Amplify Your Message Using Social Media...

1

Amplify Your Message Using Social Media Marketing

Mike May, Head of Insights, Real Magnet

Mitch Eisen, Co-Founder and CIO, Real Magnet

Richard Finstein, President, CommPartners

1. Look at the numbers; commit to social.

2

2. Socialize yourself.

3. Sharing is like Shopping.

3

4. Share Selectively (a worksheet)Transactional 1 (receipt) Transactional 2 (confirmation)

Semi-private

Highly personalized

Newsletters

News alerts

Announcements

Open letters

Conference Promotions

Other communication #1

Other communication #2

Other communication #3

Please test and map onto the

Sharing Scale above:

Do not share Share freely

5. Optimize Share-ability like other metrics

4

6. Boost member engagement for social lift

Engagement

Social Lift

How?

- Build out social channels

- Adopt a personal voice in email, web

- Increased outreach, response

- Surveys and polls

Conversation along with

Communication

7. Identify your Super-Sharers.

Super Power:

Clicks TirelesslySuper Power:

Registers for Everything

Super Power:

Super Connected

5

8. Find Super-Sharers inside your Association.

Gus in A/R739 followers

Inez in HRAdmin for LinkedIn Group with 563 members

Todd in Sales219 friends

+ 2 More Next Steps

9. Build a social version of your email

templates and messages

10.Consider using RSS feeds

6

Introduction to Share With Your Network

Mitch Eisen, CIO

RealMagnet

Your Newsletter, Amplifying What’s Most Important

Richard Finstein, President

CommPartners

7

8

Share Your Article Content

Additional Interaction

Share with thoughts and comments with other newsletter recipients

9

Thank You!

Follow-up questions?

mmay@realmagnet.com

meisen@realmagnet.com

rfinstein@commpartners.com