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“Play to the strength of the mobile” – Communications, Spontaneous, Geo-sensitive, Short periods of use and Focused activity.
ANATOMY OF A SUCCESSFUL APP
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Making it awfully simple (UI)
• Make intent obvious – focus on one thing
• User-centric controls and terminology
• Minimize the Effort Required for User Input
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Adaptable to Change > Sustained Investment
Fix issues, introduce new features, continuously improve the user experience
ANATOMY OF A SUCCESSFUL APP CONTD.
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34 Product Integration – Make
the phone talk to the product
ANATOMY OF A SUCCESSFUL APP CONTD.
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5 “Content that people care about” – iOS Human Interface Guidelines“In a game, people care about the experience; they don’t expect to manage, consume, or create content.”
Incredibly Useful Incredibly Fun
6 Social by birth > connects people “Facilitates conversations, makes it easy for them to express and share.”
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