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And DON’Ts
The DO’s
Of Interviews
On Dress
DO DON’TDO
On Dress
DO DON’TDO
On Language
DO DON’TDO• Speak
conversationally• Use proper
grammar• Be relaxed• Be honest• Use clean
language
On Language
DO DON’T• Use your best
vocabulary
• Speak “street”• Appear nervous• Lie• Cuss
**Example**
DO• Speak
conversationally• Use proper
grammar• Be relaxed• Be honest• Use clean
language
On Preparation
DO DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
**Example**
DO• Craft your message• Research on
reporter• Know topics ahead
of time• Talk to reporter in
advance• Rehearse sound
bites
DON’T
On Preparation
DO DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
**Example**
DO• Craft your message• Research on
reporter• Know topics ahead
of time• Talk to reporter in
advance• Rehearse sound
bites
DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
**Example**
On Sound bites
DO DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
**Example**
DO• Keep them under
15 seconds• Speak
deliberately, focused, and sharp.
• Repeat if necessary
DON’T
On Sound bites
DO DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
**Example**
DO• Keep them under
15 seconds• Speak
deliberately, focused, and sharp.
• Repeat if necessary
DON’T• Try to be
someone you’re not.
• Speak with too much energy or too little
• Be bizarre **Example**
On Demeanor and Appearance
DO DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
**Example**
DO• Smile• Comb/brush hair• Put on makeup• Remain calm and
cool
DON’T
On Demeanor and Appearance
DO DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
**Example**
DO• Smile• Comb/brush hair• Put on makeup• Remain calm and
cool
DON’T• Use sarcastic or
witty humor• Appear cocky • Be too casual• Lose your cool
**Example**
On Facts
DO DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
***Example***
DO• Use factual
information only• Stay on one clear
message• Know when to
defer the interview to someone else
DON’T
On Facts
DO DON’T• Do an interview
without crafting message
• Agree to an interview if you aren’t expert on the subject
**Example***
DO• Use factual
information only• Stay on one clear
message• Know when to
defer the interview to someone else
DON’T• Give your opinions• EVER EVER EVER
say “No comment”
• Over step your boundaries as a public employee
***Example***
And DON’Ts
The DO’s
Of Interviews
City of Albuquerque
Media Workshops
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