“If Rotary is to realize its proper destiny, it must be ... · Social Business Strategy Future...

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“If Rotary is to realize its proper destiny, it must be evolutionary at all times, revolutionary on occasions.”

Paul Harris, Founder of Rotary

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Click to edit Master title styleWhat success looks like

Enhanced public image

Increased contributions

Greater global reach

Increased membership

and donor base

Greater impact

Stronger clubs

Better projects

Click to edit Master title styleIntegrated Planning Effort

RI Directors

and Trustees

RI Committees,Senior Leaders,

General Secretary

Rotary Clubs and Districts

Impacted Local and International Communities

Click to edit Master title styleTriennial Survey

• Over 22,000 Rotarians asked to participate

• 9.2% responded

• Response statistically valid

• Results accurately reflected Rotarian

◦ Geography

◦ Age

◦ Gender

◦ Role in Rotary

Click to edit Master title style2012 Survey on the Strategic Plan - Objectives

• Assess awareness • Evaluate priorities • Assess relevance• Assess implementation• Identify new goals• Identify current and future strategic needs

Click to edit Master title styleTriennial Survey - Findings

• Headed in the right direction

• Actions and initiatives are right

• Better communication needed

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The three strategic

priorities are appropriate

for RI

The RI Strategic Plan is

moving RI in a positive

direction

97%

96%

3%

4%

Strongly Agree/Agree/Somewhat AgreeSomewhat Disagree/Disagree/Strongly Disagree

Strong Support

Click to edit Master title styleHigh Approval Levels

Modernizing and updating Rotary

terminology

Renewing RI's image through a

'Strengthening Rotary's Brand'

project

Providing support to clubs and

districts for more effective partnering

95%

96%

97%

5%

4%

3%

Appropriate/Somewhat Appropriate Somewhat Inappropriate/Inappropriate

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RI's communication of the RI

Strategic Plan to Rotarians

28% 28% 17% 26%

Excellent/Good

Fair

Poor/Very Poor

Not Aware of RI Strategic Plan

Need to Improve Communication

Click to edit Master title styleFocus for the Future

Top Strategic Issues Facing Rotary in 2020

Public Image10%

Modernize and

Simplify15%

Membership37%

Other11%

Service27%

Click to edit Master title styleBoard Direction

• Continue implementing the current plan

• Increase communication efforts

• Emphasize the strategic initiatives

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COL ProposalsPromoting Innovation

Established the Rotary Coordinator Program

Club and Membership Pilot Programs

Club Planning &Strategy Development

Rotary Club

Central

Regional

Membership

Plans

Eradicate Polio

Future Vision

Global Launch

www.Rotary.org

Web Redesign

Strengthening

Rotary’s Brand

Focus & IncreaseService

Focus & IncreaseService

Enhance PublicImage &

Awareness

Enhance PublicImage &

Awareness

Support & Strengthen Clubs

Support & Strengthen Clubs

Strategic Initiatives

Click to edit Master title styleStrategic Initiatives in Progress

Rotary Club Central

Strengthening Rotary’s Brand

Regional Membership PlansGoal: 1.3 M Rotarians by 2015

Social Business Strategy

Future Vision Global Launch

www.Rotary.orgWeb Redesign

Rotary Showcase

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OVER FOUR YEARS

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“I would like to think that the pioneering days of Rotary have only just begun. What’s 40 (108) years in the life of a great movement? There are just as many new things to be done as ever there were.”

Paul Harris, The Rotarian, February 1945

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