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Serving Smoke-Free Air: Reframing the Public Debate for Passage of a Smoke-Free Restaurants and Bars law in N.C. Ann Houston Staples, CHES Tobacco Prevention & Control Branch NC Division of Public Health. - PowerPoint PPT Presentation
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Ann Houston Staples, CHESTobacco Prevention & Control
BranchNC Division of Public Health
Gillings School of Global Public HealthUniversity of North Carolina – Chapel Hill
The heavy lifting for this report was done by: Erin Bunger, Allie Lieberman,
Menaka Mohan, Lauren Toledo
Public Health Graduate Students
The Capstone Project
What was happening in NC?What did we do to respond to the
challenge?How did we measure it?What did we learn?
Overnight success?Full of folks who come from other
places?Not really “Southern”?
http://www.wral.com/news/local/video/6726055/
In both 2007 and 2009, a comprehensive smoke-free worksite, restaurants and bars bill was introduced. Both bills were weakened to cover restaurants and bars only. In 2007, an age-provision was added to
exempt many bars, and the bill failed narrowly in the House.
In 2009, a similar age-provision was added in the House, removed by the Senate, and the Senate bill was adopted by the House.
Bill was signed by Gov. Perdue and went into effect January 2, 2010
Very few exceptions: private clubs and country clubs that are non-profit and cigar bars open to 21-and-older.
In 2007 and 2009 Supportive Poll Data Strong Editorial Board Support Surgeon General’s Report Hands-Off Governor House Majority Leader and cancer
survivor as bill sponsor
Restaurant & Lodging Association Not Actively Supporting
More discussion of “local control”
More effort around LTEs rather than Op/Eds
Editorial support from nearly all major dailies
Restaurant & Lodging Association in Support
SHS Health Care Cost Study
Bi-Partisan Sponsorship
Hard work on supportive Op/Eds
Editorial Board Memos
We worked with the Capstone Team to try and determine what strategies might have made a difference in news coverage of the 2009 bill over the 2007 bill, and, ultimately, help with the passage.
What Worked?
Daily keyword search using Google News Alert and Tobacco.org about 2007 and 2009 Legislative sessions
Keywords: Smoking+NC, Tobacco+NC, Holliman
360 newspaper articles received: 2006-07: 91 2009: 269
357 daily newspaper articles included in the sample 2006-07: 97 2009: 260
Modified Sample Not relevant to House Bill 2 Message Board comments Press Release Multiple articles in one document
Identified Each article using the following categories: Type of Article - eg. News, Editorial, Letter to Editor,
Op-Ed, Column
Topics Mentioned (Codes) – eg. Holliman, Legislation, Secondhand Smoke
Sources of Quotes and Affiliations – eg. Public Health Leader, Restaurant and Bar owner
Point of View – eg. Pro-Bill, Anti-Bill, Neutral
For Opinion Articles: Frame – eg. Economic, Pro-Health, Personal Rights
Collapsing Codes Codes and Affiliations Related topic codes were combined into
8 main codes
Calculated frequencies and cross-tabulations
Tobacco Industry Legislation Setting and People Health Money Ideology Federal Initiatives Other
Pro-Bill
Anti-Bill
Neutral
Unsure
2007n=72
2009n=140
0%10%20%30%40%50%60%70%80%90%100%
Pro-Bill Anti-Bill Pro-Bill Anti-Bill
Point of View
% o
f Arti
cles
EditorialsLTEOp-edsColumn
2007 2009
Property RightsPersonal RightsEconomicFree MarketPro-HealthWorker HealthGovernment ProtectionUnsure
“Costs of Secondhand Smoke” Study based on the BCBS of Minnesota model
Developing a media committee/strategy that Follows news media and strategically plans
responses to misinformation and negative opinion writing.
Selects specific newspapers to place op/eds in, based on where legislative support is needed
Recruits strong local authors for op/eds and assists in writing and placing them (docs, LHD)
Distributes editorial board memos as needed
Have a Strategy for Dealing with “Property Rights” issue Bring Restaurant Association on-board Counter with strongest possible
argumentsFocus on strongest arguments
Reducing Health Effects of SHS Reducing Health Care Costs
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