Annalise kaylor smx west 2013

Engagement is Killing Your Social Media Strategy@annabelleblue

@annabelleblue #smx @intrapromote

Facebook is a TACTIC,not a STRATEGY.

@annabelleblue #smx @intrapromote

40% of the time people spend on Facebook is in the News Feed

65% of likes take place in the News Feed

35% of comments are made in the News Feed

That goes up to 45% on mobile!

@annabelleblue #smx @intrapromote

@annabelleblue #smx @intrapromote

ENGAGEMENT is a TACTIC,not a STRATEGY.

What is Edgerank?

Edgerank is the algorithm

used by Facebook to

determine which content

shows up in a News Feed

how often, where, and

when.

Edgerank is Also Misunderstood

Your CompetitionIT’S NOT WHO YOU THINK IT IS

Gaming Edgerank:DON’T DO IT.

@annabelleblue #smx @intrapromote

“Share” this and for every share up to 50,000 shares we’ll donate $1 to the Save the Evil Unicorn Fund!

“Like” this“Caption” this

SO HOW CAN WE BE STRATEGIC and ENGAGING?

@annabelleblue #smx @intrapromote

Timing and Relevancy

Talk Nerdy to Me

Social Media is not 100% of one person or one department’s job.

It’s 1% of everyone’s job.

@annabelleblue #smx @intrapromote

Download a blank template at:bit.ly/IPCalendar

@annabelleblue #smx @intrapromote

Create an Editorial Calendar

@annabelleblue #smx @intrapromote

Don’t Beat It. Impress It.

@annabelleblue #smx @intrapromote

Search. Social. Sync.

www.intrapromote.com