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Andreas Weigendaweigend@stanford.edu
Garmisch-Partenkirchen, 29. Mai 2013
Wir wissen nichts…aber wir können es messen!
This presentation is on the web at:weigend.com/files/speaking/WeigendAareon_GAP_2013.05.29
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Web 1.0 / 2.0 / 3.o
• Web 1.0: Digitize (B2B, B2C)
• Web 2.0: Share (C2B, C2W)
• Web 3.o: Connect (C2C)
1970’s 1970’sBuilding Computers
1980’sConnecting Computers1980’s
1990’sConnecting Pages1990’s
2000’sConnecting People2000’s
2010’sConnecting Sensors2010’s
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Stanford
Berkeley
SF Home
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SmartMeters
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Imagine…
… you had all the data in the world freely available at your fingertips: What would you do to delight your customers?
Imagine….
Christoph FranzCEO, Lufthansa
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Maxim 1
1. Make it trivially easy for people to
Contribute
Connect
Collaborate
Das Aal-Prinzip
Andere arbeiten lassen!
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Maxims 2 and 3
2. Big Data is a mindset, not just a toolset
3. Data is the new oil, and it needs refineries
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Data Refineries
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Maxims 4 and 5
4. Focus on metrics that matter to your customers, not to your lawyers
5. Focus on actions and feedback, not on analysis and reports
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There are trade-offs in every decision
• Know thy axes (dimensions)
• Determine thy weights thoughtfully
• Experiment and optimize
Wir wissen es nicht. Aber wir können es messen.
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Who cares? Culture Shift
• Amazon has changed the way a billion people think about purchases
• Google has changed the way a billion people think about information
• Facebook has changed the way a billion people think about identity
The C’s of Commerce1. Content
2. Context
3. Connection
4. Conversation
5. Community
1989Stasi
“On the Internet, nobody knows you’re a dog”
1993
“On the Internet, everybody knows you’re a dog”
2012
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Identity
Attributes
Relationships
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Non-Social: Audience
Social: Connected Individual
Business Models
Mindset
Skillset
Toolset
Dataset
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Mindset
• Does your product or service get better over time, with data?
• Does your customer understand the value for her when she gives you data?
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Danke.
Andreas Weigend
DE: +49 174 906-5906
US: +1 (650) 906-5906
aweigend@stanford.edu
Aareon AG | Jens Braune del Angel
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