse (as white) and must be used as is.
14
Apollo Tyres Ltd.
0.5X
0.5X
X
0.5X
X
X
X
0.5X
0.5X
X
Apollo Tyres Ltd.
X
Horizontal format
It is proposed to use the website address in the close vicinity of the Apollo logo, as shown on our 2009 wall and desk
calendars - this helps reinforce the fact that Apollo is a tyre brand and also projects the brand as being modern and dynamic.
The use of the website address www.apollotyres.com
Consists of the Apollo logo + discs + literature title + website address - the literature can be an information folder, the Quarterly
Trade Communication, the product folder etc. - at the initial stages of implementing the new system, we propose to give all
literature one uniform look as it is crucial to drive home the new identity across as many touch points as possible, as quickly.
The literature template
Merchandise
www.apollotyres.com
Front
APOLLO TYRES LTD. 7 Institutional Area Sector - 32 Gurgaon - 122 001, Indiawww.apollotyres.com
Back
Cover layout for full-bleed printing
www.apollotyres.com
The artwork of this logo is provided. There are no other variations apart from usage in reverse (as white) and must be used as is.
15
www.apollotyres.com
0.5X
X
0.5X
X
XOption 1
BackFront
Cover layout for non-bleed printing
APOLLO TYRES LTD.7 Institutional Area, Sector 32
Gurgaon - 122001, IndiaT: +91-124-2721101, +91-124-2383002
F: +91-124-2383359www.apollotyres.com
www.apollotyres.com
Merchandise
Front Back
Option 2
16
17
The PowerPoint [PPT] presentation template
We have provided 2 options here; use any one that matches your mood [just to repeat, this is a flexible system we have!]
Option 1
Option 2
Title Slide
www.apollotyres.comText Slide
www.apollotyres.com
This is dummy copy dummy copy this is dummy copy
this is dummy copy this is dummy copy this is
----This is dummy copy this is dummy copy
This is dummy copy this is dummy copy this is dummy copy
Thank you!Thank you!
www.apollotyres.com
The sun never sets
Title Slide
www.apollotyres.com
This is dummy copy dummy copy this is dummy copy
this is dummy copy this is dummy copy this is
----This is dummy copy this is dummy copy
This is dummy copy this is dummy copy this is dummy copy
Text Slide
www.apollotyres.com
www.apollotyres.com
Thank you!Thank you!The sun never sets
Here we provide the images of the business card, the letterhead, the envelope and the clear document folder; ideally get the
first batches of each item produced centrally from the Administration Department at Head Office, Gurgaon as a ready
reference - this will ensure uniform representation of the identity
The stationery
APOLLO TYRES LTD.7 Institutional Area Sector 32Gurgaon 122001, Indiawww.apollotyres.com
NEERAJ KANWARVice Chairman & Jt. Managing Director
D: +91-124-2721101T: +91-124-2383002F: +91-124-2383359neeraj.kanwar@apollotyres.com
Business card
18
APOLLO TYRES LTD.7 Institutional Area Sector 32Gurgaon 122001, Indiawww.apollotyres.com
NEERAJ KANWARVice Chairman & Jt. Managing Director
D: +91-124-2721101T: +91-124-2383002F: +91-124-2383359neeraj.kanwar@apollotyres.com
X
X
X
2X
X
X
Font Size: 7pt
Front
Back
Registered Office: Cherupushpam Building, 6th Floor, Shanmugham Road, Kochi 682031, India.
APOLLO TYRES LTD.7 Institutional AreaSector 32Gurgaon 122001, India
T: + 91 124 2383002F: + 91 124 2383017/20/21www.apollotyres.com
Registered Office: Cherupushpam Building, 6th Floor, Shanmugham Road, Kochi 682031, India.
APOLLO TYRES LTD.Village Limda Taluka WaghodiaBaroda 391760Gujarat, India
T: + 91 2668 262580F: + 91 2668 262588www.apollotyres.com
Letterheads
Head Office
Limda Plant
APOLLO TYRES LTD.7 Institutional AreaSector 32Gurgaon 122001, India
T: + 91 124 2383002F: + 91 124 2383017/20/21www.apollotyres.com
Registered Office: Cherupushpam Building, 6th Floor, Shanmugham Road, Kochi 682031, India.
APOLLO TYRES LTD.Village Limda Taluka WaghodiaBaroda 391760Gujarat, India
T: + 91 2668 262580F: + 91 2668 262588www.apollotyres.com
Registered Office: Cherupushpam Building, 6th Floor, Shanmugham Road, Kochi 682031, India.
19
Envelopes
Vertical
75% of folder width
20
Document Folders
APOLLO TYRES LTD. 7 Institutional Area Sector - 32 Gurgaon - 122 001, Indiawww.apollotyres.com
Horizontal
APOLLO TYRES LTD.7 Institutional AreaSector 32Gurgaon 122001, India
Horizontal with window
APOLLO TYRES LTD.7 Institutional AreaSector 32Gurgaon 122001, India
All collateral and printed forms / formats must incorporate the new Apollo logo ideally in the designated purple colour.
The printed / electronic collateral
Cheques
21
ANWBC.C. A/c No.
OR ORDER
Rs.
Authorised Signatories
A/C PAYEE O
NLY
Wrapping paper
Electronic reports
Record No: Date: Project No: Type: Size: Category: Design /Pattern: Construction: Customer: PAGE NO: 1 OF 2 TES NO
SL NO PARAMETER REF TEST MTHOD TEST RESULT TARGET
1 Rim width(Inch)
2 Inflation pressure(Psi)
3 Overall width (mm)
4 Section width (mm)
5 Tread arc width (mm)
6 Tread width(mm)
7 Tread arc radius (Inch)
8 Non skid depth (mm)-CL
9 Size factor(mm)
10 Static loaded radius (mm)(Calcualted)
11 Rolling circumfernce (mm)(Calculated)
12 Foot print analysis - Land /sea ratio
13 Tyre weight (Kg)
14 Hardness -Tread / Sidewall
1 High speed endurance
2 Load endurance
3 High speed endurance with 2° camber (pass radial)
4 Plunger energy
5 Bead unseat pressure ( for pass radial)
6 Bead compression value ( average of 5 tyres,,
individual data to be attached ) - (pass radial)
COMPILED TEST REPORT
INDOOR PERFORMANCE
UNIFORMITY YIELD ( for passenger car radial tyres only)
INFLATED DIMENSIONS
1 RFV / RFH1 (max)
2 LFV (max)
3 Gas yield / OE yield
22
Claim forms
Claim Inspection Docket
Dealer Name & Address Customer’s Name & Address
Date:
Tel. No:
Tel. No:Complaint Docket No.
DD/MM/YY
DD/MM/YY
History Card
Claim No. PR Serial No. I/II Mould No. Invoice No. Invoice DateSize & Description
Cargo Parcel TK Bus PM ST Car Jeep T/T
4x2 6x2 6x4 TA-I TA-II TA-III
Wheel Position at the time of Removal :
(Circle whichever is applicable)
3 4 5 62 1
7 8 9 10
1411 12 13 15 16 17 1819 20 21 22
Product development request forms
Export / Domestic
Priority:Top /Medium /Low:
A. OBJECTIVE OF THE DEVELOPMENT :
Size Construction
PR / LI
Pattern
Customer specified special characteristics, if any :
B1. Whether the development is an extension of the existing product?
B2. If yes,details of the exisiting product.
OD (mm) Speed rating DLR (mm) Satic Bal (gm) RFV
SW (mm) Weight (Kg) SLR (mm) Dyn. Bal (gm) LFV
NSD (mm) R. Circ (mm) Valve Conicity
Tyre Std.
Name Contact person
Address
Terrain
Specific vehicle details, if any.
Exp.Mileage (Km) Retreadability
Avg.Distance/Day Km Max tyre Inf
Tyre Size Brand 1
Brand 2
Reason for selection
Specific property to be addressed from benchmark
Suspension
Brake front:Disc / Drum Brake Rear : Disc / Drum
Braking system Drive: Front / Rear
Camber angle
Competitor
Ranking A B C
A Appearance
B Mileage
C Retreadability
Structural perf.
Replacement OEM Inst./Other Wear Nature
A Noise
B Riding comfort
C price
ATL Weight
FR-CT-01/New/10-09-06 PAGE 01 OF 03
PRODUCT DEVELOPMENT REQUEST (PDR) & VOICE OF CUSTOMER (VOC)
PDR No. Domestic / Export: Date :
Project No. Replacement OE / Replacement:
B. PRODUCT INFORMATION (Essential)
Radial/ Bias:
Type Tube type / Tubeless:
Lug / Rib / Semilug / C.C / M & S / All terrain / Any other ( specify):
C. PRODUCT INFORMATION (Desirable)
( For reference only. CFT to decide the final dimension for tires other than OE tires. For OE follow OE specification)
ITTAC/ETRTO/JATMA/T&RA/BIS/INMETRO/SASO/SABS/FMVSS/ECE/ASRTU/DOT -
E.SERVICE / APPLICATION CONDITIONS (Desirable)
D. CUSTOMER DETAILS
E mail
Service Area Export / Domestic - (Any specific region / state / country)
Application Passenger / MUV / SUV/ Van / 6 Wheeler / Multi Axle / Trailer / Dummy Axle / Bus / LCV / Mini Bus / Front / Rear
% % 0% - ___% Moderate- ___ Normal - ___ Heavy -___ Super Heavy Load(%)
Highway / Mining / Sand / Country Road / Industrial
Regroovability
Any other requirments
F. BENCHMARK TYRE DETAILS
G. VEHICLE INFORMATION: If customer is OE, give OE details.
Essential Information
Rim : Speed ( Max.):
Desirable Information
Vehicle Make : Laden Front / Rear Axle load :
Vehicle Model: kerb / GV Weight :
Ground clearance Engine BHP
Min.dual spacing
Toe in / Toe out
Caster angle Drive: 2 wheel / 4 Wheel
H. KEY COMPETITOR'S INFORMATION (Essential)
Ranking on the basis of market perception / performance
Brand Outstanding features * ATL Existing
Market Share %
* Tyres to be ranked with 1 as the best
Test plan
TEST PLAN
Date & Ref. no.
Pr
Request No.
Date
Released Date
Test Plan Code
oduct Description Item Code
NDP
Product Features
Special Identification
and Serial Block
Objectives
Total Tyres
Distribution RDC Location Control Test Follow up Total
Fitment Plan Parameters Location No. of Tyres
Rotation Plan No Rotation permitted
NSD measuring points Marking in grooves / Distance from the centre lines
MD M729MD M729 M729 MDM729 MD
First vehicle Second vehicle
Apollo Tyres Ltd. is committed to the security of Organisational Information Assets including data of all business partners associated with it.
Apollo Tyres Ltd. will ensure that appropriate information security controls are applied and integrated to ensure information protection and threats to confidentiality, integrity and availability, thereby enhancing the confidence of and adding value to all its stakeholders.
There will be continual monitoring at the management level to ensure compliance.
Neeraj Kanwar Vice Chairman & Jt. Managing Director
Information Security Policy
Office posters
We will achieve customer delight
by striving for excellence
in the quality
of our products and services,
using a fact-based approach
for continual improvement,
that ensures all processes
contribute to business success.
Quality Policy
Our Core Values
CREATE represents the Apollo One Family concept.It takes each one of us to complete this circle.
It is only when each Apolloite successfully completes what he or she is responsible for, is success possible.
Care for customer
Respect for associates
Excellence through teamwork
Always learning
Trust mutually
Ethical practices
C
R
E
A
T
E
A significant player
in the global tyre industry
and a brand of choice,
providing customer delight
and continuously enhancing
stakeholder value.
Our Vision
23
This chapter is dedicated to the way the new identity will look in the marketplace.
External signage, internal signage.
In various size formats.
Horizontal. Square. Vertical.
In the designated colours.
The external retail signage is one application of the new identity where the Apollo logo appears in white against a black box.
This has been deliberately done to ensure maximum visibility in daylight and at night.
Please go through all elements of the signage depicted here to ensure the implementation is 100% as desired.
The dealer name will appear on signages in Apollo Flama Bold in English and a similar font in the local language.
The new retail identity
Simulation of external retail signage
24
National Tyres
us’kuy Vk;lZ
Shri National Tyres
X
Y
Y
0.5X
X
0.5X
1:1 With dealer name
Flange signageX
X
X
Up to 2 feet
X
X0.5X
0.5X
X
2-6 feet
X
0.5X
1.5X
3X0.5X
Above 6 feet
X
0.5X3X
0.5X
Network Partner External Sign
25
Shri National Tyres Jh us’kuy Vk;j
XY Y
Y
X XX
0.5X
XX
0.5X
XY Y
Y
XX
2:1 With dealer name
1:1 Without dealer name
2:1 Without dealer name
3:1
4:1
XY Y
XX
Y
Shri National Tyres
Jh us’kuy Vk;j
Y
X X
2YXY
Y
Shri National Tyres
Jh us’kuy Vk;j
Y
X XX X
26
2Y
Shri National Tyres
Jh us’kuy Vk;j
3Y Y
Y
X
XX0.5X0.5X
6:1
Banner / Flag
Y
X
.5X.5X
X
Y
1.5Y
2:31:2
Y
1.25Y
X
0.5X
X
0.5XX
0.5X 0.5X
X
Y
2.25Y
1:3
27
Network partner shop reception & flag
3:2X
0.5X
0.5XX
Y
0.75Y
The design/artwork is the same as a horizontal flag.
Welcome Banner
WelcomeThis is dummy copy this is dummy copy
This is dummy copy
www.apollotyres.com
i:4
28
Tyres
Alloy Wheels
Alignment
Balancing
Services
Tyres
Alloy Wheels
Alignment
Balancing
Services
3:2
Pylon sign
1:1
X
X
0.5X
0.5X
X
Y
0.75Y
X0.5X
0.5XX
Y
0.75Y
District Office www.apollotyres.com.25Y
2Y 4Y
YXX
X
29
Limda plant main building Limda plant entrance
Office External Signage
Wall Clock
X
4X
3X
4X
3X
30
Mouse pad
Coasters
X
X
X
X
1.5X
0.5X
Y
0.75Y
External signage for Health Care Centre
The artwork of this signage is provided. Sizes will be adapted along the guidelines for retail signage.
31
3X
X
X
Y
Y 2Y
3X
X
2YXY
X
Y
Shri National Tyres
Jh us’kuy Vk;j
Y
X XX0.5X
0.5X
External signage for Apollo TRUST outlets
32
External signage for Apollo Pragati Kendra
The artwork of this signage is provided. Sizes will be adapted along the guidelines for retail signage.
World-class Tyres. World-class Service.
2YXY
X
Y
Shri National Tyres
Jh us’kuy Vk;j
Y
X XX0.5X
0.5X
Supporting logos and design elements
World-class Tyres. World-class Service.
33
2 0 0 9 I S M I N EInvent Innovate Implement + +
Vehicle graphics
35
Office / Plant Bus
Service / Delivery Van
Tata Ace delivery vehicle
Material specifications for signage
34
Material Specs Waranty
3M Panagraphics-II Flex + 3M 3630-22 / 3630-44/3630-128 and SC
2330-93 series vinyl + Acrylic Letters
3 Years
3M Panagraphics III Flex + Back to Back Printing on HP Scitex + 3M 8520
Over laminate 3 Years
3M Lumina II Flex +3M SC 3630-22/SC3630-
44/SC3630-128/SC 2330-93 Vinyl
18 Months
3M Lumina II Flex +Back to Back Printing on HP
Scitex + 3M 8520 Over laminate
18 months
3M Lumina Flex 1-2 Year
3M Lumina -II Flex + Printing 1 Year
Sign Facia Specifications Box Specifications
3M Panagraphics-II Flexible Substrate
1” X1” M.S. Double Frame with Anti Rust Coating
26 Gauge Powder Coated GI Sheet for Top/Bottom/Side Covers
3M SC 3630-22/SC 3630-44/ SC 3630-128/SC 2330-93 Vinyl
28 Gauge GI Sheet for Back Cover
Philips Make Tube Light/Copper Choke/Starter with ISI marked Wiring
10 MM Solid Acrylic Letters – 010 Al “ L” angle Extrusion for Edge to Edge Lighting
3M Panagraphics –III Flexible Substrate
1” X1” M.S. Double Frame with Anti Rust Coating
26 Gauge Powder Coated GI Sheet for Top/Bottom/Side Covers
3M 8520 Over laminate
28 Gauge GI Sheet for Back Cover
Philips Make Tube Light/Copper Choke/Starter with ISI marked Wiring
Back to Back Printing on HP Scitex Al “ L” angle Extrusion for Edge to
Edge Lighting
3M Lumina –II Flexible Substrate
1” X1” M.S. Double Frame with Anti Rust Coating
26 Gauge Powder Coated GI Sheet for Top/Bottom/Side Covers
3M SC 3630-22/SC 3630-44/ SC 3630-128/SC 2330-93 Vinyl
28 Gauge GI Sheet for Back Cover
Philips Make Tube Light/Copper Choke/Starter with ISI marked Wiring
Al “ L” angle Extrusion for Edge to Edge Lighting
3M Lumina –II Flexible Substrate
1” X1” M.S. Double Frame with Anti Rust Coating
26 Gauge Powder Coated GI Sheet for Top/Bottom/Side Covers
Back to Back Printing on HP Scitex
28 Gauge GI Sheet for Back Cover
CG/Osram/Wipro Make Tube Light/Copper Choke/Starter with ISI
marked Wiring
3M 8520 Over laminate Al “ L” angle Extrusion for Edge to
Edge Lighting
3M Backlit Flex “Lumina” 1.5” X 1” M.S. Fame with Anti Rust Coating
Solvent Printing 1” AL “L” angle as a covering for the frame
3M Lumina –II Flex 1” X 1” M.S. Frame with Anti Rust Coating
Solvent Printing
Type
Backlit Signage
Backlit Signage
Backlit Signage
Backlit Signage
Non Lit Signage
Non Lit Signage
This short chapter provides us with the templates of any print advertising we may use for products, promotions etc. in
newspapers / magazines / brochures / journals.
We have left the options of the pictorials to be used as open but they must be used in consultation with
• The Corporate Marketing team in case of corporate / product communication
• The India Operations Marketing team in case of promotions
There are templates in square, horizontal and vertical formats.
Print / advertising communication
36
Title text goes hereSub title text goes here
Address will come here
Square format
1:1
Title text goes hereSub title text goes here
Address will come here
www.apollotyres.com
X
X
www.apollotyres.com
X
0.5X
2:11:2
Rectangular formats
37
Strip ad and online formats
1:4
1:4
X
X
0.5X
X
Address will come here
Title text goes hereSub title text goes here
Address will come here
Title text goes hereSub title text goes here
www.apollotyres.comwww.apollotyres.com
X
X
0.5X
X
Address will come here
Title text goes hereSub title text goes here
Address will come here
Title text goes hereSub title text goes here
www.apollotyres.com
www.apollotyres.com
X
X
0.5X
X
Address will come here
Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here. Body copy will come here. Body copy will come here, Body copy will come here.
Body copy will come here,
Title text goes hereSub title text goes here
www.apollotyres.com
Address will come here
Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here. Body copy will come here. Body copy will come here, Body copy will come here.
Body copy will come here,
Title text goes hereSub title text goes here
www.apollotyres.com
Title text goes hereSub title text goes here
Title text goes hereSub title text goes here
Address will come hereAddress will come here
Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here. Body copy will come here. Body copy will come here, Body copy will come here.
Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here. Body copy will come here. Body copy will come here, Body copy will come here.
Body copy will come here,
Title text goes hereSub title text goes here
Title text goes hereSub title text goes here
Address will come hereAddress will come here
Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here. Body copy will come here. Body copy will come here, Body copy will come here.
Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here. Body copy will come here. Body copy will come here, Body copy will come here.
Body copy will come here,
www.apollotyres.com
X
X
0.5X
X
www.apollotyres.com
38
Corporate posters/print advertising
The combined corporate poster
OUR COMMERCIAL:1 IN 41 IN EVERY 4 COMMERCIAL VEHICLES IN INDIA RUNS ON APOLLO TYRES
1/4
www.apollotyres.com
70+ SOLD IN 70+ COUNTRIESNOT JUST BIG IN INDIA BUT INDIA’S BIGGEST EXPORTER OF TYRES
www.apollotyres.com
1800 1800 TYRES AN HOURINDIA’S LARGEST DEALER NETWORK SURE CAN SHIFT
www.apollotyres.com
30 SATISFACTION IN 30 SECONDS:QUITE A CLAIMINSTANT CLAIM STATUS: AN EXAMPLE OF OUR COMMITMENT TO PUTTING CUSTOMERS FIRST
www.apollotyres.com
500/500: NOTHING LESS WILL DOEVERY APOLLO TYRE HAS TO PASS 500 TESTS – A BENCHMARK FOR QUALITY AND SAFETY500/
500
www.apollotyres.com
30-300KMPH: SAFETY IN NUMBERSTHE WIDEST RANGE OF TYRES MEANS ONE THAT’S PERFECT FOR YOUR VEHICLE30-
300KMPH
www.apollotyres.com
www.apollotyres.com
30-300KMPH: SAFETY IN NUMBERSTHE WIDEST RANGE OF TYRES MEANS ONE THAT’S PERFECT FOR YOUR VEHICLE
30-300KMPH
30 SATISFACTION IN 30 SECONDS:QUITE A CLAIMINSTANT CLAIM STATUS: AN EXAMPLE OF OUR COMMITMENT TO PUTTING CUSTOMERS FIRST
500/500 500/500: NOTHING LESS WILL DOEVERY APOLLO TYRE HAS TO PASS 500 TESTS – A BENCHMARK FOR QUALITY AND SAFETY
OUR COMMERCIAL:1 IN 41 IN EVERY 4 COMMERCIAL VEHICLES IN INDIA RUNS ON APOLLO TYRES
1/4 70+ SOLD IN 70+ COUNTRIESNOT JUST BIG IN INDIA BUT INDIA’S BIGGEST EXPORTER OF TYRES
Moving India taking on the world
1800 1800 TYRES AN HOURINDIA’S LARGEST DEALER NETWORK SURE CAN SHIFT
Merchandise
This chapter provides us with the templates for depicting the Apollo logo / the combination logo on various items of
merchandise such as
T-shirts
Coffee mug Pen drive
Pens Cap
39
40
Paper bag
Cloth bag
Lanyard
Keyring
Service overalls
Laptop Stickers
Shelf stickers
4:1
41
Car stickers
Overtake from the right side. not the wrong side.
This close? and not on Apollo tyres?
Baldness doesn't suit tyres either.
Alcohol is an uplifting spirit.
42
Note Book / Journal
APOLLO TYRES LTD.Plot No. 7, Sector 32, Institutional Area, Gurgaon 122001 - Haryana, India.www.apollotyres.com
2009 JOURNAL
Paper Cube Swiss card
The sun never sets!
IDEN
TITY
GU
IDE
/APR
IL 2
009
/ GRA
VITY
/ N
OS.
APOLLO TYRES LTD.7 Sector 32
Gurgaon - 122001, IndiaT: +91-124-2721101, +91-124-2383002
F: +91-124-2383359www.apollotyres.com
Institutional Area,
Recommended